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    The 2018 Chevrolet Equinox Could Have Looked So Much Different


    • How focus groups caused Chevrolet to go back to the drawing board

    If it weren't for focus groups, the design of the 2018 Chevrolet Equinox could have looked so much different.

    Speaking to Automotive News, chief engineer of the 2018 Equinox Mark Cieslak revealed that focus groups weren't not impressed with the first designs of the redesigned model. They described the design as being bulky, 'not compelling', and looking a bit odd. If this was old GM, they would have gone forward with the design.

    "Back in the day, we would have probably just kept going," said Cieslak.

    "What we had on paper we felt was not going to win."

    But this being the new GM where bean counters lost a fair amount of influence, the decision was made to go back to the drawing board. At the time, GM was scrambling to fix the Malibu as its redesign earned poor reviews and a drop in sales which likely played a part in this decision. They needed to get the Equinox redesign right as the model it would replace was very popular. There were concerns that this could cause the new Equinox to be delayed. But in the end, the team were able to design a new Equinox without falling off schedule.

    Source: Automotive News (Subscription Required)

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    Interesting, at least GM listened to the focus groups and did the right thing. If the potential customers will not like it, trash it and start over.

    Todays market is one not to let be lazy or just meh. You have to always listen to the customers and push the edge.

    Honda might have move up in edgy design language, but is Meh in overall driving dynamic and excitement.

    It's like living on cold mush breakfast cereal. 

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    ccap41

    Posted (edited)

    Is it a good thing though? Customers don't know what will look good in 5-10 years they just know what things look like now and what they're used to seeing. They didn't push anything  

    The Camaro got focus groups...of Camaro owners.. and look what we got. The same thing and their sales haven't taken off like most do with a brand new car. 

    Edited by ccap41
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    To me it skews too far toward feminine.  Cooties.  Plus it drags its belly in the dirt.  Piggy.

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    It it pushing more Korean this way.....not bad, but kinda boring as well. Liked the fact the old Nox had a kinda boxier shape to it.....

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    14 hours ago, ccap41 said:

    Is it a good thing though? Customers don't know what will look good in 5-10 years they just know what things look like now and what they're used to seeing. They didn't push anything  

    The Camaro got focus groups...of Camaro owners.. and look what we got. The same thing and their sales haven't taken off like most do with a brand new car. 

    The thing is that technically the Camaro groups got it right. Especially considering they moved the Camaro from a Full-Size platform to a compact one. The sales deficiency comes from lack of fleet sales IMO.. especially when compared to what Ford has done with the Mustang and FCA has done with the Chally. The only other thing Camaro team could have done would have simply left the car alone in styling.. trying to literally replicate the Camaro5 with no changes at all to visuals.. much in the way the Challenger folks have done. Well I guess they could improve (by simply going back to the 2010-2012 model) taillights

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    12 hours ago, ocnblu said:

    To me it skews too far toward feminine.  Cooties.  Plus it drags its belly in the dirt.  Piggy.

    I think that is the point. The smaller CUV market normally skews to women. The Terrain on the other hand still looks more masculine.. at least to me. AND there may be a huge set-up for Chevy trying to get ready for a Trailblazer (based on Colorado7) launch

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    6 minutes ago, Cmicasa the Great said:

    The thing is that technically the Camaro groups got it right.

    How? How did they "technically" get it right? There's no measure of right or wrong other than people buying or not buying the product.

     

    7 minutes ago, Cmicasa the Great said:

    The only other thing Camaro team could have done would have simply left the car alone in styling.. trying to literally replicate the Camaro5 with no changes at all to visuals..

    That IS what they did. WE, enthusiasts, know the difference but I would wager $100 that average Joe and Jane couldn't pick one from the other on a drive-by.

     

    8 minutes ago, Cmicasa the Great said:

    much in the way the Challenger folks have done.

    That was only a refresh not a whole new car, assuming you're talking about the 2015 refresh.

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    22 minutes ago, ccap41 said:

    How? How did they "technically" get it right? There's no measure of right or wrong other than people buying or not buying the product.

     

    That IS what they did. WE, enthusiasts, know the difference but I would wager $100 that average Joe and Jane couldn't pick one from the other on a drive-by.

