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  • William Maley
    William Maley

    General Motors Plans A Revival of Hummer

      ..an SUV is also in the works..

    General Motors will be bringing back the Hummer name to sell a new electric truck as part of the GMC lineup.

    The Wall Street Journal first broke the news yesterday with GM moving forward on plans to bring Hummer back that was first reported back in June. The report also said that the company would tout the return with a Super Bowl ad featuring NBA star LeBron James. GM declined to comment.

    The decision is likely due to the planned $3 billion investment for the Detroit-Hamtramck plant that we reported back in October. The investment is to gear up the plant to build an electric pickup for GMC and an electric Cadillac SUV by 2023. But in 2021, the plant will produce a "low volume BT1 pickup" under a different brand. At the time we speculated that it may be Hummer. This seems to lineup with the reporting done by the Wall Street Journal which says the truck will be similar in design to the Jeep Renegade.

    Bloomberg adds that there are plans for a large SUV for Hummer if the truck proves successful according to sources. The sources also say that the company is considering selling the new Hummer truck in existing dealers under the name of “Hummer by GMC.”

    Source: Wall Street Journal (Subscription Required), Automotive News (Subscription Required)

    H/T to @balthazar for alerting us to this story

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    Off roaders are popular so makes sense to do a GMC Hummer targeted against Wrangler, Bronco, and 4Runner.  Also makes sense to make it a GMC rather than spending the money to launch a brand, which when you look at something like Genesis, it costs loads of money for very little gain.

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    It's going to be interesting to see what the off-road capable EV SUV scene looks like in a few years..we have new players like Rivian and Bollinger coming, and with hybrid and EV Jeeps coming...I wonder if Land Rover plans to do hybrid and EV versions of the Defender..

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    45 minutes ago, smk4565 said:

    Off roaders are popular so makes sense to do a GMC Hummer targeted against Wrangler, Bronco, and 4Runner.  Also makes sense to make it a GMC rather than spending the money to launch a brand, which when you look at something like Genesis, it costs loads of money for very little gain.

    Hyundai kinda had to with Genesis.  Hummer by GMC does make a lot more sense.

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    46 minutes ago, Robert Hall said:

    It's going to be interesting to see what the off-road capable EV SUV scene looks like in a few years..we have new players like Rivian and Bollinger coming, and with hybrid and EV Jeeps coming...I wonder if Land Rover plans to do hybrid and EV versions of the Defender..

    I believe hybrids of the Defender are incoming. Don't know about EVs.

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    gm obliterated hummer’s name with the idiotic underwhelming H2 and cultivated a market of balding, compensating sadmen in the process... and they think it’s going to attract electric buyers?

    lol okay 

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    'They' said the same thing about BMW when it got (just about) obliterated. It took a pus sac of a car to save them but you know what; BMW doesn't market that same vehicle anymore. Amazing how manufacturers retain the authority to change their products according to changing markets, ain't it?

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    8 hours ago, FAPTurbo said:

    gm obliterated hummer’s name with the idiotic underwhelming H2

    GM did no such thing with the H2.  If fact, it was the opposite of what you say.  

    Riding on the coattails  on Ahnold's H1 civilian version and with the start of the SUV craze in the early 19990s and on Lincoln's Navigator, GM purchased the rights to HUMMER and listened to what folk said  that went batshyte for the H1 so GM created the H2.  (The 1st gen Escalade was already done and the 1st gen Escalade is where you could take your idiotic rhetoric and be correct) The H2 was not underwhelming.   It was EVERYTHING a HUMMER buyer EVER wanted in his HUMMER purchase.  If you do not know what those criteria were...then YOU might be the problem...

    The H2 was NEVER about luxury. The H2 was BRILLIANTLY recreated to EMULATE the H1...just to give you a hint.

    So much so, that IMMEDIATELY there after, the most sought after SUV WAS the H2. Then the 2nd gen Escalade came along as the 1st gen was a patch job in missing the market and GM just like that, had a 1-2 punch with a blink of an eye that dominated  EVERY OTHER automaker that built and sold top dog SUVs...

    So much so that HUMMER's product line IMMEDIATELY broke open with many many many products down the pipe line.

    HUMMER died...but not because of how your twisted mind works against GM and HUMMER...

