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EV Conversion, Does it Make Sense?


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G. David Felt
Staff Writer Alternative Energy - www.CheersandGears.com

 

Tesla has set the auto world on fire with their sedan and now their Tesla X CUV. While most of us cannot afford a $100,000 dollar plus auto, what about our older auto's? Does it make sense to convert a traditional gas powered auto to an EV? Should I wait till a lower priced EV arrives like the Chevy Bolt?
Many states have come out strong in their support for CNG home and business fueling equipment such as Pennsylvania, Oklahoma, and Texas. Other states have come out strong pushing to having people go electric and add electric chargers to your home such as Washington and Oregon. One large state pushing CNG, Electric and Hydrogen, is California. The average conversion on a petrol powered auto to CNG tends to run $10K to $15K depending on the size of the CNG tank and then you have fueling equipment if you want to fuel from home that runs from $5K to $10K depending on size. This means an average person converting an auto to CNG is looking at $15K to $25K price and can be even more if you buy a new CNG auto.
You have many choices in the EV field such as the Nissan Leaf, Chevy Spark EV, Fiat 500 EV and a few others that all run in the 60 to 80 mile range of electric auto's. The upcoming Chevy Bolt is a 200 mile range EV which many feel will make an impact on autos sales. These are the EV's that are all in the $25K to $35K range depending on federal subsidies.

 

So with thinking about the current EV's on the market and what is coming, does it make sense to convert an existing auto to electric? What is the cost of conversion and what are my options as I hear about AC versus DC driven autos? What should I have at my home to charge the auto? This is what I took as I thought about my own auto's I own and realizing that a big 6'6" 280lb man who drives full size SUV's, GMC Suburban and Escalade, finds it hard to find a greener solution in the full size SUV arena. As such, I choose to research what it would cost to convert my 1994 GMC SLE Suburban which has a modified 402 V8 500HP, 551lbs of Torque engine that requires Premium fuel or CNG to drive.

 

In researching this I found that there are many pros and cons of AC versus DC motors. AC or alternating current electric motors and DC or Direct current electric motors are both able to achieve the job of moving an auto but are engineered a bit differently. DC current will not work with an AC motor nor will a AC current work with a DC motor.
AC motors are divided into single phase and three phase motors. Single phase AC is what you typically find in a home, triple phase is commonly found in factory or commercial space, but can also be installed at a home. Today OEM auto makers are mostly using AC motors.
DC motors also find themselves split into three types, brush motors, brushless motors and stepper motors. Brushed DC motors as found on Golf carts and many other small electric driven carts are easy to build and cost effective but their large drawback is that the carbon brushes used to transfer electrical current wear over time and eventually end in motor failure. Stepper motors are a brushless DC motor most commonly found in robotics/ automation. Not something you would use in an auto. The DC brushless motor eliminates brushes, is more costly to build and requires a complicated electronics system to operate but has long life and is usually what you find in EV's either converted or OEM built for the auto industry.
So now that we know what the difference is between AC and DC motors, what are the advantages and disadvantages of these motors?
Advantages of DC (Direct Current) motors are as follows:
1) Provide excellent speed control for acceleration and deceleration.
2) Easy to understand and design.
3) Inexpensive drive design.

 

Disadvantages of DC motors are as follows:
1) High maintenance
2) Vulnerable to dust which decreases performance

 

Advantages of AC (Alternating Current) motors are as follows:
1) Low cost due to simple design of the motor.
2) Generally smaller form factor.
3) Reliable operation, due to low maintenance, very rugged.

 

Disadvantages of AC motors are as follows:
1) Low speed challenges
2) Back EMF (electromotive force) issues. This is where current in the loop of the motor that slows down the motor and has to be overcome.
With all the advantages and disadvantages there are some situations that still demand a DC motor or a high performance AC motor. For long life and performance cooling is a requirement. This requires a premium efficient or energy efficient motor with proper air or liquid cooling.
So knowing what I have in my suburban and wanting to keep it as true as possible as an auto that has its heaters, AC and the rest of the electronics ended up leaving me with the following parts list.
EV Conversion Part List and Cost as supplied by www.electriccarpartscompany.com.

 

This is a parts list with cost not including shipping or installation.
2 - Warp11 72-156v 453amp DC Motors will cost $5810.00
1 - Dual Motor Siamese adapter for Warp11 motors will cost $599.00
1-Air Conditioner Compressor will cost $864.00
1-Electric Power Steering Pump kit will cost $985.00
2-1000amp Zilla Motor controller will cost $3717.00
1-PB2 Pot Box Throttle will cost $99.00
1-Motor Adapter Plate and Spacer Ring will cost $450.00
1-Interconnecting Hub will cost $365.00
1-55amp DC-DC converter will cost $124.00
1-500A Fuse will cost $65.00
1-Fuse Holder will cost $65.00
1-12v 500amp contactor will cost $72.00
1-Inertia Switch will cost $57.00
1-Amp/Voltage meter with 500amp shunt will cost $108.00
1-QET 2000 watt 144v model P charger will cost $603.00
1 - 250V, 10-30A Locking Plugs, sockets, inlets & Bezel - $105.00
1-Orion BMS configured for 48 cells will cost $1131.00

 

Part Cost $15,219 which gives me an EV motor solution of 1000lbs of torque with near identical HP.

