Editor/Reporter - CheersandGears.com
June 8, 2012
Ford has been having a resounding success with the EcoBoost option one the F-150 pickup truck. With new full-size trucks on the way, you would think GM would be heading down the same route.
Not so fast.
"I wouldn't say that's a huge priority. I think there are other answers to that, which they don't have, for us that make a lot more sense," said GM North America President Mark Reuss.
Reuss believes the full-sized pickup can't be all things to all buyers. He figures that fuel economy isn't that big of a concern for people who rely on them for a living.
He puts its this way: if GM was to downsize from the current V8 engines used in the Silverado/Sierra while still offering power and towing capacity, GM would have to significantly reduce the truck's weight and powertrain.
"So what have you really done? You've made a mid-sized pickup," Reuss said.
GM's strategy is to offer a mid-size (Colorado) and a full-size truck (Silverado/Sierra).
However, Reuss didn't say no the idea of a turbocharged V6 for its next generation pickups. GM is rumored to be developing one, but no one knows if that is to be the case or what vehicles this engine will go in.
Regardless if the turbo V6 is part of the lineup or not, the next generation of GM pickups will be on a diet, get the next-generation small block V-8 engine with direct injection, and a eight-speed transmission.