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  • William Maley
    William Maley

    Cadillac Begins Its Eighth Reinvention In Two Decades

      How many reinventions can a brand go through?

    Stop me if you have heard this before; Cadillac President Steve Carlisle is vowing to reboot the brand with six new models beginning with the XT4 crossover and a new advertising campaign that will replace the boring 'Dare Greatly" tagline.

    “We lost our mojo for a long period of time. This time, it is different and we will show you,"

    By Bloomberg's count, this is the eight reinvention of the brand in the past two decades. Despite the brand's best efforts to reverse a shrinking market share and improve their image, they haven't paid off in the U.S. China is a different story where Cadillac sold more vehicles there than in the U.S. last year.

    Cadillac's problems are numerous and familiar; lack of SUVs, too many sedans, and older buyers continue to be the majority of people entering the showroom. Not helping has been the confusing "Dare Greatly" advertising.

    “‘Dare Greatly’ has been a disaster from beginning to end. When you have product that is in many ways better than the competition, you tell people about it. You don’t dare them to take a leap of faith on your cars,” said Bob Lutz, retired GM chairman.

    Carlisle agrees with Lutz on the ad campaign not really going anywhere. He and Deborah Wahl, Cadillac's new marketing boss are working on a new campaign "that will emphasize features and new technologies."

    The upcoming the XT4 will also be playing a vital role, becoming the brand's least expensive model with a price tag of under $35,000. The low price and crossover shape are hoped by Cadillac that it will bring in younger customers.

    Source: Bloomberg (Subscription Required)



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    Lutz is correct, the Dare Greatly is a FAILURE. Cadillac Korea better understands advertising luxury. Just look at their Instagram account. Way better than the US version.

    https://www.instagram.com/cadillackorea/

    They clearly get how to do this with young people. The US must be done by baby boomers.

    US has some great auto pics, but nothing that drives home why Cadillac is better or to even Dare Greatly. Pathetic

    https://www.instagram.com/cadillac/

    Even Cadillac Canada gets a better youth driven message driven image.

    https://www.instagram.com/cadillac_canada/

    Cadillac Europe is also like the US, just mostly auto's with no real messaging other than the stupid Dare Greatly at the top. Pathetic

    https://www.instagram.com/cadillaceurope/

    Cadillac Arabia has some awesome history pics and story.

    https://www.instagram.com/cadillacarabia/

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    Cadillac should just relocate to OMaha or Iowa, and I mean that without meanness.  Heartland you know.  If you're going to court urbanites, do it in the midwestern states at least. 

    I think the other bit people don't understand.  A lot of Cadillac's bad rap the last 5-7 years is in a huge way related to the terrible outcomes of the early CUE systems.  By all accounts since 17 and especially on the new product, the touchscreen business is bangup and reliable and so I think that alone will get buyers back into the fold once the good rep comes back.

    The V8 returning is huge too.  Caddy's heart and soul is v8 and if this new v8 is boss AND reliable it can be a HUGE difference maker in returning interest to Cadillac.

    Edited by regfootball
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    ^ Lutz just damned Cadillac advertising because in a number of instances they 'didn't even show the car until the ad was half over', yet the Cadillac korea instagram site has a huge majority of pic links not showing any product, just anonymous people. Which way do you want it?

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    “We lost our mojo for a long period of time. This time, it is different and we will show you,"

    HAHAHAHAHAHAHAHAHAHA.  Yeah right, why will it be different?  Oh please explain Mr. Carlisle.   This brand hasn't had mojo since the 80s and that mojo was mostly with seniors even then.  Since then it has been one mistake after another, "Dare Greatly" was a horrible idea, I said that at the time they launched it.

    I don't see the XT4 as their savior because the millennial and Get X-ers that are buying cars don't want a Cadillac, they want a German car if they like performance and they want an Acura or Lexus if they want reliability.  Cadillac's brand image is badly damaged, and I guarantee nobody at GM knows how to fix it, or else they would have done it already.

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    It's not individual "reinventions". The brand builds American luxury / well-performing (or scorchingly so) vehicles, as it has for most of it's history (not all, of course). These public statements aren't supposed to indicate 'difference'; they are a remnant of Corporate-think where sales were the be all, end all. It's outmoded, and frankly, consumers don't know or care.

