Last month, Chevrolet announced the 2019 Blazer would begin at $29,995, undercutting the likes of Ford Edge and Nissan Murano. But Cars Direct has gone through the order guide and did some analysis. What they found out is that Blazer isn't as a good deal as Chevrolet is promoting to be.
Let's start with the base the Blazer L which begins at $29,995. CarsDirect believes this model "is likely intended mainly for advertising purposes." This is something we saw before when Buick launched the Regal TourX. The L model is also excluded from factory discounts. Most buyers will likely be pushed towards the 1LT which begins at $33,495 - $1,700 more expensive than the Murano S and $2,505 more expensive than the Edge SE. Both the Murano and Edge pack more powerful engines (Blazer uses a 2.5L four-cylinder with 193 hp and 188 lb-ft of torque) and have the option of AWD. The Blazer can only get AWD on 2LT models and above.
The 2LT begins at $34,495 and adds the 3.6L V6 engine - 305 horsepower and 269 pound-feet of torque. If you want AWD, be prepared to shell out an additional $2,700. Again, AWD is cheaper on the Murano ($1,600) and Edge ($1,950).
Another disappointment for the Blazer is how much you need to shell out for advanced driver assistance features. If you want adaptive cruise control and front collision warning, then first you need pay $41,795 for the RS and then add $3,575 for Enhanced Convenience and Driver Confidence II Package. If you want automatic emergency braking, then you'll need to step up to the top-line Premier at $43,895 and add the Driver Confidence Package II for an additional $2,165. AEB is standard on the Murano and Edge.
Based on this analysis, it does make the Blazer a bit of a tough sell. We'll have to see how things play out in the coming months.