Happy they are going back to names.

About time.  Real names are much better for them, it fits with their roots.

I wonder if CT4 and CT5 are one and done nameplates and that will help them get back to all names much quicker, however we know XT4/XT5/XT6 aren't going anywhere due to the crossover craze, so do they leave those 3 as is or rename them.

1 hour ago, dfelt said:

Happy they are going back to names.

It shouldn’t be just for EVs though. If anything, its a bit ass backwards.

2 hours ago, Drew Dowdell said:

Carlisle said that by 2030, the majority, if not all, Cadillacs will be battery electric vehicles

He also said this suicidal transition will coincide with customer demand... it may NEVER happen.  We'll see.

>>"Cadillac could continue to sell internal combustion models alongside electric vehicles, depending on consumer demand."<<

Wow- one auto exec who seems to get it.
We've been talking about the EV movement here for years, but it's only been this year I've been reading a scant few industry folk allowing as to how most of the journalistic / op-ed, Sound-of-Music-twirl predictions of '50% of the market by 2025' just isn't reflected in ANY numbers.

Wow- no foolin?

I believe we'll have IC vehicles at least 50 years from now.

this is all just PR bullshit to get them through the news cycle so some dipshit in GM marketing can tell their boss they had 10 articles circulated to press this week to keep GM in the hype train.

Because green electric vehicles keeps cadillac cool.  since they actually don't have one, just say you're going to have one, repeatedly, and make sure it pops up on news feeds.  Then people think Cadillac has cars like tesla, even though they don't.  

MW, continue on with the XT4 XT5 XT6 ride that pony.

Someday they will have EV's sure, no problem.  GM had EV1 and that was supposed to bust the EV doors open.

Car mfr marketing articles and campaigns and prommises are starting to seem like politicians and their promises.  Stick a finger in the wind and figure out what you need to say this week.  Doesn't mean you have to follow through on anything!!!!!  You just want airtime in my eyeballs, just like all those plus size instagram models!

GM is trying to be optimistic about 2030. I predict the company, specifically with Cadillac, will gradually phase in BEV's and if they still aren't selling well enough within a few years they can easily switch 50% or more to ICE units and keep the line running until battery tech catches up and the EVSE infrastructure gets to where it needs to be as well. Then they will have options in case another crash happens and gas prices spike again. EV's will then be readily available and more popular, and with a flexible assembly line GM will be able to quickly answer the current demand. 

19 minutes ago, USA-1 said:

trying to be optimistic

Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

10 minutes ago, ocnblu said:

Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

Emphasis in "trying"

EV will take over the luxury segment first then spread down.  As batteries get better and cheaper, the cost between EV and turbo V6 or V8 gets closer.  And the EV is faster, more refined and quieter than ICE.  

58 minutes ago, ocnblu said:

Except there is no optimism around EVs.  Just dour sadness.  Drone-like monotony.  And soul-sucking.

It’s funny how you think your hate for EVs means that everyone else hates them too. Example? The man who appraised my home yesterday was driving a Tesla 3 while also owning a Ford F-150 Crew. Because he drives around town a lot and the Ford is a gas sucker, the Tesla saves him so much grief with its 300+ miles range. He really loved the instant torque off the line. He actually loves both and realizes they have different uses and purpose. He said he had zero regrets about buying the Tesla. The point here is that your constant attempts to speak for everyone in regards to EVs is just pure bunk. 

Finally, some good news out of Cadillac.  The current batch of alphanumeric names is probably the worst in the business now that Lincoln abandoned theirs.

EV is the future, BEV or otherwise.  Our household is on our second EV, and next year we'll get our third.  We're never going back to ICE.

If CA has it's way, you won't be able to even if you wanted to.

Caddy also should go back to wreath and crest!

8 hours ago, surreal1272 said:

It’s funny how you think your hate for EVs means that everyone else hates them too. Example? The man who appraised my home yesterday was driving a Tesla 3 while also owning a Ford F-150 Crew. Because he drives around town a lot and the Ford is a gas sucker, the Tesla saves him so much grief with its 300+ miles range. He really loved the instant torque off the line. He actually loves both and realizes they have different uses and purpose. He said he had zero regrets about buying the Tesla. The point here is that your constant attempts to speak for everyone in regards to EVs is just pure bunk. 

Hearsay is not admissable.  In this case.

11 hours ago, smk4565 said:

EV will take over the luxury segment first then spread down.  As batteries get better and cheaper, the cost between EV and turbo V6 or V8 gets closer.  And the EV is faster, more refined and quieter than ICE.  

While that looks like this is what is happening, we could definitely use some $15-25K EVs so that we can replace ICE vehicles where it really matters: the used car market.  That may take several years, but ending our dependence on oil makes sound economic and geopolitical sense, regardless of any politics involved.

