Jaguar Land Rover has already announced plans to begin electrifying their lineups beginning in 2020, but Jaguar could be going one step further. Autocar reports that the management is considering making Jaguar an EV-only brand within the next decade.
Plans have already been drawn up for a strategy that would see Jaguar phase out its conventional lineup with fully electric models over the next five to seven years. Here is the gist of the strategy,
- A fully-electric sedan would replace the XJ sedan in two-years time. This model will take on the likes of the Tesla Model S and Porsche's upcoming Taycan.
- The XE and XF will be replaced by a new electric crossover that will be similar in size to Audi's e-tron crossover (possibly taking the place of the F-Pace) by 2023.
- 2025 would see the E-Pace replaced by the next-generation I-Pace.
- The upcoming large J-Pace crossover will be the sole conventional model until 2027 when an electric replacement debuts.
- There is talk about an electric sports car taking the place of the F-Type.
It is quite the gamble that JLR is considering for the brand. But it one the brand is seriously considering for two reasons. One is that Jaguar sales have been floundering due partly to lineup having more sedans than crossovers, along with being heavily dependent on diesel. The other is that it would allow Jaguar to jump ahead of the likes of Audi and Mercedes-Benz with electric vehicles. Remember, Jaguar already has their EV on sale, while Audi and Mercedes-Benz are in the process of launching theirs.