     

    That was only a refresh not a whole new car, assuming you're talking about the 2015 refresh.

    The Camaro 6 is technically a waaaaaaay better car than the Camaro 5. I hate using the analogy when it comes to sales but saying what U are saying essentially means that the Corolla.. is the best car on the copact market because it has sold for longer and more so than all other compacts. Same for the Camry. I personally don't kno anyone who would say that the Corolla is a better car than the Cruze, Civic, or Mazda 3

    Well there is not a necessity for revolution in car design every 5 years anymore. The Challenger is a prime example of this.. to your next comment.. Refresh??? The Challenger has been the same since 2006 for all intents with a simply change to front and rear clips to anyone looking. Its design is still HOT. There was no need to change it IMO. Ford could have left the Mustang alone.. the pre-facelift was actually slick.. but they effed it up. The Camaro rear end is the only negative I see on it.. it should have been left the same going all the way back to 2013 when they made the change from the 4 squares. Ironically I feel the same about the ATS front. The original front was better looking, IMO, than the change that took place for 2015.

    Point is that in terms of sales Chevy could do a bunch of things to boost their numbers.. the first being dump to fleet by about 25-30% like the other two Pony Cars

    and seriously.. no one can tell me that.. looking like the old one or otherwise.. that this car is not effin SWEET maxresdefault.jpg

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    6 minutes ago, Cmicasa the Great said:

    The Camaro 6 is technically a waaaaaaay better car than the Camaro 5. I hate using the analogy when it comes to sales but saying what U are saying essentially means that the Corolla.. is the best car on the copact market because it has sold for longer and more so than all other compacts. Same for the Camry. I personally don't kno anyone who would say that the Corolla is a better car than the Cruze, Civic, or Mazda 3

    It is a better car as a whole, EASILY. But we're strictly talking about exterior design/looks. That's why there really isn't much of a way to measure. There's usually a good sales bump for a new generation just because it's the new, hip thing and they look BRAND NEW. I also am not a huge sales-talk fan but new generations always create a decent bump in sales. The Gen5 outsold the Gen6 every year it was sold compared to the first year for Gen6.

     

    17 minutes ago, Cmicasa the Great said:

    Well there is not a necessity for revolution in car design every 5 years anymore.

    I agree. I think automakers need to spread the costs out longer than 5 years. Life cycles should be more in the 8 year range with a good refresh at the 4 year mark. Buuuuut competition always makes them do it sooner.

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    51 minutes ago, ccap41 said:

    It is a better car as a whole, EASILY. But we're strictly talking about exterior design/looks. That's why there really isn't much of a way to measure. There's usually a good sales bump for a new generation just because it's the new, hip thing and they look BRAND NEW. I also am not a huge sales-talk fan but new generations always create a decent bump in sales. The Gen5 outsold the Gen6 every year it was sold compared to the first year for Gen6.

    Gen 5 had a 7 year glut of Camaro/Firebird fans. Granted New generations normally create a sales bump.. but I can't stress the fact that the new GM is doing business has nothing to do with NORMALLY.. especially when it pertains to them. In other words the numbers are not the true measure by which GM, under Barra rule is gauging things. The old GM.. (1980-2009),  even the newish GM ( 2009-2013) under Smith to Wagoner to Henderson (Whitaker was too short and Akerson, IMO, started this new way of business) saw sales as a gauge of success. Barra sees profit and innovation as the measure. I prefer this.. as a fan cars and a stock holder.  Also.. the Camaro is a PLATFORM (Camaro, CTS, ATS)vehicle similar to the previous. I wouldn't be surprised if the Alpha Global sales are similar to the ZETA (Commodore, Caprice, Omega, Lumina, Camaro) Global sales 2016-2017 because as much as people like to dog out the ATS, for instance, its doing pretty decently globally. I kno that sounds like an excuse.. but from a business stand point if its producing more profit.. not producing and selling like this then why wouldn't U. 2015's $9.7 and '16s $9.5 Billion is hard to argue against. This is after leaning out and not adding a bunch of rental fat. 

