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    William Maley

    2018 Dodge Durango SRT Packs 475 Horsepower

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      Because who doesn't need a 475 horsepower three-row crossover


    Dodge has gone mad in terms of power. Case in point is the 2018 Durango SRT that will be shown this week at the Chicago Auto show. 

    Under a new hood featuring a functional scoop is a 6.4L HEMI V8 producing 475 horsepower and 470 pound-feet of torque. This is paired up with an eight-speed automatic and all-wheel drive. 0-60 mph is said to take 4.4 seconds and the quarter-mile takes 12.9 seconds. If you're interested, the Durango SRT is rated to tow a max of 8,600 pounds.

    The suspension gets revised springs, a stiffer rear sway bar, and adjustable dampers. Larger Brembo brakes are hidden by a set of 20-inch wheels finished in black. There will be the choice of two Pirelli tire choices. 

    Outside, the Durango SRT looks the part with a new front fascia with a reshaped grille, additional air vents, and a revised rear fascia with dual exhausts that have been tuned to sound like the Charger 392. The interior comes with six-passenger arrangement with heavily bolstered bucket seats for the front and second row. Optional will be a hand-stitched leather dash and carbon fiber trim.

    The Durango SRT will arrive during the fourth quarter of the year.

    Source: Dodge
    Press Release is on Page 2


    Dodge Unleashes New 2018 Dodge Durango SRT: America’s Fastest, Most Powerful and Most Capable Three-Row SUV

    "Dodge Charger of the Full-size SUV Segment" Will Be First Shown at 2017 Chicago Auto Show on February 9

    • New 2018 Dodge Durango SRT is the most powerful three-row SUV with its 475-horsepower legendary 392-cubic-inch HEMI® V-8 engine
    • Fastest and most capable three-row SUV with a National Hot Rod Association (NHRA)–certified quarter-mile time of 12.9 seconds and capable of 0-60 miles per hour (mph) acceleration in 4.4 seconds
    • Durango SRT out-hauls every three-row SUV on the road with best-in-class towing capability of 8,600 pounds
    • New exterior performance features include wide body exterior design and functional SRT hood with center air inlet duct flanked by heat extractors, as well as a new front fascia and lower valence to house new cold-air duct and LED fog lamps
    • Standard leather and suede, available high-performance Demonic Red Laguna leather seating and new carbon-fiber trim distinguish Durango SRT’s performance interior
    • All customers who buy a new Durango SRT will receive one full-day session at the Bob Bondurant School of High Performance Driving
    • The new 2018 Dodge Durango SRT will start arriving in Dodge dealerships during fourth quarter 2017

    February 7, 2017, CHICAGO - The Dodge and SRT brands are rocking the high-performance automotive world once again, bringing a huge burst of American power, acceleration and best-in-class tow capability to the three-row SUV segment with the new 2018 Dodge Durango SRT – the fastest SUV in its class.
     
    With the proven 392-cubic-inch HEMI® V-8 under its new functional SRT hood, the new 2018 Dodge Durango SRT delivers 475 horsepower and 470 lb.-ft. of torque, and a wicked fast time on the drag strip – from 0-60 miles per hour (mph) in 4.4 seconds, covering the quarter mile in 12.9 seconds as certified by the National Hot Rod Association (NHRA).

    “The new 2018 Dodge Durango SRT is America’s fastest, most powerful and most capable three-row SUV,” said Tim Kuniskis, Head of Passenger Cars Brands, Dodge, SRT, Chrysler and FIAT – FCA North America. “This is what you get, when you take everything great about the Durango and combine it with the performance of the Charger SRT: a 12-second quarter mile, toy-hauling, three-row muscle car.”
     
    The 2018 Dodge Durango SRT will make its debut at the 2017 Chicago Auto Show on Feb. 9. Vehicles will start arriving in Dodge dealerships in the fourth quarter of 2017.

    The new 2018 Dodge Durango SRT is loaded with performance features designed to make it America’s fastest, most powerful and most capable three-row SUV, including:

    • Proven 392-cubic-inch HEMI V-8 delivers 475 horsepower and 470 lb.-ft. of torque and 4.4 second 0-60 mph times
    • New wide body exterior brings the Durango SRT together as a true performance SUV
    • Newly designed SRT hood with a functional cold-air duct and heat extractors to cool the engine and improve overall performance
    • Standard TorqueFlite eight-speed automatic transmission specifically calibrated for the Dodge Durango SRT to optimize shift points and deliver maximum torque to all four wheels
    • New driver-oriented electronic T-shifter, standard on all 2018 Durango models, provides the driver with intuitive gear selection and offers an Auto Stick selector gate for added control
    • New SRT seven-mode drive system gives the driver the ability to precisely adjust drive settings to maximize performance or comfort
    • New Sport Mode reduces shift times by up to 50 percent versus Auto Mode and delivers up to 65 percent of the 392 HEMI engine’s torque to the rear wheels
    • New Track Mode delivers maximum performance track driving with 160-millisecond shifts and up to 70 percent of engine torque to the rear wheels for the most pronounced rear-wheel-drive experience
    • New performance-tuned AWD system helps the Durango SRT set world-class performance marks
    • Sophisticated Active Damping System opens and closes the Durango SRT’s suspension’s damper valves, according to which of the seven modes is chosen, giving the driver options for any driving style
    • Stiffer front springs (3 percent), stiffer rear springs (16 percent) and stiffer rear sway bar (18 percent) give Durango SRT drivers outstanding high-speed cornering capability.
    • New exhaust system tuned to offer an unmistakably deep, high-performance Dodge SRT exhaust note modeled after the Dodge Charger SRT
    • Massive new Brembo high-performance six-piston (front) and four-piston (rear) calipers and vented rotors at all four corners, measuring 15 inches (front-slotted) and 13.8 inches (rear)
    • New Pirelli 295/45ZR20 Scorpion Verde all-season tires or available Pirelli P Zero three-season tires
    • New performance Laguna leather and carbon fiber trim offered for the first time in a Durango
    • New interior appointments, including a hand-wrapped instrument panel with live silver accent stitch, SRT flat-bottom performance steering wheel with SRT paddle shifters, heated and ventilated front and heated second-row captain’s chairs with embossed SRT logos
    • New 180-mph speedometer
    • True carbon-fiber instrument panel and door bezels (late availability)
    • Premium velour bound floor mats with embroidered SRT logo
    • Suede-wrapped headliner and A pillars
    • New SRT rear body-color lower fascia with Gloss Black accent surrounds the 4-inch dual round exhaust tips finished in Nickel Chrome
    • New performance AWD badging on liftgate  

