VW News: Volkswagen Cuts Price of 2018 Tiguan

[William Maley]

The compact crossover arena has become highly competitive in the past couple of years and automakers are pulling all of the stops to draw customers into their showroom. Volkswagen is no exception.

According to Automotive News, Volkswagen told its dealers that it would be cutting the price on several trims of Tiguan effective immediately. The price cuts are as followed,

• Tiguan S: $600
• Tiguan SE: $2,180
• Tiguan SEL: $1,460

This brings the base prices down to $25,495 for the S, $27,650 for the SE, and $31,990 for the SEL. Note: These prices are for the FWD models, AWD models will see the same price cut.

Hinrich Woebcken, CEO of Volkswagen of America told Automotive News that he wants to see Volkswagen become "more of a mass-market automaker in the U.S." To do this, Volkswagen needed to price their vehicles more competitively. Hence why the Tiguan saw a price cut.

Source: Automotive News (Subscription Required)

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[David]

Sounds like a price war is about to erupt in the US to help offset the auto companies R&D as they work to bring EVs into the market. 

Interesting times we live in. 

[daves87rs]

About time....who knows- I may through this in the mix with my 3 others choices for an SUV....

[frogger]

That's nice.. Now make the 2.0t a $1500 option.

[ocnblu]

That's nice... now bring us the short wheelbase version.  You've turned the Tiguan into a bus.

[ccap41]

SEL for under 32k sounds pretty reasonable actually. 

[Frisky Dingo]

That is a huge price drop on the SE and SEL. And frankly, I think necessary drops. VW's current lineups start to lose value the higher up in trims you go.

 

Those trims are both extremely attractive options now.

Edited January 8, 2018 by Frisky Dingo

[David]

1 hour ago, Frisky Dingo said:

That is a huge price drop on the SE and SEL. And frankly, I think necessary drops. VW's current lineups start to lose value the higher up in trims you go.

 

Those trims are both extremely attractive options now.

Agree a huge price drop, but one that I think was needed as I felt their original pricing was over the top in comparison to what you got for that price. They are now very competitive and I think they will grab sales with this new pricing.