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Audi News: 2019 Audi e-tron Joins the Electric Car Fray

William Maley

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September has become electric-vehiclepalooza as various automakers have revealed either production or concept electric vehicles. Audi is the latest automaker to join this as last night, they unveiled the 2019 e-tron crossover.

Unlike the Jaguar I-Pace or Mercedes-Benz EQ C, the e-tron looks very conventional. The basic shape, grille, and lighting fits in line with Audi's other crossovers. There are some little touches that reveal this isn't your normal crossover such as the closed-off grille and aerodynamically optimized 20-inch alloy wheels. One item that the U.S. version will miss out on are the cameras that take the place of the side-view mirrors. Audi is working with regulators to get approval for them.

The interior is instantly recognizable as an Audi with a modern design for the dash and dual-screen layout for the infotainment. One interesting touch is the uniquely styled wrist-rest on the center console that has a toggle on the edge for switching gears.

The e-tron's drive system is comprised of two electric motors, one powering each axle. Audi hasn't published official power figures for the e-tron, but said it will hit 60 mph in 5.5 seconds and onto a top speed of 124 mph. Audi will also be offering a towing package for the e-tron that will allow it to tow a max amount of 4,000 pounds. Depending on the load, the e-tron can be driven on just the rear motor. The front motor will kick on when more power is needed or the quattro system detects a loss of traction.

A 95-kWh battery pack sits between the two electric motors. Audi hasn't revealed range for the U.S. e-tron, but did say the European-market version will travel up to 248 miles based on WTLP testing. All e-trons will come with a home charger that can support charging via 120-volt or 240-volt outlets. The model also supports DC fast charging via the SAE Combo plug and will be the first vehicle that can take advantage of 150 kW charging - currently the max amount is 90 kW on the SAE Combo plug. Audi is partnering with Electrify America (the company set up by Volkswagen as part of the diesel emission settlement) to provide 1,000 kWh of no-cost charging to e-tron buyers. Electrify America is planning to build out 500 charging stations throughout 40 states and 17 metro areas. 

Pricing for the e-tron is as followed,

  • Prestige: $75,795
  • Prestige Plus: $82,795
  • Edition One: $87,695

All prices include a $995 destination charge. Audi says the e-tron will be eligible for $7,500 Federal tax credit.

Those interested in picking up an e-tron can head down to their Audi dealer to pre-order one a place $1,000 deposit. Deliveries are expected to begin next spring.

Source: Audi

Electric goes Audi: all-electric Audi e-tron SUV unveiled and available for US customers to place reservations

  • First all-electric, fastest charging Audi e-tron SUV makes global debut and is available for customers to place reservations
  • Audi e-tron is a spacious five-seater, electric mid-sized premium SUV that is very well equipped to meet premium buyer expectations
  • Innovative battery design engineered for repeatable performance, longevity, and safety as well as highest levels of Audi infotainment and driver assistance systems
  • Customers can enjoy the convenience of exclusive home charging installation through Amazon Home Services and complimentary 1000 kWh of charge powered by Electrify America.

HERNDON, Va., September 17, 2018 – With the introduction of the Audi e-tron, the Audi brand presents its first fully electric production model. The mid-size SUV is electrified, performance oriented and fit for every aspect of daily life. In combination with a comprehensive range of available charging solutions for home and on the move, customers can enjoy fully electric driving without compromise.

The Audi e-tron is an electric SUV for sport, family and leisure. It is 193 inches long, 76.3 inches wide and 65.5 inches high. It offers the spaciousness and comfort commensurate with an Audi. With a wheelbase of 115.1 inches, the Audi e-tron has ample space for five occupants and cargo. The total luggage capacity is 28.5 cu ft. (57.0 cu ft. seats down), equipping the electric SUV for short jaunts and long road trips.

