Jump to content
Create New...
  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • Drew Dowdell
    Drew Dowdell

    Could Hummer Be Coming Back?

      ....It might be a line of premium EV trucks and SUVs...

    As part of General Motors' tentative agreement with the United Auto Workers, there is a planned $3 billion investment into the Detroit-Hamtramck plant to make electric trucks, SUVs, and vans. The program, called BT1 is part of a larger $7.7 billion investment in GM's plants over the next four years. 

    The BT1 program includes an electric truck for GMC and an electric SUV for Cadillac for the 2023 model year. But before that happens, in 2021 a low volume BT1 pickup will start production under a different brand while a performance truck follows in 2022, and then an electric SUV in 2023.  Rumor has it that these low volume BT1 vehicles could be sold under the Hummer brand, not used since 2010, but that decision has not been finalized.

    If GM did bring the Hummer brand back as an EV brand, it would have instant name brand recognition and a leg up on rival startup Rivian who has a truck due out in 2020. GM would not need to spend as much money to market the brand.

    The vehicles on the new BT1 platform would use a "skateboard" architecture that bundles the batteries and electric motor together. The architecture is highly flexible allowing GM to build vehicles in front, rear, or all-wheel drive configurations. 

    User Feedback

    Recommended Comments

    The HUMVEE(E)? :scratchchin:

    I know the H2 wasn't the H1 or HUMVEE, but would still be funny to see the eco-terrorists internally combust and burst into flames like all the Hummer H2's they've burned up :explode:

    • Haha 1
    Link to comment
    Share on other sites

    On 10/18/2019 at 3:18 PM, dfelt said:

    This is exciting, while as a Separate brand to me does not make sense compared to a Hummer package on the GMC brand.

    "Hummer package" "Leaking like a punched dike" You and your innuendo's :roflmao:

    Edited by USA-1
    • Haha 1
    Link to comment
    Share on other sites

    16 hours ago, USA-1 said:

    "Hummer package" "Leaking like a punched dike" You and your innuendo's :roflmao:

    ?‍♂️ What do you expect, I work in the High Tech Industry. We are all about the innuendo's! :D 

    After all after this we get VR Hummer Packages! :P 

    • Haha 1
    • Agree 1
    Link to comment
    Share on other sites

    3 hours ago, jry said:

    Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife. 

    That was a good engine in the Colorado and Canyon... but the H3 was too much for it. 

    • Agree 2
    Link to comment
    Share on other sites

    Won't work as a brand, too niche and too much of a bad reputation.  I think a single "Hummer" model sold as a GMC Hummer that is their version of the Wrangler with a turbo 4 and a turbo 4 hybrid option could work.

    • Haha 1
    Link to comment
    Share on other sites

    18 hours ago, FAPTurbo said:

    this genius idea brought to you by the same people who think newton metres is a viable branding scheme

    It makes more sense than a 4-cylinder being badged 45 while a 6-cylinder is badged 43. 

    • Agree 2
    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I guess Canada will homologate these Chinese EVs with no hesitation then.  I am not surprised by this, its just that buying a NEW car built for North America for North Americans  from an american dealership in the usa and trying to bring it over the Canadian border to drive in Canada would land you in a confiscated car unless the car would be "Canadianized".  I guess it wasnt homologized at the american dealership but these Chinese EVs will be would be the difference.  What Im trying to say now is that, having a speedometer in MPH is a danger on Canadian roads  regardless if KM/H is also on the speedometer albeit in smaller print rather than actually having the Chinese EVs really pass Canadian safety regulations...   I understand that Chinese EVs have been approved for European roads. North American safety regs are similar... But why am I whining?  I am sounding like a dumb ass republican or a conservative from Alberta  or in this case the CAW!!!!  
    • why are you surprised by this? Havent you been listening to trump's threats towards Canada? And no...those words that he used a YEAR ago were not jokes... And for CONTINUALLY threatening Canada's sovereignty and economic well being for 12 months STRAIGHT... Common man!!!
    • Safety experts and tech critics have long condemned the Ring devices for security risks and privacy violations, not to mention their role in building the largest civilian surveillance network in US history. Last summer, the Electronic Frontier Foundation warned that Ring was actively eroding civil liberties in the US for profit. Amazon subsidiary Ring, the company behind those AI doorbell cameras that have exploded in popularity over the last few years. Back in October, Ring announced that its devices would soon be looped into a network of Flock AI surveillance cameras. That network, an investigation by 404 Media found, has been available to local and federal police and enforcement agencies like ICE — leaving many worried that their Ring doorbell cams are now feeding into a government panopticon. Fury as Amazon Ring Cameras Are Hooked Up to ICE System If you have RING, time to rethink who you use for video surveillance.
    • WOW, I never thought I would ever see this kind of thing! Canada 'preparing for US invasion'
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search