    BTW.. I always though that the Challenger should have been outselling the Camaro and Mustang for that matter.. simply because it really isn't as performance focused as the two. Its a big family coupe that happens to use the old Detroit option of a big engine. It kinda has a niche of its own.. and Sergio, if U notice, really hasn't effed with it. Considering it and the Charger are his only sellers in the CAR world, I could see both being the same for another 2 years min.

     

     

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    the are putting BIG money on the hoods of Camaros right now, so I don't know how the whole profit over sales thing is working for it.  You are right though, a lot of the 5th gens success was because of a backup of fans waiting for it.  I love the exterior of the new Camaro.  For me I feel like the tightened up the lines to a point they should have been from the beginning.  I think they could have done much better with the interior, particularly style-wise.   they also didn't fix the most major issues of visibility and space. 

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    12 minutes ago, Stew said:

    For me I feel like the tightened up the lines to a point they should have been from the beginning. 

    Agreeeeed!

    13 minutes ago, Stew said:

    they also didn't fix the most major issues of visibility and space. 

    Also, Agreed. lol

    Honestly, if I could see out of one of these it would be ahead of the Mustang on my list. It just performs so damn well and my driving style suits the low end grunt of the LT1 over the Coyote.

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    1 hour ago, Stew said:

    the are putting BIG money on the hoods of Camaros right now, so I don't know how the whole profit over sales thing is working for it.  You are right though, a lot of the 5th gens success was because of a backup of fans waiting for it.  I love the exterior of the new Camaro.  For me I feel like the tightened up the lines to a point they should have been from the beginning.  I think they could have done much better with the interior, particularly style-wise.   they also didn't fix the most major issues of visibility and space. 

    Big Money??? $3000 on Loyal or 3500 on Conquest buyers.. on a car that starts off at $1700 more than the Mustang.. WHICH IS DOING THE EXACT SAME REBATE. Your point is NULL. Believe me I checked all of that before I made my original post.. just in case a dullard tried to fuck with mei70mfl.jpg

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    Just now, Cmicasa the Great said:

    Big Money??? $3000 on Loyal or 3500 on Conquest buyers.. on a car that starts off at $1700 more than the Mustang.. WHICH IS DOING THE EXACT SAME REBATE. Your point is NULL

    A friend's son on FB got a 2016 1SS for 28k.

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    4 minutes ago, ccap41 said:

    A friend's son on FB got a 2016 1SS for 28k.

    A friend of mine.. in REAL LIFE.. got a 17 Mustang GT for $29K

     

    COME ON... COOOOOME ON!!!

    tumblr_n06uuqxsTB1rsiv4fo1_500.gif

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    9 minutes ago, Cmicasa the Great said:

    A friend of mine.. in REAL LIFE.. got a 17 Mustang GT for $29K

     

    COME ON... COOOOOME ON!!!

    tumblr_n06uuqxsTB1rsiv4fo1_500.gif

    I'm not arguing Mustang discounts at all, am I? YOU brought mustang discounts into this.

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    4 minutes ago, ccap41 said:

    I'm not arguing Mustang discounts at all, am I? YOU brought mustang discounts into this.

    I didn't bring the Mustang discounts in as a put-down.. I brought them in because the Mustang and the Camaro are in the same segment... competitors.. and each is a gauge of the other. If one does something then the other must follow. That shill Stew tried to make a thing of the incentives.. as if GM was actually losing money on a car that they obviously artificially priced higher

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    19 minutes ago, Cmicasa the Great said:

    Big Money??? $3000 on Loyal or 3500 on Conquest buyers.. on a car that starts off at $1700 more than the Mustang.. WHICH IS DOING THE EXACT SAME REBATE. Your point is NULL. Believe me I checked all of that before I made my original post.. just in case a dullard tried to f@#k with mei70mfl.jpg

    There are dealership selling them for as much as 10 grand off............

    1 minute ago, Cmicasa the Great said:

    I didn't bring the Mustang discounts in as a put-down.. I brought them in because the Mustang and the Camaro are in the same segment... competitors.. and each is a gauge of the other. If one does something then the other must follow. That shill Stew tried to make a thing of the incentives.. as if GM was actually losing money on a car that they obviously artificially priced higher

    The shill would be the one that thinks GM can do no wrong no matter what...........