Electrification visualized: the exterior design

The Audi e-tron reflects the fundamental idiom of Audi design – translated into the electric age by new, stylistically refined aerodynamically focused details. Consistent with one of the brand’s SUV models, the Audi e-tron bears the octagonal-design Singleframe grille with vertical struts. Its uniquely enclosed grille is presented in platinum gray – identifying it as a fully electric model. At the lower edge of the standard LED headlights, four horizontal struts, reminiscent of a charging status indicators, create the e-tron-specific signature in the daytime running lights. For the first time this is integrated directly into the headlights. Light is used as a signature design feature.

Another important design element is the continuous shoulder line. It extends from the headlights, along the flanks, to the rear lights, giving the Audi e-tron a sense of stature and presence. The expressive design approach of the sill area with the black inserts on the door trim visualizes the location of the battery and thus the energy center of the Audi e-tron. Meanwhile, the roof stretches across the muscular body, which displays clear SUV attributes with its quattro blisters over the wheels and prominent D-pillars.

At the sculptural rear, the long roof spoiler and wide diffuser accentuate the sporty look. One distinct element on the e-tron is the light strip connecting the LED rear taillights, consistent with the brand’s D segment offerings including the Audi A7, A8 and Q8. With their horizontal emphasis, the tail lights echo the graphics of the daytime running lights that are graphical representation of full battery charge. Meanwhile the four cross-slats in the diffuser draw attention to the absence of tailpipes, another reference to the fully electric drive.

Every detail matters: aerodynamics and efficiency

When developing the Audi e-tron, the exterior designers worked in close collaboration with the aerodynamics experts. The result of this attention to aero is an array of high-tech efficiency solutions, such as the regulated cooling air inlet with ducts for cooling the front brakes and the adaptive, speed-dependent air suspension that is standard on the Audi e-tron. The standard-fit 20-inch wheels are aerodynamically optimized and fitted with 255/50 tires. These are especially engineered for their ultralow rolling resistance. The fully clad underbody including aluminum plate to help protect the high-voltage battery likewise plays a vital role in lowering drag. The screw connection points are recessed to deliberately create minor vortices so that the air flows even better.

In addition to aerodynamics, thermal management has an important role to play. The standard equipped heat pump uses the waste heat from the electrical components – up to 3 kW of the actual power loss are used for cabin heating and air conditioning as well as cooling the electric motor. Depending on ambient temperature, the heat pump’s design at can help contribute to the Audi e-tron range by up to ten percent. Highly flexible thermal management also allows fast direct-current charging to help maintain a long battery operating life and repeatable road performance.

Sporty efficiency: drive and recuperation

From high-efficiency to high-performance – the particularly appealing component of the Audi e-tron’s drive is its breadth. The two electric motors accelerate the e-tron from 0-60 mph in 5.5 seconds and reach a top speed of 124 mph.  The advantage of the electric motor is felt especially in its impressive off-the-line starting performance from a standstill. The maximum drive torque is reached in 250 milliseconds – a performance worthy of a sports car. US horsepower and torque figures will be available closer to launch.

The two asynchronous motors (ASM) of the Audi e-tron are especially robust. Their sophisticated cooling concept is designed to keep the temperature level low. Single-stage transmissions transfer the torque to the axles via the differentials. Each motor is supplied by power electronics that act in close consort with the powertrain control unit. When the Audi e-tron is traveling at moderate speeds, in the interest of efficiency it is powered mainly by the rear motor. When coasting, the motors operate free from magnetic drag torque – another strength of ASM technology.

The Audi e-tron uses an innovative recuperation system encompassing both electric motors, to boost efficiency. On average, our engineers estimate that this system is responsible for as much as 30 percent of the e-tron’s range depending on the conditions, terrain and driving style. The electric SUV can recover energy in two ways: by means of coasting recuperation when the driver releases the accelerator, or by means of braking recuperation by depressing the brake pedal. When pressing the brake pedal, the electronic control unit computes within milliseconds how much pressure the system needs to build up for the specific braking process required. A high-performance electric motor supplies the necessary energy. The integrated brake control system is approximately 30 percent lighter than a conventional system thanks to its more compact design. The conventional vacuum pump is no longer needed in this configuration.

