38 posts in this topic

William Maley    405

FCA US LLC Reports April 2015 U.S. Sales Increased 6 Percent; Best April Sales Since 2007

  • 61st-consecutive month of year-over-year sales gains
  • Jeep® brand sales up 20 percent; best monthly sales ever
  • Jeep Cherokee sales increase 27 percent; best monthly sales ever
  • Dodge Challenger sales up 32 percent; best monthly sales ever
  • Nine FCA US vehicles post sales records in April

May 1, 2015 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 189,027 units, a 6 percent increase compared with sales in April 2014 (178,652 units), and the group’s best April sales since 2007.

 

The Chrysler, Jeep® and Ram Truck brands each posted year-over-year sales gains in April compared with the same month a year ago. The Chrysler brand’s 26 percent increase was the largest sales gain of any FCA US brand during the month. The group extended its streak of year-over-year sales gains to 61-consecutive months.

 

“We launched the spring selling season with nine vehicle sales records and a 6 percent year-over-year increase that extends our sales streak to 61-consecutive months of sales gains,” said Reid Bigland, Head of U.S. Sales. “Our all-new Jeep Renegade small SUV is off to an exceptional start with more than 4,200 units sold in its first full month in the market helping to propel our Jeep brand to its best monthly sales ever.”

 

Nine FCA US vehicles set records in the month of April, including the Dodge Challenger, which posted its best monthly sales ever. Challenger sales were up 32 percent in April compared with the same month a year ago. Likewise, the all-new Jeep Cherokee had its best monthly sales ever last month with its 27 percent increase. The Jeep Wrangler, Jeep Patriot, Chrysler 200, Dodge Dart, Dodge Journey, Ram pickup truck and Ram ProMaster each recorded their best April sales ever. The 200 mid-size sedan achieved its record with a 348 percent year-over-year increase, the largest percentage increase of any FCA US vehicle in April.

 

FCA US finished the month of April with a 78-day supply of inventory (567,761 units). U.S. industry sales figures for April are internally projected at an estimated 17.0 million units Seasonally Adjusted Annual Rate (SAAR).

 

Chrysler Brand

Chrysler brand sales increased 26 percent, the brand’s best April sales since 2013 and its 10th-consecutive month of year-over-year sales gains. Sales of the Chrysler 200 were up 348 percent in April, the mid-size sedan’s best ever sales in the month of April and the largest year-over-year percentage gain of any FCA US vehicle in the month. It was the eight-consecutive month that the 200 logged record sales, including its all-time sales record in March of this year. The all-new 200 was named “Car of the Year” in April by the Rocky Mountain Automotive Press (RMAP) association. Also in April, the new Chrysler 300C Platinum made Ward’s prestigious 10 Best Interiors List for 2015.

 

Jeep® Brand

Jeep brand sales were up 20 percent, the brand’s best monthly sales ever and its 19th-consecutive month of year-over-year sales gains. The Jeep brand has set a sales record in each month dating back to November 2013. Three Jeep brand vehicles set records in April. The Cherokee’s 27 percent increase resulted in its best monthly sales ever. The Wrangler and Patriot each logged their best ever sales in the month of April. With its 27 percent year-over-year increase, the new Cherokee had the largest sales percentage gain of any Jeep model for the month. The all-new Jeep Renegade, the most capable small sport utility vehicle (SUV), recorded 4,214 units sold in its first full month of sales.

 

The Renegade picked up a major award in its first full month in the market. The Renegade was named to the Ward’s 10 Best Interiors List for 2015 last month by editors of WardsAuto.com. In addition, the Renegade was named Northwest Outdoor Activity Vehicle of the Year and winner of the Compact Utility category in last month’s 21st-annual “Mudfest” competition hosted by the Northwest Automotive Press Association (NWAPA). The Cherokee was voted winner of the Family Utility class in the same competition.

