Camino LS6

More Zeta : Crewman Ute as GMC

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More Zeta info from Go Auto:

Come in Crewman

BIGGER AND

BETTER IN ’08

By BYRON MATHIOUDAKIS in DETROIT

GENERAL Motors product czar Bob Lutz has revealed that GM is set to display a VE-based SUV in the form of a four-door utility.

Speaking to Australian media at the North American International Auto Show in Detroit this week, Mr Lutz hinted that it might herald the unexpected return of the Crewman dual-cab ute in Australia, not to mention a new export opportunity to the United States for Holden.

“We will have a ute concept at the NY show, but that is going to be badged GMC,” he said. “That is a global design study – and a very interesting study in that it is a GMC toughlooking four-door ute that could then obviously be badged as a Holden for Australia.”

In the style of the old VY/VZ Crewman – but beefed up to look more like a US-style pick-up truck – the as-yet unnamed concept vehicle, which is understood to have been designed in Melbourne, will debut at the upcoming New York International Auto Show in March.

“It is very tough looking, with a sport-utility look that is very low, very aggressive looking, a blend between a sport utility and the classic Australian four-door ute,” Mr Lutz enthused.

GoAuto understands that Holden has played a significant role in the development of this vehicle, which uses the global Zeta architecture. Furthermore, if the New York motor show public reacts positively enough, a production version of the concept is likely in the near future.

However, Mr Lutz was also quick to water down speculation that a Crewman will be a sure thing.

“It is not targeted for production at this point,” he emphasised.

Asked whether it will be a replacement for the recently departed VZ Crewman – a car that Holden said was emphatically not on the cards at the ute’s launch last August – Mr Lutz said it was up to Holden to reveal that sort of information.

“You’re going to have to ask (new Holden chairman and managing director) Mark Reuss whether (a VE Crewman) is dead or not, but this concept is basically a reprisal of the Crewman in a more modern form.”

Mr Lutz did explain that the controversial fuel economy legislation that will come into effect might help the VE ute and Crewman’s cause in the US.

“We said to Holden’s designers that if we really have to get much better fuel economy in full-sized pick-up trucks, and we have to go away from framed vehicles to get the lower mass of unitised vehicles, wouldn’t you like to do a really tough-looking Crewman, but that is much lighter than a conventional GMC fullsized pick-up,” he said.

“The first time you see it, you might go ‘Whoa! I’m not sure I like this!’… because it is so tough and masculine looking.

“But the longer you look at the proportions the more right it looks for the type of image that it is trying to portray.”

Meanwhile, the regular VE ute may also get a guernsey at the NY show.

“It’s something that is under consideration, but it can’t be confirmed right now,” Mr Lutz said on the subject.

However, despite speculation that the VE ute may be introduced as a long-awaited successor to the Chevrolet El Camino, Mr Lutz said that it would make more sense as either a Pontiac or GMC-badged vehicle.

GMC previously offered a rebadged version of the El Camino, called the Sprint.

“If we did it, we would want to keep it in the same franchise, and I think that if there is any enthusiasm for that kind of vehicle in the United States, if we brought it, the expectation for that kind of vehicle by the American public would probably be as a Chevrolet, because it would be a reprise of the late and lamented El Camino,” Mr Lutz said.

“But that is the last thing we would do because Chevrolet has been blessed with so

many great products that we are at the limit to what the dealers can focus on.

“So if we put any more stuff in the Chevrolet channel it is not going to result in any more sales because we are at the outer edges of what the dealer personnel can understand and stock and explain and sell.

“And so it would be somebody else other than Chevrolet, and then the question is: would you give it to Pontiac or GMC?

“And that makes very little difference because they are in the BPG (Buick/Pontiac/GMC) channel, where Buick is at the top of that with near-luxury vehicles … and the idea is that Buick would never have something overtly truck-like while GMC is all overtly truck-like with nothing that resembles a passenger car.

“Pontiac would be focused on sporty, high performance passenger type of vehicles, and that’s where the ute fits, that’s where the G8 fits, and that’s where the Pontiac Solstice fits – and that’s how we want to focus that channel.”

Mr Lutz admitted that the fact there is already a Pontiac G8 sedan nosecone that already fits the VE Ute probably helps Pontiac’s case.

“That would be the logical thing to do, since we have already designed all the sheetmetal and it mates right up to the cowl; that would be another reason to go Pontiac because it is all done. No additional investment (is necessary).

“If we decide to take that it would be as currently sold in Australia – a two-door. But the one we will be displaying (at New York) will be the (Crewman-style) concept.”