    One of my 'mandate wishes' for Cadillac has actually happened already; the discontinuance of monthly sales reports.  Hopefully, future sales projections will likewise never be released again. Add to that, there should never again be public declarations of 're-' anything; invention, investment, dedication, etc. 

    Cadillac should only speak of what they actually are doing : a evolutionary strive forward to be among the best.

    God- I would love to run Cadillac for a few years.

    1 hour ago, smk4565 said:

    I don't see the XT4 as their savior because the millennial and Get X-ers that are buying cars don't want a Cadillac, they want a German car if they like performance and they want an Acura or Lexus if they want reliability.

    Unless it's a mid-size SUV; then they do want a Cadillac.  Your metric; sales - isn't the XT5 #2 in it's segment?

    No model is ever a 'savior' for a brand (well; maybe the cayenne/macan for porsche), but the XT4, especially in light of recent reviews I've seen, should perform very well for Cadillac volume-wise (not that I care about high volume). Were it to also get to #3 or #2 in its segment, that's a very significant statement that people want Cadillacs.

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    Auto brands, just like brands in any other industry, operate globally.  Cadillac operates in 2 countries and ranks in 6th or 7th place in both of them.  I don't see any path for them to do better than that.  Cadillac doesn't really have a clear focus or brand image, they haven't for decades.

    Cadillac was late on crossovers, they'll probably be late on EV's and miss that market when it takes off.   I think GM will keep Cadillac around because they'll always find a way for the Cadillac brand to turn a profit.   But I see no way for them to turn this brand around.

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    7 hours ago, smk4565 said:

    “We lost our mojo for a long period of time. This time, it is different and we will show you,"

    HAHAHAHAHAHAHAHAHAHA.  Yeah right, why will it be different?  Oh please explain Mr. Carlisle.   This brand hasn't had mojo since the 80s and that mojo was mostly with seniors even then.  Since then it has been one mistake after another, "Dare Greatly" was a horrible idea, I said that at the time they launched it.

    I don't see the XT4 as their savior because the millennial and Get X-ers that are buying cars don't want a Cadillac, they want a German car if they like performance and they want an Acura or Lexus if they want reliability.  Cadillac's brand image is badly damaged, and I guarantee nobody at GM knows how to fix it, or else they would have done it already.

    Yes and no. Caddy had something going when the CTS rolled out and their SUV was hot. But then they just lost their way yet again, and that was that.

    Caddy simply needs to stop comparing it self to other brands, and start just simply carving it’s own image. You’re not going to change the mindset of competing against the best in the world-so it’s time to simply go your own way....

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    6 hours ago, smk4565 said:

    Auto brands, just like brands in any other industry, operate globally.  Cadillac operates in 2 countries and ranks in 6th or 7th place in both of them.  I don't see any path for them to do better than that. 

    That's purely sales-focused, not where I want a luxury brand to circle around.

    Quote

    Cadillac doesn't really have a clear focus or brand image, they haven't for decades.

    There's no response to such an inane comment.

    Edited by balthazar

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    Why is everyone feeling the need to court young people?  If we are lucky, young people become older, and as we age we accumulate money if we're careful... enough to treat ourselves to a Cadillac, perhaps.

    I totally agree with those that say chasing BMW and Mercedes has been a recipe for failure.  It is Cadillac following, not leading.  Trying to not be Cadillac.  A forfeiture of greatness, a disowning of one's own greatest history.

    The V8 CT6 is a glimmer of hope.  I just wish it had a real name... something to remember.  Turbo 4 CT6 is a disastrous idea.  STUPID.

    The XT4... I hope it catches on.  Of course being an insignificant bystander, I would make some changes to it.

    I think Cadillac should adhere to RWD/AWD chassis only.  I think strong, silent V8 power is sorely missed.

    Escalade's staying power should be a clue to Cadillac management of what Cadillac should strive to be across the entire line.  Brash, bold, unashamedly AMERICAN.  BIG AND STRONG.

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    They did not give Oldsmobile that many chances or this long to turn around. I see the unfairness in that alone.  There are marketing and management issues at "GM". Get to the root of the issues.  It has been a long time watching this turn around. There is a product issue too. They had all those great concepts, and did not pursue yo think about putting them into production.  Too many management changes and and too many directions and false starts.  Although it is see as cheesy now, The "Cadillac Style" era marketing worked and it was memorable. It sold cars.