    If you do not comprehend that, or you simply refuse to acknowledge, then YOU might just be the problem...

    8 hours ago, FAPTurbo said:

    compensating sadmen in the process... and they think it’s going to attract electric buyers?

    They way YOU go on about EVs and Teslas...that statement right there...is kinda ironic from where Im sitting...

    Edited by oldshurst442
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    I always thought the H2 looked terrible because it looked like a bloated H1 but it really did have the off-road goodies suited for a civilian, mass-marketed, Hummer-branded vehicle. 

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    12 minutes ago, ccap41 said:

    I always thought the H2 looked terrible because it looked like a bloated H1 but it really did have the off-road goodies suited for a civilian, mass-marketed, Hummer-branded vehicle. 

    Looks mean different things to different people.

    The H2 could have never been made to look anything else BUT like a H1. THAT was the whole purpose of the H2. To be a smaller, more user friendly H1.

    It was never about being being user friendly. It was more about it being more user friendly as a baby H1...

    The H1 was a military vehicle through and through. Just as how the Willys  Jeep was.  When the CJ came out after the war, Civilian Jeep, it retained all the military specs of being a military vehicle. In other words, it wasnt a comfortable ride for civilians. Hell, it wasnt comfortable for soldiers either, but the army doesnt give a shyte about the comfort of the soldiers, at least back then...THAT is how the H1 civilian was.   

    The H2 was just a vehicle to simulate a military one, with the comfort of a real civilian vehicle.

    It even had those hooks on the hood to be airdropped like the H1, but of course they were fake on the H2...and THAT was THE point of the H2.  

    Im not saying you had to like that, Im just sayin' the target market for the H2 DEFINATELY WANTED that. And THIS is where Fap's rhetoric holds no water.   GM gave the HUMMER buyers what they wanted. 

    The H3 and other future products were then created to take on JEEP. Which never panned out.  But that was never the H2's mission. To be a Jeep competitor, The H2 was supposed to fill some of the market's need to be G.I. Joe.  Something that the Wrangler forgot it was a loooooong time ago...

    But...when the brand HUMMER was phased out, the Wrangler got more brutish in looks, huh?

    Makes you think why that is...

     

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    54 minutes ago, oldshurst442 said:

    Looks mean different things to different people.

    The H2 could have never been made to look anything else BUT like a H1. THAT was the whole purpose of the H2. To be a smaller, more user friendly H1.

    It was never about being being user friendly. It was more about it being more user friendly as a baby H1...

    The H1 was a military vehicle through and through. Just as how the Willys  Jeep was.  When the CJ came out after the war, Civilian Jeep, it retained all the military specs of being a military vehicle. In other words, it wasnt a comfortable ride for civilians. Hell, it wasnt comfortable for soldiers either, but the army doesnt give a shyte about the comfort of the soldiers, at least back then...THAT is how the H1 civilian was.   

    The H2 was just a vehicle to simulate a military one, with the comfort of a real civilian vehicle.

    It even had those hooks on the hood to be airdropped like the H1, but of course they were fake on the H2...and THAT was THE point of the H2.  

    Im not saying you had to like that, Im just sayin' the target market for the H2 DEFINATELY WANTED that. And THIS is where Fap's rhetoric holds no water.   GM gave the HUMMER buyers what they wanted. 

    The H3 and other future products were then created to take on JEEP. Which never panned out.  But that was never the H2's mission. To be a Jeep competitor, The H2 was supposed to fill some of the market's need to be G.I. Joe.  Something that the Wrangler forgot it was a loooooong time ago...

    But...when the brand HUMMER was phased out, the Wrangler got more brutish in looks, huh?

    Makes you think why that is...

     

    Yeah, i get what you're saying. People definitely loved them. they sold like hotcakes at their absurd prices. 

    Also, those hood hooks were used to open the hood as it opened Corvette-style. 

     

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    2 minutes ago, oldshurst442 said:

    I didnt know that.  I thought they were totally useless. LOL

    I mean.. They're somewhat useless for the look they bring to the table but at least they aren't actually 100% useless. It's still a pain in the hind to open the hoods because the hood is like neck-height to me at 5'8" and the leverage with those hooks isn't the greatest. 

