William Maley

Industry News: Hatchbacks Could Be Bucking the Downward Trend In Passenger Car Sales

42 posts in this topic

William Maley    410

Hatchbacks have never sold well in the U.S., but that could be changing thanks to new entrants and hotted-up models. According to a forecast done by IHS Markit, sales of hatchbacks are projected climb 19 percent this year. By 2020, the firm projects sales of 567,000 hatchbacks. What has changed?

Some of this comes down to hatchbacks finding a niche market. Michelle Malcho, spokeswoman for Chevy cars and crossovers tells The Detroit News that active, urban buyers who are wanting a bit more functionality with their vehicle are turning to hatchbacks.

“I think the U.S. likes the functional thought. The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis,” said Malcho.

Helping out are new models and hotted-up versions. The Chevrolet Cruze hatchback made up 10 percent of the model's total sales in January. Over at Ford, the sales of hotted-up versions of the Fiesta and Focus grew 21 percent last year.

But Stephanie Brinley, senior analyst with IHS Automotive cautions this will only cause a slight spur some growth in the compact class.

“Hatchback sales have not traditionally been good in the U.S. It’s a relatively small opportunity ... they should help stem the losses in the (small car) segment,” said Brinley.

“The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback). It’s taking a while, but people are starting to understand.”

Source: The Detroit News


View full article

Share this post


Link to post
Share on other sites
dfelt    1,874

This totally makes sense, those that want the flexibility of a CUV interior but not the tall riding position will move to the Hatchback. Makes one wonder if we could see the ugly mid size Coupe 4 door sedan become a midsize 4 door hatchback?

Share this post


Link to post
Share on other sites
ocnblu    777

Diesel baby... 52 MPG!  :smilewide:

Share this post


Link to post
Share on other sites
ccap41    1,236

That's because hatchbacks freakin' rock. Same size interior plus the flexibility of a much larger vehicle. It sounds like a no-brainer to me.

  • Upvote 1

Share this post


Link to post
Share on other sites
Stew    354

Love hatches.  Would love to se Chevy come out with higher power, maybe 2.0 Turbo 4 Cruze Hatch preferably with AWD.  i would be right there. 

  • Upvote 2

Share this post


Link to post
Share on other sites
2 hours ago, Stew said:

Love hatches.  Would love to se Chevy come out with higher power, maybe 2.0 Turbo 4 Cruze Hatch preferably with AWD.  i would be right there. 

I'd like to see a Malibu hatch...it already has a fastback roofline, a hatch could make it more practical w/ the same styling..

  • Upvote 1

Share this post


Link to post
Share on other sites
hyperv6    774

The hatch will still have a hard row to hoe. 

Americans are just becoming anti car in general be it coupe, sedan and hatch. 

They do love the versatility of a CUV but most also like the higher ride height and the option of a AWD at not a large cost. Many hatches either do not add it or it takes the price beyond what it should be for a car like a Cruze. 

Lets face it the small Buick CUV is doing better than a if it were a hatch sedan. 

Just look at the HHR as it was nothing but a Cobal wagon but it sold generally 5 times what a Cruze wagon would have sold. 

I love a hatch but in America make it look like a truck or SUV and it sells. This is a truck/SUV driven market as people just like them and feel they are getting more for their money. It is going to be difficult to change this with more CUV models coming sucking all the oxygen out of the market for the hatch. 

At least with the global market now you will get small volumes of hatches here that you never would have gotten other wise so all is not lost. 

Same applies to the wagon if not for global sales and Opel we would not be seeing the Regal wagon. Sad how good it looks and it will still sell in small volumes. It looks better than the sedan. 

 

  • Upvote 1

Share this post


Link to post
Share on other sites
ocnblu    777

Diesel baby... 52 MPG!  :smilewide:  < what is going on with this site?  I hit the "new comment" button and it dredges this up.

Anyhoo, are you saying hatches in America need to be outfitted like this little bugger to be appealing?

 

chevrolet-spark-active-2016-desempeno-respuesta-auto-compacto-rendimiento-980x316.jpg

Share this post


Link to post
Share on other sites
dfelt    1,874
1 hour ago, ocnblu said:

Diesel baby... 52 MPG!  :smilewide:  < what is going on with this site?  I hit the "new comment" button and it dredges this up.

Anyhoo, are you saying hatches in America need to be outfitted like this little bugger to be appealing?

 

chevrolet-spark-active-2016-desempeno-respuesta-auto-compacto-rendimiento-980x316.jpg

Yup, they do. :)

Welcome to the new Revolution! :metal: 

Share this post


Link to post
Share on other sites
hyperv6    774

Now use care when reporting hatch sales as you will see an increase in sales but they will report percentages. The true number of increases will be limited.

Lets face we will have more models that never existed.

