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  • William Maley
    William Maley

    What Does Cadillac Have In Mind After Their Product Offensive?

      There is a possible halo car, along with electrification plans

    Cadillac has some ambitious product plans. Starting with the debut of the XT4 at the New York Auto Show, Cadillac will be launching a new vehicle every six months by 2022. This includes a large crossover, a replacement for the ATS/CTS, and a new Escalade. Once the brand finishes this offensive, the brand "can, candidly, generate some growth, generate some revenue, put volume through our dealer organization so they can also invest in the elevation of the brand, all those logical things," said Cadillac President Johan de Nysschen.

    One of those possible elevation plans is a "halo vehicle." According to Automotive News, the model might not necessarily be a car. Also in the cards is Cadillac releasing a number of electrified vehicles as part of GM's plan of introducing 20 new all-electric or fuel-cell models by 2023. de Nysschen said the brand is expected to receive a "disproportionate share" of those models.

    "Since these new technologies are pricey, it really begins to make a lot of common sense, not in all cases, to roll out some of them in Cadillac first. We therefore see it as a great opportunity for Cadillac to take the lead from GM with rolling out these things. Not only for the company and economically commercializing these new technologies, but also for the brand elevation it will give to Cadillac."

    Source: Automotive News (Subscription Required)

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    Piecing together the various messaging coming out. I would expect the halo vehicle to be a large crossover / SUV, probably called Escala.  Look for the interior to be a productionized version of the Escala concept. 

    One thing to note about the recent news that "Escala" is going into production.  No one ever said it would be a car.  I could be, it might not be. 

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    Since the 1980s and 90s are long over, who said it could NOT be the next SUV/CUV as the halo car for Cadillac?

    Think about this: the halo car concept as a top of the line sedan is obsolete.  Of course, that does NOT mean that the CT6 should disappear.  Indeed it needs to continue.  The real question is whether an XT7 or an Escalade will be Cadillac's halo vehicle for the next decade or two.  That sounds weird in the face of the S-Class, the 7 series and the Lexus LS, but there is no guarantee that those large luxury RWD sedans will stay as the halo cars of their respective car marques.

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    Escalade...

    Escala...

    Yeah...just by the name, I could see it being a SUV.  Ill just be grateful that the actual name of Escala makes it and Johan does NOT change it to an alphanumeric.

    I have no real concerns if the Halo vehicle of Cadillac is indeed a SUV. However, I DO want Cadillac to produce a Ciel!  

    A Cien would be nice too, but I really really would prefer that a Ciel would be a part of a Cadillac portfolio. And an El Miraj waaaay before a Cien gets a red light. If a Ciel and an El Miraj have to be lower on the Halo vehicle scale due to a Halo vehicle being a SUV...I gots NO PROBLEMS!!!! 

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    I wish Cadillac would have introduced the XT5 and the new XT4 on a version of the Alpha platform instead of the FWD based models they have now. They would be more competitive with REAL luxury crossovers like the Stelvio and the MB models leaving Buick to do the luxed up FWD based crossovers giving  Cadillac a more Premium image. With the Sigma platform they had the right idea having the CTS and original SRX based on the same RWD based platform. That first SRX drove and handled wonderfully much better then any nose heavy FWD based model can.

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    19 minutes ago, Carguy said:

    I wish Cadillac would have introduced the XT5 and the new XT4 on a version of the Alpha platform instead of the FWD based models they have now. They would be more competitive with REAL luxury crossovers like the Stelvio and the MB models leaving Buick to do the luxed up FWD based crossovers giving  Cadillac a more Premium image. With the Sigma platform they had the right idea having the CTS and original SRX based on the same RWD based platform. That first SRX drove and handled wonderfully much better then any nose heavy FWD based model can.

     

    But then certain Mercedes lovers would harp on Cadillac for not selling at the volumes they sell now.  I never will understand why people set different standards for Cadillac than they set for Mercedes. 

