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Justin Bimmer

Prius ad joke angers Fresno

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Here is the ad:

Prius Ad about Fresno HERE

This is from the Fresno Bee

http://www.fresnobee.com/263/story/188063.html

Toyota isn't getting a lot of mileage out of a new ad campaign for its fuel-efficient Prius -- at least not in Fresno.

The commercial, which implies that you would only stop here if you were low on gas, is sparking rebukes from Central Valley residents, city officials and even U.S. Sen. Dianne Feinstein.

And now Toyota is issuing a recall for the TV spot, which the company admits was ill conceived.

"I did not like it one bit," said Fresno Mayor Alan Autry, who complained to Feinstein's office, prompting a "scathing" missive from the senator to Toyota officials.

The ad, created by Atlanta-based 22Squared for Toyota dealers in the Southeast U.S., could be viewed Friday on the Internet Web site YouTube.

It depicts two people in a Prius "in the future," where "gas stations will become nothing more than low-budget tourist stops. Like ghost towns ... or Fresno."

Feinstein's letter to Shige Hayakawa, president of Toyota North America, expresses "profound disappointment with the current Toyota Prius advertising campaign which gratuitously insults the city of Fresno."

That prompted Irving A. Miller, group vice president for Toyota corporate communications, to issue an apology Friday "to the great city of Fresno for this commercial."

He said the commercial was "edited overnight to remove any reference to Fresno and we have implemented a series of controls that will allow us to monitor future local advertising to prevent this type of error from occurring."

Autry has his view of why the ad agency would pick on Fresno.

"These folks really don't have a lot of creativity," he said. Singling out the city is something that "just rears up every now and then.

"We may not have a bay or a beach, but if you're looking for a place to raise a family, Fresno doesn't have a peer."

City Council Member Mike Dages thinks taking shots at Fresno goes all the way back to the early 1980s, when then-Mayor Dan Whitehurst went on a late-night television show and made a number of self-deprecating remarks about the city.

"Perception is a tough thing to get rid of," he said.

"But I don't know how many people from Fresno are going to buy a Prius. Agencies should know better than that."

Council Member Jerry Duncan also sent a letter of complaint to the Toyota chief.

"Enough," he said. "We're tired of it."

Council Member Henry T. Perea joked that perhaps the whole thing was a geographical error.

"Maybe they're talking about Fresno, Texas," he said.

He added: "It's important for Fresno to push a progressive agenda and those types of things will be a thing of the past.

"I will forgive Toyota if they locate a Prius factory here."

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I live in Fresno and this was in the newspaper this morning.

Just another reason why I will not be buying anything Toyota in the near future.

I mean, yeah we sometimes deserve to be poked fun at with Bubba from "In the Heat of the Night" as our mayor and Donald Trump wanting to build a golf course here, but we NOT a pit stop.

(Especially since we are the largest city in America NOT ON AN INTERSTATE HIGHWAY)

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in fairness, can't some people take a joke?

people are a bunch of wussies. this PC crap is out of control.

So uh, where do you live?

There was no reason to single out a city as being an inadequate part of our future because that is exactly what the prius ad is portraying. On top of that, they didn't even have the guts to air it here so that we could see them singling us out so that we could make the decision to not buy their cars anymore because they think that the City of Fresno is inadequate. Yeah, it's ok to poke fun at Fresno in certain situations but this was just cruel.

Besides making fun of Fresno went out with the 80s like TJ Hooker.

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The gratuitous reference to Fresno is due to either laziness on the part of the ad agency (is that the most creative thing they could think of?) or a ticket for free publicity when the inevitable cries of protest occur. Either way, this reflects badly on both Toyota and the ad agency.

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Ah Cripes, Toyota.... You're not going to become the super All American Auto Conglomerate by making sardonic remarks about certain cities :rolleyes:.

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The farting cows were funny. The whole commercial was amusing, the people at Fresno and everyone in general need to learn to lighten up and laugh once in a while.

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Didn't Toyota considered building a factory in Fresno, CA a few years ago?

No, that was just one of our councilmembers being a smart ass.

We have a gap distribution center here which is the most recent major corporation investment.