 

90 mile battery pack
48 -180Ah Calb CA180FI cells with bus bars, bolts and washers will cost $11,448.00

 

200 mile battery pack
48 - 400Ah LiFePo4 Lithium Prismatic cells with bus bars, bolts and washers will cost $28,032.00

 

90 Mile Solution
Installation cost approximately $20,000.00
Part Cost approximately $15,219.00
90 mile battery pack $11,448.00
Total Cost $46,667.00

 

200 Mile Solution
Installation cost approximately $20,000.00
Part Cost approximately $15,219.00
200 mile battery pack $28,032.00
Total Cost $63,032.00

 

With an overview of AC versus DC motors and having researched the installation, parts and battery pack, I have two options, a $47K 90 mile option or a $63K 200 mile option. Knowing that a new Suburban can run from $40K to $75K dollars, which makes sense? Buy a new petrol suburban or rebuild my existing Suburban to be EV?

 

I think this really comes down to a personal choice as you have to decide if your old auto is worth more to refit as an EV or stay with petrol and drive a new one. Personally, I am leaning towards the EV conversion as my 94 GMC SLE Suburban is in mint condition, paid for and the cost of conversion would give me a 30Amp quick charging solution that long term would end up paying for itself I believe.

 

In the end if you are interested in converting your auto to electric, you have a number of choices. The following web sites offer a complete catalog of parts for those that want to engineer the complete solution. They also offer Conversion kits that cover many popular cars and trucks. Which is right for you, can only be decided by your own choice of what you want to accomplish.

 

http://www.electric-cars-are-for-girls.com/electric-car-conversion-kit.html

 

http://www.evwest.com/catalog/index.php?cPath=40&osCsid=ve0hk6f1hpvnt5mk78pvuqosk2

 

http://www.electriccarpartscompany.com/

 

The final alternative is a new Hybrid Suburban offered by VIA Motors. Pure electric for 40 miles, then gas kicks in to balance and you end up with a 24mpg suburban but at a starting price of $79,000.

 

Via motors web site is here:

 

http://www.viamotors.com/

 

TopSpeed review is here:

 

http://www.topspeed.com/cars/others/2013-via-vtrux-suburban-ar133014.html

 

News on Via here:

 


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  • 2 months later...

Since October, the battery industry is changing at a pace unseen by other technologies.

 

In October, this was the best battery pack I could get:

 

200 mile battery pack
48 - 400Ah LiFePo4 Lithium Prismatic cells with bus bars, bolts and washers will cost $28,032.00

 

Now less than 3 months later I can get the following:

 

400 mile battery pack 48V, 800Ah LiFePo4 package for $20,576.00

 

Pretty amazing, the range is an estimate on using a Warp 9 electric motor.

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I agree, I am looking at where I want to take my custom Suburban and am seriously considering changing it from the Bi-Fuel Petrol / CNG to Pure EV. I would have the room for 3 large battery packs under the body 1 on each side of the drive line between the front and rear tires and the third battery pack where the gas tank is currently. I figure this would give me about 1200 mile range, which means my road trips from Seattle to LA to visit relatives could be done on a single charge. :P

 

Course the 8K savings on the current battery pack is pretty cool too. I just hope that by the time I decide what to do for my next project that the price drops even more.

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Dang that's a lot of money.. You'd really have to like the feel of electric drive and be willing to keep it for a long time aaaaaand also be willing to do the maintenance yourself as I don't know any place that would work on a custom electric drivetrain. 

 

Also, if in only 3 months you saved 8k and GAINED 200 miles per battery at what point will you draw the line and say "this is worth buying". If they are advancing that quickly it seems like a waste to even commit to the 400 mile range one for 20k assuming in a year there will be a 600 mile range for 15k(random numbers FYI). That actually sounds like the toughest part of the decision to me is when to actually pull the trigger. When is the technology to price good enough to purchase because, IMO, $55k for 400 miles of range isn't quite worth it. And mostly that is because you will have to do a lot of maintenance on your suburban to keep it up as well. Plus, assing all of this electric weight I'd assume you'd at least have to replace all four corners of suspension and brakes. 

 

It's just tough to justify at that cost still, to me. 1200 miles of range.. freakin AWESOME! It's at a hefty cost though.. At that price-ish I would just rather buy an E-Class diesel and get 40mpg.. 

