After announcing that Genesis would be spun off into its own brand and teasing the first model, Hyundai has revealed today the G90 in South Korea. This is the replacement for the Equus flagship.
As shown in teasers, the G90 gets a more upscale front end with LED headlights, larger grille, and a sculpted hood. The back is very reminiscent of the Mercedes S-Class with a similar design for the trunk and lights. Inside, the G90 promises to be one of the luxurious models with real wood trim and Italian leather. Tech features include a 12.3-inch touchscreen, 360-degree around-view monitor, Lexicon surround sound system, and wireless inductive phone charging.
Three engines will be on offer for the G90. A 3.8L V6 with 310 horsepower will be the base, followed by a twin-turbo 3.3L V6 with 364 horsepower, and 5.0L V8 with 419 horsepower rounds out the lineup. All engines will be paired to a eight-speed automatic and either go through the rear or all four wheels.
Now in certain markets, the G90 will come with a number of driver assist devices such as highway driving assistance, Advanced Smart Cruise Control, and a lane-keeping system. Other safety systems include adaptive headlights, blind-spot monitoring, and emergency braking with pedestrian detection.
Now the G90 will launch in the U.S. as a 2017 model, but where it will make its debut is still up in the air.
Press Release is on Page 2
Genesis Brand Launches its First Model, G90
- Cutting-edge technologies, ultimate refinement and luxurious convenience features set the Genesis brand’s range-topper apart from competitors
- Luxury large sedan exudes confidence and originality through its ‘Athletic Elegance’ and refined yet dynamic performance
- Host of world-best safety and technological innovations realized in G90
December 9, 2015 – Hyundai Motor has unveiled the new Genesis G90 large luxury sedan, the model that will top the new Genesis brand’s luxury car line-up. The G90 (called EQ900 in Korea) will compete at the top of the luxury car market with world-best technological innovations and the highest levels of refinement, convenience and dynamic performance.
Designed with profound elegance, natural dignity and grandeur by the Prestige Design Division that will craft the visual identity of each Genesis model, the G90 is the first realization of the brand’s ‘Athletic Elegance’ design style. Outside, the G90’s silhouette is powerful and refined, from its long hood to its sophisticated rear. While inside, the finest artisan materials meet human-centered ergonomics to provide occupants with absolute convenience and luxurious comfort.
Human-centered Technological Innovation
With technological innovation at its core and in anticipation of fully-autonomous cars, G90 features Genesis Smart Sense, which brings together advanced systems including Genesis’ advanced ‘Highway Driving Assistance’ (Korean market only), Advanced Smart Cruise Control and Lane Keeping Assistance System. Accentuating the customer-oriented approach of Genesis, the system substantially reduces driver fatigue by combining a series of innovative technologies. This combination of newly-developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class.
The first-class theme extends to occupant comfort, with the G90 offering the world’s first clinically-validated Smart Posture Caring (SPC) System, which automatically adjusts the seat, steering-wheel, outside mirror and head-up display to the optimal position for the driver’s body (Korean market only). G90’s VIP ergo passenger seats feature multiple ranges of electronically-controlled adjustment and are approved by German campaign for healthier backs, Aktion Gesunder Rücken.
Best-in-class Luxury Refinement
Benefitting from an intensive four-year development program by an 800-strong team, the G90 has best-in-class refinement thanks to extensive work on the car’s NVH characteristics. Every detail of the interior has been crafted to continue the car’s human focus.
Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world. Ride comfort and road holding is optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.
Sporty Agility with Refined Performance
Driving the car, owners will notice standards of refined performance. This is central to the Genesis brand’s character, with development teams carrying out rigorous performance testing of the G90 at the Nürburgring circuit in Germany and the Mojave test center in the U.S. Despite the car’s sporty and responsive characteristics, the interior environment remains refined with all of the three available gasoline powertrains: V6 3.3-liter T-GDI, V6 3.8-liter GDI or V8 5.0-liter GDI.
The newly introduced G90 in Korea will be rolling out to other markets, including United States, China, Russia and countries in the Middle East. A further five Genesis models will be launched over the next five years.