     

     

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    Much like what has been stated here, Cadillac needs to ignore, stop trying to follow the Germans as Idiot Johan attempted and continue to deliver on what they did great. Yes SOME elements are getting into the product but not enough of what made their concepts so great.

    See the source image

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    Will say there are some sweet Ideas for Cadillac out there!

    See the source image

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    listening to the biased bullshit that comes off SMK's keyboard is a  march onward into insanity.

    The reality is that Cadillac never needed reinvention.. they just needed products that were revolutionary.  The first CTS was the springboard that promised to launch Cadillac into the new century. CTS.. then the XLR.., the Escalade .. then the SRX.. then the STS.  What destroyed a great deal of promise was the simple fact that Cadillac was in the hands of GM during a time of survival. Seriously.. think about it. 2000-2009 was a dark time. Not just for GM, but the entire American 3. The interesting part is that they had the formula partially correct under Lutz's direction. The Second Gen CTS was a hit. The STS.. now faced with a still similar sized new rival costing less.. even lost me as I went with my first CTS-V after a brief 1 month stint with a horrible quality M5. But here is the kicker.. and timing was everything:

    We can skip to 2011. The long promised STS replacement materialized into the XTS.. the XTS was originally supposed to be a replacement for the DTS named XLS.. They mergered the STS and DTS together, and went FWD based due to costs and timing. The SRX, Caddy's sole CUV was selling like hotcakes, especially compared the RWD model. Here's how I think things could have stayed the course

    The CTS should have been down-sized to essentially the ATS on Alpha. Hindsight suggests that the car spies should have spied on BMW a lil better and saw that the 3Series was gonna add a lil more space in the rear. A simple "scallop" of the back of the front seats would have shut a bunch up about leg room. That being said.. the CTS should have never lost its position. All variations should have been reintroed for the 3rd gen.. Wagon, Coupe, Sedan, Vert... V for all 4

    The STS should have remained. It should have been the current CTS.. again.. more legroom for the bitches who bitch. A WAGON, a Sedan, a Coupe, Vert and a V For all 4 would have sufficed

    SRX, along withe the BRX (smaller) should have been as they are.. FWD based. Same size difference as the XT5 and XT4, with a AWD only variant of the Lambdas at the time as an ERX

    XLR should have remained.. Gotten  C6 and then C7 bones instead of it being a C5 variant as it was. Furthermore the engines should have been no different than the Vette's. As in a XLR- with LS3, XLR VSport- LS7 and XLR VSeries LS9

    Escalade should have been pretty much what it has been with a more powerful 500HP+ engine option to go head on with RRover. 

    The XTS (or what was also called XLS and  DT7) should have been introduced on Omega.. essentially what the CT6 is, but add back in that 10% they took out to have it go full on with the S-Class. That includes exactly what is getting ready to happen with the 2019 model year. There should have also been a coupe XTC

    The name thing is negligible now.. what's done is done. The XT5 and CT6 names are very well known and I hear people actually knowing what they are upon sight.. even women. The new names will settle in fine if Caddy properly announces them and does so in a way that does not confuse returning customers. I can tell U straight up that people would go in dealerships looking for the "small" Caddy and find that it was no longer called CTS.. it was now a smaller ATS. No warning.. no announcement. The switch to XT5 was done well. The intro of the XT4 is going nice. The thing they need to do at the Auto Show is have an EV and VSport version of both ready to be shown and ready to launch by Spring 2019.

    The thing is that my plan isn't even hard to replicate, and truthfully GM has all the parts to do it.. cost effectively.. but alas.. that cost was probably $100 over what some planner budgeted for it so it was scrapped.. instead of just saying "FUCK IT.. charge the customer's $400 more for it."

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    15 hours ago, smk4565 said:

    “We lost our mojo for a long period of time. This time, it is different and we will show you,"

    HAHAHAHAHAHAHAHAHAHA.  Yeah right, why will it be different?  Oh please explain Mr. Carlisle.   This brand hasn't had mojo since the 80s and that mojo was mostly with seniors even then.  Since then it has been one mistake after another, "Dare Greatly" was a horrible idea, I said that at the time they launched it.