According to the driving situation, the brake control system decides whether to use the electric motors as alternators or to use the friction brakes – all without the driver noticing. Up to 0.3 g, the Audi e-tron is decelerated solely by the electric motors – that covers over 90 percent of braking scenarios. So energy is returned to the battery in practically all normal braking instances. Above this deceleration value, for example in a full brake application, the friction brakes come into play. Thanks to a newly designed electro-hydraulic activation principle, they are particularly quick to respond. The driver can select the degree of energy recovery in three stages by means of paddles on the steering wheel. In the lowest setting, the Audi e-tron glides with no additional braking torque. At the highest stage the electric SUV is slowed more noticeably – the driver can slow down and accelerate solely via the acceleration pedal, if desired. This creates what is referred to as a one-pedal feeling.

The efficiency assist additionally promotes an economical driving style by prompting the driver when he should move his foot off of the accelerator pedal. It does this by using the navigation system’s route data, radar information and camera images, Depending on the traffic situation the predictive system makes the Audi e-tron slow down proactively and in turn, recuperate.

Strong performance on a variety road surfaces: electric all-wheel drive and suspension

In the Audi e-tron, the brand introduces a new generation of quattro drive as standard: electric all-wheel drive. This new system enables the electric SUV to achieve optimum traction in a variety of weather conditions and on challenging road surfaces. In a similar way to the mechanical quattro with ultra technology, the second axle – in this case, the one at the front – can be connected predictively. This happens if the driver requests more power than the rear electric motor can supply, or predictively even before grip noticeably declines in wintery conditions or in dynamic cornering. The electric motors are an ideal power source for the high-precision, ultrafast electric quattro. Torque can be controlled spontaneously – the output can be redistributed between the axles within a fraction of a second.

Towards the limits of driving dynamics, torque vectoring enhances handling by means of brief wheel brake applications. The dynamic talents of the Audi e-tron are especially apparent on a low-friction surface, such as snow. For the first time in the e-tron, the quattro torque vectoring are integrated on the central suspension controller, distributing the torque with a slight rear bias.

The innovative traction control regulates wheel slip by the millisecond directly via the electric motors’ power electronics. The powertrain control unit is integrated with the built-in brake control system and helps maintain an optimum power flow between tires and road surface. Together with the electric all-wheel drive, this produces the high traction and directional stability that are typical of an Audi. This is especially evident in the four-stage Electronic Stabilization Control, which offers the “sport” and “offroad” modes and can also be fully turned off when desired.

The SUV’s driving character can be adjusted with the standard Audi drive select across seven profiles – from comfortable, through efficient, to distinctively sporty – according to the driving situation, road condition or personal requirements. Some of the modes also influence the standard air suspension with adaptive dampers.

Depending on road speed and driving style the suspension adjusts the body’s ride height by up to 76 millimeters (3.0 in). Especially on long journeys, a lower ride height improves the air flow around the body, thus helping to increase range. In the “offroad” mode, the Audi e-tron is primed for driving away from paved roads: Its ground clearance is increased by 35 millimeters (1.4 in) compared with the standard level. If the driver activates the additional function “Raise” in Audi drive select, the body can adapt to another 15 millimeters (0.6 in) higher.

The electric SUV is both uniquely dynamic and stable in changing driving conditions. The low position of the drive components helps in that regard: The battery system is optimally matched to the dimensions of the Audi e-tron body and is located between the axles in the form of a flat, broad block beneath the passenger compartment. That places the Audi e-tron’s center of gravity a few centimeters lower down than in a conventional SUV.

The axle load distribution is balanced at approximately 50:50, and self-steering behavior is neutral. The front and rear suspensions take the form of five-link designs. The standard progressive steering adjusts its ratio according to steering angle and provides speed-dependent assistance. The further the steering is turned, the more direct it becomes – this helps make the vehicle agile and precise to move with little effort. This advantage comes into play in city driving and for tight maneuvering.

The optionally available trailer tow hitch can increase the Audi e-tron’s versatility, for example as a sport and leisure vehicle. When equipped with the tow package, the Audi e-tron has a maximum tow rating of 4000 lbs. It can also be used for mounting a cycle carrier, for example.