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    1 hour ago, Drew Dowdell said:

     

    But then certain Mercedes lovers would harp on Cadillac for not selling at the volumes they sell now.  I never will understand why people set different standards for Cadillac than they set for Mercedes. 

    Why would Cadillac sell at lesser volumes?  I could argue if they had done more rear drive products their sales would be higher.  SRX sales didn’t increase because they switched it to fwd, they went up because they cut the price $10,000.   Cut the CTS down to $34,995 and the ATS to $28,995 and they would start to sell too.  The XT5 sells because it is $12,000 less than an X5 or GLE and because Cadillac has no other crossover in the showroom when most luxury brands have 3 or 4.

    Waaaay back in 2002 Cadillac said we need to scrap the front wheel drive and the platform sharing with large Buicks and build globally competitive product with ride and handling luxury buyers expect.  They seem to have forgotten the mission, and they never really executed it right in the first place.

    And this is the big challenge Cadillac has, is execution.  We can talk about will Escala be a crossover coupe, Panamera competitor, 7 seat SUV, etc.  But can they actually get the mechanics, interior, styling, and build quality all spot on? Or will there he corners cut?

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    1 minute ago, smk4565 said:

    Why would Cadillac sell at lesser volumes?  

    You tell me.  The XT5 outsold the GLC and the X3 individually that it is priced against.   RWD introduces packaging issues for the passenger compartment. Cadillac does what it always has... offer a size, comfort, and power advantage over the German imports for the of the same price. 

    The XT4 will do the same against the cramped and tiny GLA. 

    You can't get over the fact that people don't shop for cars with a measuring tape, but with their checkbook.  If you're writing a check for $35k or $45k, you don't care what the exterior length is... you want the most comfort and amenities for your dollar. Cadillac offers that. 

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    3 hours ago, Drew Dowdell said:

    You tell me.  The XT5 outsold the GLC and the X3 individually that it is priced against.   RWD introduces packaging issues for the passenger compartment. Cadillac does what it always has... offer a size, comfort, and power advantage over the German imports for the of the same price. 

    The XT4 will do the same against the cramped and tiny GLA. 

    You can't get over the fact that people don't shop for cars with a measuring tape, but with their checkbook.  If you're writing a check for $35k or $45k, you don't care what the exterior length is... you want the most comfort and amenities for your dollar. Cadillac offers that. 

    But the XT5 is the size of a GLE and the XT4 is the size of a GLC.  The Highlander offers more room and more power then an XT4 but they aren't really competitors per se.  Size per dollar ratio should be Chevy's game, not Cadillac's.   And globally, GLC vs XT5 isn't even close, GLC beats it like 3 or 4 to 1.  

    I don't think RWD has packaging problems, you can stretch the wheelbase on a rwd car, and no one uses a center rear seat in a sedan and on an SUV the floor is higher anyway.  Plus on a FWD/AWD car you still have to run a drive axle to the rear anyway.  And the Germans have more power/acceleration across the board than Cadillac, every Cadillac SUV has 1 engine choice, most Germans have 3 or 4 even.

    And as far as price goes, GM has 3 brands to offer square footage per dollar, Cadillac doesn't have to do that.   And expensive doesn't mean you can't have volume.  Cadillac in the 60s and 70s glory days were expensive and they had volume, Mercedes and BMW have volume, Tesla has pretty good volume for a $100k car, etc.  It can be done.

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    22 minutes ago, smk4565 said:

    But the XT5 is the size of a GLE and the XT4 is the size of a GLC....

     

    4 hours ago, Drew Dowdell said:

    You can't get over the fact that people don't shop for cars with a measuring tape...

     

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    17 minutes ago, smk4565 said:

    But the XT5 is the size of a GLE and the XT4 is the size of a GLC.  The Highlander offers more room and more power then an XT4 but they aren't really competitors per se.  Size per dollar ratio should be Chevy's game, not Cadillac's.   And globally, GLC vs XT5 isn't even close, GLC beats it like 3 or 4 to 1.  