Quote:

NEW HOLDEN CONCEPT

GENERAL Motors global product boss Bob Lutz has revealed that Holden is putting the finishing touches on a concept car to be shown at the Melbourne International Motor Show next month. Not wishing to steal Holden’s thunder, Mr Lutz would not give any details away about what the concept might be, other than to say that it is one of the best he has ever seen. “(Holden) are working on a design down there that is going to knock everybody’s socks off,” Mr Lutz said. “And I am extremely proud of the design. It will emerge as one of GM Holden’s proudest moments. It is really terrific.” A Holden spokesperson refused to elaborate. Stay tuned.

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I've been advocating this type of vehicle for How long now?

This concept is a no-brainer for production.

On a personal level though, it may eliminate my chances for a true El Camino-style vehicle.

Z: can you get The Chevelle Project back up so we can all see what we are talking about here?

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Easy to convert a GMC to a Chevy though, it's just badge-work...

Great to hear that we might be getting both the G8 ST and a GMC Crewman Ute. Badass.

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I've been advocating this type of vehicle for How long now?

This concept is a no-brainer for production.

On a personal level though, it may eliminate my chances for a true El Camino-style vehicle.

Z: can you get The Chevelle Project back up so we can all see what we are talking about here?

At your service :)

http://www.cheersandgears.com/underground

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On this one point in all of the Zeta mess, I congratulate GM for actually utilizing the platform the way it should be done. Zeta has a ton of potential variants built into the design and all should be used across the portfolio. With The Chevelle project we demonstrated how this could be done on the last-gen platform from Holden. Granted, we contained all of the ideas to Chevrolet. Extrapolated to the entire global portfolio, the possibilities are near-endless.

One permutation of the platform perhaps is less well-conceived. As much as I like the new Camaro, its eventual move to Alpha may make more sense. A lighter RWD platform,could really set it apart. A more appropriate use for Zeta may have been a new Chevelle, as was considered at one point. That said, Camaro offered a better Buzz to kick start things, so I can see why it got the nod.

So, from an AWD crew-cab crossover to a pony car, zeta has a better reach than any other GM platform. To waste that would be a crime.

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A Crewman-like vehicle is a no-brainer for both the US and Holden. With the GMT-355s getting more outclassed by the day, it makes sense for GM to just cut their losses with them and replace them with a lighter weight, more efficient, as roomy, as capable Zeta=based vehicle that can handle the occasional trip to Home Depot. That's the kind of innovative thinking that'll allow GM to clear the CAFE hurdle while still providing desirable vehicles (and not wasting Zeta).

I'd seriously be all over one of these if it came to production.

it's interesting that despite the fact that a certain sect in GM is clearly calling for Holden's demise, GM still seems to value the brand, appointing a valued future executive as its head, and giving it stunning concepts.

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yes a Zeta SUV makes sense in so so many different ways. If they can use expensive materials to get the weight down, offer a more hardcore handling setup, a very profitable and perhaps fuel-efficient lightweight Cadillac SRX would be possible and awesome, with real Cadillac proportions.

Additionally, I've also suggested Escalade should go to a lighter weight platform that would offer all the space of the current Escalade, maybe more, a traditional shape and yet be able to gain some more tension in the design.....something to continue to compete wiht the Range Rover, but offer a third row like the Escalade does, and retain all the imposing presence. Key to that imposing presence is exterior bulk, though, and Caddy would need to find a platform suitable for all these things

Edited by turbo200
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A Crewman-like vehicle is a no-brainer. With the GMT-355s getting more outclassed by the day, it makes sense for GM to just cut their losses with them and replace them with a lighter weight, more efficient, as roomy, as capable Zeta=based vehicle that can handle the occasional trip to Home Depot. That's the kind of innovative thinking that'll allow GM to clear the CAFE hurdle while still providing desirable vehicles (and not wasting Zeta).

I'd seriously be all over one of these if it came to production.

For most people, this and a wagon based on it, would be a better choice than an SUV of any size.

Put that in your CAFE pipe and smoke it.

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Apparently we're doing the compliment sandwich thing with Zeta today....

First the news of the never confirmed Monaro/GTO and now the good news that we might get 2 Utes...

1) I hope the GMC version is styled differently from the ST

2) I certainly hope it isn't the future of all large trucks... Some of us need to actually USE a truck for truck things such as camping, towing, running over Toyota Yari, etc.

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Apparently we're doing the compliment sandwich thing with Zeta today....

First the news of the never confirmed Monaro/GTO and now the good news that we might get 2 Utes...

1) I hope the GMC version is styled differently from the ST

2) I certainly hope it isn't the future of all large trucks... Some of us need to actually USE a truck for truck things such as camping, towing, running over Toyota Yari, etc.

I doubt that there is any real worry there. The GMC would look very different simply due to its configuration - even before the brand cues are added. As far as real trucks go, that is a given that they will stay around. This does have the potential to get the casual truck/SUV user into something more sensible though.