    Performance at its core
    For the first time ever, SRT power is now available in the Dodge Durango. The 2018 Dodge Durango SRT is powered by the potent 392-cubic-inch HEMI V-8 engine with Fuel Saver Technology that delivers 475 horsepower at 6,000 rpm and 470 lb.-ft. of torque at 4,300 rpm – providing America’s best horsepower and torque ratings and making the new Dodge Durango SRT the fastest, most powerful and most capable three-row SUV.

    To keep the powertrain running cool and efficient in higher demand environments, a new cold-air duct provides cooler outside air into the engine. Testing has shown up to an 18-degree Fahrenheit improvement in intake air temperature, resulting in an engine that performs flawlessly on the street, racetrack or when towing a favorite trailer or toy. 
     
    Assuring maximum performance under extreme conditions, the 2018 Dodge Durango SRT has been validated through rigorous 24-hour track durability testing – a testing standard that every SRT vehicle adheres to.
     
    The 2018 Dodge Durango SRT provides enhanced shift quality and performance drivability, as well as optimized fuel economy through its TorqueFlite eight-speed automatic transmission. This proven transmission was specifically calibrated for the Dodge Durango SRT to optimize shift points and deliver maximum torque to all four wheels. For the ultimate driver-controlled experience, the transmission can be manually shifted using the performance-inspired steering wheel paddle controls on the exclusive SRT-lit flat-bottom steering wheel.
     
    The TorqueFlite eight-speed automatic transmission takes into account variables, including engine torque gradients, kick-down events, longitudinal and lateral acceleration, grade changes, tire slip and downshift detection to determine the appropriate transmission shift map. The end result is a fully adaptable performance experience.
     
    Additional parameters integrated into the control strategy include vehicle speed control, electronic stability control interaction and temperature. The result is automatic shifting that is ideally attuned to the performance requirements of any performance-oriented driving demand.
     
    When the driver downshifts, the “rev match” function uses the engine controller to blip the throttle, which provides optimal transition between gears for improved performance and greater stability when downshifting at the traction limit.
     
    When placed in “Sport Mode,” the transmission reduces shift times by up to 50 percent versus Auto Mode and delivers 65 percent of the engine’s torque to the rear wheels.
     
    Acceleration and performance handling are enhanced by transfer case proportioning and dynamic controls for the AWD system when the vehicle is in Track Mode. When in Track Mode, maximum performance track driving is achieved with 160-millisecond shifts and up to 70 percent of the engine’s torque delivered to the rear wheels for the most pronounced rear-wheel-drive experience. Durango SRT drivers will also notice a vehicle that is more responsive from mid-corner to exit.

    The new driver-oriented electronic T-shifter provides the driver with intuitive gear selection and offers an Auto Stick selector gate for added control. Drive and Sport shifting can be selected with no effect on the chosen suspension, stability control and driveline torque split settings.
     
    The 2018 Dodge Durango SRT features launch control, which mimics a professional driver’s inputs to optimize performance by bringing engine, transmission, driveline, stability control and suspension together for an optimal launch and consistent straight-line acceleration.
     
    The new exhaust system has been tuned to offer an unmistakably deep, high-performance note that is distinctive to Dodge/SRT and provides a lasting impression. To achieve this iconic exhaust tone, engineers have replaced the rear mufflers with resonators to increase overall sound level and improve tone of the true performance 2.75-inch dual exhaust system.

    Ride and handling
    The Dodge Durango SRT rides on a short- and long-arm (SLA) independent front suspension with coil springs, specially tuned Bilstein adaptive damping suspension (ADS), upper- and lower-control arms (“A” arms) and a stabilizer bar. Additional changes include 3 percent stiffer front springs, 16 percent stiffer rear springs and an 18 percent stiffer rear sway bar to provide Durango SRT drivers with outstanding high-speed cornering capability.
     
    In the rear, a specially tuned multi-link suspension design has coil spring, Bilstein ADS, aluminum lower control arm, independent upper links (tension and camber), plus a separate toe link, and a stabilizer bar.
     
    The 120-inch wheelbase allows for outstanding stability and consistency in high-speed cornering, while a new performance-tuned AWD system helps the Durango SRT set the world-class performance marks. 
     
    The Durango SRT also features the SRT seven-mode drive system, which provides the driver the ability to precisely adjust drive settings to maximize performance or comfort. Suspension, torque distribution, shift points, stability control and engine mapping are all controlled through this system. In addition to these parameters, suspension feel is controlled by a sophisticated Active Damping System that opens and closes the suspension’s damper valves according to the chosen drive mode, providing the driver with options for any driving style.
     
    The seven SRT drive modes include:

    • Auto: activates automatically when starting the vehicle. Sets the suspension and steering to comfort setting and longer shift times for longer, relaxed driving conditions 
    • Sport:  delivers increased vehicle performance capability over Auto Mode. Tightens up suspension damping and increased steering gradient feel for improved cornering response. In addition, shift speed increases 23 percent in 1-4 gears and electronic stability control (ESC) allows more yaw for spirited driving
    • Track: delivers maximum vehicle performance capability on smooth, dry surfaces. Tightens up to full hard suspension damping and steering gradient feel for maximum cornering response. In addition, shift speed increases 50 percent in 1-4 gears from Auto mode and ESC allows maximum yaw
    • Snow: sets ideal configuration for driving in snow by setting transmission to use second gear (rather than first gear) during launches to minimize wheel slippage; stability control is set to Full-on and AWD is set to 50/50 distribution
    • Tow: sets ideal configuration to tow a trailer by using full stability control; AWD is set to 50/50 distribution and trailer sway control is enabled in the ESC system. In addition, the Active Noise Cancelation system is automatically engaged to reduce engine noise from the high-load towing condition  
    • Valet: engine is remapped to mimic the Dodge Charger V-6 engine’s torque and horsepower settings; transmission locks out access to first gear and upshifts earlier than normal; traction, steering and suspension are set to their Auto settings; steering wheel paddle shifters are disabled; ESC is enabled to Full-on and launch control is disabled
    • ECO: maximizes fuel economy with a revised shift schedule, second-gear starts and extended range of the Fuel Saver Technology

    Standard five-spoke 20-inch “Goliath” wheels with a new “Black Noise” finish ride on Pirelli 295/45ZR20 Scorpion Verde all-season tires or available Pirelli P Zero three-season tires. Available, 20-inch forged aluminum wheels feature a new split five-spoke design also featuring the “Black Noise” finish.