 

To get the ~1200 range would that simply be 3 400 mile batteries(20k a piece) plus the same installation parts and labor? So roughly $95,000? 

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Dang that's a lot of money.. You'd really have to like the feel of electric drive and be willing to keep it for a long time aaaaaand also be willing to do the maintenance yourself as I don't know any place that would work on a custom electric drivetrain. 

 

Also, if in only 3 months you saved 8k and GAINED 200 miles per battery at what point will you draw the line and say "this is worth buying". If they are advancing that quickly it seems like a waste to even commit to the 400 mile range one for 20k assuming in a year there will be a 600 mile range for 15k(random numbers FYI). That actually sounds like the toughest part of the decision to me is when to actually pull the trigger. When is the technology to price good enough to purchase because, IMO, $55k for 400 miles of range isn't quite worth it. And mostly that is because you will have to do a lot of maintenance on your suburban to keep it up as well. Plus, assing all of this electric weight I'd assume you'd at least have to replace all four corners of suspension and brakes. 

 

It's just tough to justify at that cost still, to me. 1200 miles of range.. freakin AWESOME! It's at a hefty cost though.. At that price-ish I would just rather buy an E-Class diesel and get 40mpg.. 

 

To get the ~1200 range would that simply be 3 400 mile batteries(20k a piece) plus the same installation parts and labor? So roughly $95,000? 

 

Pulling the trigger on this is the big question. Maintenance is very minimal on electric auto's. Since I built up my suburban, 1994, I pulled the 5.3 original engine, bored it out to a 402, 505 HP, 551 lbs of torque and bi-fuel so petrol and CNG. Filling up at home at 86 cents per gallon and the occasional tank of premium fuel has been nice, but the wife has gotten to a point where she wants things quieter and I know my exhaust is noisy, but also looking at enjoying technology.

 

So this has brought up the conversion and customize it to be what I want in my auto and as I have already had it since new, continue to drive it or what?  Additional info, I have a 425 diff I put on. Total Suspension was changed from the original half tone to the GM 3/4 ton so it is very stiff now. Handling the weight of the batteries is no problem with a battery pack on each side of the drive line between the front and back wheels it should be very balanced. The Dual Warp 9 engine system would be 1000 lbs of Torque and almost 500HP with a 10,000rpm connected to my 4 spd transmission.

 

So then invest and go electrical, I could put in a 220V charger or the 3 phase 440 V charger at the house for quick charges. Washington state is a paltry 7 cents per kilowatt so I would be looking at about 40-50 dollars a month to drive the suburban aprox 1200 miles a month versus $1020 in CNG or $3600 in premium fuel as the current engine requires.

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So the original solution on my suburban would have been this:

200 Mile Solution
Installation cost approximately $20,000.00
Part Cost approximately $15,219.00
200 mile battery pack $28,032.00
Total Cost $63,032.00

 

With the new battery pack, I go from 200 to 400 miles and drop the price so it becomes this:

400 Mile Solution

Installation cost approximately $20,000.00
Part Cost approximately $15,219.00
400 mile battery pack $20,576.00
Total Cost $55.795.00

 

Reduction in cost of $7237.00

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There are no circumstances where this would be a good idear.

Face it BLU...

 

The ELECTRIC motor has transformed humanity in ways the internal combustion motor could only dream of.

The internal combustion motor has given humans mobility. COOL.

 

The electric motor has given humanity to achieve everything else.

And now, the electric motor will take over the mobility part too...

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I could see EV conversions being a thing in the non-so-distant future, along w/ autonomous conversions.   I remember a detail of the movie 'Gattaca'...nearly 20 years ago--people were driving vintage cars converted to EVs.  Doesn't seem like such a sci-fi concept now..


So the original solution on my suburban would have been this:

200 Mile Solution
Installation cost approximately $20,000.00
Part Cost approximately $15,219.00
200 mile battery pack $28,032.00
Total Cost $63,032.00

 

 

For $65k, you could get a well equipped new Tahoe LTZ...seems like a better solution.

Edited by Cubical-aka-Moltar
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I could see EV conversions being a thing in the non-so-distant future, along w/ autonomous conversions.   I remember a detail of the movie 'Gattaca'...nearly 20 years ago--people were driving vintage cars converted to EVs.  Doesn't seem like such a sci-fi concept now..

So the original solution on my suburban would have been this:

200 Mile Solution

Installation cost approximately $20,000.00

Part Cost approximately $15,219.00

200 mile battery pack $28,032.00

Total Cost $63,032.00

 

 

For $65k, you could get a well equipped new Tahoe LTZ...seems like a better solution.

 

True, but then it is still just a Tahoe compared to my Suburban and the price has gone down while the miles on the battery pack went up.

