Editor/Reporter - CheersandGears.com
June 14, 2012
When the Cadillac XTS was first revealed, most everyone in the press said this was the new flagship. However, GM's North American president is making it clear that there could be a real Cadillac flagship.
Mark Reuss, GM's president for North America recently told Automotive News that a flagship Cadillac is on the table.
The flagship would be a continuation of how GM has been positioning Cadillac's lineup to better match-up with competitors. The new ATS will tackle the BMW 3-Series and Audi A4, while the next CTS will grow in size to better compete with the BMW 5-Series and Mercedes-Benz E-Class.
“I’m a fan of going right at those segments and beating them in segment,” Reuss said. He went onto say that he would ”love Cadillac to have a flagship.”
But Reuss does cautions on if the flagship makes the light of day, saying if GM executives conclude that it is the best use of the automaker's finite resources.
"The way we're funding Cadillac has been from, sort of, everything else in GM. That leaves the brand with "very reduced scale in terms of individual architectures, engines, technology."
"We have to make very careful decisions," he said.
Source: Automotive News (Subscription Required)