    Benchmark braking
    The 2018 Dodge Durango SRT delivers excellent braking performance, requiring an estimated 115 feet to come to a full stop from 60 mph. Credit belongs to massive new Brembo high-performance six-piston (front) and four-piston (rear) calipers, and vented rotors at all four corners measuring 15 inches (front-slotted) and 13.8 inches (rear).
     
    Aggressive, functional and luxurious inside and out 
    Along with its new ultimate performance capabilities, the 2018 Dodge Durango SRT provides the same combination of uncompromised utility, advanced technology and aggressive styling its well known for.
     
    Inside the refreshed cabin of the Durango SRT, new appointments include a hand-wrapped dashboard with live silver accent stitch, SRT flat-bottom performance steering wheel with standard paddle shift, heated and ventilated front and heated second-row captain’s chairs with embossed SRT logos. Nappa leather with suede inserts and silver-stitched SRT logos are standard. Demonic Red Laguna leather interior with embossed SRT logos is optional.
     
    Other luxurious touches brought to Durango for the first time in the SRT model include new Light Black Chrome center stack, HVAC, full console and door handle bezels along with two choices of decorative bezels. Standard finish is Matte Reverse Chain, and for the first time on Durango a true carbon-fiber instrument panel and door bezels will be offered (late availability). Premium velour bound floor mats with embroidered SRT logo are standard. Adding to the impact of the hand-wrapped instrument panel, the headliner and A pillars are available in Dynamica suede. 
     
    A newly designed 7-inch, thin-film transistor (TFT) customizable digital instrument gauge cluster with 180-mph speedometer allows drivers to select from a multitude of layouts and information. The class-exclusive Uconnect 8.4-inch touchscreen media center houses the new SRT Performance Pages along with navigation, Apple CarPlay, Android Auto, HD radio, downloadable apps and 5-year trial of SiriusXM Travel Link and Traffic. The standard BeatsAudio premium sound system features nine speakers, subwoofer and 506-watt amplifier.
     
    On the exterior, the 2018 Dodge Durango SRT carries a SRT hood with functional center air-inlet ducts flanked by heat extractors that help to keep the engine bay cool by removing hot air from the engine compartment. A new front fascia and lower valence house the new cold-air duct and LED fog lamps. This new unique look will also include the SRT-inspired grille mesh pattern finish.
     
    New integrated wheel flares and body-color side rocker panels help provide an aggressive stance. The “392” badges flanking each fender with Bright Chrome and Metallic Grey accents differentiate the ultimate performance Durango.
     
    At the rear, a new SRT rear body-color lower fascia with Gloss Black accent surrounds the 4-inch dual round exhaust tips finished in Nickel Chrome. 
     
    The Durango SRT is also distinguished by new badging on the rear liftgate that denotes the new performance AWD system. 
     
    The 2018 Dodge Durango SRT is available in 11 exterior colors, including Billet Clear Coat, Blu by Yu Pearl Coat, Bruiser Grey Clear Coat, Dark Black Clear Coat, Granite Clear Coat, Ocean Blue Pearl Coat, Octane Red Pearl Coat, Redline Pearl Coat, Sangria Metallica Clear Coat, White Knuckle Clear Coat and Vice White.  

    Safety and security
    The 2018 Dodge Durango offers consumers more than 60 available safety and security features, including standard all-speed traction control and ESC, which improve overall vehicle handling and performance both on- and off-road. Standard trailer-sway control enhances towing capabilities and keeps the vehicle and trailer aligned as the Durango travels down the road.
     
    Available safety and security features include forward collision warning with crash mitigation, adaptive cruise control with stop, Uconnect Access with 9-1-1 call and roadside assistance. Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) detection, which aid drivers when changing lanes or in parking lot situations. In addition, standard front-row active head restraints, standard full-length three-row side-curtain air bags and standard front-seat-mounted side thorax air bags offer enhanced occupant protection to passengers in the event of a collision. In total, Durango offers seven standard airbags.

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    It is about time.  This should have been done at least with the 14 refresh.   Anyway, looking at the hood and those wheels i am rather positive I saw a test mule a few weeks ago. 

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    dodge is the dad rock band of the automotive world...

    tries repeatedly and desperately to mimic its lone charting hit from a decade ago, can't successfully do anything new, and ends up just being the favourite of creepy uncles. 

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    7 minutes ago, FAPTurbo said:

    dodge is the dad rock band of the automotive world...

    tries repeatedly and desperately to mimic its lone charting hit from a decade ago, can't successfully do anything new, and ends up just being the favourite of creepy uncles. 

    Its not just Dodge.. but FCA. They are the literal epitome of the One-Trick Pony. The made a $1.9 billion net profit for 2016, while Ford recorded a Net Income of $7.4B and GM pulled in $9.5B. To be clear.. FCA pulled in one year $100M less than what GM made in Q1 and exactly what Ford made in Q2.

    They simply have no mix outside of the Muscle car strategy, constantly putting a big engine band-aid on their real cuts. No Mid-size, no compact, no hybrid (well except the minivan). They literally made profits from simply not reeeeeeeeeeally updating shit else but engines since 2006

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    3 minutes ago, Cmicasa the Great said:

    Its not just Dodge.. but FCA. They are the literal epitome of the One-Trick Pony. The made a $1.9 billion net profit for 2016, while Ford recorded a Net Income of $7.4B and GM pulled in $9.5B. To be clear.. FCA pulled in one year $100M less than what GM made in Q1 and exactly what Ford made in Q2.