95 kWh of energy: the high-voltage battery system

The battery system in the Audi e-tron is located beneath the cabin and is 2.28 meters (90 inches) long, 1.63 meters (63.6 inches) wide and 34 centimeters (13.4 in) high. It comprises a total of 36 cell modules in square aluminum housings, each of which is roughly the size of a shoe box. They are arranged on two levels, known as “floors” –a longer lower floor and a shorter upper one. At market launch, each module is equipped with twelve pouch cells having a flexible outer skin of aluminum-coated polymer. The battery operates with a nominal voltage of 396 volts and stores 95 kWh of energy.

A cooling system of flat aluminum extruded sections divided uniformly into small chambers has the task of maintaining the battery’s high-performance operation over the long term. Heat is exchanged between the cells and the cooling system beneath them via a thermally conductive gel pressed beneath each cell module. In what is a particularly resourceful solution, the gel evenly transfers the waste heat to the coolant via the battery housing.

A strong surround frame and lattice-type aluminum structure that holds the cell modules is designed to protect the battery block. A substantial aluminum plate provides protection against damage from flying stones or curbs, for instance. These measures demonstrate how the Audi engineers have developed the batter and cooling systems with safety in mind. The weight of the battery system including the housing pan with intricate crash structures is roughly 700 kilograms (1543.2 lb). It is bolted to the underbody of the Audi e-tron at 35 points. This increases the torsional rigidity of the body, which in turn integrates numerous aluminum parts such as the floor plate in the rear structure, the doors, as well as the hood and tailgate. The cabin features components made from heat-formed ultra-high-strength steel.

At up to 150 kW: charging on the move and at home

Designed for efficiency and integration, the e-tron is engineered for both AC and DC charging via the widespread SAE J1772 and Combined Charging System (CCS) standards. In an industry first to-date, the e-tron debuts a DC fast charging capability of up to 150 kW available at select high-speed public charging stations, this capability can deliver up-to an 80 percent charge in only approximately 30 minutes.  For customers’ residential charging needs, a standard 9.6 kW AC capsule charger (Level 2, 240-volt/40 amps) is provided and designed to deliver a fresh charge overnight. This charger will include plugs that can utilize both a standard 120-volt household outlet (1.2 kW) as well as a fast-speed 240-volt NEMA 14-50 outlet (9.6 kW).

Audi e-tron buyers will have the opportunity to ready their homes for their all-electric SUV with available Amazon Home Services in the first-ever home charging collaboration between Amazon and an automaker. “Audi Home Charging powered by Amazon Home Services” offers e-tron buyers a fully-digital experience for in-home electric vehicle charging installations, designed to make the process of home charging set up as easy as ordering the millions of others items and services U.S. customers depend on from Amazon.

Furthermore, customers can define their own personal priorities, such as charging when electricity is less expensive where available. With the myAudi app, it can be accessed from the convenience of the home. It can be used to plan, control, and monitor the charging and pre-heating/-cooling of the electric SUV. The customer can set a departure time, for example, so that the Audi e-tron is charged and/or heated/cooled at the desired time. Customers can even choose to heat or cool certain zones in the car. On cold winter days, for example, customers can turn on the optional seat heating. The app also displays charging and driving data.

For charging on the go, the e-tron will be supported by a nationwide charging network, “Powered by Electrify America.” By July 2019, this network will include nearly 500 fast-charging sites complete or under development throughout 40 states and 17 metro areas. Offering advanced charging, Electrify America’s chargers are capable of delivering up to 350kW. With the purchase of the Audi   e-tron customers will receive 1,000 kWh of charging at Electrify America sites over four years of ownership.

Place of relaxation: the interior

The interior of the Audi e-tron represents performance, intelligence and lightness – attributes that are manifested in an array of details. A generous arc, the wraparound dash, envelops the stepped dashboard as far around as the sculptural door trims. The entire cabin has a strong driver orientation and in addition to the central Audi virtual cockpit featuring a slim, visually free-standing display, the two MMI touch response displays are angled towards the pilot. When off, the upper screen blends almost invisibly into the large black-panel surface. In clear contrast, the lower display sits on the broad center console. The central tunnel rests on open side panels and incorporates a storage compartment, cup holders as well as the standard Audi phone box for inductive smartphone charging. This solution combines lightness with functionality. The hand rest that incorporates the gear selector appears to float above the console. The driver selects the drive position in a one-touch action with a movement of the thumb and index finger.