4 hours ago, ocnblu said:

Hearsay is not admissable.  In this case.

You would do wise to remember your OWN words. Everything you have said is nothing but hearsay and therefore not admissible yet you constantly speak like it is the Bible truth. I am merely speaking from an actual experience from an actual owner That happened literally two days ago at my own home. What do you have? My guess is nothing.

Eldorado coupe/convertible should be a given.  Even if a 4-door coupe due to low demand of 2-doors, they have to do an Eldorado.  I could see Fleetwood and Seville for sedans, I can't imagine given the market's thirst for SUV's they'd have more than 2 sedans, one on the smaller side, one on the larger.

Sedan DeVille, Eldorado are still 

18 minutes ago, smk4565 said:

Eldorado coupe/convertible should be a given.  Even if a 4-door coupe due to low demand of 2-doors, they have to do an Eldorado.  I could see Fleetwood and Seville for sedans, I can't imagine given the market's thirst for SUV's they'd have more than 2 sedans, one on the smaller side, one on the larger.

You beat me to it!!!

But Id say Deville could work for an EV SUV.    It actually means "of the city".    An EV for the city...an urban vehicle?  Its a GREAT name for that niche. 

Eldorado is a given.  Eldorado is a very powerful name in Cadillac's names arsenal.  In my opinion, there is no other LUXURY car name better than Eldorado.  The name literally glistens with GOLD...and its such an ELEGANT name. Yet arrogant and brash. PERFECT for Cadillac...   But the name needs a vehicle WORTHY of the name plate.   That late 1980s thing was NOT it...   The next and last gen Eldorado was a good Eldorado, but Cadillac should have gone BACK to RWD with it.   

Elmiraj. Escala. Evoq. Ciel. Cien.  All concepts. But names that Cadillac could actually use going forward. EV or otherwise. 

Id nix Fleetwood.   That sounds too old. Too Boomer-ish generation.  Same with Brougham.

Deville and Eldorado are Boomer names too.  But when a very hippity hoppoty hip hop rapper artist does a restomod Cadillac and calls it Snoop DeVille, you just gotta know that Deville still has ballz to keep on ballin' with the Millennial crowd.  In other words, Eldorado and DeVille STILL resonate with folk. Young and old. 

Seville?  Id keep names of places in retirement.  

Any car name short of an acknowledged 'flop' is game for a high-quality dynamic rebirth.
An Escala named "Fleetwood" would be just fine. Haters will still try and claim they can only envision white belt/early bird special owners from the 1980s, but it won't wash.
It's like trying to associate a modern S-class with the VW-interior, crank-windowed, anemic-powered, no-A/C cars from the '70s.

Products can evolve and raise their status. Look at Lincoln.

Imagine this car comes out, and it's named 'Fleetwood'.
 

I get what you are saying. And I agree with. But in order for old names to resonate again, without haters hating, would be to produce a vehicle worthy of the Cadillac brand, and then it does NOT matter what the name of it will be.   Even Cimarron , OK...not THAT name, but the name Allante could do just fine as well if and only if, the product is a good one WORTHY of a Cadillac.

Now...I aint saying that Cadillac is not producing great products, because they are...I just saying that Cadillac should NOT take ANY steps back going forward regarding style, quality, luxury and all that and ANY name will do.

But...also...yes, that picture on top, Fleetwood or even Brougham would be just fine, just as long as it meets and beats the Cadillac criteria of being "The Standard of the World". Because if a car like that has a name like Fleetwood or Brougham, if its just a lazy attempt,  then its no bueno and therefore haters will have their voices heard...

But at the same time, there may not be a need to use ALL of Cadillac's past names. 

Id prefer if they go with new names. Those names of those concepts from the 2000s show that Cadillac guys still have the brains to invent new awesome names for Cadillac cars. THIS is what Id prefer.  Other than DeVille and Eldorado.  Ive explained why I like those names for new Cadillacs.  

Frankly, neither I nor Cadillac, should give a crap about 'haters'; it's a waste of time/resources to try and convert them. A billion dollars of focused marketing & product development would still never get me owning a toyoter.

Agreed; the product has to be top shelf. If GM is highly profitable (it is), at least at Cadillac; Caddy should just put their concept vehicles into production as is. Escala, Ciel, even that electric SUV they teased. Build 'em & jack the equivalent prices by 50%.

Eldorado is their best nameplate that needs to be the first one out of the gate.

After that debate can go on using Fleetwood or Seville, I think those are their next best 2, DeVille doesn't really sound good as a name even if you don't know what the old car was, Seville rolls of the tongue better. 

Other  names like Catera, Cimmaron, Calais, etc, forgettable and not catchy, so they need new names for new EV product.  But it is quite possible that Eldorado is the only nameplate they have that carries any weight, a lot of damage was done to the Cadillac image over the past 40 years.