 

400 Mile Solution

Installation cost approximately $20,000.00

Part Cost approximately $15,219.00

400 mile battery pack $20,576.00

Total Cost $55.795.00

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I could see EV conversions being a thing in the non-so-distant future, along w/ autonomous conversions.   I remember a detail of the movie 'Gattaca'...nearly 20 years ago--people were driving vintage cars converted to EVs.  Doesn't seem like such a sci-fi concept now..

So the original solution on my suburban would have been this:

200 Mile Solution

Installation cost approximately $20,000.00

Part Cost approximately $15,219.00

200 mile battery pack $28,032.00

Total Cost $63,032.00

 

 

For $65k, you could get a well equipped new Tahoe LTZ...seems like a better solution.

 

True, but then it is still just a Tahoe compared to my Suburban and the price has gone down while the miles on the battery pack went up.

 

400 Mile Solution

Installation cost approximately $20,000.00

Part Cost approximately $15,219.00

400 mile battery pack $20,576.00

Total Cost $55.795.00

 

I just can't see putting that much money in a 22 yr old SUV...a new one would be much nicer...

 

 

 
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I could see EV conversions being a thing in the non-so-distant future, along w/ autonomous conversions.   I remember a detail of the movie 'Gattaca'...nearly 20 years ago--people were driving vintage cars converted to EVs.  Doesn't seem like such a sci-fi concept now..

So the original solution on my suburban would have been this:

200 Mile Solution

Installation cost approximately $20,000.00

Part Cost approximately $15,219.00

200 mile battery pack $28,032.00

Total Cost $63,032.00

 

 

For $65k, you could get a well equipped new Tahoe LTZ...seems like a better solution.

 

True, but then it is still just a Tahoe compared to my Suburban and the price has gone down while the miles on the battery pack went up.

 

400 Mile Solution

Installation cost approximately $20,000.00

Part Cost approximately $15,219.00

400 mile battery pack $20,576.00

Total Cost $55.795.00

 

I just can't see putting that much money in a 22 yr old SUV...a new one would be much nicer...

 

Reasons to use a very Clean like New 22 year old suburban and convert to Electric.

 

1) No GPS in auto or other means for the GOV to track me.

2) Cheap to insure

3) Auto is rust free, paint job near perfect still and I can customize it to meet my needs. Also no auto payment.

4) If I do the conversion myself, I save the $20K installation cost. Might be a good project to do with my son.

5) Those of us who grew up in the 70's remember all the cool custom hot rods and conversions done on vans, stations wagons and Suburbans. The pride of having a custom ride that no one else has.

 

So if I do the conversion myself, then I am down to $35K Plus random other costs for customization that I do. Much cheaper than a new auto.

 

I will say my wife also like you does say lets just buy the newest version and enjoy all the new tech and features in a new one. 

 

Yet I will say that while I like a new auto, the new SUV's do not have all the space inside like the old ones.

 

Things to think about, yes it would take a bit of time to do it, versus buying new. Have to think on this long and hard.

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Honestly, if number 1 is of any concern then that alone should sell the idea to you. It just seems like if that is something that crosses your mind and a concern then that concern will always be there if you bought something new with a gps or whatnot. 

 

As for the insurance... would you need to have it evaluated or something to make sure that it is covered properly? Meaning, if you didn't and the "book value" is only a few grand with them only knowing it is 22 years old with a lot of miles and you totaled it and they only gave you a few grand youd be out a lot of money. Would the insurance company need to know everything you spent on it so you don't get ripped off if it got totaled? 

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Look... the guy also runs a company that sends stuff to space with better reliability and newer tech and made in america for a 1/3 of the cost of incumbents that lie about national security - they import the launch vehicle engines from Russia of all places....

 

I'm sure that the guy who fully is an engineer in any sense because of interactional expertise is not worried about his company in the long run.

 

The whole mission of Tesla was to jump start (heheh) the electric car. Nowhere does that mean a future without Tesla but with electric cars being mainstream is a future that shouldn't exist.

 

And also, electric cars are nothing in complexity to space. And some of the simplest brushless AC induction motors have as little as 7 moving parts. That's nothing compared to an internal combustion engine.

 

Electric cars are fundamentally an extension of late 19th, early 20th century technology up to now. While ICE cars are an extension of the the age old heat engine - which includes ones that use external working fluids like steam from the late 18 to up till now technology.

 

So... what does that mean? Simply put, people were able to, because of circumstances such as at the time perceptions of unlimited fossil fuels and of no concept of the consequences of environmental degradation - were easily able to tame the combustion of fuel and control it to get productive work out of it.

 

I've mentioned before I don't like electric vehicles. It's only because they make no financial sense at the present moment. But the advancements being made right now are epic because there's the whole decades of catching up that's happening before us.