In every equipment line, the interior of the Audi e-tron presents exceptional upholstery materials, colors, and inlays. The Audi e-tron meets our highest quality standards in terms of interior build quality and choice of materials such as the available Valcona leather seats or the natural wood inlays. The stitching on the seats creates a motif that evokes the precision of electric circuit boards.

Typically full-size: spacious and comfortable

Not only does the interior have an airy design, it genuinely offers ample space. The Audi e-tron offers excellent interior packaging –interior length, second-row leg room, and headroom front and rear provide comfortable seating for five adults. In the rear, there is a flat plateau instead of the center tunnel usually found in conventional models –resulting in additional space.

The luggage capacity totals 28.5 cu ft, including an additional handy storage compartment beneath the front lid. This storage space is designed to accommodate the vehicle tool kit and mobile charging cable. With the rear seat backs folded down, the Audi e-tron has up to 57.0 cu ft of luggage space. The tailgate can be opened and closed electrically as standard for ease of loading, and can be operated by a foot gesture when the key is in your pocket or purse.

As well as the car’s spaciousness, its standard of comfort and convenience is what you would expect from a typical Audi. The standard panoramic glass sunroof helps keep the interior bright and intensifies the impression of airiness and space. In addition, four-zone automatic air conditioning is standard with the option for available air quality package. The latter helps to maintain premium air quality by means of an ionizer and aromatization, the intensity of which can be adjusted over several levels. Multi-adjustable customized contour front seats with massage function are available as well. The available contour/ambient lighting package creates highlights after dark: It illuminates surfaces softly, edges sharply, and also back-lights the e-tron badge on the dashboard.

A new level: acoustics and sound

With its combination of electric drive and a comfortable, sophisticated interior, the Audi e-tron creates a new feeling for mobility. Especially when driving in the city, it radiates an almost perfect sense of calm. The only sounds are from its tires and the gentle hum of the electric motors.

The body has special soundproofing in all zones that could transmit noise interference and help reduce wind vibrations. This makes the Audi e-tron the perfect platform for the standard Bang & Olufsen Premium Sound System with 3D sound in the front. It allows the music to be enjoyed precisely how it was recorded.

Digital world: operation and displays

In keeping with the all-new Audi C and D segment portfolio, the Audi e-tron features the MMI touch response operating system. Its two large, high-resolution displays – the upper one with a diagonal of 10.1 inches and the lower one 8.6 inches – take the place of almost all conventional switches and controls. Operation is swift and simple: When the finger activates a function, it triggers a tactile and acoustic click by way of confirmation. The few remaining buttons, for example for the lights, are also available with touch response technology if desired.

In the upper display, the driver controls the infotainment, telephone, navigation, and special e-tron settings – this allows the activation of a charging timer or specifying the type of desired recuperation, for example. In the lower screen text input, comfort function selections and the HVAC are all managed with the wrist resting comfortably on the gear selector lever with integrated support. The menu structure is intuitively logical and flat like on a smartphone, including freely configurable favorites and start screens.

In addition, the driver can activate a wide range of functions using natural language recognition. Information on destinations and media is either available on board or can be delivered from the cloud at LTE speed. The system understands spoken commands; the dialog manager asks questions if necessary, allows corrections, offers choices, and also defers to the speaker when interrupted.

Alexa has been fully integrated into the MMI system and is on board for customers to access the many of the same features and services in the Audi e-tron as they can in their home or through other Alexa-enabled devices. You can check news, weather and sports scores, order groceries and add things to your to-do list, stream music and audiobooks via Audible, Amazon Music and TuneIn. And you access the wide variety of Alexa skills. And with smart home controls, you can lock the doors, turn off the lights, and close the garage door directly from the vehicle – all you have to do is ask.