    They simply have no mix outside of the Muscle car strategy, constantly putting a big engine band-aid on their real cuts. No Mid-size, no compact, no hybrid (well except the minivan). They literally made profits from simply not reeeeeeeeeeally updating shit else but engines since 2006

    They have a lot of brand equity with Jeep as far as SUVs go, though.   And Ram seems to still sell well w/ full size trucks.   But zilch in the (albeit declining) compact and midsize car niches.

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    1 minute ago, Cubical-aka-Moltar said:

    They have a lot of brand equity with Jeep as far as SUVs go, though.   And Ram seems to still sell well w/ full size trucks.   But zilch in the (albeit declining) compact and midsize car niches.

    Yes. I bet good money that Jeep.. is the real responsible one for those profits... and of course what I mentioned before. Toyota is now getting hit with low profits because they FINALLY started updating some things. Before that.. they were riding on cars that were literally designed and engineered 10+ years ago. (See Corolla, Camry, Avalon, ES, RX..)

    That being said.. bravo. GM should do something similar with the Tahoe/Yukon/Escalade. With them.. it wouldn't be a "band-aid" because these lines already sell in droves and are a part of defined line-ups

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    1 minute ago, Cmicasa the Great said:

     

    That being said.. bravo. GM should do something similar with the Tahoe/Yukon/Escalade. With them.. it wouldn't be a "band-aid" because these lines already sell in droves and are a part of defined line-ups

     I'd love to see a Tahoe SS and Suburban SS, Escalade V-series, etc w/ lots of power...

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    5 minutes ago, Cubical-aka-Moltar said:

     I'd love to see a Tahoe SS and Suburban SS, Escalade V-series, etc w/ lots of power...

    Yup. Sick and easy thing for those is that as always.. GM V8s are easy as shit to add power to. Take a 6.2L and tune it, put a CAI on it and a nice exhaust and U are easily at about the same HP. Shit.. if U get the same parts that Hennessy uses and do it yourself.. U could get that 557 bhp and 542 lb-ft of torque for about $8K.. or the 665 bhp @ 5,500 rpm  658 lb-ft Torque @ 4,200 rpm for about $10K.

    Hell the TVS 1900 Magnuson Supercharger kit is only $6K

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    I agree with what everyone has said.  A 475 hp crossover is cool, but if it costs $65,000 are there that many people that want an expensive Dodge?  Plus this is a bit of a dated vehicle now, they they are hoping putting a big engine in helps pump life into it but that usually doesn't work.  

    FCA has no real strategy to sell to the masses, the 500 hp Alfa Romeo is fast as hell but they will sell like 50 a month.  Mostly of FCA's product is designed for what the market was, not what it is or where it is going.

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    6 minutes ago, smk4565 said:

    I agree with what everyone has said.  A 475 hp crossover is cool, but if it costs $65,000 are there that many people that want an expensive Dodge?  Plus this is a bit of a dated vehicle now, they they are hoping putting a big engine in helps pump life into it but that usually doesn't work.  

    FCA has no real strategy to sell to the masses, the 500 hp Alfa Romeo is fast as hell but they will sell like 50 a month.  Mostly of FCA's product is designed for what the market was, not what it is or where it is going.

    Hasn't stopped Charger and Challenger Hellcats from sellin out and they go deep into the 70k range fully loaded.  They will have no problem moving thse as the GC SRT is already the best selling SRT. 

     

    Guys, neither the Durango or the 6.4, and certainly not the 8 speed ZF auto are old hat or dated.  I am glad the rest of the world doesn't just want to see a company die so bad they sit even on the good things they do.  give it a rest.

     

    A Tahoe SS would be sweet as hell.  Love the latest gen even more than the last gen, which is amazing because I thought the last gen was impossible to improve upon. 

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    50k?  The SRT Grand Cherokee starts at 67k. It would be great to start at 50k but that just sounds way too low.  

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    Yeah,, 50 just isn't going to happen when you bread and butter Explorers, Durangos, Traverse, etc, can be optioned to 50 or 60k as is.  Tahoe starts out basically at 50k and can be optioned well into the 70s.  In any case, even at mid high 60k it is still a hell of a bargain for what you get. 

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    Time for FCA to clean house, Dump the stupid Fiat and Alfa brand names.

    Move Fiat into Dodge.

    Move the Minivan, Chrysler's sole product now into Dodge.

    Move Alfa sole product into Chrysler and rebuild it as a Luxury line ONLY.

    FCA becomes 4 product lines

    Jeep, Dodge, Ram and Chrysler.

    Spin off the other non-essential products.

    :metal: Totally agree with everyone about performance versions of GM Full Size SUV's.

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    23 minutes ago, Stew said:

     

    Yeah,, 50 just isn't going to happen when you bread and butter Explorers, Durangos, Traverse, etc, can be optioned to 50 or 60k as is.  Tahoe starts out basically at 50k and can be optioned well into the 70s.  In any case, even at mid high 60k it is still a hell of a bargain for what you get. 

    That's what I was thinking as well. But I guess if they would keep it at 60k and it would basically undercut the Tahoe/Expy with that performance that's a huge win.

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    2 hours ago, dfelt said:

    Time for FCA to clean house, Dump the stupid Fiat and Alfa brand names.

    Move Fiat into Dodge.

    Move the Minivan, Chrysler's sole product now into Dodge.

    Move Alfa sole product into Chrysler and rebuild it as a Luxury line ONLY.

    FCA becomes 4 product lines

    Jeep, Dodge, Ram and Chrysler.

    Spin off the other non-essential products.

    :metal: Totally agree with everyone about performance versions of GM Full Size SUV's.

    And that was part of my point. FCA is carrying  Alfa Romeo, Chrysler, Dodge, Fiat,  Jeep, Ram,  and Maserati. & brands and nothing that is really appealing to the mainstream of today, nor anything that can truly deal with the perceived value of fuel efficiency.