    I don't see the XT4 as their savior because the millennial and Get X-ers that are buying cars don't want a Cadillac, they want a German car if they like performance and they want an Acura or Lexus if they want reliability.  Cadillac's brand image is badly damaged, and I guarantee nobody at GM knows how to fix it, or else they would have done it already.

    Saw a BMW X4 in a parking lot yesterday.  As more of those creations pop up it just underscores how much the XT4 will help Cadillac.  It gets Caddy's foot in the door to compare with those strange and milquetoast German and Asian luxo SUV's.  So it is, what people want.  Including Millenials.  And Seniors.

    Edited by regfootball

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    4 hours ago, ocnblu said:

    Why is everyone feeling the need to court young people?  If we are lucky, young people become older, and as we age we accumulate money if we're careful... enough to treat ourselves to a Cadillac, perhaps.

    I totally agree with those that say chasing BMW and Mercedes has been a recipe for failure.  It is Cadillac following, not leading.  Trying to not be Cadillac.  A forfeiture of greatness, a disowning of one's own greatest history.

    The V8 CT6 is a glimmer of hope.  I just wish it had a real name... something to remember.  Turbo 4 CT6 is a disastrous idea.  STUPID.

    The XT4... I hope it catches on.  Of course being an insignificant bystander, I would make some changes to it.

    I think Cadillac should adhere to RWD/AWD chassis only.  I think strong, silent V8 power is sorely missed.

    Escalade's staying power should be a clue to Cadillac management of what Cadillac should strive to be across the entire line.  Brash, bold, unashamedly AMERICAN.  BIG AND STRONG.

    I don't think the CUV's need a RWD biased chassis, they just need a very good chassis.  The new XT4 chassis is wider and has suspension and ride that is not bargain sedan class by accounts.  Likewise, it has a brand new (smooth by accounts) 2.0 motor with enough movement to get out of its own way.  Not a 15 year old 2.5 and CVT.  As long as Cadillac ditches the 2.0 from the CT6 and doesn't put the 2.5 NA in the newer products I think they are getting the picture.  The XT5 is a geriatric wagon and so next go round they may need to overhaul the ride and handling and such, but they can still keep it on the FWD/AWD platform IMO.  Maybe Caddy would benefit from a CT6 chassis RWD/AWD exclusive sports crossover.

    I do think the sedans except for an entry class sedan should use RWD/AWD because they have to demonstrate being the very best.  But the entry class vehicle, which cmon, is for young posuers like those who get a CLA, to make a very excellent FWD/AWD chassis that is outperforming the A3's of the world, its not a bad strategy to just have a few sales of those here in the US.  If you don't make much $$ on those in the US, but can cover those costs globally, its ok IMO to have that model be FWD/AWD.  It just needs a larger back seat than the ATS.

    Caddy fans should be thankful for the XT4 and XT5, they make enough of Caddy's volume, or will, to keep the dealer's doors open so they can sell the rest of the lineup.

    Edited by regfootball

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    7 hours ago, Drew Dowdell said:

    Most/All of the new models coming were started under Johann.

    Which means they probably won’t be any good.

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    2 hours ago, regfootball said:

    The XT5 is a geriatric wagon and so next go round they may need to overhaul the ride and handling and such...

    Aaaaaaaaand; there it is.

    2 hours ago, regfootball said:

    I don't think the CUV's need a RWD biased chassis...

    My local dealer has 14 2019 XT5 in inventory and 13 are AWD. FWD/RWD is a non-factor.

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    I agree with Cmicasa’s product line but Cadiallc didn’t do that then and they aren’t going to do it now.  This brand doesn’t spend money and I have been saying that for a decade.  Even going back to the XLR in 2004, they cut cost all over the place. 

    The argument that sedans need to be rwd for better performance, ride and handling, but the crossovers are fine with front drive makes no sense.  If rwd has better ride and handling then you should invest in it on the most popular body style of vehicle.  Cadillac sales could be 80% SUV by 2020, why wouldn’t they want the best platform possible on 80% of their product?

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    6 minutes ago, smk4565 said:

    The argument that sedans need to be rwd for better performance, ride and handling, but the crossovers are fine with front drive makes no sense.

    My local BMW dealer has 21 2019 X5's in inventory and 21 are AWD. FWD/RWD is a non-factor. Nearly all SUVs are all AWD.
    If RWD was so great in SUVs (because assumedly people were road racing them or something), wouldn't most BMW SUVs be RWD INSTEAD of AWD??

