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    Hyundai's Genesis Brand Unveils the G90 Flagship


    • The Genesis G90 Makes Its Debut!


    After announcing that Genesis would be spun off into its own brand and teasing the first model, Hyundai has revealed today the G90 in South Korea. This is the replacement for the Equus flagship.

     

    As shown in teasers, the G90 gets a more upscale front end with LED headlights, larger grille, and a sculpted hood. The back is very reminiscent of the Mercedes S-Class with a similar design for the trunk and lights. Inside, the G90 promises to be one of the luxurious models with real wood trim and Italian leather. Tech features include a 12.3-inch touchscreen, 360-degree around-view monitor, Lexicon surround sound system, and wireless inductive phone charging.

     

    Three engines will be on offer for the G90. A 3.8L V6 with 310 horsepower will be the base, followed by a twin-turbo 3.3L V6 with 364 horsepower, and 5.0L V8 with 419 horsepower rounds out the lineup. All engines will be paired to a eight-speed automatic and either go through the rear or all four wheels.

     

    Now in certain markets, the G90 will come with a number of driver assist devices such as highway driving assistance, Advanced Smart Cruise Control, and a lane-keeping system. Other safety systems include adaptive headlights, blind-spot monitoring, and emergency braking with pedestrian detection.

     

    Now the G90 will launch in the U.S. as a 2017 model, but where it will make its debut is still up in the air.

     

    Source: Hyundai

     

    Press Release is on Page 2


     

    Genesis Brand Launches its First Model, G90

    • Cutting-edge technologies, ultimate refinement and luxurious convenience features set the Genesis brand’s range-topper apart from competitors
    • Luxury large sedan exudes confidence and originality through its ‘Athletic Elegance’ and refined yet dynamic performance
    • Host of world-best safety and technological innovations realized in G90


    December 9, 2015 – Hyundai Motor has unveiled the new Genesis G90 large luxury sedan, the model that will top the new Genesis brand’s luxury car line-up. The G90 (called EQ900 in Korea) will compete at the top of the luxury car market with world-best technological innovations and the highest levels of refinement, convenience and dynamic performance.
    Designed with profound elegance, natural dignity and grandeur by the Prestige Design Division that will craft the visual identity of each Genesis model, the G90 is the first realization of the brand’s ‘Athletic Elegance’ design style. Outside, the G90’s silhouette is powerful and refined, from its long hood to its sophisticated rear. While inside, the finest artisan materials meet human-centered ergonomics to provide occupants with absolute convenience and luxurious comfort.

     


    Human-centered Technological Innovation
    With technological innovation at its core and in anticipation of fully-autonomous cars, G90 features Genesis Smart Sense, which brings together advanced systems including Genesis’ advanced ‘Highway Driving Assistance’ (Korean market only), Advanced Smart Cruise Control and Lane Keeping Assistance System. Accentuating the customer-oriented approach of Genesis, the system substantially reduces driver fatigue by combining a series of innovative technologies. This combination of newly-developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class.

    First-class Comfort
    The first-class theme extends to occupant comfort, with the G90 offering the world’s first clinically-validated Smart Posture Caring (SPC) System, which automatically adjusts the seat, steering-wheel, outside mirror and head-up display to the optimal position for the driver’s body (Korean market only). G90’s VIP ergo passenger seats feature multiple ranges of electronically-controlled adjustment and are approved by German campaign for healthier backs, Aktion Gesunder Rücken.

     

    Best-in-class Luxury Refinement
    Benefitting from an intensive four-year development program by an 800-strong team, the G90 has best-in-class refinement thanks to extensive work on the car’s NVH characteristics. Every detail of the interior has been crafted to continue the car’s human focus.

     

    Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world. Ride comfort and road holding is optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.

     

    Sporty Agility with Refined Performance
    Driving the car, owners will notice standards of refined performance. This is central to the Genesis brand’s character, with development teams carrying out rigorous performance testing of the G90 at the Nürburgring circuit in Germany and the Mojave test center in the U.S. Despite the car’s sporty and responsive characteristics, the interior environment remains refined with all of the three available gasoline powertrains: V6 3.3-liter T-GDI, V6 3.8-liter GDI or V8 5.0-liter GDI.

     

    The newly introduced G90 in Korea will be rolling out to other markets, including United States, China, Russia and countries in the Middle East. A further five Genesis models will be launched over the next five years.

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    I will say it is a nice looking car, it looks massive in size and the interior is pretty sweet to boot. I do wonder how easy those floating rear screen will pop off.