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For most people, this and a wagon based on it, would be a better choice than an SUV of any size.

Put that in your CAFE pipe and smoke it.

That fascinates me about Lutz comments...

He says "We need to learn to build enthusiasm around cars that will get us to that 35 MPG target" or whatever...

Then in the same breath, they cancel the G8 wagon. WELL BOB, YOU EVER THINK OF APPLYING THAT IDEA TO SUVS? :dizzy: YOU CAN BRING THE G8 WAGON OVER AND LAUNCH A CAMPAIGN TO GET ALL THOSE SUV DRIVERS EXCITED ABOUT THE EXCITEMENT DIVISION AND MAKE THAT 35MPG TARGET EASIER!

But, I'm sure the SUVs are still money in the bank, where the wagon doesn't gross as much and (depending on currency) could even swing into the negative.

Maybe something else played into the wagon story. Lutz is blaming it on demand and CAFE, but maybe, just maybe, capacity is limited and GM wanted to export more Utes instead of exporting the Ute and the wagon.

They could probably X amount of Utes and wagons or X amount of 2 different types of Utes. Me thinks the business side might be coming out now. And I don't think the story of Zeta or the G8 wagon is over.

Edited by FUTURE_OF_GM
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That fascinates me about Lutz comments...

He says "We need to learn to build enthusiasm around cars that will get us to that 35 MPG target" or whatever...

Then in the same breath, they cancel the G8 wagon. WELL BOB, YOU EVER THINK OF APPLYING THAT IDEA TO SUVS? :dizzy: YOU CAN BRING THE G8 WAGON OVER AND LAUNCH A CAMPAIGN TO GET ALL THOSE SUV DRIVERS EXCITED ABOUT THE EXCITEMENT DIVISION AND MAKE THAT 35MPG TARGET EASIER!

But, I'm sure the SUVs are still money in the bank, where the wagon doesn't gross as much and (depending on currency) could even swing into the negative.

Maybe something else played into the wagon story. Lutz is blaming it on demand and CAFE, but maybe, just maybe, capacity is limited and GM wanted to export more Utes instead of exporting the Ute and the wagon.

They could probably X amount of Utes and wagons or X amount of 2 different types of Utes. Me thinks the business side might be coming out now. And I don't think the story of Zeta or the G8 wagon is over.

Any Holden production on top of the G8 is very limited. Probably no more than 10k units. Anything more would have to be built elsewhere, Oshawa perhaps.

I think the GMC would require that sort of volume.

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This presents a scenario that I've long advocated - the sharing of production of GMNA and Holden Zetas between Elizabeth and Oshawa as market demands and currency values shift. This quote here is particularly interesting:

“That is a global design study – and a very interesting study in that it is a GMC toughlooking four-door ute that could then obviously be badged as a Holden for Australia.”

So, the "Crewman" is being designed from the ground up as a GMC but could possibly be rebadged and given to Holden also. Stateside production of the Crewman would allow every one sold as a Holden to be sold at a nice profit in Australia (given the current value of the USD$). Depending on the volume, that could offset the potential losses incurred by building a Ute in Elizabeth and shipping it here.

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Zeta North America/Europe = Build at Oshawa

Zeta Asia/Pacific = Build at Elisabeth

why is this difficult?

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Not going to happen, GM do Brasil, is in complete control of midsize trucks world wide now. The crewman is considered a truck in the eyes of GM. Good try though, I imagine this was put out so the folks at Holden don't riot. :smilewide:

Didn't I tell you 2008 would be fun? :P

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Not going to happen, GM do Brasil, is in complete control of midsize trucks world wide now. The crewman is considered a truck in the eyes of GM. Good try though, I imagine this was put out so the folks at Holden don't riot. :smilewide:

Didn't I tell you 2008 would be fun? :P

So, you really are that stupid over at GME?

That little crap from Brazil won't cut it- ever.

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so they cancelled the G8 wagon and ute now? that's pathetic

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so they cancelled the G8 wagon and ute now? that's pathetic

The Ute isn't cancelled - at least not yet.

Depends on how much power the morons have grabbed.

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So, you really are that stupid over at GME?

That little crap from Brazil won't cut it- ever.

They are doing Canyon and Colorado updates now along with Hummer. What does GME have to do with GM do Brasil? :AH-HA_wink: :scratchchin:

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They are doing Canyon and Colorado updates now along with Hummer. What does GME have to do with GM do Brasil? :AH-HA_wink: :scratchchin:

You tell me.

They can have the Canyon/ Colorado, we need the Ute instead. The 355s are dead in the water here and you know it.

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You tell me.

They can have the Canyon/ Colorado, we need the Ute instead. The 355s are dead in the water here and you know it.

That would be a good reason to update them, would it not? :rolleyes:

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