    They almost remind me of GM pre-2009. Waittaminute.. Didn't Chrysler also go BK??? SMDH. I remember people saying that because of Sergio's push for the SRTs and HC.. that FCA was doing more with their "second life" than GM, because GM had no dedicated performance division. 

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    They sell a lot of Fiats globally, that brand isn't going anywhere.  Chrysler should be the brand to die, they only sell them in North America, they have the smallest line up, really they could just make Dodge vans.  I don't see a need for Maserati and Alfa Romeo, but they need one of them because luxury cars equal profit.  Or at least they should assuming you can actually sell them.

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    Nice ride but not what FCA needs.

    Sergio needs volume soon and while these performance rides are cool they still lack the volume the company needs. 

    FCA is in great need of volume, cost savings and smaller profitable vehicles for when gas goes up.

    GM just for the first time sold 10 million vehicles in one year and they could still use more volume to lower cost and increase profitability. Development cost are just so high auto makers need to get all the details right.

    One needs to remember GM went broke while it was making the Tahoe SS.

    Sorry for being a downer but Sergio needs to go.

    But like they say smoke em while you got em.

    Edited by hyperv6
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    Even if Sergio goes, who the hell in the right mind would want to fill his post?

    No one. NO ONE WANTS to be anywhere near FIAT at all.

    The investors are STUCK. And this strategy of driving the rest of the products that if not making money, but keeps the lights on into oblivion... Well, if had to get rid of Chrysler....remember how there are rumours there will not be another 300, or that changing the name to Pacifica was also meant to be a fail-safe in case the van had to be shifted to Dodge...

    This has happened before in many places, not even auto industry. Reckless frivolity, which while it's nice to be able to cater to enthusiasts...it's an ever shrinking buyer pool, there's already so much saturation, and the people in that group only know at this point to buy $100k plus luxo/performance SUVs or the next size class up from the Durango from Amercian makes that are well equipped $60k plus and BOF.

    This is not an automotive white space. White space refers to a MAJOR WIN. Like you make a segment, you will it into existence and it EXPLODES. What will this do at all? Wouldn't someone wanting a 3-row GC SRT, want a 3-row GC SRT? And if going to the Durango SRT means more vehicle for less money and almost as good interior with the new update....

     

     

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    1 hour ago, hyperv6 said:

    Nice ride but not what FCA needs.

    Sergio needs volume soon and while these performance rides are cool they still lack the volume the company needs. 

    FCA is in great need of volume, cost savings and smaller profitable vehicles for when gas goes up.

    GM just for the first time sold 10 million vehicles in one year and they could still use more volume to lower cost and increase profitability. Development cost are just so high auto makers need to get all the details right.

    One needs to remember GM went broke while it was making the Tahoe SS.

    Sorry for being a downer but Sergio needs to go.

    But like they say smoke em while you got em.

    I agree with all that.   FCA doesn't really have any new product, so they just try special editions of dated cars or drop a big V8 in a dated car, at a time when V8 sales are falling off a cliff.  Sure enthusiasts like performance, but if this thing is like $60-70k there are a lot of other high performance options for that kind of money.  It might look good in a commercial or create some attention which is all well and good, but FCA lacks the bread and butter products.  

    There is nothing exciting about a Camry or RAV4, but products like that have made Toyota one of the richest car companies there is, they literally sell millions of them around the world every year.  You have to be able to make money in the core segments.

    In January small cars outsold large cars by a 9 to 1 ratio, and I don't think gas prices really have anything to do with it, but incomes aren't rising and car prices are.  And I think most buyers don't want a large vehicle, even most crossover sales are small to mid-size.  You have to have cars people can afford to buy if you are a volume brand.

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    There are many factors in play.

    There are fix issues like how the market has changed. Large cars, coupes are dying. Small cars 

    Mis size trucks and CUV models are growing. 

    Large suv and truck are subject to gas prices. 

    All models are getting price sensitive.

    Customers today are half women an half men. They are not seeing income growth due to a long stagnate economy. People keep their cars much longer. They are looking for less expensive, roomy, with good utility vehicles with good mpg and quality. This is the formula of the CUV. 

    Even if it is not a truck you make it tall and feel like a SUV and people of both sexes are attracted to it thou it really is a tall mini van. 

    Performance still has a place but it is limited. Boomers are getting older and leaving the muscle cars behind. The younger people have little connection to them and can not afford their BMW, SUV and SS play car. They settle for a M series sedan on a lease band move on.

    the younger kids can not afford the RS at $42k and even if they can insurance is beyond their car payment, rent and social life. They now no longer need a cool car to socialize as they have a galaxy or I7 phone. The no longer cruise the mall or burger joint. They shop, meet friends band get to second base on the smart phone.

    We all can not think of things as we used to think. While things are not completely gone the order of importance is not what it once was.

    Toyota, Honda and VW have ridden to the top on small, quality, high mpg cars that are not always cheap. Those looking for cheap go to Hyundai and feel like they are saving till they have service issues like timing belts and water pump failures in a car with leaky shocks.

    GM has done well with the boring CUV models that were not perfect and out dated. I have not seen the new models yet but expect them to be some the best sellers in the GM line up. The nox and Terrain has racked up well more than 350k  units per year. I expect this to continue and improve.

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    11 hours ago, Suaviloquent said:

    Even if Sergio goes, who the hell in the right mind would want to fill his post?

    No one. NO ONE WANTS to be anywhere near FIAT at all.

    The investors are STUCK. And this strategy of driving the rest of the products that if not making money, but keeps the lights on into oblivion... Well, if had to get rid of Chrysler....remember how there are rumours there will not be another 300, or that changing the name to Pacifica was also meant to be a fail-safe in case the van had to be shifted to Dodge...

    This has happened before in many places, not even auto industry. Reckless frivolity, which while it's nice to be able to cater to enthusiasts...it's an ever shrinking buyer pool, there's already so much saturation, and the people in that group only know at this point to buy $100k plus luxo/performance SUVs or the next size class up from the Durango from Amercian makes that are well equipped $60k plus and BOF.