     

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    you know...I just had a nasty though DFELT...

     

    A long long time ago in a galaxy far far away....(because Im still on a Star Wars kick)

    Well, more accurate than that, not tooo long ago, people broke into other people's cars to steal GO PRO cameras or Garwin GPS sytstems or phones that were laying around, those screens, dont they just invite the uninvited to break your windows to pry off and steal those floating screens?

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    I think it's pretty good looking and the interior is succulent.

     

    Pretty good competition against the CT6 actually. It won't have the light weight or dynamics but it has a really good looking interior, and it looks classy, and no more Hyundai badge. Must be luxury, right?

     

    Plus this is the car that I would have wished Lincoln's flagship sedan would be in terms of product execution.

     

    Not bad at all. It delivers a lot of luxury for a price that I think folks will really like. 

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    I'm just... underwhelmed.  I don't know what I was expecting, but it was more than this.

    Could you be underwhelmed due to them just coping the last generation S sedan from MB?

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    I'm just... underwhelmed.  I don't know what I was expecting, but it was more than this.

    Could you be underwhelmed due to them just coping the last generation S sedan from MB?

     

     

    It doesn't even look like that to me....  it looks like the last Equus, with a Genesis front clip and an XTS C-Pillar. 

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    Makes sense, I honestly had no expectations so the car is nice as is, very traditional Korean conservative. Should do fine in the market for them, especially for the frugal people that want a luxury car.

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    Sort of a boring car, the interior looks pretty nice though.  The 3.8 V6 is underwhelming, but we may not get that engine here.  Turbo V6 and V8 are good engine choices, but that V8 could use a power bump, especially for a heavy car.  Overall I think it is nice, but not exciting, and why buy this over a more established luxury brand.  Not enough wow factor to steal sales.

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    Hyundai did not suddenly find the secret sauce to building a legit world class luxo car... The weight tells me that they basically have non-innovation wrapped in an AudiWannabe Wrapper.

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    I'm just... underwhelmed.  I don't know what I was expecting, but it was more than this.

     

     

    Reminds me a bit of a certain Kia last decade......

     

     

    Would agree with that as well.....

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    Correction: It's no longer a Hyundai. 

     

    Then again the pursuit of becoming luxurious, you'll notice that the guys at Rolls Royce and Bentley are in no hurry to lose weight, heck they want to add weight as much as possible.

     

    This flagship is still superior to anything else out of the East. The LS is well past it's prime.

     

    They're not going to sell it as some canyon-carver. Genesis built a car for people to sit in the back. Nothing wrong with trying to be salient to the demands of the buyers they want to court. 

     

    What exactly is it lacking? If it drives like a floating brick then it's probably performing as atleast one kind of luxury absolutely exceptionally.

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    Correction: It's no longer a Hyundai. 

     

    Then again the pursuit of becoming luxurious, you'll notice that the guys at Rolls Royce and Bentley are in no hurry to lose weight, heck they want to add weight as much as possible.

     

    This flagship is still superior to anything else out of the East. The LS is well past it's prime.

     

    They're not going to sell it as some canyon-carver. Genesis built a car for people to sit in the back. Nothing wrong with trying to be salient to the demands of the buyers they want to court. 

     

    What exactly is it lacking? If it drives like a floating brick then it's probably performing as atleast one kind of luxury absolutely exceptionally.

     

    Well... it kinda is.  They have the "Hyundai Genesis" look on the nose, so until Genesis gets a new look, it is still going to carry a Hyundai prefix in people's minds.

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    Will this lose weight compared to the current K900 and Equus? That's kind of imperative. I'm glad Hyundai spun their RWD sedans off into their own brand. It needed to happen. My only problem with them now is that their current RWD vehicles are just SO FAR behind in ride and handling trade-off. They're essentially selling the 15 year old luxury car formula with modern electronics.

     

    There's so much more to a Cadillac, a Mercedes Benz, an Audi, than just perceived luxury. The suspensions and powertrains are cutting edge. Korean luxury is matched by the bargain-priced Chrysler 300S and soundly beaten by a Chevy SS with magnetic ride control.

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    Yeah, on the interior alone this car is more compelling to anything from Detroit.

     

    It's a luxury car, it has a luxury badge and it gets bespoke parts and engineering. I'd like to think driving dynamics matters for the large sedan buyer but can point to the S-Class and soft 7 Series and say for the majority it doesn't.

