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  • Drew Dowdell
    Drew Dowdell

    Cadillac Going Back To Names for EVs

      ...But the ICE cars will keep the alphanumerics....

    Cadillac President Steve Carlisle said that when Cadillac starts rolling out its electric vehicles, it will use actual words for model names instead of the alphanumeric scheme currently used on its cars and SUVs.  Cadillac's move away from names started in 2003 with the Cadillac CTS. Over time, the Seville and Deville were converted to STS and DTS respectively. Later, the scheme was changed to alphanumeric when Johan de Nysschen joined the company as President.

    Cadillac will be taking the lead on GM's push to introduce 20 new all-electric vehicles around the globe by 2023.  Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles. The recently release set of vehicles, CT4, CT5, XT4, and XT5, will get one more round of refreshes before transitioning to a BEV platform late in the decade. 

    The next introduction is the Cadillac Escalade, which will be officially introduced in February, though pictures of the 2021 Escalade have already leaked online. Cadillac's SuperCruise hands-free driver-assist system will eventually be offered on the Escalade with additional functionality not currently included in the system. There are strong hints that this version of SuperCruise will include lane change ability.

    Edited by Drew Dowdell

    Source: Automotive News

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    About time.  Real names are much better for them, it fits with their roots.

    I wonder if CT4 and CT5 are one and done nameplates and that will help them get back to all names much quicker, however we know XT4/XT5/XT6 aren't going anywhere due to the crossover craze, so do they leave those 3 as is or rename them.

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    1 hour ago, dfelt said:

    Happy they are going back to names.

    It shouldn’t be just for EVs though. If anything, its a bit ass backwards.

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    2 hours ago, Drew Dowdell said:

    Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles

    He also said this suicidal transition will coincide with customer demand... it may NEVER happen.  We'll see.

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    >>"Cadillac could continue to sell internal combustion models alongside electric vehicles, depending on consumer demand."<<

    Wow- one auto exec who seems to get it.
    We've been talking about the EV movement here for years, but it's only been this year I've been reading a scant few industry folk allowing as to how most of the journalistic / op-ed, Sound-of-Music-twirl predictions of '50% of the market by 2025' just isn't reflected in ANY numbers.

    Wow- no foolin?

    I believe we'll have IC vehicles at least 50 years from now.

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    this is all just PR bullshit to get them through the news cycle so some dipshit in GM marketing can tell their boss they had 10 articles circulated to press this week to keep GM in the hype train.

    Because green electric vehicles keeps cadillac cool.  since they actually don't have one, just say you're going to have one, repeatedly, and make sure it pops up on news feeds.  Then people think Cadillac has cars like tesla, even though they don't.  

    MW, continue on with the XT4 XT5 XT6 ride that pony.

    Someday they will have EV's sure, no problem.  GM had EV1 and that was supposed to bust the EV doors open.

    Car mfr marketing articles and campaigns and prommises are starting to seem like politicians and their promises.  Stick a finger in the wind and figure out what you need to say this week.  Doesn't mean you have to follow through on anything!!!!!  You just want airtime in my eyeballs, just like all those plus size instagram models!

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    GM is trying to be optimistic about 2030. I predict the company, specifically with Cadillac, will gradually phase in BEV's and if they still aren't selling well enough within a few years they can easily switch 50% or more to ICE units and keep the line running until battery tech catches up and the EVSE infrastructure gets to where it needs to be as well. Then they will have options in case another crash happens and gas prices spike again. EV's will then be readily available and more popular, and with a flexible assembly line GM will be able to quickly answer the current demand. 

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    19 minutes ago, USA-1 said:

    trying to be optimistic

    Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

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    10 minutes ago, ocnblu said:

    Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

    Emphasis in "trying" :D

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    EV will take over the luxury segment first then spread down.  As batteries get better and cheaper, the cost between EV and turbo V6 or V8 gets closer.  And the EV is faster, more refined and quieter than ICE.  

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    58 minutes ago, ocnblu said:

    Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

    It’s funny how you think your hate for EVs means that everyone else hates them too. Example? The man who appraised my home yesterday was driving a Tesla 3 while also owning a Ford F-150 Crew. Because he drives around town a lot and the Ford is a gas sucker, the Tesla saves him so much grief with its 300+ miles range. He really loved the instant torque off the line. He actually loves both and realizes they have different uses and purpose. He said he had zero regrets about buying the Tesla. The point here is that your constant attempts to speak for everyone in regards to EVs is just pure bunk. 

    Edited by surreal1272
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    Finally, some good news out of Cadillac.  The current batch of alphanumeric names is probably the worst in the business now that Lincoln abandoned theirs.

