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    Hyundai's Genesis Brand Unveils the G90 Flagship


    • The Genesis G90 Makes Its Debut!


    After announcing that Genesis would be spun off into its own brand and teasing the first model, Hyundai has revealed today the G90 in South Korea. This is the replacement for the Equus flagship.

     

    As shown in teasers, the G90 gets a more upscale front end with LED headlights, larger grille, and a sculpted hood. The back is very reminiscent of the Mercedes S-Class with a similar design for the trunk and lights. Inside, the G90 promises to be one of the luxurious models with real wood trim and Italian leather. Tech features include a 12.3-inch touchscreen, 360-degree around-view monitor, Lexicon surround sound system, and wireless inductive phone charging.

     

    Three engines will be on offer for the G90. A 3.8L V6 with 310 horsepower will be the base, followed by a twin-turbo 3.3L V6 with 364 horsepower, and 5.0L V8 with 419 horsepower rounds out the lineup. All engines will be paired to a eight-speed automatic and either go through the rear or all four wheels.

     

    Now in certain markets, the G90 will come with a number of driver assist devices such as highway driving assistance, Advanced Smart Cruise Control, and a lane-keeping system. Other safety systems include adaptive headlights, blind-spot monitoring, and emergency braking with pedestrian detection.

     

    Now the G90 will launch in the U.S. as a 2017 model, but where it will make its debut is still up in the air.

     

    Source: Hyundai

     

    Press Release is on Page 2


     

    Genesis Brand Launches its First Model, G90

    • Cutting-edge technologies, ultimate refinement and luxurious convenience features set the Genesis brand’s range-topper apart from competitors
    • Luxury large sedan exudes confidence and originality through its ‘Athletic Elegance’ and refined yet dynamic performance
    • Host of world-best safety and technological innovations realized in G90


    December 9, 2015 – Hyundai Motor has unveiled the new Genesis G90 large luxury sedan, the model that will top the new Genesis brand’s luxury car line-up. The G90 (called EQ900 in Korea) will compete at the top of the luxury car market with world-best technological innovations and the highest levels of refinement, convenience and dynamic performance.
    Designed with profound elegance, natural dignity and grandeur by the Prestige Design Division that will craft the visual identity of each Genesis model, the G90 is the first realization of the brand’s ‘Athletic Elegance’ design style. Outside, the G90’s silhouette is powerful and refined, from its long hood to its sophisticated rear. While inside, the finest artisan materials meet human-centered ergonomics to provide occupants with absolute convenience and luxurious comfort.

     


    Human-centered Technological Innovation
    With technological innovation at its core and in anticipation of fully-autonomous cars, G90 features Genesis Smart Sense, which brings together advanced systems including Genesis’ advanced ‘Highway Driving Assistance’ (Korean market only), Advanced Smart Cruise Control and Lane Keeping Assistance System. Accentuating the customer-oriented approach of Genesis, the system substantially reduces driver fatigue by combining a series of innovative technologies. This combination of newly-developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class.

    First-class Comfort
    The first-class theme extends to occupant comfort, with the G90 offering the world’s first clinically-validated Smart Posture Caring (SPC) System, which automatically adjusts the seat, steering-wheel, outside mirror and head-up display to the optimal position for the driver’s body (Korean market only). G90’s VIP ergo passenger seats feature multiple ranges of electronically-controlled adjustment and are approved by German campaign for healthier backs, Aktion Gesunder Rücken.

     

    Best-in-class Luxury Refinement
    Benefitting from an intensive four-year development program by an 800-strong team, the G90 has best-in-class refinement thanks to extensive work on the car’s NVH characteristics. Every detail of the interior has been crafted to continue the car’s human focus.

     

    Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world. Ride comfort and road holding is optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.

     

    Sporty Agility with Refined Performance
    Driving the car, owners will notice standards of refined performance. This is central to the Genesis brand’s character, with development teams carrying out rigorous performance testing of the G90 at the Nürburgring circuit in Germany and the Mojave test center in the U.S. Despite the car’s sporty and responsive characteristics, the interior environment remains refined with all of the three available gasoline powertrains: V6 3.3-liter T-GDI, V6 3.8-liter GDI or V8 5.0-liter GDI.

     

    The newly introduced G90 in Korea will be rolling out to other markets, including United States, China, Russia and countries in the Middle East. A further five Genesis models will be launched over the next five years.

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    I will say it is a nice looking car, it looks massive in size and the interior is pretty sweet to boot. I do wonder how easy those floating rear screen will pop off.

     

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    you know...I just had a nasty though DFELT...