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    ^ Yeah, we are the few that would buy a vehicle as large as an S-Class or 7 Series and care about the driving dynamics. I can't see many luxury buyers looking at steering feel and chassis stiffness on a test drive(of a car in the S, 7, A8 size). All the goodies on the inside...yup.

    Edited by ccap41
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    Will this lose weight compared to the current K900 and Equus? That's kind of imperative. I'm glad Hyundai spun their RWD sedans off into their own brand. It needed to happen. My only problem with them now is that their current RWD vehicles are just SO FAR behind in ride and handling trade-off. They're essentially selling the 15 year old luxury car formula with modern electronics.

     

    There's so much more to a Cadillac, a Mercedes Benz, an Audi, than just perceived luxury. The suspensions and powertrains are cutting edge. Korean luxury is matched by the bargain-priced Chrysler 300S and soundly beaten by a Chevy SS with magnetic ride control.

     

    But looking at the bigger picture, you know I just find it ridiculous that people already criticize this car for things Hyundai definitely says it's not meant for.

     

    There's plenty of wealthy folk that are around the age of boomers, or are themselves that could find this car having a lot of merits.

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    Correction: It's no longer a Hyundai. 

     

    Then again the pursuit of becoming luxurious, you'll notice that the guys at Rolls Royce and Bentley are in no hurry to lose weight, heck they want to add weight as much as possible.

     

    This flagship is still superior to anything else out of the East. The LS is well past it's prime.

     

    They're not going to sell it as some canyon-carver. Genesis built a car for people to sit in the back. Nothing wrong with trying to be salient to the demands of the buyers they want to court. 

     

    What exactly is it lacking? If it drives like a floating brick then it's probably performing as atleast one kind of luxury absolutely exceptionally.

     

    Well... it kinda is.  They have the "Hyundai Genesis" look on the nose, so until Genesis gets a new look, it is still going to carry a Hyundai prefix in people's minds.

     

     

    Drew I'd have to soundly disagree. The same people that hounded Hyundai for selling a luxury car without a luxury badge are now going to be the same preposterous people who will now call it a Hyundai even when it isn't.

     

    And what constitutes a luxury design? The guy who signs off on the design of this car used to design Audis. When you have tepid Corollas and Sentras with LEDs for lighting and pickups with the same cow-hide used in the big bucks sedans there isn't much wiggle room to pretend a product is genuinely luxurious because of the features and amenities it offers.

     

    Does that mean every single Hyundai/Kia has a premium design? Well, it should since we know the same people that design luxury cars now design Hyundais. 

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    Oh I'm not saying that it isn't a luxury design, it very much is.

     

    I'm saying that it looks too much like cars that are on the road today that are badged Hyundai.   There needed to be a bigger departure from the existing look, particularly in the grille.   

     

    Had they debuted the Genesis brand when the current Genesis was released, I'd have no issue because it looked a lot different from the prior model. It would have been a nice clean break.  The way they did it, now there is this mushy area where some cars are Hyundai brand and some cars are Genesis brand yet they have the same look... and next year the cars that were Hyundai brand will be Genesis brand with a new model name but will look identical. It's pretty confusing to customers.

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    I think Hyundai will get there in time, but this car still looks like they took styling cues from other luxury cars (and the current Genesis) and didn't come up with anything unique.    Genesis brand needs to come up with some bolder styling or something that makes them stand out.  And I am not saying go for Pontiac Aztek level shock value, they need to have an elegant luxury look, but they can't disappear into the market.

     

    Step two on the path to ascension is 100% all turbo line up.  That 3.8 liter V6 can be found in Hyundai's and Kias, if they make the 3.3 turbo v6 the base engine for Genesis brand, it creates some separation from the Hyundai cars.  And turbocharge the V8, there are turbo V6s of 400 horsepower now, a 420 hp V8 isn't all that special, especially not for a top engine, even if the turbo V8 was 460 hp, they'd have a better torque curve.

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    Well then I guess confusion has run amok in this industry, especially the domestic one that really changed names left or right.

     

    These immediate confusions people can stipulate will subside pretty quickly.

     

    Name changes always bring confusion. How is this in any way different? 

     

    Why should Hyundai be singled out for making mistakes that somehow the indomitable home team gets to make because it's the home team.

     

    By this notion the CT6 naming is a calamity for Cadillac because everyone will be confused as to why the lovely and familiar ATS, CTS and SRX names are hitting the dust-bin. Or Lincoln with their MK(insert frustration here) naming with the awesome heritage names.