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    7 minutes ago, ccap41 said:

    I mean.. They're somewhat useless for the look they bring to the table but at least they aren't actually 100% useless. It's still a pain in the hind to open the hoods because the hood is like neck-height to me at 5'8" and the leverage with those hooks isn't the greatest. 

    Yes exactly.  At least that much much. I thought they were completely useless. But like you said, it was a high truck. I mean, Im 5'6 and half inches tall.  Those hooks would do nothing for me anyway. LOL.  So...100% completely useless for me.

    But if I ever wanted to be saving Barbie from Nikolai Volkoff and the Iron Sheik from tyranny, Ken with his ascots would just just choke himself to death, but I...with my Hummer...could save the world. And THAT was the idea behind the H2, and like you said, they sold like hotcakes with crazy high pricetags. And immediately after that, the HUMMER brand was expanding...

    Edited by oldshurst442
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    50 minutes ago, oldshurst442 said:

     

    But if I ever wanted to be saving Barbie from Nikolai Volkoff and the Iron Sheik from tyranny, Ken with his ascots would just just choke himself to death, but I...with my Hummer...could save the world. And THAT was the idea behind the H2, and like you said, they sold like hotcakes with crazy high pricetags. And immediately after that, the HUMMER brand was expanding...

     

    e3ee718b0df8832d01bf725d4d17b74f.jpg

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    14 hours ago, oldshurst442 said:

    GM did no such thing with the H2.  If fact, it was the opposite of what you say.  

    Riding on the coattails  on Ahnold's H1 civilian version and with the start of the SUV craze in the early 19990s and on Lincoln's Navigator, GM purchased the rights to HUMMER and listened to what folk said  that went batshyte for the H1 so GM created the H2.  (The 1st gen Escalade was already done and the 1st gen Escalade is where you could take your idiotic rhetoric and be correct) The H2 was not underwhelming.   It was EVERYTHING a HUMMER buyer EVER wanted in his HUMMER purchase.  If you do not know what those criteria were...then YOU might be the problem...

    The H2 was NEVER about luxury. The H2 was BRILLIANTLY recreated to EMULATE the H1...just to give you a hint.

    So much so, that IMMEDIATELY there after, the most sought after SUV WAS the H2. Then the 2nd gen Escalade came along as the 1st gen was a patch job in missing the market and GM just like that, had a 1-2 punch with a blink of an eye that dominated  EVERY OTHER automaker that built and sold top dog SUVs...

    So much so that HUMMER's product line IMMEDIATELY broke open with many many many products down the pipe line.

    HUMMER died...but not because of how your twisted mind works against GM and HUMMER...

    If you do not comprehend that, or you simply refuse to acknowledge, then YOU might just be the problem...

    okay

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    18 hours ago, oldshurst442 said:

    I am a Hummer H2 apologist. This means that, when I post about the H2, I am either: a.) Incapable of seeing the "forest for the trees" when it comes to my favoritest dumb SUV of all time; b.) Observing revisionist history because I don't want to accept the reality that my favoritest dumb SUV of all time is dumb; or c.) Possibly both, whichever method poorly defends best my favoritest dumb SUV of all time.

    Fixed your post for you. You're welcome.

    The H2 is absolutely the reason why Hummer failed. Just because it was initially met with favorable sales — and may have even given some buyers what they thought they wanted initially — does not mean it wasn't responsible for severely damaging the image of the brand in the bigger picture. (See also: Chevy Citation.)

    Not unlike Jeep, Hummer was a brand that built its image around its military heritage and a reputation for building off-road vehicles that were quality, tough, and maybe even a little innovative. They were also recognized for being flashy and expensive; not because they were exactly luxurious, but because of their no-expense-spared, military-grade engineering and design. The model responsible for that creating image was obviously the original civilian-spec AM General Hummer, that would be known as the H1 when GM came into the picture (along with its mil-spec M998 relatives). (To say the civilian-spec Hummer/H1 was the exotic or "Ferrari" of the off-road world in the 90s really wouldn't be wrong.) 

    When GM launched the H2, the public likely wasn't expecting any addition to the Hummer lineup to be lavishly luxurious, or even comfortable, but they certainly were expecting it to be exceptional off-road and look tough doing it. That's the image the H1 helped build for the brand, remember. The H2, then, would prove to be a textbook example of "appearances only running skin deep."