 

Once electric cars become a stable technology, you probably won't see double the range and lower cost ever again. But by then there will be no reason to stick with the legacy of ICE vehicles.

 

They are nearing extinction, one way or another.

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      With a 350-kW charger, IONIQ 5 can charge from 10 percent to 80 percent in just 18 minutes. IONIQ 5 users only need to charge the vehicle for five minutes to get 100 km of range, according to WLTP.
      IONIQ 5 also provides an innovative V2L function, which allows customers to freely use or charge any electric devices, such as electric bicycles, scooters or camping equipment, serving as a charger on wheels.
      The V2L function can supply up to 3.6 kW of power. The V2L port is located under the second-row seats, and it can be activated when a vehicle is on. Another V2L port is located at the charging port on the vehicle exterior. Using a converter, customers can charge high-power electric equipment. The outside port provides power even when the vehicle is turned off.
      Innovative connectivity and driver assistance for safety and convenience[5]
      IONIQ 5 seamlessly integrates advanced technologies for an enhanced digital user experience. The wide, configurable, dual cockpit features a 12-inch, full-touch infotainment screen and hoodless 12- inch digital gauge cluster that can be customized to meet customers’ needs.
      For the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen.
      IONIQ 5 is also equipped with the next level of Hyundai SmartSense, advanced driver assistance system, ensuring the highest levels of safety and convenience on the road. IONIQ 5 is the first Hyundai model to offer Highway Driving Assist 2 (HDA 2). Other driving assistance systems include Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW), High Beam Assist (HBA), and more.
      IONIQ 5 will be available in selected regions starting in the first half of 2021.
      Dimensions
      Wheelbase
      3,000 mm
      Length
      4,635 mm
      Width
      1,890 mm
      Height
      1,605 mm
      Cargo
      Boot/trunk space
      531 L / 1591 L (when second-row seats are fully folded)
      Front trunk
      North American (NA) model: 24 L (both AWD and 2WD)
      Non-NA model: 57 L (2WD) or 24 L (AWD)
      Performance
      Platform
      Electric-Global Modular Platform
      Maximum Driving Range
      (according to WLTP)
      470~480 km
      (When pairing 2WD with 72.6-kWh battery option)
       
      Long Range
      72.6-kWh Battery
      (77.4-kWh for NA)
      AWD
      Power
      225-kW (Front and Rear combined)
      Torque
      605-Nm (Front and Rear combined)
      0-100 km/h
      5.2 seconds
      2WD 
      Power
      160-kW Rear
      Torque
      350-Nm Rear
      0-100 km/h
      7.4 seconds
       
      Standard Range
      58-kWh Battery
      AWD
      Power
      173 kW (Front and Rear combined)
      Torque
      605 Nm (Front and Rear combined)
      0-100 km/h
      6.1 seconds
      2WD
      Power
      125 kW
      Torque
      350 Nm
      0-100 km/h
      8.5 seconds
      Features (Please see additional details section below table for more information)
      Supported Charging Infrastructure
      400 V and 800 V (No need for additional adapters)
      Ultra-fast Charging
      10 % to 80 % in 18 minutes of charge
      100 km of range (WLTP) in 5 minutes of charge
      Vehicle-to-Load
      Max. Output
      3.6 kW
      Port Locations
      Inside: Under second-row seats
      Outside: vehicle charging port
      Infotainment
      Screen
      12-inch, full-touch infotainment screen
      Hoodless 12-inch digital gauge cluster
      Bluelink® connected car services
      Remote Profile Management
      Remote Start Enhancements
      Vehicle Status Notifications
      POI Send to Car Now with Waypoints
      Maintenance Alert Enhancement
      Dynamic Voice Recognition
      Safety and Convenience Features
      Forward Collision-Avoidance Assist (FCA)
      Blind-Spot Collision-Avoidance Assist (BCA)
      Safe Exit Assist (SEA)
      Intelligent Speed Limit Assist (ISLA)
      Driver Attention Warning (DAW)
      High Beam Assist (HBA)
      Surround View Monitor (SVM)
      Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
      Parking Collision-Avoidance Assist (PCA)
      Highway Driving Assist 2 (HDA 2)
      Remote Smart Parking Assist (RSPA)
      Available Colors
      Exterior: Gravity Gold Matte, Shooting-Star Gray Matte, Digital Teal-Green Pearl, Lucid Blue Pearl, Atlas White, Cyber Gray Metallic, Phantom Black Pearl, Galactic Gray Metallic (not available in NA region), Mystic Olive-Green Pearl (not available in NA region)
      Interior: Obsidian Black and Dark Pebble Gray/Dove Gray, Dark Teal/Dove Gray, and Terra Brown/Mud Gray (only available in Korea)