     

    They had to change the brand name and assure some semblance of exclusivity by launching the name as well as a separate floor space to showcase these products at dealers, with different sales staff.

     

    This name change was inevitable, and the costs of having some confusion is nothing compared to continue being blasted by the popular media and customers themselves for not doing so.

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    To the people who say that this car looks like others...

     

    let me put you in on a dirty secret that no one notices.

     

    Henrik Fisker was behind the current Aston Martin look. 

     

    The Fisker Karma grille is the same shape just with vertical slats and a separation in the middle.

     

    This car looks like other cars because the people who made this car are the same people that set the basic look of the other cars.

     

    If they can only iterate not innovate, why are you blaming the this brand exclusively? Certainly other brands can't do better, because they're just rehashing the same designs from the past, with nothing new in design for a long time.

     

    The car looks the part. It's a luxury three box. It'll fulfill its mission just fine.

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    • By William Maley
      Last week, Hyundai teased the next-generation Elantra GT before its official debut at the Chicago Auto Show. We figured out that this could be the European i30 from a couple of pictures. It seems our guess was correct.
      Aside from the name and one engine, the 2018 Elantra GT doesn't share any design traits with the standard Elantra. The model is a bit more squarish and features touches such as a more aggressive front bumper, bold character line, and a distinctly shaped tailgate. Inside, there is a European flavor with an uncluttered dash and 8-inch touchscreen sitting on top of the dash. Cargo space is towards the top with 25 cubic feet behind the rear seats, and 55 cubic feet when folded.
      Two engines will be on offer for the Elantra GT. Base will be a 2.0L four-cylinder with 162 horsepower. This can be paired with a six-speed manual or automatic. The Elantra GT Sport comes with a turbocharged 2.0L four with 201 horsepower and 195 pound-feet of torque. A six-speed manual or seven-speed DCT will be on offer for the Sport. Other changes for the Sport include swapping the torsion-beam rear suspension setup for a multi-link one, 18-inch alloy wheels, and larger brakes.
      Hyundai says the Elantra GT will arrive at dealers this summer.
      Source: Hyundai
      Press Release is on Page 2


      ALL-NEW 2018 ELANTRA GT MAKES DEBUT AT CHICAGO AUTO SHOW
      CHICAGO, Feb. 9, 2017 – Hyundai Motor America debuts the all-new 2018 Elantra GT at the 2017 Chicago Auto Show. Lower, wider, and longer, the all-new Elantra GT adds a more aggressive stance and interior volume to its clean European style and driving dynamics. When the new hatchback arrives this summer, shoppers can choose between two models, the efficient, smooth running GT, or the more powerful and fun-to-drive GT Sport. Elantra GT is based on the new-generation i30 model designed for the European market.
      “The new Elantra GT brings more to the North American shores for the 2018 model year,” said Scott Margason, director, product planning, Hyundai Motor America. “More space and features inside. More aggression and European flair outside. And more options under the hood. I’m particularly excited to showcase the GT Sport, a true hot hatch.”