The digital display and operating concept in the Audi e-tron is rounded off by the standard feature of the Audi virtual cockpit, which can be operated from the multifunction steering wheel. Its display benefits from the very high resolution of 1,920 x 720 pixels and new e-tron-specific graphics. The driver can choose between three views: In the classic view, the power meter and speedometer are presented as large dials; in the infotainment view, they appear smaller and the focus is on the navigation map. Additionally, with the standard Audi virtual cockpit plus an additional view is shown that puts the power meter center stage. The head-up display complements the displays as an option. It projects important information straight onto the windscreen.

Top-caliber connectivity: navigation, Audi connect

The Audi e-tron is equipped with MMI Navigation plus as standard. The top-end media center supports the high-speed data transmission through LTE Advanced with integrated Wi-Fi hotspot for passengers’ mobile devices through a 6-month unlimited Audi connect PLUS trial subscription. The navigation system can make predictive destination suggestions based on previous journeys. The route is calculated both on-board in the car and online on the servers of the map and navigation provider HERE, using real-time data for the overall traffic conditions.

The online services of Audi connect PRIME ideally complement the navigation system, especially the e-tron route planner. The customer can use it either in the in-car MMI touch system or in the myAudi app. In both cases they are shown the suggested route with the available charging points. The navigation system considers not only the battery’s charge but also the traffic conditions and includes the required charging time in its arrival time calculation. The e-tron route planner provides charge locations as part of the route planning.

Arrive more relaxed with comprehensive driver assistance systems

Whether parking, in the city or on long journeys, the Audi e-tron can make life easier for its driver in life’s many situations. The system at the heart of the optional Driver Assistance Package is adaptive cruise assist, which comfortably provides longitudinal and lateral control in traffic jams or at highway speeds. It supports the driver with accelerating, braking, maintaining speed, keeping distance. The system can detect lane markings, roadside structures, vehicles in adjacent lanes and vehicles driving ahead. In construction zones, the Audi e-tron automatically adapts its speed to the traffic situation, taking into account the speed limit. If the lane is too narrow to allow side-by-side driving, adaptive cruise assist enables offset driving through narrow stretches. In conjunction with efficiency assist it predictively slows down and accelerates the Audi e-tron based on its evaluation of sensor and navigation data as well as road signs. It automatically adjusts to the current speed limit, reduces the speed before corners, during turning and on roundabouts. The system can maintain a driving style that reflects the driving program selected – from every day to sporty.

Driver assistance features for urban areas include intersection assist, rear cross traffic assist as well as lane change and vehicle exit warning. The 360 degree cameras provide multiple views to facilitate centimeter-precision maneuvering, while showing crossing traffic. The 3D view with freely selectable perspective is the highlight. Park steering assist eases the parking process. It steers the Audi e-tron independently into parallel parking and perpendicular parking spaces – forward or backward. The driver only has to accelerate, select the gear and brake.

Operating as standard behind the driver assistance systems in the Audi e-tron is the central driver assistance controller. It continuously computes a differentiated picture of the surroundings. The required data is obtained – depending on the selected options – from up to five radar sensors, six cameras, twelve ultrasound sensors and the laser scanner.

e-tron Reservation System

Accompanying the debut of the e-tron, customers are now able to configure their e-tron and reserve their vehicle with a fully refundable $1,000 reservation fee ahead of delivery in mid-2019.

This new Audi reservation system is part of how Audi of America will create a digital ecosystem for Audi owners to confidently go electric. After customers place a reservation, they will be able to track it online and with their local dealer.

As an electric SUV that includes integrated digital tools, in-home charging solutions, and the support of Audi of America’s 303 dealer partners —e-tron owners can confidently choose electric performance knowing they have the support of a full Audi ecosystem.

Pricing & Equipment:

The Audi e-tron is being will arrive in the US during the 2nd quarter of 2019. The entry Premium Plus trim is very well equipped to appeal to premium buyers and make going electric easier than ever. Available premium equipment such as available massage and cooled seats no longer need to be left out when going electric.  