      View full article
    • By William Maley
      Hyundai is planning on 23 electric vehicles for the global market between now and 2025. A key part of that is the Ioniq sub-brand which the brand previewed last year. The first model of this new brand was introduced this morning in South Korea.
      The Ioniq 5 is a compact 'crossover' that looks nearly identical to the 45 concept shown two years ago. Details such as edgy hatchback shape with creases along the doors, square headlights, flush door handles, and a set of 20-inch aero wheels are sure to draw a lot comment. Dimension-wise, the Ioniq 5 occupies an interesting space.
      Length: 182.5 inches (about two inches longer than the Elantra) Width: 74.4 inches (over an inch wider than the Tucson) Height: 63.2 inches (almost two inches taller than a Kona) Wheelbase: 188.1 inches (just under four inches longer than the Palisade) Inside, the Ioniq 5 takes a minimalist approach with not much bright work and long panel running from the driver towards the middle of the dash that houses two 12-inch screens (acting as instrument cluster and infotainment). The front seats fully recline and feature a leg rest to relax while the 5 charges up. There is also a moveable center console to allow for more space under the dash.
      Under the Ioniq 5's body is the first implementation of Hyundai's Electric-Global Modular Platform (E-GMP). This platform can house either a 58-kWh or 77.4-kWh battery pack. The latter is exclusive for North America as other Global markets make do a 72.6-kWh pack. Two motor configurations are available.; a single one mounted on the rear axle providing 18 horsepower and 258 pound-feet of torque, or a dual-motor setup to produce 302 horsepower and 446 pound-feet of torque.
      With the smaller battery and single motor, Hyundai claims a 7.1 second run to 60 mph. Opt for the dual motor layout and larger battery and 0-60 mph time drops to 5.2 seconds.
      Hyundai is only giving the range for the single motor and large battery setup at the moment which stands at 298 miles. Do note that is for the WLTP test cycle. We expect the EPA rating to be lower, between 200 to 250 being our guess on this version.
      Hyundai is planning on launching the Ioniq 5 in select markets later this year, with North America following sometime after - likely 2022.
      Source: Hyundai
      Hyundai IONIQ 5 Redefines Electric Mobility Lifestyle
      IONIQ 5 all-electric, midsize CUV debuted today in a virtual world premiere event Design explores new experiences only possible with dedicated BEV platform …Evokes the daring attitude of Hyundai Pony, the company’s first production car, highlighting 45-year journey of Hyundai design and looking ahead to the future …Exterior achieves unique proportions on a 3,000-mm wheelbase emphasizing EV specific typology .…Interior raises bar of comfort and usability with flat floor and Universal Island Reflects commitment to sustainability by utilizing eco-friendly materials and nature-inspired colors in many touchpoints Delivers powerful performance and ultra-fast 400 V and 800 V multi-charging Provides Vehicle-to-Load (V2L) function, which can turn the vehicle into a charger on wheels SEOUL, February 22, 2021 — Hyundai Motor Company today launched the IONIQ 5 midsize CUV during a virtual world premiere event. As the first model in Hyundai’s new IONIQ brand dedicated to battery electric vehicles (BEV), IONIQ 5 sets the benchmark to redefine the electric mobility lifestyle with sustainable and innovative features.
      IONIQ 5 is built upon Hyundai Motor Group’s dedicated BEV architecture called Electric-Global Modular Platform (E-GMP), enabling it to have unique proportions on an elongated wheelbase. With E-GMP, IONIQ 5 offers innovative interior design with eco-friendly materials in many touchpoints, strong performance mated with ultra-fast charging and a Vehicle-to-Load (V2L) function as well as advanced connectivity and driver assistance features that will offer the ultimate in-car experience while ensuring safety.
      “IONIQ 5 will accommodate lifestyles without limits, proactively caring for customers’ needs throughout their journey,” said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer. “It is truly the first electric vehicle to provide a new experience with its innovative use of interior space and advanced technologies.”
      Heralding a new era for EV design
      IONIQ 5’s progressive design represents a departure from past norms, exploring a new design freedom offered by a dedicated BEV platform. By evoking the daring attitude of Hyundai Pony, the company’s first production car, IONIQ 5 highlights Hyundai’s 45-year journey to become a part of customer’s lifestyles, creating a common thread from past to present and future. This is the redefinition of timeless design, a theme that will expand as the IONIQ lineup grows.
      IONIQ 5’s unique exterior design is characterized by the Pony-inspired profile over a 3,000-mm wheelbase. This extended wheelbase requires a more sophisticated approach to translate this new proportion into a contemporary EV typology.
      The front of the car is equipped with Hyundai’s first clamshell hood that minimizes panel gaps for optimal aerodynamics. The front bumper is defined by an eye-catching V-shape incorporating distinctive daytime running lights (DRLs) that provide an unmistakable light signature unique to IONIQ 5. These small pixel-like clusters also appear at the rear of the vehicle.
