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William Maley

Jaguar News: Rumorpile: Jaguar Considers Going Fully Electric

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Jaguar Land Rover has already announced plans to begin electrifying their lineups beginning in 2020, but Jaguar could be going one step further. Autocar reports that the management is considering making Jaguar an EV-only brand within the next decade.

Plans have already been drawn up for a strategy that would see Jaguar phase out its conventional lineup with fully electric models over the next five to seven years. Here is the gist of the strategy,

  • A fully-electric sedan would replace the XJ sedan in two-years time. This model will take on the likes of the Tesla Model S and Porsche's upcoming Taycan.
  • The XE and XF will be replaced by a new electric crossover that will be similar in size to Audi's e-tron crossover (possibly taking the place of the F-Pace) by 2023.
  • 2025 would see the E-Pace replaced by the next-generation I-Pace.
  • The upcoming large J-Pace crossover will be the sole conventional model until 2027 when an electric replacement debuts.
  • There is talk about an electric sports car taking the place of the F-Type.

It is quite the gamble that JLR is considering for the brand. But it one the brand is seriously considering for two reasons. One is that Jaguar sales have been floundering due partly to lineup having more sedans than crossovers, along with being heavily dependent on diesel. The other is that it would allow Jaguar to jump ahead of the likes of Audi and Mercedes-Benz with electric vehicles. Remember, Jaguar already has their EV on sale, while Audi and Mercedes-Benz are in the process of launching theirs.

Source: Autocar


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gonna take more than 7 years, maybe 14 to 20 but this is a good move long term.

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20 years is very different than 5. But yes...considering that a lot of markets that Jag sells in are essentially European or Asian with serious air quality concerns due to urban density, this is a no brainer.

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What do they have to lose?  Jaguar sales are pretty low, and I am sure they don't have the money to develop EVs and gas cars and build them side by side, so they probably have to pick on or the other.  They might as well go all in on EV and try to get ahead of the curve.

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30 minutes ago, smk4565 said:

What do they have to lose?  Jaguar sales are pretty low, and I am sure they don't have the money to develop EVs and gas cars and build them side by side, so they probably have to pick on or the other.  They might as well go all in on EV and try to get ahead of the curve.

What do they Have to loose....?  They are a respected luxury car maker.

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On 10/13/2018 at 3:49 AM, ocnblu said:

Stick a fork in them... they're DONE. 

Might be painful, metal conducts electricity.

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I would take this EV from Jag! :metal: 

 

 

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I think Jaguar could sell a bunch of these EVs. The Electric concept C-X75 needs to go into production.

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30 minutes ago, dfelt said:

I would take this EV from Jag! :metal: 

 

 

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I think Jaguar could sell a bunch of these EVs. The Electric concept C-X75 needs to go into production.

Considering how many cars Tesla sells the market is there. And if 25K electric cars ever get into production without a government surplus, the internal Combustion power-train will start to face real trouble.

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