    This is not an automotive white space. White space refers to a MAJOR WIN. Like you make a segment, you will it into existence and it EXPLODES. What will this do at all? Wouldn't someone wanting a 3-row GC SRT, want a 3-row GC SRT? And if going to the Durango SRT means more vehicle for less money and almost as good interior with the new update....

     

     

    Are you kidding me? At this point, a blind one armed chimp could do a better job than Sergio. 

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    11 hours ago, Suaviloquent said:

    Even if Sergio goes, who the hell in the right mind would want to fill his post?

    No one. NO ONE WANTS to be anywhere near FIAT at all.

    The investors are STUCK. And this strategy of driving the rest of the products that if not making money, but keeps the lights on into oblivion... Well, if had to get rid of Chrysler....remember how there are rumours there will not be another 300, or that changing the name to Pacifica was also meant to be a fail-safe in case the van had to be shifted to Dodge...

    This has happened before in many places, not even auto industry. Reckless frivolity, which while it's nice to be able to cater to enthusiasts...it's an ever shrinking buyer pool, there's already so much saturation, and the people in that group only know at this point to buy $100k plus luxo/performance SUVs or the next size class up from the Durango from Amercian makes that are well equipped $60k plus and BOF.

    This is not an automotive white space. White space refers to a MAJOR WIN. Like you make a segment, you will it into existence and it EXPLODES. What will this do at all? Wouldn't someone wanting a 3-row GC SRT, want a 3-row GC SRT? And if going to the Durango SRT means more vehicle for less money and almost as good interior with the new update....

    I will happily take Sergio's place as I can do a way better job than he is doing.

    I would start by killing the Alfa, Keep Fiat in Europe where it is big, kill Fiat in the US. Move Fiat products to Dodge rebadged. Move dodge products to Fiat rebadged, Chrysler become pure Luxury and mini van is moved to dodge. Dodge is the car brand, Jeep the SUV brand and Ram the truck brand. If it is not complete now, push to complete a single dealership one stop shop with Jeep, Dodge, Ram & Chrysler. Move the Alfa auto to Chrysler. Update the 300 to be a competent competitor.

    So much can be done to improve the company and not the way Sergio is doing it. He is a complete idiot!

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      Source: Ford
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      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 

      View full article
    • By William Maley
      The 2021 Ford Bronco shows how serious the automaker is to creating a real threat to the Jeep Wrangler. With two and four-door versions, seven different trims, a number of off-road features, and other goodies, there is a lot to digest. So let us dive in.
      It Certainly Looks the Part
      Ford's designers leaned heavily on the first-generation (1963-1977) Bronco as inspiration for the new model. The boxy profile is here, as is the "BRONCO" front grille. Unlike Broncos of the past, Ford is offering two and four-door versions. Before you ask, the doors are removable. While being slightly heavier than the Wrangler, the Bronco's doors are frameless that not only makes them more compact to store, but also makes it feel more like a convertible. If you're wondering about the side-view mirrors, Ford moved them from the doors to the front cowl.
      Which brings us to the Bronco's tops. The two-door version will only come with a hardtop, while the four-door comes with both a soft and hardtop. Ford claims that removing the top on the Bronco will be easier and quicker than on the Wrangler, we can't wait to see that claim be put to the test.
      One item that the Bronco doesn't have is the ability for the front windshield to fold down like on the Wrangler. Roadshow asked Ford officials and this is what they wrote,
      Moving inside, the Bronco leans more on being purposeful and plain. There are some clever touches such as grab handles molded into the dash, a set of dedicated buttons on top of the dash for various off-road features, and built-in drains in the floor to wash out the interior. Ford's latest infotainment system, SYNC 4 will come standard in the Bronco - either in 8 or 12-inch touchscreen. 
      Turbo Power!
      Ford is going all-in on turbocharged power for the new Bronco. The base engine is the 2.3 EcoBoost four-cylinder packing 270 horsepower and 310 pound-feet of torque. This will come standard with a seven-speed manual. Before you start thinking this is similar to what you'll find in a last-generation Chevrolet Corvette or Porsche 911, the seventh-gear acts a crawler gear. With the upgraded 4x4 system, it can achieve a 95:1 crawl ratio for peak climbing prowess. A ten-speed automatic is optional.
      Next step up is the 2.7L EcoBoost with 310 horsepower and 400 pound-feet of torque. This is paired solely with the ten-speed automatic.
      Both engines have four-wheel drive as standard - in this case a part-time system with a two-speed, shift-on-the-fly electronic transfer case. Optional is a full-time system with a 4-Auto setting.
      GOAT Doesn't Mean "Greatest of All Time" for Bronco
      If you checked our Bronco Sport story from last night, you may have seen something called GOAT. This in Bronco terms means "Goes Over Any Type of Terrain" - i.e. seven different drive modes. Those modes are,
      Normal Eco Sport Slippery Sand Baja Mud/Ruts Rock Crawl There is also hill-descent control and Trail Control, the latter being an off-road cruise control system.
      How About that Suspension?
      Up front, the Bronco utilizes a independent suspension setup with twin-A control arms and coilovers. The back utilizes a live axle with trailing links and coil-over springs. On certain versions, a electro-hydraulically actuated sway bar can be disconnected while under load. It will automatically reconnect at speeds above 20 mph.
      If you want a slightly deeper dive into the Bronco's suspension, I highly recommend Dan Edmunds' piece on Autoblog.
      How Much and When I Can Get One?
      First the bad news, the 2021 Ford Bronco will not be available at dealers until next spring. This might be a good thing considering Ford's previous launches haven't gone over so well (see Explorer). As for pricing, the base two-door will begin at $29,995. The four-door kicks off at $34,695. Prices include a $1,495 destination charge.
      The rest of the lineup is as followed (two-door, four-door),
      Big Bend: $34,880, $37,375 Black Diamond: $37,545, $40,040 Outer Banks: $40,450, $42,945 Badlands: $43,590, $46,085 Wildtrak: $50,370, $52,865 First Edition: $60,800, $64,995 (Author's Note: As of this morning, Ford has announced that all First Editions of the Bronco have sold out.)
      Car and Driver has a good piece breaking down each trim and what comes equipped.
      As we mentioned in our Bronco Sport story, you can put a reservation on a 2021 Bronco with a $100 deposit. Hopefully, Ford's servers are up to the task as they were struggling last night.
      Source: Ford
      Press Release is on Page 2


