I dunno... "Jag" has this reputation, but upon cursory examination, the rep falls down hard in the details!
Mark X Pros: Exterior has fluid, almost athletic lines, and it almost has a semi chopped look ala the 300: slab-sided fuselage, proportionally smaller greenhouse height, and this I like.
Cons: Again- the details- they're NOT 'luxury'. Exposed rubber backlight gasket? 'Poverty caps' with painted steelies? Exposed glovebox door hinges? Interior is blue/grey but the steering wheel is black?? Shift quadrant on the column? Pedals could've come out of a VW of the era. And what's with the key in the middle of the dash? How is it luxurious to see a worn, jingly bunch of random keys scraping the dashboard as a driver or passenger? Should I continue?.... These features are on par with --say-- Ford of the early '50s, not a luxury car of the '60s.
Look: I know it's the '60s and it's british and that means we're supposed to overlook all these things (and more), but the fact of the matter is, compared to domestic luxury marques of the same period, Jaguar was far behind class leading in everything except reputation... which was based on what again?
BTW- do we know for a fact how much of that wood is real and how much is fake?
I like the lines of the car fine, and I could live with & enjoy the interior, as long as I didn't have to pretend it was a luxury car. But:
>>"Then, it was a brand that was the best of the best in terms of luxury."<<
Perhaps on the British stage, but then again, no. On the international stage, no way in hell.
Now, the Mark IX: did Jag & Rolls/Bentley share the same designers & coachbuilders, because damn the resemblance is amazing. Really looks the 'luxury' part, tho; old world classy.