Kind of like them saying Alfa sales doubled in December. While true the real numbers went from 23 to 52 models sold. This is why I hate them reporting percentages with lower volume models as it can be very misleading. We see it at Cadillac when they report a 15% drop but in sales but if you look it is 75 units of one model.

The worst thing for Cruze hatch sales are all the new CUV models GM is introducing. Their worst competition will be from within.

Share this post


Link to post
Share on other sites
Stew    354
14 hours ago, Cubical-aka-Moltar said:

I'd like to see a Malibu hatch...it already has a fastback roofline, a hatch could make it more practical w/ the same styling..

That wiould look good.  The way 6o get people into hatches, sadly, is to make them look like CUVs. 

Share this post


Link to post
Share on other sites
ccap41    1,236
14 hours ago, Cubical-aka-Moltar said:

I'd like to see a Malibu hatch...it already has a fastback roofline, a hatch could make it more practical w/ the same styling..

Has there ever been a hatch that large that wasn't a wagon or CUV?

Share this post


Link to post
Share on other sites
2 hours ago, ccap41 said:

Has there ever been a hatch that large that wasn't a wagon or CUV?

Several.  Not US GM, but midsize hatches are common in Europe..such as the current Mondeo, Insignia, etc..Audi A7 and Panamera are two big ones in the US, for example.  

Edited by Cubical-aka-Moltar

Share this post


Link to post
Share on other sites
dfelt    1,874
3 minutes ago, FordCosworth said:

There was that awful Malibu Maxx thing from a few back. 

Disagree with you as the Malibu Maxx had awesome rear space. You could be comfy or fit a ton of stuff in it. Style sucked, but the over all space was right on for big people.

Share this post


Link to post
Share on other sites
FordCosworth    128
3 minutes ago, dfelt said:

Disagree with you as the Malibu Maxx had awesome rear space. You could be comfy or fit a ton of stuff in it. Style sucked, but the over all space was right on for big people.

It may have had good space. But that generation of Malibu was horrible. 

Squeaks, creaks, and groans ( interior and exterior ), shoddy front ends ( steering and suspension ), numerous electrical issues...

 

Share this post


Link to post
Share on other sites
dfelt    1,874
3 minutes ago, FordCosworth said:

It may have had good space. But that generation of Malibu was horrible. 

Squeaks, creaks, and groans ( interior and exterior ), shoddy front ends ( steering and suspension ), numerous electrical issues...

That I would totally agree with you on.

The Malibu Maxx was a great idea with poor execution.

Take that size and space with today's quality of built auto's and make a hatch out of it and there will be plenty of people who would love it.

  • Upvote 1

Share this post


Link to post
Share on other sites
ccap41    1,236
47 minutes ago, Cubical-aka-Moltar said:

Several.  Not US GM, but midsize hatches are common in Europe..such as the current Mondeo, Insignia, etc..Audi A7 and Panamera are two big ones in the US, for example.  

The A7 and Panamera are technically hatchbacks but they don't reward the owner with the space of a "conventional" hatchback like a Focus, Mazda3, or Golf.  They are "coupes" because that's about all the space behind the driver there is(exaggeration but the sloped roof line leaves the back tighter than the cars footprint would suggest).

20 minutes ago, dfelt said:

The Malibu Maxx was a great idea with poor execution.

That sounds like it summed it up perfectly.

Heck, I'm just curious what a mid size sedan would look like morphed into a real hatchback(not that A7/Panamera crap).

  • Upvote 1

Share this post


Link to post
Share on other sites
ccap41    1,236

See those hatchbacks like the Mondeo don't really add much utility to the car outside of a truck. Yes, there is a little more space and versatility but not a whole lot.

Why don't companies do a "short wagon" version of wagons and they would then look like a "normal" hatchback? Eliminate the rear overhang and it is no longer a wagon that people seem to be afraid of and is now a hatchback that less are afraid of and like.

Share this post


Link to post
Share on other sites
dfelt    1,874
51 minutes ago, FordCosworth said:

ford-mondeo-hatchback-wallpaper-hd-15335

FordMondeo20TDCi1501214Int(4).jpg

Above is the Euo Ford Mondeo hatchback...Below is the Wagon

Ford-Mondeo_Wagon-2015-ig.jpg

ford_mondeo_titanium_wagon_9.jpeg

Do they come in AWD? :D

29 minutes ago, ccap41 said:

That's about the only different between a wagon and a hatch is the rear overhang.

Focus Hatch.jpg

FordMondeoWagon.jpg

Not that much difference in overhang. What 6-8 inches maybe 10?

I would and feel all Hatches need to change one thing, the C pillar, that angle forward kills entry  and exit. I would rather have it go straight up and give maximum entry into the back seat.

Share this post


Link to post
Share on other sites
ccap41    1,236
24 minutes ago, dfelt said:

Do they come in AWD? :D

Focus Hatch.jpg

FordMondeoWagon.jpg

Not that much difference in overhang. What 6-8 inches maybe 10?

