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    Cadillac ELR Pricing Set at $75,995



    October 11, 2013

    Drew Dowdell

    Managing Editor - CheersandGears.com

    Cadillac released pricing today for the upcoming ELR due to go on sale in January 2014 in major metropolitan areas nationwide. Base MSRP will start at $75,995 including the destination charge. Cadillac is anticipating IRS certification of a federal tax credit of up to $7,500. As the ELR shares propulsion technology with the Chevrolet Volt, additional tax credits or rebates may be available at the state level.

    Many of the technologies released in the 2014 Cadillac CTS and 2015 Cadillac Escalade appear in the ELR. The ELR will come standard with Cadillac CUE with Navigation, LED front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, and the Safety Alert Seat. Exclusive to the ELR is a Regen-on-Demand feature that allows the driver to have greater control of battery regeneration using the momentum of the vehicle via the steering-wheel paddles.

    Cadillac ELR Shift

    Click Picture to Enlarge

    While official EPA certification is not yet available, the Cadillac ELR's driving range is well over 300 miles. Using only battery power, the initial range is 35 miles before regeneration starts. EV range is dependent on terrain, driving style, and outside temperature.

    Cadillac Press Release on Page 2

    Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at Drew.Dowdell@CheersandGears.com or on Twitter as @cheersngears


    Cadillac ELR Sales to Begin in January

    Nationwide distribution, pricing announced for electric luxury coupe

    DETROIT – Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology.

    Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination.

    “The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”

    Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 855 4 CAD ELR (855-422-3357).

    As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.

    The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle’s momentum via steering-wheel paddles.

    The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim.

    Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle.

    ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR’s initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available.

    The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator.

    Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

    # # #

    CONTACT:

    Brian Corbett

    Cadillac Communications

    586-612-6569

    brian.corbett@cadillac.com



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    No Deep End as I think this is an Excellent Price for the Car. Awesome Green Creds with lovely body lines and a great interior. Excited to check it out once it is on the lot at the dealership. Brad my sales rep at my local Caddy shop told me they have 4 sold already and are expecting it to sell very well in the Seattle area just like Tesla has.

    Win Win for GM! :metal:

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    I'm not so sure about that price. That seems rather steep, all things considered. For around $68k after the tax credit, you have an impractical coupe with slightly more thrust than a Volt with a similar electric range. While it's not completely fair to compare it to a Tesla Model S, you receive a far more practical vehicle with performance to match its price tag, which according to Telsa, starts at $71k before the tax credit. And with an electric range of 208-265 miles and Tesla's rapidly expanding supercharger network, I'm not so sure range anxiety is a valid reason to want the ELR instead.

    I also think its pretty telling that Tesla outsold the Volt through the first half of the year, despite its $30k premium.

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    I just asked my wife if she had heard of a Tesla car and she said 'yes'.

    'Where do you know of it from?'

    'One got towed from the parking lot at work last week.'

    'How did you know it was a Tesla'?

    'It was a "Tesla" flatbed'.

    'So you saw the car itself well enough, what would you guess it cost?'

    'I dunno, $35K?'

    'No, it's MSRP is $71K. Now that you know that, did you think it looked like a car that costs that much?'

    'No! It looks like any other car out there, just a little bit larger.'

    'Do you think any car is worth $71K?'

    'No, but if I did spend that much money, I'd certainly want other people to notice my car.'

    Now, she's not a car enthusiast, but I tend to agree with her; the Tesla, while looking nice, is rather generic. Out on the road, if I am paying attention, I notice the emblem in the grille, not the rest of the car. It really should have been more expressive/unique for an upstart independent.


    Some angles of the shots of the ELR look really dynamic; if the car in person looks that good, it's going to drive a surprising amount of sales. Plus it's a 2-dr in a roiling sea of 4-drs. I think it'll do better than a lot of people think. It would be interesting to know what Cadillac is hoping to move (tho I in no way think they should say publicly).

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    At that price this thing may sell in the dozens per month. Way too high, Cadillac couldn't sell a V8 convertible based off a Corvette at this price, they think they can sell an electric coupe based off a Volt at this price? This car will flop and possibly need $20k incentives to move them.

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    More money than brains, I'm afraid. It's a gorgeous little car, but there is no way to get around the fact that it is based on a Chevrolet product.

    Although the Escalade hasn't been hurt by that.

    WAY too much money.

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    More money than brains, I'm afraid. It's a gorgeous little car, but there is no way to get around the fact that it is based on a Chevrolet product.

    Although the Escalade hasn't been hurt by that.

    WAY too much money.

    That is Cadillac's problem, the XTS, ELR and Escalade are based on a Chevy product. The Escalade gets away with it, but it is also the #2 seller in a class weak competitors; the Navigator, LX470 and Infiniti Q56 are based on a Ford/Toyota/Nissan product that is inferior to the Tahoe.

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    I mean, this horse is an absolutely dry skeleton... BUT, to illustrate a point... look how much farther apart the haves are from the have-nots...