    While the H2 may have worn styling inspired by the H1, under the skin it was hardly anything like its forebearer, thanks in part to GM basing the design heavily on its full-sized truck and SUV platform. It might have been more capable off-road than the Tahoe it was derived from, sure. But what isn't, really? A Tahoe is not and has not been a number one choice for anyone in the off-roading community, as far as I can tell.

    It didn't take long for the world to eventually wise up and realize what the H2 actually was — a big, dumb SUV with a chintzy interior, stupid price tag and offensive fuel economy that proved to be borderline, if not completely cumbersome off-road (depending on where you were taking it). It didn't live up to what the brand promised and it not only cast an ugly shadow down on the models it built that were actually OK, like the H3, but also cast one back on the H1.

    And, yes, H2 was pretty cumbersome off-road because of its size and design.

    Off-road, the H1 (obviously) and even the smaller H3 would humiliate it. The H1 was designed to maintain a low center of gravity while offering superior approach and departure angles and 16 inches of ground clearance. The fact the H2's design borrowed so heavily from the GM truck parts bin meant that this quality would never be replicated. The H3 trounced the H2 off-road by just being plain-old smaller, and it also offered the same amount of ground clearance or better. (It should be said, the final design for H3's chassis also had far less in common with the GM mid-size trucks it had sprung from, especially when compared to the H2 and it's relationship to GM's full-sized truck designs.)

    Looking at the bigger picture, GM was better off making the Hummer line-up the H1 (and limiting production to 1,000 units annually until it was totally unprofitable to certify it), the H3 and a production version of the HX concept. They also would have been better off selling Hummer models through GMC dealerships from the very beginning, instead of investing and wasting money setting up standalone lots.

     

     

    Edited by Blake Noble
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      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
  • Posts

    • It may take some marketshare. It's likely to grabs a bunch of the 'look at me' vanity sales... maybe Leonardo DiCaprio will drive one to an awards show no one watches. But I doubt it'll break 100K in year 2- it just doesn't address truck buyer's needs & wants. Don't forget- that claimed $39K starting price doesn't go as fast nor tow as much, and Tesla raises prices just about MONTHLY... so a number announced going on 2 years ago now is likely going to be a good $5K more. And they're all going to be the same color. Also, the Tesla brand name doesn't carry any weight with the truck demographic. By nearly every metric, it has a steep uphill climb.
    • I get that leading in one or two metrics is meaningless, it is like those commercials that say car A has more standard horsepower than car B, meanwhile car B gets better fuel economy and has 2 option engines that car A doesn’t mention in their commercial. But the Cybertruck has a lot of good metrics, attractive price, and unique styling plus the Tesla brand name.  I think it will sell just fine, I’d be shocked if it wasn’t 100k units a year and I think they could do 200k.     I am not saying the Cybertruck will outsell the F150, but it will take a little market share from existing trucks.
    • Wow.  I didn't realize that.  It's the "reboot" of an older interior, and a very good job of it. Like that dome light on the side of the console.  I think I see a manual window crank.  If so, that's wild.
    • Terminally ill big boy:   
    • ^ You are conflating assembly point with company home country. - - - - - The infinitesimal differences in maximum rated towing or payload do not drive sales by themselves, as the major players are commonly within a few percentage points of each other. This has been patiently explained here numerous times; the 'top number' in a given criteria doesn't drive sales by itself. Ram TD has 1,075 TRQ whereas GMC/ Chevy has 910, but the Ram doesn't handily outsell its competition, thusly disproving your 'model'. Because that's exactly it- (and with trucks especially); they need to be competitive. And they are, and then truck consumers pick the BEST BALANCE of features and capabilities and personal preferences and PRICE and buy 'X'. The Tesla pickup tries to pass off uncompetitiveness in product with "re-invention", and it's just laughable. And what little actually tangible things it does offer (the front trunk, no fuel costs... I can't think of anything else) are going to be offered by a host of competitors by the time it ever gets out. Couple that with the LACK of certain features and it has an immense uphill battle for marketshare. When you ignore the vast data set of the 'Phoenix Rising' of pickups over the last 50 years and instead take a hard left turn and try to pitch it as 'This is what you really want', it just comes off as ill-prepared and unresponsive.
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