     

    A long long time ago in a galaxy far far away....(because Im still on a Star Wars kick)

    Well, more accurate than that, not tooo long ago, people broke into other people's cars to steal GO PRO cameras or Garwin GPS sytstems or phones that were laying around, those screens, dont they just invite the uninvited to break your windows to pry off and steal those floating screens?

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    I think it's pretty good looking and the interior is succulent.

     

    Pretty good competition against the CT6 actually. It won't have the light weight or dynamics but it has a really good looking interior, and it looks classy, and no more Hyundai badge. Must be luxury, right?

     

    Plus this is the car that I would have wished Lincoln's flagship sedan would be in terms of product execution.

     

    Not bad at all. It delivers a lot of luxury for a price that I think folks will really like. 

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    I'm just... underwhelmed.  I don't know what I was expecting, but it was more than this.

    Could you be underwhelmed due to them just coping the last generation S sedan from MB?

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    I'm just... underwhelmed.  I don't know what I was expecting, but it was more than this.

    Could you be underwhelmed due to them just coping the last generation S sedan from MB?

     

     

    It doesn't even look like that to me....  it looks like the last Equus, with a Genesis front clip and an XTS C-Pillar. 

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    Makes sense, I honestly had no expectations so the car is nice as is, very traditional Korean conservative. Should do fine in the market for them, especially for the frugal people that want a luxury car.

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    Sort of a boring car, the interior looks pretty nice though.  The 3.8 V6 is underwhelming, but we may not get that engine here.  Turbo V6 and V8 are good engine choices, but that V8 could use a power bump, especially for a heavy car.  Overall I think it is nice, but not exciting, and why buy this over a more established luxury brand.  Not enough wow factor to steal sales.

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    I'm just... underwhelmed.  I don't know what I was expecting, but it was more than this.

     

     

    Reminds me a bit of a certain Kia last decade......

     

     

    Would agree with that as well.....

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    Correction: It's no longer a Hyundai. 

     

    Then again the pursuit of becoming luxurious, you'll notice that the guys at Rolls Royce and Bentley are in no hurry to lose weight, heck they want to add weight as much as possible.

     

    This flagship is still superior to anything else out of the East. The LS is well past it's prime.

     

    They're not going to sell it as some canyon-carver. Genesis built a car for people to sit in the back. Nothing wrong with trying to be salient to the demands of the buyers they want to court. 

     

    What exactly is it lacking? If it drives like a floating brick then it's probably performing as atleast one kind of luxury absolutely exceptionally.

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    Correction: It's no longer a Hyundai. 

     

    Then again the pursuit of becoming luxurious, you'll notice that the guys at Rolls Royce and Bentley are in no hurry to lose weight, heck they want to add weight as much as possible.

     

    This flagship is still superior to anything else out of the East. The LS is well past it's prime.

     

    They're not going to sell it as some canyon-carver. Genesis built a car for people to sit in the back. Nothing wrong with trying to be salient to the demands of the buyers they want to court. 

     

    What exactly is it lacking? If it drives like a floating brick then it's probably performing as atleast one kind of luxury absolutely exceptionally.

     

    Well... it kinda is.  They have the "Hyundai Genesis" look on the nose, so until Genesis gets a new look, it is still going to carry a Hyundai prefix in people's minds.

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    Will this lose weight compared to the current K900 and Equus? That's kind of imperative. I'm glad Hyundai spun their RWD sedans off into their own brand. It needed to happen. My only problem with them now is that their current RWD vehicles are just SO FAR behind in ride and handling trade-off. They're essentially selling the 15 year old luxury car formula with modern electronics.

     

    There's so much more to a Cadillac, a Mercedes Benz, an Audi, than just perceived luxury. The suspensions and powertrains are cutting edge. Korean luxury is matched by the bargain-priced Chrysler 300S and soundly beaten by a Chevy SS with magnetic ride control.

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    Yeah, on the interior alone this car is more compelling to anything from Detroit.

     

    It's a luxury car, it has a luxury badge and it gets bespoke parts and engineering. I'd like to think driving dynamics matters for the large sedan buyer but can point to the S-Class and soft 7 Series and say for the majority it doesn't.

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    ^ Yeah, we are the few that would buy a vehicle as large as an S-Class or 7 Series and care about the driving dynamics. I can't see many luxury buyers looking at steering feel and chassis stiffness on a test drive(of a car in the S, 7, A8 size). All the goodies on the inside...yup.

    Edited by ccap41
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    Will this lose weight compared to the current K900 and Equus? That's kind of imperative. I'm glad Hyundai spun their RWD sedans off into their own brand. It needed to happen. My only problem with them now is that their current RWD vehicles are just SO FAR behind in ride and handling trade-off. They're essentially selling the 15 year old luxury car formula with modern electronics.