    Cavalier ===> Cimarron

    Volt ===> ELR

    Both cases - weak powertrains

    At least the ELR is a knockout in a different bodystyle

    EXR with 2.0t and six speed manual would have been nice @ $40k

    Edited by ocnblu

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    I mean, this horse is an absolutely dry skeleton... BUT, to illustrate a point... look how much farther apart the haves are from the have-nots...

    Cavalier ===> Cimarron

    Volt ===> ELR

    Both cases - weak powertrains

    At least the ELR is a knockout in a different bodystyle

    EXR with 2.0t and six speed manual would have been nice @ $40k

    So when can we expect your first drive of the ELR? I mean how else would you know it has a weak powertrain.

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    What are the software enhancements v. the Volt? Does it have a more powerful range extender? Please fill me in on that. Be cooler if there were.

    Back from my ELR article in January -

    Under the ELR's skin is the same Voltec powertrain that is in the Chevrolet Volt. That means a 1.4L inline-four that acts as the generator, two electric motors, and the T-shaped, 16.5 kWh lithium-ion battery pack.

    So the ELR has the same 1.4L range extender as the Volt producing 63 horsepower.

    As for software enhancements, again from January

    Cadillac says the ELR will be a pleasure to drive thanks to stiffer body structure, electronically controlled, variable-rate dampers; and an available sport program that changes throttle response, steering effort and damper settings.

    And from GM's Product Information page

    The ELR’s Sport driving mode also contributes to its responsive driving experience, automatically reconfiguring the accelerator pedal response to provide quicker torque application and more sensitive feedback to driver inputs through altered suspension and steering settings.

    My point is this. None of us here at C&G or anywhere else knows if the ELR will go like screaming banshee or a snail. Lets hold final judgement till some first drives start coming out.

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    Why would you want or need a more powerful range extender? That's not what provides the twisting force to the wheels at all. It could be a supercharged Stingray engine and the acceration ability of the ELR would be exactly the same.

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    Here's the thing. The Volt starts at $40k, this is a Volt underneath, so much of the major engineering for the powertrain was done with the Volt. It's certainly got the look of a proper Cadillac, and I could see them realistically starting it at $45-50k, but $75k seems like too much. Even with the new body, interior, and chassis enhancements, I can't see it being worth forty thousand dollars more than the Volt on which its based.

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    Maybe not East Coast, but it might find a niche on the West Coast. Anyway, the price seems ludicrous for what it is under the pretty face.

    Why would you want or need a more powerful range extender? That's not what provides the twisting force to the wheels at all. It could be a supercharged Stingray engine and the acceration ability of the ELR would be exactly the same.

    ??? I thought we read that GM stated that the gas engine does directly power the wheels when it is needed. Unless I missed something published later.

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    Not at all for acceleration. Only in a very specific situation. When the vehicle is in regeneration mode and traveling above highway speeds (80 mph if I recall without looking it up). Nothing a big engine would really be a benefit to.

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    Maybe not East Coast, but it might find a niche on the West Coast. Anyway, the price seems ludicrous for what it is under the pretty face.

    Why would you want or need a more powerful range extender? That's not what provides the twisting force to the wheels at all. It could be a supercharged Stingray engine and the acceration ability of the ELR would be exactly the same.

    ??? I thought we read that GM stated that the gas engine does directly power the wheels when it is needed. Unless I missed something published later.

    Here is my old article about the Volt Powertrain

    The key point:

    The main physical motivation for the Volt comes from a 142hp traction motor. An additional 73 hp can be added on from a second motor if the driver applies more than 80% throttle. If the driver applies 100% throttle with a full battery.... the gasoline engine is still sitting on the sidelines doing nothing. At normal driving speeds, the traction motor is more than enough to hustle the Volt around.

    One of the benefits of electric motors is awesome low end torque. A well designed electric motor will have it's maximum amount of torque at zero rpm. Thus as an electric motor increases in RPM, it gradually loses it's torque output. At 70 mph, the Volt's traction motor is turning over 6,000 rpm. Volt's engineering team discovered that this wasn't a very energy efficient rpm to operate at. So at speeds above 70 mph, they couple the smaller, second motor, and reduce the rpm of the primary traction motor. This gains the Volt about 1 to 2 miles of electric only range at 70+ mph.

    So where does the controversy lie? It's in the arrangement of the electric motors. That smaller motor mentioned above is usually the generator when the Volt is in regeneration mode. Since you're going nowhere if the battery is drained, the gas engine kicks in to recharge the battery, only if you're going over 70mph, the generator is already in use propelling the car. So the gasoline engine assists the secondary motor which is assisting the primary motor. It's this physical connection to what essentially a dual use component that is sending the likes of Edmunds and Jalopnik into a froth, but in reality gives the Volt a 15% increase in efficiency.

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    I can't see it being worth forty thousand dollars more than the Volt on which its based.

    Exactly. Or $20,000 more than a Corvette Stingray or $25,000 more than a loaded ATS. If the ELR has an options list it will be over $80,000!

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