      ALL-NEW 2021 BRONCO TWO-DOOR AND FIRST-EVER FOUR-DOOR MODELS: BUILT WILD SUVS WITH THRILLING 4X4 CAPABILITY, READY FOR FUN
      Built Wild™: Ford Bronco returns as the flagship of a new all-4x4 family of rugged SUVs, with a classic two-door and a first-ever four-door; both are engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design for segment-leading 4x4 capability, long-term off-road performance and dependability Thrilling: Bronco features powerful EcoBoost® engines with segment-exclusive 7-speed manual transmission and available 35-inch tires; Bronco excels with available best-in-class 94.75:1 crawl ratio, ground clearance, suspension travel and water fording capabilities, plus breakover and departure angles Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off-road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at ford.com starting today for $100 DEARBORN, Mich., July 13, 2020 – Ford today unveils the 2021 Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles.
      The all-4x4 Bronco brand is Built Wild™ and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the world.
      “We created the Bronco family to elevate every aspect of off-road adventure and equipped them with class-leading chassis hardware and exclusive technologies to raise the bar in the rugged 4x4 segment and take people further into the wild,” said Jim Farley, Ford chief operating officer. “They’re built with the toughness of an F-Series truck and performance spirit of Mustang – and come wrapped in one of the most stunning and functional off-road designs that’s true to the original Bronco design DNA.”
      The all-new Bronco re-enters the scene with an all-4x4 lineup with production beginning in early 2021 and first models arriving in Ford dealerships next spring. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
      Built Wild 4x4 confidence

      Just like the first-generation Bronco, nicknamed G.O.A.T., the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere, anytime capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hard-core off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions for generations to come.
      “Bronco’s advanced four-wheel-drive technology is at the core of its off-road capabilities, and at the heart of it all is Bronco’s exclusive Terrain Management System™ with G.O.A.T. Modes™ that is designed to help drivers better navigate any type of terrain,” said Mark Grueber, Bronco consumer marketing manager.
      Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
      Two 4x4 systems are offered on all Bronco models, a base setup and advanced 4x4. The base system utilizes a two-speed electronic shift-on-the-fly transfer case, while the optional advanced system features a two-speed electromechanical transfer case that adds an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain.
      Available segment-first Trail Toolbox gives Bronco owners a suite of exclusive technologies to elevate their off-road experience. This includes Trail Control™ – cruise control for low-speed trail driving, while Trail Turn Assist tightens off-road turning radiuses through torque vectoring, and the innovative Trail One-Pedal Drive acceleration/braking control makes for more precise and confident slow-mode rock crawling.
      Segment-leading levels of off-road capability are possible thanks to Bronco’s available best-in-class 11.6-inch ground clearance, maximum 29-degree breakover angle and 37.2-degree departure angle, plus best-in-class water fording capability of up to 33.5 inches. Off-road capability is further reinforced by exposed tow hooks in the front and rear and available heavy-duty modular steel bumpers with integrated Ford Performance accessory winch mount.
      Bronco’s strategically placed steel shields protect critical hardware. Higher-capability models get an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, Bronco’s available side rock rails are strong enough to support the weight of each side of the vehicle.
      “Bronco two- and four-door models leverage the company’s Built Ford Tough durability and performance testing and take it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition,” said Dave Pericak, director, Ford enterprise product line management, Icons.
      Thrilling performance borne of Bronco DNA
      Thanks to Bronco’s legendary Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
      “Similar to the first-generation model, Bronco’s square proportions, short overhangs and wide stance are optimized for off-road adventure,” said Paul Wraith, Bronco chief designer. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.
      All-new Bronco architecture for two- and four-door models is based on a fully boxed, high-strength steel chassis that delivers available best-in-class suspension travel – 17 percent more both front and rear over the closest competitor to thrive in rugged environments.
      To deliver thrilling high-speed off-roading and overall driving performance, every Bronco comes with an independent front suspension for improved control, confidence and comfort. At the rear, a rugged solid axle design featuring coil springs with five locating links delivers both strength and off-road control. Long-travel position-sensitive Bilstein® dampers with end-stop control valves at every corner are available for added off-road durability and reduced harshness.
      An available segment-exclusive semi-active hydraulic stabilizer bar disconnect design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
      Segment-first 35-inch off-road tires direct from the factory are available on every trim level of two- and four-door Bronco, while available segment-first beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point. 
      “Race-bred EcoBoost® engines and our segment-first 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses,” said Pericak.
      Best-in-class projected gasoline-powered horsepower and torque is available with the 2.7-liter EcoBoost V6 engine, which is projected to produce 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is targeted to deliver best-in-class four-cylinder torque of 310 lb.-ft. with an expected 270 horsepower.
      For maximum low-speed rock-climbing capability, a segment-first 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a class-leading available crawler-gear ratio of 94.75:1. An available segment-first SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the available advanced 4x4 transfer case.
      Ready to head effortlessly into the wild
      Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section – molded-in color and an available premium painted modular top with four sections that adds a removable panel over the rear seats and cargo area. Four-door models have four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row panels stow away onboard on two-door models.
      All modular hardtops have rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing the roof panels. By locating the sportbar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in its class to take in the sunshine or to gaze at the stars at night.
      A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. For customers who don’t want to choose between a soft or hardtop, the four-door model can be optioned with both.
      Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with protective door bags. Exclusive cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, have a 150-pound capacity for securing longer items like canoes.
      High-tech interior designed for the outdoors
      Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
      A multifunction color LCD instrument panel is front and center with the transmission shifter/selector and G.O.A.T. Modes controller in the center console. Available grab handles are integrated into the modular instrument panel and center console, while available MOLLE hooks are mounted in the seatbacks. Attachment points are built into the instrument panel to mount a bring-your-own-device rack, with 12-volt power connections to easily mount cameras, navigation units, phones or other devices.
      Further setting Bronco ahead of the off-road competition is an available segment-exclusive 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass Performance app with off-road navigation – a Bronco class-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
      Bronco’s advanced topographic trail maps and more than 1,000 curated trail maps are powered by class-exclusive trail content from NeoTreks’ AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides.
      “The trail mapping system available on Bronco is truly a game-changer in the off-road community,” said Grueber. “It works online or off on either of the navigation-capable 8- or 12-inch SYNC systems, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.”  
      To make post-adventure cleanups simple, fast and painless, select Bronco models come with washable rubberized floors with integrated drains and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired leads to key accessory points.
      A modern high-strength steel roll cage with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
      Equipment series redefine customization
      An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 11 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
      Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend™, Black Diamond™ and Outer Banks™ with a variety of options and colors, topping out with Wildtrak™ and Badlands™ for more extreme off-road adventuring. A limited-production First Edition™ will be offered at launch.
      Reservations begin today