    I don't think RWD has packaging problems, you can stretch the wheelbase on a rwd car, and no one uses a center rear seat in a sedan and on an SUV the floor is higher anyway.  Plus on a FWD/AWD car you still have to run a drive axle to the rear anyway.  And the Germans have more power/acceleration across the board than Cadillac, every Cadillac SUV has 1 engine choice, most Germans have 3 or 4 even.

    And as far as price goes, GM has 3 brands to offer square footage per dollar, Cadillac doesn't have to do that.   And expensive doesn't mean you can't have volume.  Cadillac in the 60s and 70s glory days were expensive and they had volume, Mercedes and BMW have volume, Tesla has pretty good volume for a $100k car, etc.  It can be done.

    There is nothing wrong with offering square footage for the luxury dollar.  It's kinda what they've been known for for the past 80 years. You can buy some micro car with plastic seats from Germany or you can stretch out in American luxury for the same price.

    You know what is absolutely ridiculous? The "bigger" GLC (17.6) has a foot less cargo room than my tiny Encore (18.8). The GLC also has less headroom in all positions and less front leg room.  For being so much larger, the GLC only has 2 additional inches of rear leg room.  The Encore manages all of that while being about 14 inches shorter than the GLC.  RWD doesn't have packaging issues you say?

    For the same price as the GLC at Cadillac, you get an XT5 which is bigger than the GLC in nearly every dimension, still get all the luxury goodies, and aren't saddled with a lowly 4-cylinder.

    Keep in mind I don't even like the XT5 that much, but I can still recognize its success in the marketplace.

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    If we are playing the price game, the the CT6 is an E-class competitor, the CTS is a C-class competitor and the ATS is a CLA competitor.  If Cadillac wants to play the 5-series size for 3-series price strategy of the original CTS, then just go all in on that and make that the strategy.  But they can't make their mind up what they want to be.  And maybe that is what they want to be, the XT7 will probably be GLS size for GLE money.  

    The more size for less money could work if you do it perfectly, but Lincoln is trying that "American sized" with a turbo V6 in a lot of cars and it isn't working.   Maybe Cadillac can use the same strategy and execute it better than Lincoln, but Cadillac has to commit to something, they can't even commit to a naming scheme.

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    1 hour ago, Drew Dowdell said:

    For the same price as the GLC at Cadillac, you get an XT5 which is bigger than the GLC in nearly every dimension, still get all the luxury goodies, and aren't saddled with a lowly 4-cylinder.

    For the same price of an XT4 you can get a Highlander V6 that is roomier and more powerful, has a lot of the same equipment.  Doesn't mean it is better; for some buyers that value 3 row seating maybe it is.  For buyers that want luxury or style over a people mover the XT4 is better.  I get that different buyers have different needs and shop price and payment, not with a measuring tape.  But I still think Cadillac shouldn't be in the size = luxury game (as they were in the 1980s). 

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    As far as how it lines up with the competition, the XT4 dimensions appear to be in the same range as the MKC, Q5, GLC, NX.  So solidly in the compact lux niche.   So there is room for a smaller XT3 to compete w/ the GLA, Q23, QX30, etc.

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    12 minutes ago, Cubical-aka-Moltar said:

    So there is room for a smaller XT3 to compete w/ the GLA, Q23, QX30, etc.

    Ugh. There's "room" for Mercedes to build a 3/4-ton diesel 4x4 pick-up and Rolls Royce to build an entry-level $90K compact, doesn't mean they "should".

    Many critics labor under the impression that for Cadillac to be 'complete' --yet, of course, remaining true to being Cadillac and not copying anyone else-- that the brand has go into every segment every one of their competitors are in. QX30 sold 1200 units in March, as yourself why a brand 'needs' to compete with that.

    Not remotely necessary OR advisable. Cadillac is a low-volume brand, there's really no business case to plug into every tier.

    No 'CT3', no 'XT3' - unnecessary distractions and money drains. Keep everything upmarket. CT5/XT4 should absolutely be the bottom of the Cadillac catalog.

