Chevrolet unveiled two coupe concepts at the 2012 North American International Auto Show in Detroit today. Chevy is actively courting the sub-30 crowd with these two small coupes with a heavy emphasis on connectivity both virtual and personal. Chevy said that while youth buyers wanted coupes, they also wanted to be able to take their friends with them. Thus the ability to seat adults comfortably in the rear is emphasized. Chevy has also included a high level of digital social connectivity in a way that isn't distracting using the Chevy's MyLink infotainment system.
The first concept, the Chevrolet Tru 140S, is a front wheel drive "affordable exotic". It is inspired by the sleek lines of Italian supercars. The Tru 140S is based on the Chevrolet Cruze and Volt platforms and features a 1.4 liter turbocharged, direct injection engine with about 150 horsepower. The engine also features automatic start/stop technology for additional fuel economy.
The Chevrolet Code 130R shares an engine with the Tru 140S, but it turns it 90 degrees for a rear wheel drive arrangement. The Code 130R's upright profile evokes Chevrolet heritage without being retro.
Though not officially said, we are assuming that the Code 130R rides on the same Alpha platform as the Cadillac ATS shown yesterday since the wheelbase is the same and track is only 0.9 inches wider.
Both concepts were shown without interiors intentionally. Chevrolet wishes to keep the design and development process open to future ideas.
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