that reminds of the time a few years ago when a bunch of folks here were saying that Cadillac didn't need to offer all wheel drive as an option on their rear wheel drive cars which weren't selling. and then finally cadillac gets that all wheel drive matters and that took away the impediment to the sale. luxury car buyers want a quick car and if the buff books or their butt in the seat tells them the car is slow, that is a big impediment to the car being purchased. impediments that don't exist in the competition.
Cadillac had / has a chance to sell many CTS if
-Cadillac improved the quaility of their interiors and leather. (not sure in this case)
-if it has sexy styling (not sure it got that in this case, especially with the divergence from Caddy style and the wishbone / awkward c pillar treatment that is being universally commented on unfavorably on social media and web sites in many places.
-if the car leases cheap like the competition, which cadillac still doesn't get....how do they plan to move any.
-if the car has dynamic advantage or is not up to class average in either ride, handling or power. the car should ride and handle well because Cadillac did finally condition buyers to expect that but if the luxury car buyer is not getting the same power in the entry model that the competition is then, see ya. Caddy will way overprice the twin turbo six out of the market as well. if it were a standalone option for not a ton more, the 6 vs. 4 choice would help them. But they will bury the six cylinder option in a super expensive package i bet.
For the CT5 the issue is solved by simply tuning up the motor to more horsepower. But for whatever reason GM screws up their new motor launches. It should have specced out with at least the same or more power and torque than the motor it replaces. They probably detuned it for CAFE reasons, which should not be a thing in a luxury marque.