      On the sides, auto flush door handles provide clean surface styling and enhanced aerodynamic efficiency. The front and rear forms of the vehicle merge together at its doors, offering another example of Hyundai’s ‘Parametric Dynamics’ design first seen on the all-new Tucson. The strong C-pillar shape, inspired by Hyundai’s ‘45’ EV concept, gives IONIQ 5 a commanding presence clearly identifiable from a distance.
      Aero-optimized wheels further echo the Parametric Pixel design theme and are offered in a super-sized 20-inch diameter, the largest rims ever fitted to a Hyundai EV. These complete IONIQ 5’s perfected proportions, optimized for Hyundai’s E-GMP.
      “A new mobility experience for the next generation—this was the mission from the first day we began this project, to look ahead towards the horizon, but stay fundamentally Hyundai,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “IONIQ 5 is the new definition of timeless, providing a common thread linking our past to the present and future.”
      The ‘Living Space’ theme runs throughout the interior, most notably embodied by the Universal Island, a moveable center console that can slide back as much as 140 mm. Universal Island, along with the flat floor where the batteries are stored, allows more freedom of movement inside the vehicle.
      IONIQ 5 is also equipped with electronically adjustable front seats. The seats recline to the optimum angle, offering a weightless feeling for the occupant. Hyundai reduced the thickness of the front seats by 30 percent, providing more space for those seated in the second row.
      Many of its interior touchpoints — seats, headliner, door trim, floor and armrest — use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns and natural wool yarns, eco-processed leather with plant-based extracts, and bio paint with plant extracts.
      Customers can choose from nine exterior colors[1], including five nature-inspired hues exclusive to IONIQ 5. The interior has three color options[2].
      A range of power electric systems to suit every customer
      IONIQ 5 is available with a range of power electric (PE) configurations to fit the mobility needs of every customer, with no compromises on performance. Customers can select from two battery pack options, either 58 kWh or 72.6 kWh[3], and two electric motor layouts, either with a rear motor only or with both front and rear motors. All PE variations provide outstanding range and deliver a top speed of 185 km/h.
      At the top of the electric motor lineup is an all-wheel drive (AWD) option paired with the 72.6-kWh battery, producing a combined power output of 225-kWh and 605 Nm of torque. This PE configuration can go from 0 km/h to 100 km/h in 5.2 seconds.
      When equipped with two-wheel drive (2WD) and 72.6-kWh battery, IONIQ 5’s maximum driving range on a single charge will be around 470~480 km[4], according to the Worldwide Harmonized Light Vehicle Test Procedure (WLTP) standard.
      Ultra-fast battery charging along with innovative Vehicle-to-Load (V2L) function
      IONIQ 5’s E-GMP can support both 400-V and 800-V charging infrastructures. The platform offers 800-V charging capability as standard, along with 400-V charging, without the need for additional components or adapters. The multi-charging system is a world’s first patented technology that operates the motor and inverter to boost 400 V to 800 V for stable charging compatibility.
      With a 350-kW charger, IONIQ 5 can charge from 10 percent to 80 percent in just 18 minutes. IONIQ 5 users only need to charge the vehicle for five minutes to get 100 km of range, according to WLTP.
      IONIQ 5 also provides an innovative V2L function, which allows customers to freely use or charge any electric devices, such as electric bicycles, scooters or camping equipment, serving as a charger on wheels.
      The V2L function can supply up to 3.6 kW of power. The V2L port is located under the second-row seats, and it can be activated when a vehicle is on. Another V2L port is located at the charging port on the vehicle exterior. Using a converter, customers can charge high-power electric equipment. The outside port provides power even when the vehicle is turned off.
      Innovative connectivity and driver assistance for safety and convenience[5]
      IONIQ 5 seamlessly integrates advanced technologies for an enhanced digital user experience. The wide, configurable, dual cockpit features a 12-inch, full-touch infotainment screen and hoodless 12- inch digital gauge cluster that can be customized to meet customers’ needs.
      For the first time in Hyundai, IONIQ 5 features an Augmented Reality Head-Up Display (AR HUD), essentially turning the windshield into a display screen.
      IONIQ 5 is also equipped with the next level of Hyundai SmartSense, advanced driver assistance system, ensuring the highest levels of safety and convenience on the road. IONIQ 5 is the first Hyundai model to offer Highway Driving Assist 2 (HDA 2). Other driving assistance systems include Forward Collision-Avoidance Assist (FCA), Blind-Spot Collision-Avoidance Assist (BCA), Intelligent Speed Limit Assist (ISLA), Driver Attention Warning (DAW), High Beam Assist (HBA), and more.
      IONIQ 5 will be available in selected regions starting in the first half of 2021.
      Dimensions
      Wheelbase
      3,000 mm
      Length
      4,635 mm
      Width
      1,890 mm
      Height
      1,605 mm
      Cargo
      Boot/trunk space
      531 L / 1591 L (when second-row seats are fully folded)
      Front trunk
      North American (NA) model: 24 L (both AWD and 2WD)
      Non-NA model: 57 L (2WD) or 24 L (AWD)
      Performance
      Platform
      Electric-Global Modular Platform
      Maximum Driving Range
      (according to WLTP)
      470~480 km
      (When pairing 2WD with 72.6-kWh battery option)
       