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    Stew

    Posted (edited)

    5 minutes ago, Cmicasa the Great said:

     

    LOL, we aren't talking about the Mustang, but for the heck of it, the Mustang is in it's 3rd model year with a MAJOR update coming up soon.  the Camaro is in year 2 with no major update over the horizon.   They started having to offer rebates almost immediately after the Camaro came out BTW. 


    Off topic, but that has to be the best looking RC I have seen. 

    Edited by Stew
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    Hey, @Cmicasa the Great   Related image

     

    Ill make you famous!

    Casa, the Camaro6 LOOKS EXACTLY like a copy then pasted and reduced by 10-15% Camaro5.

    There are more VISUAL differences between a 1970 Camaro versus a 1978 Camaro than the Zeta Camaro versus the Alpha Camaro!

    There are more VISUAL differences between a 1982 Camaro then there is a 1992 Camaro!

    There are more VISUAL differences between a 1993 Camaro and a 2002 Camaro!

    The Camaro6 is an absolute MONSTER of a car performance wise...VISUALLY though...it leaves much to be desired.

    The Camaro6 should have been the Camaro5 visually and dimensionally. GM had to make do withy the Zeta platform, and that is GREAT! So the Camaro5 is what it was, which at the end was a FAN-PHOQUING-TASTIC car that was LOOOONG in the tooth in the VISUAL department...and what does GM do for the next gen? GM copy and pastes the Camaro5 and reduces it by 10-15%....

    The Camaro6 should have NOT looked that way. It SHOULD have taken a different approach.

    But @Cmicasa the Great, its OK...we had are showdown at the OK Corral a looong time ago regarding this! Time to move forward.

    A little reminder...

    Transformers the Movie came out in 2007 when we got a glimpse of what the Camaro will look like...we are in 2017....that is a decade of having a similar look!

    Deny is all you could do...but unlike Johnny Ringo, I am your huckleberry and I do NOT back down and I certainly don't lose to you!

     

     

     

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      It may be hard to remember, but Lincoln was one of the first automakers to introduce us all to highly-posh large SUV with the Navigator. But it was quickly overshadowed by the likes of the Cadillac Escalade and others. Last Night in New York, Lincoln introduced an all-new Navigator that will hopefully put it and the Lincoln brand as a whole back in the spotlight.
      We're glad to see Lincoln keeping most of the design of the Navigator concept shown last year. That includes the large, intricate chrome grille; turbine-style wheels, side vents on the fenders, and a slightly rounded shape. Like its sister model, the Ford Expedition, the 2018 Navigator uses aluminum body panels to drop 200 pounds.
      The interior shares nothing with the Expedition. Instead, Lincoln is borrowing some pieces from the Continental sedan. The dashboard is low and features plenty of wood and leather. There is a lot of tech on offer with a floating touchscreen featuring SYNC 3, Apple CarPlay and Android Auto compatibility; a reconfigurable 12-inch instrument cluster, 20-speaker Revel II sound system, WiFi hotspot, six USB ports, four 12-volt outlets, and a 120-volt outlet.
      The 30-way-adjustable Perfect Position Seats with heating, cooling, and massage functions is available for the front seats. A bench seat or a set of captain chairs is available for the second row.
      Power comes from a 3.5L twin-turbo V6 producing an estimated 450 horsepower. This is paired with a new 10-speed automatic transmission and the choice of rear-wheel or all-wheel drive.
      Lincoln is keeping quiet on pricing for the 2018 Navigator, but you will be able to check one out later this year.
      Source: Lincoln
      Press Release is on Page 2