    EV is the future, BEV or otherwise.  Our household is on our second EV, and next year we'll get our third.  We're never going back to ICE.

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    8 hours ago, surreal1272 said:

    It’s funny how you think your hate for EVs means that everyone else hates them too. Example? The man who appraised my home yesterday was driving a Tesla 3 while also owning a Ford F-150 Crew. Because he drives around town a lot and the Ford is a gas sucker, the Tesla saves him so much grief with its 300+ miles range. He really loved the instant torque off the line. He actually loves both and realizes they have different uses and purpose. He said he had zero regrets about buying the Tesla. The point here is that your constant attempts to speak for everyone in regards to EVs is just pure bunk. 

    Hearsay is not admissable.  In this case.

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    11 hours ago, smk4565 said:

    EV will take over the luxury segment first then spread down.  As batteries get better and cheaper, the cost between EV and turbo V6 or V8 gets closer.  And the EV is faster, more refined and quieter than ICE.  

    While that looks like this is what is happening, we could definitely use some $15-25K EVs so that we can replace ICE vehicles where it really matters: the used car market.  That may take several years, but ending our dependence on oil makes sound economic and geopolitical sense, regardless of any politics involved.

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    4 hours ago, ocnblu said:

    Hearsay is not admissable.  In this case.

    You would do wise to remember your OWN words. Everything you have said is nothing but hearsay and therefore not admissible yet you constantly speak like it is the Bible truth. I am merely speaking from an actual experience from an actual owner That happened literally two days ago at my own home. What do you have? My guess is nothing.

    Edited by surreal1272
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    Part of the reason why the change back to names is that from a marketing standpoint, I'm guessing customers and most importantly, potential customers never understood what the current naming convention meant after nearly two decades and a course correction on the way. Meanwhile Lincoln who began with names, changed to a similar three-letter naming convention leading with "Mk" decided it didn't work either and added back Aviator and Continental and also created Nautilus and Corsair.
     
    So like Navigator, the Escalade name predates and will outlive nameplates like XT5 and CTS. The big problem is what will they go to. Some people want Cadillac to return to their old names but that may not make sense in the modern era either. And the transition to those names was made slowly over two decades as Cadillac went to a naming convention in 1936 that used spoken numbers that were spelled out...Series Sixty-Two, Series Seventy-Five, Sixty-Special (although Cadillac frequently also used "Series 62" and "Series 75" for shorthand in brochures). The name "Fleetwood" as attached to the Sixty Special and Seventy-Five beginning in 1941 with the demise of the custom coach business at Fleetwood body. The Coupe De Ville made its debut as a trim package in 1949 for the Series 62 the Sedan De Ville added a few years later and becoming their own models in 1958.
     
    So the following names have been used over the decades for Cadillac cars (not counting the spelled out number models):
     
    Fleetwood, Deville (Coupe, Sedan & Park Avenue), Calais, Eldorado, Seville. Brougham, Cimmaron, & Allante.
     
    Can you see any of these names attached to a modern car? Maybe you could do a new Fleetwood but I'm not seeing any of the others come back.
     
    Edited by Sevenfeet

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    Eldorado coupe/convertible should be a given.  Even if a 4-door coupe due to low demand of 2-doors, they have to do an Eldorado.  I could see Fleetwood and Seville for sedans, I can't imagine given the market's thirst for SUV's they'd have more than 2 sedans, one on the smaller side, one on the larger.

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    Sedan DeVille, Eldorado are still 

    18 minutes ago, smk4565 said:

    Eldorado coupe/convertible should be a given.  Even if a 4-door coupe due to low demand of 2-doors, they have to do an Eldorado.  I could see Fleetwood and Seville for sedans, I can't imagine given the market's thirst for SUV's they'd have more than 2 sedans, one on the smaller side, one on the larger.

    You beat me to it!!!

    But Id say Deville could work for an EV SUV.    It actually means "of the city".    An EV for the city...an urban vehicle?  Its a GREAT name for that niche. 

    Eldorado is a given.  Eldorado is a very powerful name in Cadillac's names arsenal.  In my opinion, there is no other LUXURY car name better than Eldorado.  The name literally glistens with GOLD...and its such an ELEGANT name. Yet arrogant and brash. PERFECT for Cadillac...   But the name needs a vehicle WORTHY of the name plate.   That late 1980s thing was NOT it...   The next and last gen Eldorado was a good Eldorado, but Cadillac should have gone BACK to RWD with it.   

    Elmiraj. Escala. Evoq. Ciel. Cien.  All concepts. But names that Cadillac could actually use going forward. EV or otherwise. 