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    1 hour ago, balthazar said:

    My local BMW dealer has 21 2019 X5's in inventory and 21 are AWD. FWD/RWD is a non-factor. Nearly all SUVs are all AWD.
    If RWD was so great in SUVs (because assumedly people were road racing them or something), wouldn't most BMW SUVs be RWD INSTEAD of AWD??

    Same reason the SRX went FWD: sales.  The original luxury crossover, the first Lexus RX, defined the market in ways that are still palpable today.  Few RWD crossovers sell compared to their FWD competition.

    As for the reinvention, it is ALL ABOUT a unique selling point: why Cadillac instead of BMW/MB/Audi/Lexus/Acura?  The new head at Cadillac had better figure out why anyone should buy a Cadillac AND push that.  No need to ape Japan or Germany on anything.

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    2 hours ago, balthazar said:

    My local BMW dealer has 21 2019 X5's in inventory and 21 are AWD. FWD/RWD is a non-factor. Nearly all SUVs are all AWD.
    If RWD was so great in SUVs (because assumedly people were road racing them or something), wouldn't most BMW SUVs be RWD INSTEAD of AWD??

    They are all AWD, but you need a longitudinal mounted engine with the transmission behind it that can help with weight balance, longer wheelbase, and the ability to send more power to the rear wheels, like 40/60 to the rear for example. 

    If chassis does not matter, then the CT4, CT5, CT6 should all be FWD with an AWD setup (make it standard AWD if they want) in order to save money.  They can build the whole line off Cruze and Malibu chassis and save engineering resources.  

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    6 minutes ago, smk4565 said:

    They are all AWD, but you need a longitudinal mounted engine with the transmission behind it that can help with weight balance, longer wheelbase, and the ability to send more power to the rear wheels, like 40/60 to the rear for example. 

    If chassis does not matter, then the CT4, CT5, CT6 should all be FWD with an AWD setup (make it standard AWD if they want) in order to save money.  They can build the whole line off Cruze and Malibu chassis and save engineering resources.  

    Chassis doesn't matter for a vehicle that is never going to be used with sporting intentions.  The XT5 outsells the X3 easily.  Cadillac doesn't (yet) have an X5 competitor.  The German competition to the XT4 is all transverse FWD (X1 and GLC)... in fact, there isn't a RWD competitor to the XT4 from any brand. 

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    1 hour ago, Drew Dowdell said:

    Chassis doesn't matter for a vehicle that is never going to be used with sporting intentions.  The XT5 outsells the X3 easily.  Cadillac doesn't (yet) have an X5 competitor.  The German competition to the XT4 is all transverse FWD (X1 and GLC)... in fact, there isn't a RWD competitor to the XT4 from any brand. 

    Precisely.  Cadillac is following.  Not leading.

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    I'm putting on my Mary Barra hat.  @ocnblu, @smk4565, @Cubical-aka-Moltar here is your job:

    1. Show me the ROI of using a RWD platform instead of a FWD platform.   There must be higher profits on the XT4 to justify changing my mind. 

    The key competition at this price point is the GLC, X1/2, Q3, QX30, Lexus NX or UX and Acura RDX.  Show the advantages to sales figures.

     