      As with the five generations before it, the all-new 2021 Bronco two-door and four-door models will be built at Michigan Assembly Plant in Wayne, Michigan. More detailed information, including vehicle specs, accessories and full pricing and options, will be provided closer to launch. MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made for $100 beginning at 8 p.m. EDT today at ford.com. 
    • By William Maley
      Previous Page Next Page You might not be able to tell that the 2021 Ford F-150 is all new. The shape, basic dimensions, and ladder-frame chassis are the same as the outgoing F-150. But you need to look a bit deeper to find the changes and new features that the blue oval hopes keeps their truck on top.
      PowerBoost? PowerBoost.
      What PowerStroke is for diesels, PowerBoost is Ford's brand name for the new hybrid system available on the F-150. The system is comprised of the 3.5L EcoBoost V6, 35kW (47 hp) electric motor mounted in the transmission, and a 1.5-kwh lithium-ion battery pack. No details were given on power output or fuel economy, but Ford is targeting 700 miles on a single tank of gas and max towing of 12,000 pounds.
      Generator? I Have My Truck.
      Pro Power Onboard turns the F-150 into a generator to power various electrical devices no matter where you are. It comes standard on the Hybrid providing 2.4kW, or 7.2kW via an option. All engines except the base 3.3L V6 get it as a option that provides 2.0kW. There are two 120-volt, 20-amp outlets for the 2.0 and 2.4kW systems, and 7.2kW system boasts four 12-volt outlets and a 240-volt, 30-amp outlet for higher draw equipment.
      You Want Tech!? We Have It and A Kitchen Sink as Well
      Ford is going all-in on offering all sorts of tech on the 2021 F-150. It begins up front with the introduction of Sync 4 that brings forth faster processing power, better voice recognition, and over-the-air updates. An eight-inch screen will be standard on lower-end models, while a 12-inch screen is available on XLT and higher-trims. The larger screen also brings forth wireless CarPlay and Android Auto. 
      Next up comes CoPilot 360 2.0, Ford's suite of active safety features. All models boast pre-collision assist with automatic braking, pedestrian detection, and automatic high beams. Move up to the XLT and above and you'll get lane-keep assist, parking sensors, reverse brake-assist, and a post-impact braking system. 
      The biggest tech feature for the F-150 won't be out till sometime next year. That is Active Drive Assist which Ford announced recently for the Mustang Mach-E. Active Drive Assist is similar to Cadillac's Super Cruise where it allows for hands-off driving on divided highways that have been mapped by Ford - over 100,000 miles of these roadways in the U.S. and Canada according to automaker. The system also comes with a driver-facing camera that tracks eye and head movement to make sure the driver is paying attention. This system will be available via an OTA update, provided the F-150 is equipped with a prep kit that includes hardware to enable another safety feature, Intersection Assist that prevents drivers from accidentally pulling in front of oncoming traffic during a left-turn.
      Other Details to Know
      All engines carry over from the previous generation, which includes the 3.3L V6, 2.7L EcoBoost, 3.5L EcoBoost, 5.0L V8, and 3.0L PowerStroke Diesel. No more six-speed automatic, all engines now come paired with an ten-speed automatic. Ford will be offering eleven different grille designs, and fourteen wheel choices - ranging in size from 17 to 22-inches. The front seats can recline up to 180-degrees. Center console can transform into a work-area for a 15-inch laptop by opening and folding the lid. The transmission selector on floor console models folds down flat to make room. We'll likely get more details dripped out before the 2021 F-150 arrives at dealers this fall.
      Source: Ford
      Press Release is on Page 2
      BUILT FOR GETTING THINGS DONE, FORD REVEALS THE TOUGHEST, MOST PRODUCTIVE F-150 EVER AND MOST POWERFUL IN ITS CLASS
      All-new Ford F-150 takes America’s truck of choice for work and recreation to the next level, targeting to deliver the most maximum towing, payload, torque and horsepower of any full-size light-duty pickup, with ingenious features that make customers even more productive and new technology like over-the-air updates and SYNC® 4 New exterior design has a bolder and even tougher look, and an all-new interior provides more comfort, technology and functionality for truck customers, along with enhanced materials, new color choices and more storage New available Tailgate Work Surface boosts productivity at the back of the truck, while new optional Interior Work Surface makes using a laptop or eating a meal more comfortable; available Max Recline Seats with nearly 180 degrees of recline help customers rest between jobs Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools Class-exclusive 3.5-liter PowerBoost™ Full hybrid engine delivers Built Ford Tough capability – it is targeted to have the most torque and horsepower of any light-duty full-size pickup, at least 12,000 pounds of maximum available towing capacityᶧ and a targeted EPA-estimated range of approximately 700 miles on a single tank of gasᶧ DEARBORN, Mich., June 25, 2020 – As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
      “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
      The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.
      “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.”
      Toughest F-150 ever
      The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
      There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
      The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
      The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
      F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.
      An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
      Most productive F-150 ever
      Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
      Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.
      Class-exclusive Max Recline Seats available on King Ranch, Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
      Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping. Great for storing long items like fishing rods or blueprints, it even has a divider to keep gear organized.
      Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder.
      Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
      The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
      Most powerful in its class
      The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA-estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen.
      PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
      The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
      Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
      Most connected F-150 ever
      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
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