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    54 minutes ago, Cubical-aka-Moltar said:

    As far as how it lines up with the competition, the XT4 dimensions appear to be in the same range as the MKC, Q5, GLC, NX.  So solidly in the compact lux niche.   So there is room for a smaller XT3 to compete w/ the GLA, Q23, QX30, etc.

    Why are we still comparing on direct size, particularly exterior dimensions, and not on price?  The XT4 is priced against the GLA and is a reasonable, but not excessively so, amount roomier.  Not so much that you think you're buying the next size class up, but enough that you can put your friends in the back where you can't with the GLA.  Their base prices will only be about $1,000 or less apart.

    The XT5 is priced directly against the GLC. From memory, their starting prices are less than $500 apart. The XT5 is roomier inside than the GLC. 

    Why is having more space with equal or better luxury being considered a disadvantage for Cadillac?!?! It makes no sense!

    People like to rage on the ATS for the small back seat, but the back seat of the ATS is positively Fleetwood like compared to the CLA that Mercedes offers at the same price.  Let's see, I have $38k to spend, do I get a mediocre '96 Taurus-wannabe with Front wheel drive and cramped interior or do I get a distinctive car, slightly larger, with more power and rear wheel drive that rides on what is generally considered to be one of the best handling platforms in production today? Well the Cadillac is slightly longer outside, so that must be in the next size class up, I better go with the '96 Taurus wannabe. Tough call...:rolleyes:

     

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    Price is such a variable thing--there is a wide range for each model with overlap--while dimensions are fixed and easy to compare.   If you use price only to compare, then you get people comparing an XT4 to a Highlander like smk did...however, comparing price within the reality context (size and class--i.e. compare the XT4 to other compact luxury crossovers) makes sense..

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    6 minutes ago, Cubical-aka-Moltar said:

    Price is such a variable thing--there is a wide range for each model--while dimensions are fixed and easy to compare. 

    Sure, price is variable... budget generally isn't. Someone walking in to buy a $38k entry-luxury AWD crossover isn't going to suddenly pony up to the $42,900 it takes to get into a GLC 4Matic. That's more than a 10% price increase and something like that just doesn't happen much.  So if you're stuck at a specific max price, as most people are, that is generally going to eliminate the next size up at Mercedes, BMW, and Audi.  So at Cadillac, you end up getting more room and more power for your dollar.

    I'm not the biggest fan of the XT4, it'll do well, but it didn't light my fire the way I wish it did.  Still, if I'm spending $38k on a crossover and my choices are XT4, GLA, Q3, or X2 (X3 is $42.6k for AWD), I'll pick the XT4 every day of the week and twice on Sundays.  It just offers more room, more power, and more amenities for the same price.   The GLC and X3 are out of my budget so there is no point comparing them.... and if they are in my budget, then Cadillac offers another level of size, comfort, and power that still exceeds the imports.   I'll point out that NONE of the Germans base entries in the GLA/X2/Q3 price class offer more power than the XT4, only BMW comes close.   Yes there are option up engines available on some, but as noted in this article, Cadillac isn't done with releases yet.  For $38k, all you're getting from MB or Audi is about 200 horsepower... about the same as a Honda Civic SI. Also, none of the Germans can claim any sort of handling advantage of RWD... Cadillac, the Germans, Infiniti, Lexus, are all front drivers.

    People simply don't shop for vehicles with tape measures. If you were shopping in this class, would you reject an option for being 3" bigger than its competition? I don't think any sane person would. The only reason to pick one of the Germans over the Cadillac (or Infiniti QX30 for that matter, it is $4k cheaper than the virtually identical GLA) is badge snobbery, and for that, there is nothing I can say that will convince an irrational person to do a rational thing.

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    I'm not talking about how consumers compare, but how journos/reviewers and magazines compare vehicles (i.e. sites like this)...comparisons are almost always against other vehicles in the same size category (compact, midsize, fullsize, etc) and class (mainstream, premium, luxury, etc).   The competition of a particular model are other models at a similar price point within it's size category and class.    

    As far as how consumers shop, not sure if most of them look at the total price or more at the monthly payment....