 

Ram Truck Brand

Ram Truck brand sales, which include the Ram pickup truck, Ram ProMaster, Ram ProMaster City, and Ram Cargo Van, were up 4 percent, the brand’s best April sales since 2005. Sales of the Ram ProMaster increased 43 percent, the full-size van’s best April sales since the vehicle was launched in October 2013. Sales of the Ram ProMaster City, which went on sale in January, continued to ramp up as greater volumes of the compact van arrived at Ram dealerships. Sales of the Ram pickup truck were up 3 percent in April, the pickup’s best ever sales in the month of April. The Ram 1500 EcoDiesel was named “Truck of the Year” last month by the Rocky Mountain Automotive Press (RMAP) association and was winner in the Pickups category at last month’s “Mudfest” competition hosted by the Northwest Automotive Press Association (NWAPA). The Ram Power Wagon was voted winner of the Extreme Capability category at Mudfest.

 

FIAT Brand

Sales of the Fiat 500L were flat in April, compared with the same month a year ago. FIAT brand sales, which include the Fiat 500 and 500L, were down 13 percent in April. Just in time for the spring and summer top-down driving season, the FIAT brand introduced in April the new Fiat 500 1957 Edition Cabrio. This new addition to the FIAT brand product lineup offers vintage Italian styling with open-air driving excitement, starting at $24,700 U.S. MSRP.

 

Dodge Brand

Sales of the Challenger were up 32 percent in April, the muscle car’s best monthly sales ever. The Dart posted its best ever sales in the month of April. Sales of the Dart were up 42 percent, the largest percentage sales gain of any Dodge brand vehicle in April. The Charger posted a 12 percent increase for its best April sales in seven years. Dodge brand sales were down 16 percent in April, compared with the same month a year ago, due in large part to model changeover at the Windsor Assembly Plant in Windsor, Ontario, where the Dodge Grand Caravan and Chrysler Town & Country are built.

 

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2QuickZ's    64

The Renegade outsold the Trax.  I wounder if that will turn into a trend  I'm glad to see 200 sales are way up and Dart sales also up a decent percentage.  Hopefully those bumps are due to the Avenger inventory running out and not big fleet orders.  BOTH Caravan and T&C down big!  I wonder what is going on there.

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ocnblu    773

Maybe it is because the Trax is a snore compared to the Renegade.

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2QuickZ's    64

I must be Canadian as I see threw an unnecessary u in wonder. LOL  I need to pay closer attention to the spell checker.  :blush:

 

I haven't priced out a Trax.  I assumed it would be the same price or even slightly cheaper than a comparably equipped Renegade (which I have priced out :) ).  I guess I have some homework to do.

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 BOTH Caravan and T&C down big!  I wonder what is going on there.

The current generation is 7 years old..

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ocnblu    773

I find it too funny that the Wrangler-or-nothing crowd continues to be proven wrong regarding the Cherokee and Renegade.  Not to mention the plucky little Patriot, still waving the flag.

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Drew Dowdell    5,159

I find it too funny that the Wrangler-or-nothing crowd continues to be proven wrong regarding the Cherokee and Renegade.  Not to mention the plucky little Patriot, still waving the flag.

There are a lot of people out there who can't justify a Wrangler or can afford a Grand Cherokee, yet really want a Jeep. Not exactly rocket science for Jeep to offer something to those people.

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Cory Wolfe    263

FCA keeps having a massive success with each new vehicle. Renegade outsells its competition in its first full month, 200 has finally caught on and if it keeps up its pace, will outsells most of its competitors, Cherokee sales are still going up along with Ram sales. Really, the only weak spot is Fiat. 

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ocnblu    773

When the original modern 500 appeared, I was happy, but everything since then has been a dud for Fiat.  I do like the new 500X though.

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smk4565    350

The 200 is selling well, looks like they actually came up with a winner.

 

I don't get how the Compass and Patriot are still on sale, let alone people actually buy them.  Those haven't be redesigned in 10 years it seems, and the new Renegage and Cherokee are similar size and price for more entry level Jeeps.  They should kill the Compass off now, maybe keep the boxy Patriot.

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smk4565    350

Or sell this company to VW and be done with it.  The Chrysler 200 is selling, the Passat is not.  VW has no minivan or commercial van or pickup, so the Ram Tucks don't overlap, and Jeep is proving that they still sell and Jeep is a valuable brand.   Rework the Dart to a Chrysler 100, the 200 sells, keep the 300 and Town and Country.  Kill Dodge and Fiat, let the 38 people a month that want an Alfa special order it. 