      NEW NAVIGATOR: SPACIOUS INTERIOR, PERSONALIZED TECHNOLOGY ELEVATE FAMILY TRAVEL TO FIRST CLASS
      NEW YORK, April 12, 2017 – Lincoln today introduces the 2018 Navigator, an all-new full-size SUV that combines modern luxury with advanced technology – elevating family travel to first class.
      Wireless charging and standard Wi-Fi keep everyone connected. Advanced technology allows the driver to effortlessly adjust the vehicle to make driving easier or more enjoyable – in any weather or terrain. With more space for your belongings than any other large SUV*, the all-new Navigator assures almost nothing is left behind.
      “Quiet luxury is both a look and a feeling,” says Kumar Galhotra, president, The Lincoln Motor Company. “The all-new Navigator embodies both. The sleek styling, spacious interior and technology are all designed to make each trip effortless.”
      MODERN ELEGANCE
      Navigator’s elegance is on display before the doors even open. Upon approach, the chrome Lincoln star logo on the grille softly illuminates**. Then, LED lighting in the lower front body and taillamps subtly engages, and a luminous Lincoln welcome mat appears beneath the front doors.
      At night, interior ambient lights sequentially illuminate each of the SUV’s three rows. During the day, a panoramic roof fills the cabin with natural light.
      A twin-turbo V6 engine projected to produce 450 horsepower provides smooth power whenever you need it, delivered through a 10-speed transmission. Navigator’s lighter, high-strength aluminum-alloy body removes nearly 200 pounds, helping create a more refined ride.
      Additional weight savings have been reinvested in features such as towing capability and quietness. For example, laminated front and side glass contributes to the quietest Navigator cabin ever.
      The all-new Navigator offers speed-dependent adaptive lighting, a new Lincoln technology that provides a wider spread of light at lower speeds for increased visibility – helpful when driving through residential areas. As the vehicle accelerates, the beam of light narrows to help eliminate the glare off signs or other distractions.
      Beneath the sleek interior are inclination and intrusion sensors, which trigger an alarm if someone attempts to move or enter the vehicle.
      SPACIOUS, LUXURIOUS INTERIOR
      Inside, spaciousness comes in all three rows, including storage in each to keep the cabin clean and organized. The all-new Navigator’s advanced cargo management system offers an adjustable shelf behind the rear seats that allows clients to create storage customized to their needs. Even with the vehicle parked on an incline, the feature ensures groceries won’t roll out when the liftgate is opened.
      The interior layout is clean and uncluttered, with a simple, soothing ambience.
      “When designing the Navigator, we put an emphasis on ultra-luxury touch points,” says David Woodhouse, Lincoln design director. “We took everything the client would see and touch, and made sure it would look and feel a little more exuberant, a little more indulgent and incredibly beautiful.”
      Staying connected is easy in the all-new Navigator with six USB ports, four 12-volt power outlets and a 110-volt plug. An available wireless phone charger in the first-row center console media bin eliminates tangled cords.
      The client experience is further elevated through Lincoln’s new Personal Profile. It uses the key fob to recall individual driver preferences for adapting seat, mirror and pedal positions, as well as climate control and entertainment settings.
      For owners desiring a more personalized look, Navigator comes with three Lincoln Black Label options – an exclusive collection of interior design themes and materials, plus a host of membership privileges.
      FIRST-CLASS SEATING FOR ALL
      Even when the all-new Navigator is fully packed, each occupant can sit in comfort. The driver and front-seat passenger enjoy Perfect Position Seats, which offer massage, heating and cooling functionality, and can be adjusted up to 30 different ways.
      Standard SYNC® 3 with both Apple CarPlay™ and Android Auto™ compatibility enables clients to manage audio, phone, navigation and more from the vehicle touch screen or steering wheel-mounted controls. Second-row passengers have their own audio and climate control, while third-row seats feature power recline capability.
      An available rear-seat entertainment system allows passengers to stream content wirelessly with an Android device to one of the 10-inch adjustable screens mounted on the rear of the front seats. Content also can be accessed through more traditional devices like an SD card, an HDMI cord or a USB, as well as through SYNC AppLink™, which permits the front-seat passenger to monitor and select viewing content.
      Each screen can display different content, allowing a personalized entertainment experience for every passenger. Through Lincoln’s agreement with Sling Media, those who own a Slingbox can access their TV channels on the go. The standard Wi-Fi allows for up to 10 mobile devices at a time to be connected.