    As far as measuring vehicles, I do know people that have done that..a buddy of mine wanted a new sedan for his wife and it had to be 185 inches or less, since anything longer wouldn't fit in their garage.   (I sort of have that problem--I really couldn't fit anything over 190 in my garage and still be able to walk in front of it and open the hatch and walk behind with the garage door shut).   

    Anyway, back on topic, I wouldn't be surprised if Cadillac adds an XT3 and XT7 over the next few years...

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    16 minutes ago, Cubical-aka-Moltar said:

    I'm not talking about how consumers compare, but how journos/reviewers and magazines compare vehicles (i.e. sites like this)...comparisons are almost always against other vehicles in the same size category (compact, midsize, fullsize, etc) and class (mainstream, premium, luxury, etc).   The competition of a particular model are other models at a similar price point within it's size category and class.    

    As far as how consumers shop, not sure if most of them look at the total price or more at the monthly payment....

    As far as measuring vehicles, I do know people that have done that..a buddy of mine wanted a new sedan for his wife and it had to be 185 inches or less, since anything longer wouldn't fit in their garage.   (I sort of have that problem--I really couldn't fit anything over 190 in my garage and still be able to walk in front of it and open the hatch and walk behind with the garage door shut).   

    While there may be an upper limit on car size, your choice is still not going to be XT4 or GLC when there is an $8k spread in price. Similarly, with only 2" - 3" between them, you've gotta have a pretty interesting garage if you can only fit a GLA but not an XT4.

    If you couldn't fit the Grand Cherokee, you won't say "Oh well, I guess I'll spend $10k more and get a GLC".  You'll either look at the next smaller Jeep (they hope) or you'll look at something similarly priced but smaller.

    As far as what other reviewers do... I'm specifically trying to change that.

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    They clearly put the emphasis on interior room v. exterior on the XT4.  Then there's the price... the $35.9 starter looks promising... but the Premium Luxury model jumps to $40k with FWD.  :blink:

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    9 hours ago, Drew Dowdell said:

    Why are we still comparing on direct size, particularly exterior dimensions, and not on price?  The XT4 is priced against the GLA and is a reasonable, but not excessively so, amount roomier.  Not so much that you think you're buying the next size class up, but enough that you can put your friends in the back where you can't with the GLA.  Their base prices will only be about $1,000 or less apart.

    The XT5 is priced directly against the GLC. From memory, their starting prices are less than $500 apart. The XT5 is roomier inside than the GLC. 

    Why is having more space with equal or better luxury being considered a disadvantage for Cadillac?!?! It makes no sense!

    People like to rage on the ATS for the small back seat, but the back seat of the ATS is positively Fleetwood like compared to the CLA that Mercedes offers at the same price.  Let's see, I have $38k to spend, do I get a mediocre '96 Taurus-wannabe with Front wheel drive and cramped interior or do I get a distinctive car, slightly larger, with more power and rear wheel drive that rides on what is generally considered to be one of the best handling platforms in production today? Well the Cadillac is slightly longer outside, so that must be in the next size class up, I better go with the '96 Taurus wannabe. Tough call...:rolleyes:

     

    The GLA is cheaper, the GLB will be priced like an XT4 if you want a more dead on comparison, and the GLB isn't far away.

    The GLC has a better interior than the XT5, way more horsepower offered and more technology, better performance and handling, etc.  

    People buying a CLA also don't care about the back seat, those are people that will probably never use it anyway, someone that wants a coupe, but the back seat is there just in case.  And the XT5 and XT4 have the same "mediocre front wheel drive" as the CLA, Cadillac just charges you more money for it.

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    9 hours ago, Drew Dowdell said:

    Sure, price is variable... budget generally isn't. Someone walking in to buy a $38k entry-luxury AWD crossover isn't going to suddenly pony up to the $42,900 it takes to get into a GLC 4Matic. That's more than a 10% price increase and something like that just doesn't happen much. 

     

    Aren't Buick and GMC around for people that want a crossover at a max price of $38,000?  A Cadillac doesn't have to be in everyone's budget.