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Drew Dowdell    5,159

Or sell this company to VW and be done with it.  The Chrysler 200 is selling, the Passat is not.  VW has no minivan or commercial van or pickup, so the Ram Tucks don't overlap, and Jeep is proving that they still sell and Jeep is a valuable brand.   Rework the Dart to a Chrysler 100, the 200 sells, keep the 300 and Town and Country.  Kill Dodge and Fiat, let the 38 people a month that want an Alfa special order it. 

 

VW has plenty of their own brands to kill first before buying up other companies to kill.  

 

The Ram truck alone outsold all of SEAT by 100k units last year... and VW USA is being vastly outsold by little Subaru and with even Mazda  and Chrysler brands (three cars... three!) are each within 50k units of overtaking them as of end of 2014.  

 

Jeep alone outsold VW and Audi combined by 144k units. 

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balthazar    2,002

Why would anyone vote to kill brand that moves a half million units per year (ignoring the fallacy of 'Ram' "no longer" being a 'Dodge').

Especially for a mindset that only focuses on sales volume??

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smk4565    350

They can dump SEAT and Skoda also.  Jeep and Ram are the profit centers of FCA, at least in the USA.  I am just saying if VW were to buy them, then you don't need VW, Chrysler and Dodge brands, so either Chrysler or VW has to go away.  The other option is move the 300 and repackage it as a $35-45,000 Phaeton, move the 200 to be a new Dodge Avenger and kill the Chrysler brand.  Then Dodge would have the Dart, Avenger, Charger, Challenger, a real 4 car lineup, plus the Journey and Caravan.  VW would get a full size car and resurrect the Routan to replace Town and Country.

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Drew Dowdell    5,159

They can dump SEAT and Skoda also.  Jeep and Ram are the profit centers of FCA, at least in the USA.  I am just saying if VW were to buy them, then you don't need VW, Chrysler and Dodge brands, so either Chrysler or VW has to go away.  The other option is move the 300 and repackage it as a $35-45,000 Phaeton, move the 200 to be a new Dodge Avenger and kill the Chrysler brand.  Then Dodge would have the Dart, Avenger, Charger, Challenger, a real 4 car lineup, plus the Journey and Caravan.  VW would get a full size car and resurrect the Routan to replace Town and Country.

 

So you really need to.. .like... do some basic Googling before you post.  SEAT, yes they could dump, but Skoda sold over a million units in 2014 with strong and steady growth since 2002. 

 

It's a good thing you're not CEO of anything.

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CEO of Wackadoodle, Inc.

Weird...white text on a white background.. looks blank

Edited by Cubical-aka-Moltar

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smk4565    350

And some googling shows Skoda took a $570 million loss in 2013.  And that is with a line of products based on the Golf platform, and the Superb is a Passat.  They are losing money to resell what they already designed and paid for at VW.  VW could replace most of the Skoda line with VW brand cars, and if they owned Fiat, the Panda, Punto and 500L could fill in the gaps that the Golf, Jetta and Tiguan don't cover.  Skoda is just VW's Pontiac, and volume does not equal strength.

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ocnblu    773

I believe the European car buyer is much more patriotic in his car buying habits than Americans, who do not seem to give a crap.  VW needs to keep Skoda and SEAT.

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Drew Dowdell    5,159

And some googling shows Skoda took a $570 million loss in 2013.  And that is with a line of products based on the Golf platform, and the Superb is a Passat.  They are losing money to resell what they already designed and paid for at VW.  VW could replace most of the Skoda line with VW brand cars, and if they owned Fiat, the Panda, Punto and 500L could fill in the gaps that the Golf, Jetta and Tiguan don't cover.  Skoda is just VW's Pontiac, and volume does not equal strength.

 

that sounds like some old-GM style accounting right there....  losing $570 million on 1 million units who's designs that have already completed their life-cycle at the VW brand and are now being resold after mild facelifts? 

volume does not equal strength.

volume does not equal strength.

volume does not equal strength.

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Z-06    493

SMK contradicting himself to prove the point he is thinking currently? No that has never happened!!

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