I would and feel all Hatches need to change one thing, the C pillar, that angle forward kills entry  and exit. I would rather have it go straight up and give maximum entry into the back seat.

No there really isn't a whole lot of difference in a wagon vs hatch and that's why I was thinking a mid size hatch would sell because wagons just don't over here but hatches seem to do well enough. Yeah I can see what you're talking about on the C pillar. It's never bothered me but I'm also only 5'8" and not 6'6" and if they're going to make a mid sizer they would have to cater more to larger folk.

Does anybody here photoshop? I'd love for somebody to chop 8-10 inched off of the Mondeo Wagon just to see what it would look like.

  • Upvote 1

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Those who were hoping for a return performance of the Ford Fiesta ST will be disappointed to hear this news. According to CarBuzz, the director of Ford Performance of Europe, Leo Roeks said there isn't enough interest to bring the new model over.
      “It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that,” Roeks said.
      This news isn't that all surprising. Subcompacts have been seeing their sales drop for the past two years, and 2017 isn't looking much better. The Fiesta was one of the hardest hit models, seeing a decline of 24.3 percent in 2016. As we reported in the rumorpile back in July , Ford was considering cutting the Fiesta in either late 2018 or 2019. This was further bolstered by comments made Fiesta program manager Robert Stiller.
      When reached for comment by Autoblog, Ford issued this statement,
      "We have introduced the next-generation Fiesta for Europe and Middle East & Africa. We'll have more to say about other markets at a later date. Customer demand for small vehicles continues to grow globally, and Fiesta is an important part of our portfolio."
      We have two things to say. One, Ford STOP BEING SO CAGEY AND JUST TELL US IF THE FIESTA IS COMING OR GOING! Two, if you have been considering a Fiesta ST, you might want to consider picking one up ASAP.
      Source: CarBuzz, Autoblog

      View full article
    • By William Maley
      Those who were hoping for a return performance of the Ford Fiesta ST will be disappointed to hear this news. According to CarBuzz, the director of Ford Performance of Europe, Leo Roeks said there isn't enough interest to bring the new model over.
      “It’s simply a matter of a lack of interest in the B-segment in America. It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that,” Roeks said.
      This news isn't that all surprising. Subcompacts have been seeing their sales drop for the past two years, and 2017 isn't looking much better. The Fiesta was one of the hardest hit models, seeing a decline of 24.3 percent in 2016. As we reported in the rumorpile back in July , Ford was considering cutting the Fiesta in either late 2018 or 2019. This was further bolstered by comments made Fiesta program manager Robert Stiller.
      When reached for comment by Autoblog, Ford issued this statement,
      "We have introduced the next-generation Fiesta for Europe and Middle East & Africa. We'll have more to say about other markets at a later date. Customer demand for small vehicles continues to grow globally, and Fiesta is an important part of our portfolio."
      We have two things to say. One, Ford STOP BEING SO CAGEY AND JUST TELL US IF THE FIESTA IS COMING OR GOING! Two, if you have been considering a Fiesta ST, you might want to consider picking one up ASAP.
      Source: CarBuzz, Autoblog
    • By William Maley
      As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations.
      "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News.
      Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations.
      "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News.
      Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one.
      Source: Automotive News (Subscription Required)
    • By William Maley
      A few weeks ago, we reported that Volkswagen wasn't planning to bring the T-Roc over to the U.S. No reason was given, but we suspected price was a key reason. At the Frankfurt Motor Show, Volkswagen's director of development, Dr. Frank Welsch confirmed the T-Roc isn't coming.
      "Let's be very clear: The T-Roc will not go to the U.S. I don't believe it's too expensive, but it's because it's a very small car. They tell us people in the U.S. expect more size for that money. It is too small. We are going to have an SUV that is even smaller than a T-Roc [the T-Cross] and it will also not go to the U.S., but will go to South America. We have the new Polo and the T-Cross in Brazil, but for North America, this car is also too small," he told Autoblog.
      That doesn't mean Volkswagen isn't planning something smaller than the Tiguan for the U.S. Welsch explained the company is working on a new model for China that will launch late next year. The model will around the size of the Tiguan Limited and feature gas and plug-in hybrid powertrains. There is talk about this vehicle coming to the U.S.
      "We are checking the feasibility of a car which is right between T-Roc and Tiguan, and this could be interesting for America," Welsch said.
      "In the U.S., you have Tiguan long wheelbase, and the other [new] one is close to what we have here in Europe as the Tiguan SWB. It's a little bit smaller than that, about the size of the old Tiguan, but new and it's off the MQB. This is the idea behind it. In China, we will have this car next year, and we are thinking whether this could be a good idea for America and Russia."
      Source: Autoblog

      View full article
  • My Clubs

  • Who's Online (See full list)