    Balthazaar is always saying Cadillac shouldn't chase volume, yet here with are with Cadillac chasing volume under $40k, rather than above it.  

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    10 hours ago, Cubical-aka-Moltar said:

    I'm not talking about how consumers compare, but how journos/reviewers and magazines compare vehicles (i.e. sites like this)...comparisons are almost always against other vehicles in the same size category...

    The auto rags/bloggers 'don't buy' vehicles in their articles, but consumers do. IE; OEMs are selling to consumers, so how they buy is paramount. Auto mags have, for the most part, lost their connection to the actual end user (ironic when they're also end users).

    Besides, I think the old metric is starting to show signs of changing up. 1. the rising tide of CUVs / SUVs can no longer be compartmentalized to others- IMO other than vehicle height and cargo capacities, sedans & CUVs do the same things; they should be compared.

    Further, the notable contracting in vehicles from brand to brand have allowed comparisons like this to be objectively justifiable :
     

    Screen Shot 2018-04-07 at 9.57.28 PM.png

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    52 minutes ago, smk4565 said:

    Aren't Buick and GMC around for people that want a crossover at a max price of $38,000?  A Cadillac doesn't have to be in everyone's budget.

    Balthazaar is always saying Cadillac shouldn't chase volume, yet here with are with Cadillac chasing volume under $40k, rather than above it.  

    • Where did you come up with "max price of $38K"?? Buick Enclave goes up to $56K. Cadillac XT5 can go to $63K no problem.

    • Correct, Cadillac is not here to chase volume in every segment. That's why I have consistently railed against anything below a XT4 or CT5. If those pulling strings at Cadillac can keep their mission focused, the "still considering" CT4 will get cancelled. I can accept an XT4 if it's done well & sells profitably. As Cadillac introduces more upscale model lines, perhaps it can be dropped in the future, or the SUV lines can be upgraded/up priced.

    But you are still confusing GMC and Buick and Cadillac customers. Sure, some will freely shop between them in some instances, even purchase from multiple brands, but there's no reason each brand cannot be in the same segments (at different prices). That's EXACTLY what GM did when they were running a tick over 50% of the USDM.

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    1 hour ago, balthazar said:

    • Where did you come up with "max price of $38K"?? Buick Enclave goes up to $56K. Cadillac XT5 can go to $63K no problem.

    • As Cadillac introduces more upscale model lines, perhaps it can be dropped in the future, or the SUV lines can be upgraded/up priced.

    Drew came up with the $38,000 for a hypothetical buyer looking for small crossover saying a GLC would be out of their budget so they would buy an XT4 or have to look at an X1 or GLA.

    And to point 2, Cadillac dropped the price of the SRX back in 2010 to go down market, the CT5 is supposed to be cheaper than CTS, CT4 cheaper than ATS to compete with A3 and CLA.  I don't see where this push upmarket is.

    I just went to the Mercedes website and priced out a GLE63 Coupe, I added tri zone climate control, multi contour seats, heated steering wheel, Bang and Olufsson stereo, soft close doors and the premium 3 package. I left some options on the table and it still came out to $123,180.   Same size vehicle as an XT5 and is the middle Mercedes SUV, and yet it can go $20k over the most expensive Escalade.

    I priced out an Alfa Romeo Stelvio Quadrifoglio, I added metallic paint, a dual pane sunroof and driver assistance package and it was $86,340.  Add Brembo ceramic brakes, carbon fiber steering wheel and racing seats and it goes to $98,440.  Escalade Platinum money for an SUV the size of the XT4.  

    Cadillac has a long way to go, and the road is even longer when traveling on Chevy crossover platforms with the corporate V6 pulling the load.

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    • Oh; max BUDGET, not max price. Gotcha.
    • NO body is buying the stelvio.
    • There is no released pricing for the CT5, and a CT4 is unconfirmed at this point. Cadillac may 'combine' the ATS & CTS into the CT5, which I think is a very good move if they do. That would move Cadillac's entry-level car up in price. Meanwhile, MB readies a sub-CLA for the US market.
    • ATS already currently competes with the CLA via both price & size. And it's a far better & roomier car.
    • The announced (but not confirmed) 'Escala' and 'XT7' are the upcoming upmarket push. So was the unveiling of the CT6 V-Sport.