     

    Id nix Fleetwood.   That sounds too old. Too Boomer-ish generation.  Same with Brougham.

    Deville and Eldorado are Boomer names too.  But when a very hippity hoppoty hip hop rapper artist does a restomod Cadillac and calls it Snoop DeVille, you just gotta know that Deville still has ballz to keep on ballin' with the Millennial crowd.  In other words, Eldorado and DeVille STILL resonate with folk. Young and old. 

    Seville?  Id keep names of places in retirement.  

     

    Edited by oldshurst442

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    Any car name short of an acknowledged 'flop' is game for a high-quality dynamic rebirth.
    An Escala named "Fleetwood" would be just fine. Haters will still try and claim they can only envision white belt/early bird special owners from the 1980s, but it won't wash.
    It's like trying to associate a modern S-class with the VW-interior, crank-windowed, anemic-powered, no-A/C cars from the '70s.

    Products can evolve and raise their status. Look at Lincoln.

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    I get what you are saying. And I agree with. But in order for old names to resonate again, without haters hating, would be to produce a vehicle worthy of the Cadillac brand, and then it does NOT matter what the name of it will be.   Even Cimarron , OK...not THAT name, but the name Allante could do just fine as well if and only if, the product is a good one WORTHY of a Cadillac.

    Now...I aint saying that Cadillac is not producing great products, because they are...I just saying that Cadillac should NOT take ANY steps back going forward regarding style, quality, luxury and all that and ANY name will do.

    But...also...yes, that picture on top, Fleetwood or even Brougham would be just fine, just as long as it meets and beats the Cadillac criteria of being "The Standard of the World". Because if a car like that has a name like Fleetwood or Brougham, if its just a lazy attempt,  then its no bueno and therefore haters will have their voices heard...

    But at the same time, there may not be a need to use ALL of Cadillac's past names. 

    Id prefer if they go with new names. Those names of those concepts from the 2000s show that Cadillac guys still have the brains to invent new awesome names for Cadillac cars. THIS is what Id prefer.  Other than DeVille and Eldorado.  Ive explained why I like those names for new Cadillacs.  

    Edited by oldshurst442

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    Frankly, neither I nor Cadillac, should give a crap about 'haters'; it's a waste of time/resources to try and convert them. A billion dollars of focused marketing & product development would still never get me owning a toyoter.

    Agreed; the product has to be top shelf. If GM is highly profitable (it is), at least at Cadillac; Caddy should just put their concept vehicles into production as is. Escala, Ciel, even that electric SUV they teased. Build 'em & jack the equivalent prices by 50%.

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    Eldorado is their best nameplate that needs to be the first one out of the gate.

    After that debate can go on using Fleetwood or Seville, I think those are their next best 2, DeVille doesn't really sound good as a name even if you don't know what the old car was, Seville rolls of the tongue better. 

    Other  names like Catera, Cimmaron, Calais, etc, forgettable and not catchy, so they need new names for new EV product.  But it is quite possible that Eldorado is the only nameplate they have that carries any weight, a lot of damage was done to the Cadillac image over the past 40 years.

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      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

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    • Wasn't Jim Farley already CEO at FMC at one point? Maybe interim CEO after William Clay Ford Jr. stepped down after he replaced Jacques Nasser when he was ousted? 
    • Nice write-up as usual @William Maley, found some great pics with good detail as well. This Lyriq looks pretty sleek. I like how it's keeping the Cadillac family design cues but stretching it some. The iconic long vertical LED light piping in front that will now function as headlamps are still slick, but also very evident so you know it's a Caddy coming at you or going down the road. I'm not crazy about the greenhouse of this pre production model with the sloped back-end, definitely needs a more upright look to it and the actual production model will most likely have more of it for interior headroom and general space.    It's comical to me how an uninformed individual on here gets into bringing up the POS FWD based Merc CLA trying to compare it to a CTS-V (hilarious I won't even go there) or a CT5, the CLA is a garbage economy car, ask anyone who's owned one. CLA is nowhere close to what a CT5 is as a RWD based sedan with a much better built chassis. I drove a white 2020 CT5 with the Premium Luxury trim for the day a couple of weeks ago. The CT5 with the 3.0TT is very quick with a very quiet interior and refined ride that was firm in Sport mode, but not harsh and smooth in Tour mode. The 10 spd is butter smooth with crisp shifts as well (love the GM 10 spd in every vehicle I've driven with it, they nailed it), the 3.0TT V6 with the PL trim or V-Series is where it's at. Blackwing CT4 and 5 are going to be mean machines! Can't wait. 
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