To celebrate our first electric vehicle, we are introducing a limited build First Edition model in the US, with only 999 units making their way to the US market. The special equipment combination includes Daytona Gray exterior, 21-inch bi-color Black wheels, Alu-Optic exterior trim complemented by Dynamic orange brake calipers matching the Dynamic orange highlights surrounding the e-tron nameplate lettering located near the charge port. The interior is further elevated from the standard e-tron offering through Black Valcona leather with gray contrast stitch and Volcano Gray Ash Natural Wood inlays.

Model year 2019 e-tron manufacturer suggested retail prices are listed below:







  • 20-inch wheels w/ all-season tires
  • Top view camera system
  • Comfort pre-conditioning
  • Audi side assist w/ cross-traffic alert
  • Full LED exterior + interior lighting
  • Matrix design headlamps
  • MMI Navigation plus w/ virtual cockpit
  • 3D 705W B&O Sound w/16 speakers
  • Audi phonebox + smartphone interface
  • 12-way power front seats, heated + cooled
  • 4-spoke power adj. steering wheel
  • Leather seating surfaces
  • Illuminated aluminum door sills
  • Panoramic sunroof

Premium Plus equipment and the following:

  • Head-up display
  • Driver Assistance package
  • Individual Contour seats w/ massage
  • Power-door closers
  • Rear window sunshades
  • Dual-pane acoustic front side windows
  • Valcona Leather + extended leather
  • Memory for front passenger seat
  • Air quality package + ionizer


Prestige equipment and the following:

  • 21-inch bi-color Black wheels, A/S tires
  • Daytona Gray pearl effect paint
  • Alu-Optic exterior trim (sills, air inlet, diffuser)
  • Dynamic orange painted brake calipers
  • Black Valcona leather interior w/gray contrast stitching
  • Volcano Gray Ash Natural Wood inlays
  • LED puddle lamp “edition one” projection
  • Night Vision Assistant


Prices listed are the Manufacturer’s Suggested Retail Prices and do not include destination and delivery ($995), taxes, title, options, and dealer charges. Dealer sets actual price.

Production and U.S. Market launch

The Audi e-tron will be manufactured in the brand new Audi Brussels facility, which was certified as CO2 neutral by the Belgian testing company Vincotte and will begin deliveries in the U.S. market in the 2nd quarter of 2019.

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My take-away to date is: all the OEMs coming out to "battle Tesla" are completely decimating Musk's stated goal of 'EVs for the masses' because the spearhead of long-range EVs to date is 75 grand and up.  Ridiculous, but the only way OEMs can hedge against running an EV program deeply in the red. And as Tesla has shown with uninterrupted regularity; even that's not high enough.

For all the 'less parts/ simplier mechanics' of an EV, they are hovering at double what the average car buyer is willing to spend. Sorry; a bit nicer materials and a few gee-whiz functions are not what the mainstream is willing to double their payments on.

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15 minutes ago, dfelt said:

Nice, looks like a normal CUV, has a 21st century looking dash. Be interested to see what the actual interior space is when they are on the lot.

It looks slightly smaller than a Q5 which would put it right at the meat of the market. 

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2 minutes ago, balthazar said:

Just pointing out: Q5 starts at $42K.

Yup, they're going after Tesla. The Model X is $71k for slightly less range.... and Tesla will be running out of tax credits soon while Audi still has a bit further to go. 

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2 minutes ago, balthazar said:

I just find it noteworthy : size-wise the e-tron slots below the Q5, but it's double the price (with far less mechanicals/engineering).

Batteries are made of expensive metals... just because they don't get shaped into visually interesting machines doesn't make them cheap.  Electric drivetrains still require lots of design and engineering work, otherwise everyone would have loads of them already. 

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5 minutes ago, balthazar said:

I would like to see a cost comparison (manufacturing) for comparable ICE and E powertrains.

I suspect based on pricing out controllers, motors, electric heater, electric ac for my conversion of my 1994 GMC Suburban that the cost is way cheaper for an EV powertrain, but the battery is where the big cost is at. Battery pack is 10 times the cost of the powertrain.