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    12 hours ago, smk4565 said:

    Aren't Buick and GMC around for people that want a crossover at a max price of $38,000?  A Cadillac doesn't have to be in everyone's budget.

    Balthazaar is always saying Cadillac shouldn't chase volume, yet here with are with Cadillac chasing volume under $40k, rather than above it.  

    Mercedes doesn't have to be in everyone's budget either, but here we are with $32k shrunken 96 Taurus look-alikes wearing stars with a further down-market vehicle coming. Chase the fake Gucci bag crowd.

    People who buy the CLA don't care about the back seat? Then why is the back seat of the ATS (which can be bought as a real coupe btw) such a titanic issue to you German humpers?

    You: "Cadillacs are too big!!!"

    Me: "Here's the ATS."

    You: "Cadillacs are too small!!"

    The ATS is everything you claim to want in an ideal car. RWD, excellent power, turbo4, v6, turbo v6 options, AWD, great handling....the Benz counterpart has only a fraction of your wish list plus has a terrible and cramped interior.... But somehow you prefer the Benz.

    Your fanboi hypocrisy is showing.

    Even if one could get over all the negatives of a vehicle like the GLA, there is still one more big one that you can't justify your way out of. The mechanically identical vehicle, the Infiniti QX30, is $4000 cheaper than the GLA and substantially better looking exterior to boot.

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    Johan has confirmed a CLA/A3 competior.

    I don’t complain about the ATS’s back seat, I doubt may use it as a family sedan or haul 4 adults in it so I don’t think it is that big an issue.  I think the ATS low rent interior materials and dashboard design are the problem.

    I also don’t like the CLA or GLA, early looks at the A-class sedan and GLB seem promising for those that want a small entry lux car, for people that don’t care about HP or Nürburgring times they are a nice choice.

    I am not opposed to Cadillac having something like the XT5 or XT4, I have said in the past they should have a sub $40k fwd crossover for the masses and at that price point with 250ish hp the drive wheels don’t really matter.

    What Cadillac needs is an XT6 on a short Omega platform, 5 passenger crossover, and an XT7 long wheel base Omega 3 row crossover, both  with a turbo 4,l with some electric boost or hybrid, a 3.0TT v-sport and a V-series with the 4.2 liter V8.  XT6 could start at $55k, XT7 at $70k and Escalade can start above that, I would make the base Escalade a twin turbo v-6 hybrid and a V-sport with the 4.2 V8.

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    Only thing confirmed is that a 'CT4' is being considered- it has not been confirmed for production.

    IF Cadillac replaces both the ATS & CTS with separate models, and since the ATS  -as Drew detailed- squarely competes with the CLA/A3 already... then all we are talking about is a renaming of the ATS, in concept.

    In other words; Johan has confirmed the ATS exists currently.

    Edited by balthazar
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    I wonder when Cadillac will have an EV version of its newest lineup.  Given that the Volt and Bolt are already at the local Chevy dealer, where are the Cadillac EVs?

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    40 minutes ago, balthazar said:

    Only thing confirmed is that a 'CT4' is being considered- it has not been confirmed for production.

    IF Cadillac replaces both the ATS & CTS with separate models, and since the ATS  -as Drew detailed- squarely competes with the CLA/A3 already... then all we are talking about is a renaming of the ATS, in concept.

    In other words; Johan has confirmed the ATS exists currently.

    So Cadillac has no A4/A5, 3/4-series or C-class competitor?  Interesting strategy to go with.   Really the ATS should add 1 inch of wheelbase to eek out a little more interior room to and upgrade the interior big time to morph into CT4, if the price goes up $3k who cares, and then drop the CT6's 4.2 liter V8 in there for the CT4-V.

