Toyota isn't immune to the falling sales of passenger vehicles as more buyers trend towards trucks and SUVs. In the first ten months of this year, cars are down 11.1 percent. Meanwhile, trucks are up 7.7 percent. This has the Japanese automaker considering dropping some models.
"We are taking a hard look at all of the segments that we compete in to make sure we are competing in profitable segments and that products we sell have strategic value," said Jim Lentz, Toyota's North America CEO after the automaker reported an increase in quarterly profits.
Unlike Ford which is revamping its lineup to changing consumer tastes, Toyota isn't planning to "abandon passenger cars," instead "scrutinizing offerings in some areas, such as convertibles or coupes." No mention was made of the models on the chopping block, but we have a possible few candidates.
- Yaris: Sales have dropped 38 percent this year
- Prius C : Not big a seller and hasn't really been updated aside from the 2018 model Pruis C we reviewed last month.
- Lexus RC: Sales down 52 percent so far in 2018
- Lexus GS: Been long rumored to be heading to the gallows