      Long Range
      72.6-kWh Battery
      (77.4-kWh for NA)
      AWD
      Power
      225-kW (Front and Rear combined)
      Torque
      605-Nm (Front and Rear combined)
      0-100 km/h
      5.2 seconds
      2WD 
      Power
      160-kW Rear
      Torque
      350-Nm Rear
      0-100 km/h
      7.4 seconds
       
      Standard Range
      58-kWh Battery
      AWD
      Power
      173 kW (Front and Rear combined)
      Torque
      605 Nm (Front and Rear combined)
      0-100 km/h
      6.1 seconds
      2WD
      Power
      125 kW
      Torque
      350 Nm
      0-100 km/h
      8.5 seconds
      Features (Please see additional details section below table for more information)
      Supported Charging Infrastructure
      400 V and 800 V (No need for additional adapters)
      Ultra-fast Charging
      10 % to 80 % in 18 minutes of charge
      100 km of range (WLTP) in 5 minutes of charge
      Vehicle-to-Load
      Max. Output
      3.6 kW
      Port Locations
      Inside: Under second-row seats
      Outside: vehicle charging port
      Infotainment
      Screen
      12-inch, full-touch infotainment screen
      Hoodless 12-inch digital gauge cluster
      Bluelink® connected car services
      Remote Profile Management
      Remote Start Enhancements
      Vehicle Status Notifications
      POI Send to Car Now with Waypoints
      Maintenance Alert Enhancement
      Dynamic Voice Recognition
      Safety and Convenience Features
      Forward Collision-Avoidance Assist (FCA)
      Blind-Spot Collision-Avoidance Assist (BCA)
      Safe Exit Assist (SEA)
      Intelligent Speed Limit Assist (ISLA)
      Driver Attention Warning (DAW)
      High Beam Assist (HBA)
      Surround View Monitor (SVM)
      Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
      Parking Collision-Avoidance Assist (PCA)
      Highway Driving Assist 2 (HDA 2)
      Remote Smart Parking Assist (RSPA)
      Available Colors
      Exterior: Gravity Gold Matte, Shooting-Star Gray Matte, Digital Teal-Green Pearl, Lucid Blue Pearl, Atlas White, Cyber Gray Metallic, Phantom Black Pearl, Galactic Gray Metallic (not available in NA region), Mystic Olive-Green Pearl (not available in NA region)
      Interior: Obsidian Black and Dark Pebble Gray/Dove Gray, Dark Teal/Dove Gray, and Terra Brown/Mud Gray (only available in Korea)
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      Many have heard of AI and they think Terminator. Yet AI in the computer industry has allowed us to build computers and accessories faster due to the ability of AI to sift through data faster than humans can. This brings us to how AI is helping the Auto industry transition to EV's and how battery tech will change much faster than in the last two decades.

      IBM has announced their recent battery project is developing prototypes of new faster charging batteries that are free of Nickel and Cobalt thanks to AI. It has allowed them to quickly evaluate a set of 20,000 potential compounds for use in the Battery electrolytes. This would normally take 5 years via traditional human research and yet was accomplished in nine days using AI.
      GM Ultium batteries and Panasonic batteries have reduced testing from three years to about six months. This is going from a large number of time consuming charging and discharging cycles to using AI to cover what would be done manually in three years to six months.

      Gbatteries has used AI to build faster and more reliable DC fast chargers. InoBat from Slovakian has stated that AI is helping them to boost battery density by 20% with the batteries being sold in 2023.
      VW has stated AI is helping them lay out a new roadmap of lite weight materials for auto's including their own batteries that are in development.
      Dyson has claimed that AI is how they have brought Solid State batteries to market now.
      AI is going to help usher in the next generation of not only Auto's but phones, computers, etc.  AI will touch just about every aspect of life for people.
      https://www.wsj.com/articles/electric-car-batteries-get-a-boost-from-artificial-intelligence-11604422792
      https://www.greencarreports.com/news/1130221_report-ai-will-dramatically-speed-up-battery-development-and-thus-ev-adoption
      https://na.panasonic.com/us/press-releases
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