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      QUARTER 4 (CALENDAR YEAR-TO-DATE) JANUARY - DECEMBER   2019 2018 %Change Volume   2019 2018 %Change Volume   Cascada 77 743 -89.6   2,535 4,136 -38.7   Enclave 10,143 14,420 -29.7   51,156 49,647 3.0   Encore 28,497 23,326 22.2   102,402 93,073 10.0   Envision 8,380 7,535 11.2   33,229 30,152 10.2   LaCrosse 463 2,118 -78.1   7,241 15,527 -53.4   Regal 1,514 3,110 -51.3   10,363 14,118 -26.6   Buick Total 49,074 51,257 -4.3   206,929 206,863 0.0   ATS 83 831 -90.0   1,134 10,859 -89.6   CT5 43 0 ***.*   43 0 ***.*   CT6 2,276 2,398 -5.1   7,951 9,668 -17.8   CTS 966 2,442 -60.4   6,965 11,219 -37.9   Escalade 8,889 9,573 -7.1   35,424 36,872 -3.9   XT4 8,895 7,573 17.5   31,987 7,785 310.9   XT5 11,168 13,582 -17.8   49,879 60,565 -17.6   XT6 7,169 0 ***.*   11,559 0 ***.*   XTS 1,062 5,063 -79.0   11,304 17,727 -36.2   Cadillac Total 40,551 41,462 -2.2   156,246 154,702 1.0   Blazer 23,008 27 ***.*   58,115 27 ***.*   Bolt EV 3,307 6,212 -46.8   16,418 18,019 -8.9   Camaro 11,474 11,135 3.0   48,265 50,963 -5.3   Colorado 25,484 30,004 -15.1   122,304 134,842 -9.3   Corvette 3,491 3,910 -10.7   17,988 18,791 -4.3   Cruze 2,699 32,955 -91.8   47,975 142,617 -66.4   Equinox 92,092 98,239 -6.3   346,048 332,618 4.0   Express 16,652 22,543 -26.1   77,457 81,239 -4.7   Impala 9,545 12,604 -24.3   44,978 56,556 -20.5   LCF 1,273 940 35.4   4,495 2,810 60.0   Malibu 34,314 37,084 -7.5   131,917 144,542 -8.7   Silverado HD 36,704 34,222 7.3   131,953 142,632 -7.5   Silverado LD 124,619 126,950 -1.8   438,686 442,943 -1.0   Silverado MD 2,018 6 ***.*   4,961 6 ***.*   Sonic 3,339 2,765 20.8   13,971 20,613 -32.2   Spark 11,016 5,174 112.9   31,281 23,602 32.5   Suburban 10,242 15,200 -32.6   51,928 60,633 -14.4   Tahoe 21,086 24,679 -14.6   101,189 104,153 -2.8   Traverse 33,631 39,536 -14.9   147,122 146,534 0.4   Trax 33,039 22,378 47.6   116,816 89,916 29.9   Volt 370 5,063 -92.7   4,910 18,306 -73.2   Chevrolet Total 499,404 531,985 -6.1   1,958,925 2,036,023 -3.8   Acadia 19,471 25,128 -22.5   99,429 88,621 12.2   Canyon 6,525 8,219 -20.6   32,825 33,492 -2.0   Savana 3,136 2,905 8.0   24,226 19,684 23.1   Sierra HD 18,228 16,550 10.1   59,871 60,389 -0.9   Sierra LD 50,494 50,762 -0.5   172,452 159,165 8.3   Terrain 28,060 31,595 -11.2   101,470 114,314 -11.2   Yukon 20,966 25,366 -17.3   74,673 80,784 -7.6   GMC Total 146,880 160,525 -8.5   564,946 556,449 1.5   GM Vehicle Total* 735,909 785,229 -6.3   2,887,046 2,954,037 -2.3                     78 selling days for the QUARTER 4 this year and 77 for same QUARTER last year.  
    • By Drew Dowdell
      Cadillac President Steve Carlisle said that when Cadillac starts rolling out its electric vehicles, it will use actual words for model names instead of the alphanumeric scheme currently used on its cars and SUVs.  Cadillac's move away from names started in 2003 with the Cadillac CTS. Over time, the Seville and Deville were converted to STS and DTS respectively. Later, the scheme was changed to alphanumeric when Johan de Nysschen joined the company as President.
      Cadillac will be taking the lead on GM's push to introduce 20 new all-electric vehicles around the globe by 2023.  Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles. The recently release set of vehicles, CT4, CT5, XT4, and XT5, will get one more round of refreshes before transitioning to a BEV platform late in the decade. 
      The next introduction is the Cadillac Escalade, which will be officially introduced in February, though pictures of the 2021 Escalade have already leaked online. Cadillac's SuperCruise hands-free driver-assist system will eventually be offered on the Escalade with additional functionality not currently included in the system. There are strong hints that this version of SuperCruise will include lane change ability.