    I actually think that would open space for Cadillac to do a CT3 that is a hot hatch, if you took the Cruze hatch and put the XT4's 2.0T engine in there standard, then offer a boosted up 300 hp v-sport, I think you would have something different, and it may not be the biggest seller here, but it would have appeal in China or Europe.  

    26 minutes ago, riviera74 said:

    I wonder when Cadillac will have an EV version of its newest lineup.  Given that the Volt and Bolt are already at the local Chevy dealer, where are the Cadillac EVs?

    Coming in 2023, they have to wait to see what everyone else does first.

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    Well...maybe not a hot hatch based on an econo-box car...

    BUT...a hot hatch CUV should DEFINITELY be in the cards...

    The XT4-V should be a given. It should roll out next year. (A year after the regular XT4 rolls out) 

    Propulsion: Anything that makes the XT4 go like stink. With the super duper magnetic  suspension set-ups and active sway bars and xtra large pizza sized brembo brakes that go along with that....

    XT5-V should also be a given.  If Ford will do a Ford Edge Sport, then you could bet the farm that Lincoln will follow suit. And the Germans are already there. So...the ΧΤ5-V should be in the showrooms...like YESRTERDAY.  Too soon?  OK...by September 2018 then! 

    The electrics are coming...

    It seems to me all those GM electric cars  GM promised would mostly be Cadillac badged. 

    Edited by oldshurst442
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    3 hours ago, oldshurst442 said:

    The XT4-V should be a given. It should roll out next year. (A year after the regular XT4 rolls out) 

    Propulsion: Anything that makes the XT4 go like stink. With the super duper magnetic  suspension set-ups and active sway bars and xtra large pizza sized brembo brakes that go along with that....

    XT5-V should also be a given.  If Ford will do a Ford Edge Sport, then you could bet the farm that Lincoln will follow suit. And the Germans are already there. So...the ΧΤ5-V should be in the showrooms...like YESRTERDAY.  Too soon?  OK...by September 2018 then! 

    But how fast will an XT4 or XT5 V-Series be with a transverse mounted engine and the platform they ride on?  The Alfa Romeo Stelvio does the Nürburgring in 7:51, that is 8 seconds faster than an gen 2 CTS-V.  There is no official time for a current CTS-V.  But how can Cadillac get an XT4 or XT5 near CTS-V level performance?   That is the new standard.

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    12 hours ago, smk4565 said:

    But how fast will an XT4 or XT5 V-Series be with a transverse mounted engine and the platform they ride on?  The Alfa Romeo Stelvio does the Nürburgring in 7:51, that is 8 seconds faster than an gen 2 CTS-V.  There is no official time for a current CTS-V.  But how can Cadillac get an XT4 or XT5 near CTS-V level performance?   That is the new standard.

    The XT4 and XT5 will outsell the Stelvio 8 to 10 times over..... each...... that's all that matters. 

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    1 hour ago, Drew Dowdell said:

     

    The XT4 and XT5 will outsell the Stelvio 8 to 10 times over..... each...... that's all that matters. 

    Well I am a fan of sales chart performance.

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    4 hours ago, Drew Dowdell said:

    Then you're a fan of the XT5.

    I am not really a fan of any SUV, but the XT5 I believe is the 2nd cheapest mid-size luxury crossover, only behind the MKX, so it isn't really a good volume if you are just a price leader.  It is volume, but the Lexus RX I don't like either, it is a lousy product that sells just because it was one of the first and has repeat buyers.  But it is important to get in to segments early, so they made the right moves 20 years ago.

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    3 minutes ago, smk4565 said:

    I am not really a fan of any SUV, but the XT5 I believe is the 2nd cheapest mid-size luxury crossover, only behind the MKX, so it isn't really a good volume if you are just a price leader.  It is volume, but the Lexus RX I don't like either, it is a lousy product that sells just because it was one of the first and has repeat buyers.  But it is important to get in to segments early, so they made the right moves 20 years ago.

    You're simply a troll.  

    Cadillac offering more space for the price is a feature, not a bug. 

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