Lincoln Gets A Team To Help It Resuscitate
William Maley - Editor/Reporter - CheersandGears.com
April 4, 2011
Lincoln has been on the skids in sales for the past twenty years. Ford has been trying to get Lincoln out of that skid with new products, marketing, and technology. But results haven't been as successful as hoped. Now, Ford has a team of eighty-five people working on one goal; Fix Lincoln.
"We know the needs of Lincoln are different from nonluxury. We had to put this team together to make sure that Lincoln gets its due," said Lincoln spokesman Christian Bokich.
The team made of Ford employees and former employees of luxury brands (Audi and Cadillac to name a few) will tackle Lincoln's engineering, marketing, and dealers. Bokich says the team has a "laser focus" on Lincoln.
Source: Automotive News (Subscription Required)