      Clients can enjoy available Revel® Ultima audio with 20 speakers that work in concert with Navigator’s interior design and acoustics. This transforms the cabin into a personal theater with three distinct listening modes – stereo, audience and on-stage.
      FAMILY-FRIENDLY TECHNOLOGY
      Navigator is designed to be intuitive and easy to use. A 12-inch configurable instrument cluster allows drivers to choose the information they want displayed. An available Head-Up Display can show selected information on the windshield instead of the instrument cluster. This helps drivers keep their eyes on the road and hands on the wheel.
      It’s also easy to adjust to changing conditions. With the turn of a dial, the driver can adapt the Navigator to changing road or weather, and enjoy a smooth, confident ride.
      Additional available technology includes:
      Trailer Backup Assist, which automatically steers the vehicle to turn a trailer the desired amount – meaning less time required to perform the task. Navigator is expected to deliver more towing capability than any other premium full-size SUV 360-degree camera and enhanced park assist, which reduce stress from parallel and perpendicular parking. The system integrates views from four cameras to create an overhead image so the driver can see all around the vehicle Adaptive cruise control, which automatically slows Navigator in stop-and-go traffic – resuming speed when traffic allows *Cargo and load capacity limited by weight and weight distribution.
      **Lincoln star illuminates on Reserve and Black Label models only.

      View full article
    • By William Maley
      It may be hard to remember, but Lincoln was one of the first automakers to introduce us all to highly-posh large SUV with the Navigator. But it was quickly overshadowed by the likes of the Cadillac Escalade and others. Last Night in New York, Lincoln introduced an all-new Navigator that will hopefully put it and the Lincoln brand as a whole back in the spotlight.
      We're glad to see Lincoln keeping most of the design of the Navigator concept shown last year. That includes the large, intricate chrome grille; turbine-style wheels, side vents on the fenders, and a slightly rounded shape. Like its sister model, the Ford Expedition, the 2018 Navigator uses aluminum body panels to drop 200 pounds.
      The interior shares nothing with the Expedition. Instead, Lincoln is borrowing some pieces from the Continental sedan. The dashboard is low and features plenty of wood and leather. There is a lot of tech on offer with a floating touchscreen featuring SYNC 3, Apple CarPlay and Android Auto compatibility; a reconfigurable 12-inch instrument cluster, 20-speaker Revel II sound system, WiFi hotspot, six USB ports, four 12-volt outlets, and a 120-volt outlet.
      The 30-way-adjustable Perfect Position Seats with heating, cooling, and massage functions is available for the front seats. A bench seat or a set of captain chairs is available for the second row.
      Power comes from a 3.5L twin-turbo V6 producing an estimated 450 horsepower. This is paired with a new 10-speed automatic transmission and the choice of rear-wheel or all-wheel drive.
      Lincoln is keeping quiet on pricing for the 2018 Navigator, but you will be able to check one out later this year.
      Source: Lincoln
      Press Release is on Page 2