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Gotta love all the reviews coming out and the data compiled by various sites. Right now autoblog has this great chart from their story located here:




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3 hours ago, smk4565 said:

It seems pretty impressive, Audi has base and Premium trim cars, I imagine after a year a more base model at $69,900 will show up.  It looks good, in and out, I still think Mercedes should price theirs at $70k and just undercut this thing. 

NOBODY will undersell anybody these days.  All carmakers want that extra profit and get as much as they can.  MB will probably price theirs at around $80K rather than $70K.

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Seems a Sportback version will join this baby next year as an option. Very cool.

Also at the LA auto show this year, VW is planning to show off their new GT EV concept. :metal: Exciting year for us auto enthusiast. 


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37 minutes ago, Drew Dowdell said:

again, it's the batteries.  Take away the batteries and the powertrain would be cheaper in an EV. 

How much would economies of scale help battery cost?  Even Tesla is producing maybe 20,000 cars a month vs GM or Toyota making 600,000+ gas engines a month globally.  They need more volume on these EV’s it seems.

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1 hour ago, smk4565 said:

How much would economies of scale help battery cost?  Even Tesla is producing maybe 20,000 cars a month vs GM or Toyota making 600,000+ gas engines a month globally.  They need more volume on these EV’s it seems.

A lot.  Battery costs have already come down significantly. 

Lithium Battery Prices.jpg

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Yes, because as price goes down, demand goes up. I know what you're getting at, but your cause and effect are reversed.

Right now there are multiple major companies gearing up to make major increases in the capacity to manufacture batteries. That will not only increase supply, but increase economies of scale, dropping the price. 

Right now the cost of the batteries is said to be close to one third the price of the Bolt. For argument sake, let's say the Bolt is $36k on average before tax breaks. If GM can drop that price $6k or more due to battery costs dropping, that makes the car much more affordable and potentially demand go up.

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They have to get battery price down which is part technological advancement and part economies of scale.  There isn’t enough economy of scale of $75k SUVs though.  Bolt has the same problem, it is near $40k for something the size of a Chevy Sonic.  They need about 20% price drops on these EV’s to get them selling.

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1 hour ago, Drew Dowdell said:

Yes, because as price goes down, demand goes up. I know what you're getting at, but your cause and effect are reversed.

Right now there are multiple major companies gearing up to make major increases in the capacity to manufacture batteries. That will not only increase supply, but increase economies of scale, dropping the price. 

Right now the cost of the batteries is said to be close to one third the price of the Bolt. For argument sake, let's say the Bolt is $36k on average before tax breaks. If GM can drop that price $6k or more due to battery costs dropping, that makes the car much more affordable and potentially demand go up.

Look at the chart above- projected lithium battery pack prices. The sales demand of a finished product that happens to have a L-I BP on board is tangential; my comment was on the projected interaction of lithium battery cost vs. demand. Wiki says battery use currently consumes more than 75% of lithium production as it is. Of course increasing production capability is one answer, but by & large a skyrocketing demand WITHOUT a pacing skyrocketing production capacity is NOT going to result in crashing battery pack prices. Commerce doesn't work that way.
Unless there's already massive investment in production infrastructure I'm unaware of.

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As of 2016, 90% of global lithium production was done by just 3 countries. What if they decide to form a consortium ALA OPEC and set global prices? With so many countries going out on a limb and 'setting dates' for 100% EV production, future demand may be more defined than in any other industry/commodity. A governmental mandate can be a pretty weighty fulcrum.

Some energy industry analysts have predicted demand to reach 925K tons by 2025, or 5 times the current global production. New facilities aren't coming online fast enough to meet near future demand.

Time for investment opportunity research.

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On 9/18/2018 at 1:41 PM, Drew Dowdell said:

Batteries are made of expensive metals... just because they don't get shaped into visually interesting machines doesn't make them cheap.  Electric drivetrains still require lots of design and engineering work, otherwise everyone would have loads of them already. 

LOL there is the problem of SELLING them though.  A bit of an important point when OEMs invest money in development.

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