     

    There's so much more to a Cadillac, a Mercedes Benz, an Audi, than just perceived luxury. The suspensions and powertrains are cutting edge. Korean luxury is matched by the bargain-priced Chrysler 300S and soundly beaten by a Chevy SS with magnetic ride control.

     

    But looking at the bigger picture, you know I just find it ridiculous that people already criticize this car for things Hyundai definitely says it's not meant for.

     

    There's plenty of wealthy folk that are around the age of boomers, or are themselves that could find this car having a lot of merits.

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    Correction: It's no longer a Hyundai. 

     

    Then again the pursuit of becoming luxurious, you'll notice that the guys at Rolls Royce and Bentley are in no hurry to lose weight, heck they want to add weight as much as possible.

     

    This flagship is still superior to anything else out of the East. The LS is well past it's prime.

     

    They're not going to sell it as some canyon-carver. Genesis built a car for people to sit in the back. Nothing wrong with trying to be salient to the demands of the buyers they want to court. 

     

    What exactly is it lacking? If it drives like a floating brick then it's probably performing as atleast one kind of luxury absolutely exceptionally.

     

    Well... it kinda is.  They have the "Hyundai Genesis" look on the nose, so until Genesis gets a new look, it is still going to carry a Hyundai prefix in people's minds.

     

     

    Drew I'd have to soundly disagree. The same people that hounded Hyundai for selling a luxury car without a luxury badge are now going to be the same preposterous people who will now call it a Hyundai even when it isn't.

     

    And what constitutes a luxury design? The guy who signs off on the design of this car used to design Audis. When you have tepid Corollas and Sentras with LEDs for lighting and pickups with the same cow-hide used in the big bucks sedans there isn't much wiggle room to pretend a product is genuinely luxurious because of the features and amenities it offers.

     

    Does that mean every single Hyundai/Kia has a premium design? Well, it should since we know the same people that design luxury cars now design Hyundais. 

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    Oh I'm not saying that it isn't a luxury design, it very much is.

     

    I'm saying that it looks too much like cars that are on the road today that are badged Hyundai.   There needed to be a bigger departure from the existing look, particularly in the grille.   

     

    Had they debuted the Genesis brand when the current Genesis was released, I'd have no issue because it looked a lot different from the prior model. It would have been a nice clean break.  The way they did it, now there is this mushy area where some cars are Hyundai brand and some cars are Genesis brand yet they have the same look... and next year the cars that were Hyundai brand will be Genesis brand with a new model name but will look identical. It's pretty confusing to customers.

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    I think Hyundai will get there in time, but this car still looks like they took styling cues from other luxury cars (and the current Genesis) and didn't come up with anything unique.    Genesis brand needs to come up with some bolder styling or something that makes them stand out.  And I am not saying go for Pontiac Aztek level shock value, they need to have an elegant luxury look, but they can't disappear into the market.

     

    Step two on the path to ascension is 100% all turbo line up.  That 3.8 liter V6 can be found in Hyundai's and Kias, if they make the 3.3 turbo v6 the base engine for Genesis brand, it creates some separation from the Hyundai cars.  And turbocharge the V8, there are turbo V6s of 400 horsepower now, a 420 hp V8 isn't all that special, especially not for a top engine, even if the turbo V8 was 460 hp, they'd have a better torque curve.

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    Well then I guess confusion has run amok in this industry, especially the domestic one that really changed names left or right.

     

    These immediate confusions people can stipulate will subside pretty quickly.

     

    Name changes always bring confusion. How is this in any way different? 

     

    Why should Hyundai be singled out for making mistakes that somehow the indomitable home team gets to make because it's the home team.

     

    By this notion the CT6 naming is a calamity for Cadillac because everyone will be confused as to why the lovely and familiar ATS, CTS and SRX names are hitting the dust-bin. Or Lincoln with their MK(insert frustration here) naming with the awesome heritage names.

     

    They had to change the brand name and assure some semblance of exclusivity by launching the name as well as a separate floor space to showcase these products at dealers, with different sales staff.

     

    This name change was inevitable, and the costs of having some confusion is nothing compared to continue being blasted by the popular media and customers themselves for not doing so.

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    To the people who say that this car looks like others...

     

    let me put you in on a dirty secret that no one notices.

     

    Henrik Fisker was behind the current Aston Martin look. 

     

    The Fisker Karma grille is the same shape just with vertical slats and a separation in the middle.

     

    This car looks like other cars because the people who made this car are the same people that set the basic look of the other cars.

     

    If they can only iterate not innovate, why are you blaming the this brand exclusively? Certainly other brands can't do better, because they're just rehashing the same designs from the past, with nothing new in design for a long time.

     

    The car looks the part. It's a luxury three box. It'll fulfill its mission just fine.

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