      NEW NAVIGATOR: SPACIOUS INTERIOR, PERSONALIZED TECHNOLOGY ELEVATE FAMILY TRAVEL TO FIRST CLASS
      NEW YORK, April 12, 2017 – Lincoln today introduces the 2018 Navigator, an all-new full-size SUV that combines modern luxury with advanced technology – elevating family travel to first class.
      Wireless charging and standard Wi-Fi keep everyone connected. Advanced technology allows the driver to effortlessly adjust the vehicle to make driving easier or more enjoyable – in any weather or terrain. With more space for your belongings than any other large SUV*, the all-new Navigator assures almost nothing is left behind.
      “Quiet luxury is both a look and a feeling,” says Kumar Galhotra, president, The Lincoln Motor Company. “The all-new Navigator embodies both. The sleek styling, spacious interior and technology are all designed to make each trip effortless.”
      MODERN ELEGANCE
      Navigator’s elegance is on display before the doors even open. Upon approach, the chrome Lincoln star logo on the grille softly illuminates**. Then, LED lighting in the lower front body and taillamps subtly engages, and a luminous Lincoln welcome mat appears beneath the front doors.
      At night, interior ambient lights sequentially illuminate each of the SUV’s three rows. During the day, a panoramic roof fills the cabin with natural light.
      A twin-turbo V6 engine projected to produce 450 horsepower provides smooth power whenever you need it, delivered through a 10-speed transmission. Navigator’s lighter, high-strength aluminum-alloy body removes nearly 200 pounds, helping create a more refined ride.
      Additional weight savings have been reinvested in features such as towing capability and quietness. For example, laminated front and side glass contributes to the quietest Navigator cabin ever.
      The all-new Navigator offers speed-dependent adaptive lighting, a new Lincoln technology that provides a wider spread of light at lower speeds for increased visibility – helpful when driving through residential areas. As the vehicle accelerates, the beam of light narrows to help eliminate the glare off signs or other distractions.
      Beneath the sleek interior are inclination and intrusion sensors, which trigger an alarm if someone attempts to move or enter the vehicle.
      SPACIOUS, LUXURIOUS INTERIOR
      Inside, spaciousness comes in all three rows, including storage in each to keep the cabin clean and organized. The all-new Navigator’s advanced cargo management system offers an adjustable shelf behind the rear seats that allows clients to create storage customized to their needs. Even with the vehicle parked on an incline, the feature ensures groceries won’t roll out when the liftgate is opened.
      The interior layout is clean and uncluttered, with a simple, soothing ambience.
      “When designing the Navigator, we put an emphasis on ultra-luxury touch points,” says David Woodhouse, Lincoln design director. “We took everything the client would see and touch, and made sure it would look and feel a little more exuberant, a little more indulgent and incredibly beautiful.”
      Staying connected is easy in the all-new Navigator with six USB ports, four 12-volt power outlets and a 110-volt plug. An available wireless phone charger in the first-row center console media bin eliminates tangled cords.
      The client experience is further elevated through Lincoln’s new Personal Profile. It uses the key fob to recall individual driver preferences for adapting seat, mirror and pedal positions, as well as climate control and entertainment settings.
      For owners desiring a more personalized look, Navigator comes with three Lincoln Black Label options – an exclusive collection of interior design themes and materials, plus a host of membership privileges.
      FIRST-CLASS SEATING FOR ALL
      Even when the all-new Navigator is fully packed, each occupant can sit in comfort. The driver and front-seat passenger enjoy Perfect Position Seats, which offer massage, heating and cooling functionality, and can be adjusted up to 30 different ways.
      Standard SYNC® 3 with both Apple CarPlay™ and Android Auto™ compatibility enables clients to manage audio, phone, navigation and more from the vehicle touch screen or steering wheel-mounted controls. Second-row passengers have their own audio and climate control, while third-row seats feature power recline capability.
      An available rear-seat entertainment system allows passengers to stream content wirelessly with an Android device to one of the 10-inch adjustable screens mounted on the rear of the front seats. Content also can be accessed through more traditional devices like an SD card, an HDMI cord or a USB, as well as through SYNC AppLink™, which permits the front-seat passenger to monitor and select viewing content.
      Each screen can display different content, allowing a personalized entertainment experience for every passenger. Through Lincoln’s agreement with Sling Media, those who own a Slingbox can access their TV channels on the go. The standard Wi-Fi allows for up to 10 mobile devices at a time to be connected.

      Clients can enjoy available Revel® Ultima audio with 20 speakers that work in concert with Navigator’s interior design and acoustics. This transforms the cabin into a personal theater with three distinct listening modes – stereo, audience and on-stage.
      FAMILY-FRIENDLY TECHNOLOGY
      Navigator is designed to be intuitive and easy to use. A 12-inch configurable instrument cluster allows drivers to choose the information they want displayed. An available Head-Up Display can show selected information on the windshield instead of the instrument cluster. This helps drivers keep their eyes on the road and hands on the wheel.
      It’s also easy to adjust to changing conditions. With the turn of a dial, the driver can adapt the Navigator to changing road or weather, and enjoy a smooth, confident ride.
      Additional available technology includes:
      Trailer Backup Assist, which automatically steers the vehicle to turn a trailer the desired amount – meaning less time required to perform the task. Navigator is expected to deliver more towing capability than any other premium full-size SUV 360-degree camera and enhanced park assist, which reduce stress from parallel and perpendicular parking. The system integrates views from four cameras to create an overhead image so the driver can see all around the vehicle Adaptive cruise control, which automatically slows Navigator in stop-and-go traffic – resuming speed when traffic allows *Cargo and load capacity limited by weight and weight distribution.
      **Lincoln star illuminates on Reserve and Black Label models only.
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