      View full article
    • By Drew Dowdell
      Cadillac President Steve Carlisle said that when Cadillac starts rolling out its electric vehicles, it will use actual words for model names instead of the alphanumeric scheme currently used on its cars and SUVs.  Cadillac's move away from names started in 2003 with the Cadillac CTS. Over time, the Seville and Deville were converted to STS and DTS respectively. Later, the scheme was changed to alphanumeric when Johan de Nysschen joined the company as President.
      Cadillac will be taking the lead on GM's push to introduce 20 new all-electric vehicles around the globe by 2023.  Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles. The recently release set of vehicles, CT4, CT5, XT4, and XT5, will get one more round of refreshes before transitioning to a BEV platform late in the decade. 
      The next introduction is the Cadillac Escalade, which will be officially introduced in February, though pictures of the 2021 Escalade have already leaked online. Cadillac's SuperCruise hands-free driver-assist system will eventually be offered on the Escalade with additional functionality not currently included in the system. There are strong hints that this version of SuperCruise will include lane change ability.
  • Posts

    • I don't see Ford offering free gas, so I don't know why people expect Tesla to offer free electricity.
    • Quebec lost ground in EV infrastructure to British Columbia, California and Washington. Due to the PQ (Parti Quebecois) Government  that was elected as a minority government in 2012.   The PQ cut all subsidies and EV investments in infrastructure  and distanced themselves with the idea of a better economy with EVs. But in 2014...there was another election and the Liberals won and the government invested its energy (*pun intended) back  in informing the citizens that EVs might be good for the Quebec people.  But...not enough monies were invested for the infrastructure.  Subsidies for EV purchases only.   A new government was elected in 2018 (the CAQ...50% separatist values  (kinda like the PQ party, but less radical),  25 % liberal values and 25%conservative values... but these guys actually do listen to the voice of the people...the pur sang Quebec people...the true blue Frenchies...and maybe not the English voices LOL) but where the Liberals left off with EVs, the CAQ goes even further.  They actually inform the people of Quebec on how EVs benefit our economy. Monies are given to local businesses, homes, to establish an infrastructure.   The CAQ government is working with Hydro-Quebec to not raise its prices, to give discounts to those who actually charge their EVs at home...to also encourage people to not be wasteful of electricity and so forth.  Subsidies for the purchase of EVs has also been prolonged, and the rebates increased all for the purpose to get more EVs on Quebec roads.  For green purposes but for Quebec's economy also.  The people of Quebec are starting to see the benefits of EV ownership versus ICE on multiple levels....  We have discussed these benefits ad nauseam @ Cheersandgears...no need for me to revisit this. The Model 3 is everywhere in Montreal.  The Model S too.  The Model X not so much... But...the Kia Kona EV is also a very popular EV in Montreal.   Tons of hybrids. From the Fusion Hybrid to the Chevy Volt to the different Toyotas that have the Toyota Hybrid Drive.  The Nissan Leaf and the Chevy Bolt were once dominant in Montreal, but since the Model 3 has arrived and now wait times are no longer an issue for the Model 3, the Leaf and Bolt are not as popular. The Model 3 is just steamrolling along.  The Federal government is offering up to 5000 and the Quebec government is offering another 8000.   That figure was for EVs costing less than 75 000. But now, as of April 1st 2020,  that 8000 max is for EVs costing less than 60 000 MSRP.   A Model 3, with an MSRP of less than 60 000 (which was the standard price) could be potentially had for 47 000...   And now...I think the standard price for the Model 3 in Canada IS 47 000... Well...we know that Elon likes to overcharge for some stuff...OK...but with rebates like in Quebec and in Canada...the Quebec rebate pays for the AWD and the Canada rebate pays for the mundane shyte that Elon charges for but other OEMs gives us for free...(yeah...its not as if GM or Ford or Honda dont force you into higher trim packages for the mundane shyte you want but are stuck in upgrading trim packages just to get that mundae shyte but now are forced to have other mundane shyte you really dont care for...)  https://vehiculeselectriques.gouv.qc.ca/english/rabais/ve-neuf/programme-rabais-vehicule-neuf.asp      
    • I totally agree with you and the west coast is very much the same as your area of Canada with state, county, city govs in sync with residents on EV's / Hybrids. Most want full size truck/SUV BEVs. As such, I think once these come to market we will see a dramatic move to EV's at least here on the west coast. I still think the Governments drive to have a cleaner climate is what will drive the change from ICE to EV. China especially will drive this.
    • LOL thanks Autoblog, aka Captain Obvious... https://www.autoblog.com/2020/01/22/deloitte-survey-consumer-attitudes-vehicle-technology-cost/
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