      HIGHLIGHTS FOR 2018 ELANTRA GT
      Lower, wider, more aggressive stance European styling Nearly 25 cubic feet of behind rear seat storage Standard vertical LED daytime running lights Standard eight-inch display audio with Apple CarPlay and Android Auto integration Available dual-zone climate control Available high and low beam LED headlights Available wireless smartphone charging Amazon Alexa Blue Link remote starting Blue Link heated features STRONG STRUCTURE AND STRIKING FIGURE
      With clean proportions, flowing character lines, and an attention grabbing new cascading grille design, the new GT imbues class and sophistication. It’s posture; lower, wider, and longer; shows the GT means business. The GT lands where European style meets American can-do attitude and ability. And it’s not merely skin deep, over half the structure (53-percent) comprises of advanced high-strength steel, nearly double the outgoing generation. And it’s bonded together with just over 367 feet of structural adhesive. This combines to make the Elantra GT, stiffer, stronger, and lighter. It’s 22-percent more rigid than the last GT to be specific. And the body-in-white weighs 61 pounds less. That combines with a slippery 0.30 coefficient of drag making the GT feel solid, efficient and smooth.
      CAPACIOUS CABIN
      While the outside dimensions effectively match that of most compact hatchbacks, clever ergonomics and packaging make room inside for five and so much more. In fact, with 96.5 cubic feet of passenger volume and nearly 25 cubic feet of cargo volume, we expect the EPA to classify the Elantra GT as a large car, rarified territory for this class. And with the rear seats folded, the GT offers massive amounts of space for cargo.
        Capacity (cubic feet)
      Elantra GT advantage
      Elantra GT
      55.1
      --
      Civic
      46.2
      19.3%
      Cruze
      47.2
      16.7%
      Mazda3
      47.1
      17.0%
      Focus
      43.9
      25.5%
      Golf
      52.7
      4.6%
      GREAT POWERTRAIN OPTIONS
      For 2018, choose between two inline-four-cylinder engines in the Elantra GT. The efficient yet robust, direct injection 2.0-liter makes an estimated 162 peak horsepower. It mates to either a six-speed manual or automatic transmission. Opt for the GT Sport and get the 1.6-liter turbo engine found in the Elantra Sport and enjoy an estimated 201 peak horsepower along with a broad band torque peak of 195 pound feet. The six-speed manual is available here too, or an athletic, seven-speed dual-clutch gear box.
      RIDE AND HANDLING
      Taking advantage of the stiff and strong new structure, Hyundai tested and developed the Elantra GT on the Nürburgring Nordschleife in Germany. Running hundreds of laps, the engineers tested for ride, handling, and durability. This resulted in a suspension tune that feels taut yet comfortable, minimizing unwanted body roll yet maximizing wheel impact absorption. Opt for the GT Sport and the rear torsion beam suspension is switched for a fully-independent multilink setup, standard 18” alloy wheels and larger front and rear brake rotors for even more fun when the going gets twisty. All-in-all, whether it’s a spirited drive through a canyon road, or carrying your mountain bike to the trailhead up the canyon, the Elantra GT is ready.
      ILLUSTRIOUS INSIDES
      Aside from great available appointments inside the Elantra GT, like leather seats, alloy pedals, and dual-zone climate control, Hyundai added several new items to keep you comfortable and safe. The Elantra GT is available with conveniences like Infinity Premium Audio with Clari-Fi™, Apple CarPlay™, Android Auto™, and wireless smartphone charging. That’s on top of great standard features such as 8-inch display audio and 17-inch alloy wheels. For safety, the GT is available with several systems usually found in expensive luxury vehicles, such as Smart Cruise Control with stop/start capability, Automatic Emergency Braking with Pedestrian Detection, Lane Keep Assist, Attention Assist, High-Beam Assist, and Blind Spot Detection with Rear Cross-traffic Alert.
      Vastly improved structure, Nürburgring refined driving-dynamics, and top-notch features in the new Elantra GT redefine what it means to be a “compact” hatchback.
      ENHANCED HYUNDAI BLUE LINK REMOTE START AND THE BLUE LINK® SKILL FOR AMAZON ALEXA
      Hyundai Blue Link customers have performed more than 25 million remote starts since its debut in 2011. Although remote start is a great feature for hot weather, most take place in cold climates during January, February and March. In fact, Blue Link Remote Start with Climate Control is three times more popular in the winter. With this in mind, Hyundai engineers have enhanced the Remote Start with Climate Control feature to include control of the rear defroster and heated side mirrors into the Blue Link mobile app. These new enhancements debut with the launch of the 2018 Elantra GT and will be available on other models in the future.
      For the ultimate level of convenience when it comes to remote starting a car on a bitterly cold winter morning, Hyundai has its new Blue Link skill for Amazon Alexa. The skill works by a customer simply asking an Alexa-enabled device, like an Amazon Echo or Dot, to start their car. The interaction actually sounds like this “Alexa, tell Blue Link to start my car at 80 degrees.” To send commands to Hyundai vehicles via Alexa, users must enable the Blue Link skill in their Alexa app available on: iOS, Android and Fire devices; and then link their existing Blue Link account within the Alexa app. Voice commands will only be sent to Hyundai vehicles after Alexa prompts owners for their Blue Link Personal Identification Number (PIN).
      NEXT GENERATION INFOTAINMENT: AUDIO/VIDEO/NAVIGATION (AVN) 5.0 WITH HD TRAFFIC
      The 2018 Elantra GT also debuts Hyundai next generation AVN 5.0 infotainment system. This system features an upgraded processor for greater responsiveness, as well as an eight-inch screen vs. the seven-inch screen in last generation Elantra GT. Using presets with AVN 5.0 is a snap because AM, FM and SiriusXM channels are now combined on one screen. A bird’s eye view has also been added to Navigation maps and drivers can now get traffic flow and incident data without ever paying for a subscription via HD Radio.

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