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The farting cows were funny. The whole commercial was amusing, the people at Fresno and everyone in general need to learn to lighten up and laugh once in a while.

You know, you get all hurt and sad when somebody bashed dodge and you have nothing to do with them. Just be ready for Cerrebus to close Chrysler down completely like they did Aegis Corp. when the times get tough. It's going to happen and then don't expect sympathy from anybody.

I live here, I work here, this is my home and it was offensive to consider us in the same relm of carnival entertainment and the middle finger.

But, on the other hand, I guess it's nice to be well enough recognized to be dissed like this, unlike bummturd, MA where you live

Oh by the way, I just made fun of your city in case you didn't understand that so don't get mad and lighten up.

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You know, you get all hurt and sad when somebody bashed dodge and you have nothing to do with them. Just be ready for Cerrebus to close Chrysler down completely like they did Aegis Corp. when the times get tough. It's going to happen and then don't expect sympathy from anybody.

I live here, I work here, this is my home and it was offensive to consider us in the same relm of carnival entertainment and the middle finger.

But, on the other hand, I guess it's nice to be well enough recognized to be dissed like this, unlike bummturd, MA where you live

Oh by the way, I just made fun of your city in case you didn't understand that so don't get mad and lighten up.

Aww, you made fun of my city? I only wish I cared! I make fun of it too! :smilewide:

There's a difference between a crack and constant bashing, but it's probably hard to discern the difference with a rod that far up your bum.

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Aww, you made fun of my city? I only wish I cared! I make fun of it too! :smilewide:

There's a difference between a crack and constant bashing, but it's probably hard to discern the difference with a rod that far up your bum.

Constant bashing would be airing that comercial more than once. Just remember they were too cowardly to air that comercial here in Fresno. At least when CBS spoofed Fresno in '86 they had enough guts to put it on national television.

Normally I don't get in arguements on messageboards, and you can think you are winning this arguement all that you want in your closed minded world. But remember this, when you bite into anything that has to do with fruits, vegetables, or nuts, chances are it came from Fresno.

Remember, dont $h! where you eat buddy.

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Constant bashing would be airing that comercial more than once. Just remember they were too cowardly to air that comercial here in Fresno. At least when CBS spoofed Fresno in '86 they had enough guts to put it on national television.

Normally I don't get in arguements on messageboards, and you can think you are winning this arguement all that you want in your closed minded world. But remember this, when you bite into anything that has to do with fruits, vegetables, or nuts, chances are it came from Fresno.

Remember, dont $h! where you eat buddy.

Oh right...I'm closed minded because I can take a joke or don't get anal retentive because someone dares to make fun of the city I live in? Riiight. :rolleyes:

There's no real argument here. All I said was that we all need to lighten up a bit and learn to laugh at a joke or two. You decided to get your panties in a bunch over it.

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The Fresno comment was lame, but I liked the rest of the ad. Very effective and very humorous, especially the CH4 capturer thing. :lol:

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So what if you piss off a few to reach the overwhelming majority?

400,000 Fresnians are the butt of the 4,000,000 Los Angelinos and anyone else

in the viewing market that identifies with that joke.

And

You tell them, Toyota.

ps I thought it was funny.

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Actually, that whole commercial reaked of gheyness. Lame. Like any future filled with the Prius is an appetizing one.

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I've lived in places with negative images that were the butt of jokes (Cleveland, Colorado Springs) and places with overall positive images (Ann Arbor, Chicago, Phoenix, Denver, Florida Keys)... as long as the economy is strong and growing in a place, I don't get too hung up on the image..

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I delt (and still do to an extent) with the movie Fargo....not a fair representation at all. I'm over it.

lame movie, for sure, but let's talk bison football. pulled another one out of the hat last night, eh?

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Speaking of bison, has anyone had buffalo?

I've had their wings. No wonder they cant fly, those wings are tiny.
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Speaking of bison, has anyone had buffalo?

I like buffalo burgers....I've had 'em at restaurants up in the mountains (Idaho Springs, Co has a couple really good local brewpubs that serve buffalo dishes) and at the Ted's Montana Grill chain..

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