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    William Maley

    Cadillac Lays More Money On the Escalade's Hood

      Trying to prevent customers from defecting to the Lincoln Navigator

    There's a war going on between Cadillac and Lincoln. With the new Navigator, Lincoln has a very compelling alternative to Cadillac's aging Escalade. But Cadillac is fighting back by dumping a bunch of cash on the hood.

    Bloomberg obtained a memo sent to Cadillac dealers that announces a new promotion where current lease customers of 2016 Escalades are being offered a $10,000 discount on a new Escalade. Owners of 2016 Escalades have to make do with a $7,500 discount. The promotion runs until the end of May. GM Spokesman Jim Cain confirmed the promotion to Bloomberg.

    This isn't the first time Cadillac has put a huge amount of money onto the hood of the Escalade. Back in November, Cadillac was offering owners of Lincoln models from 1999 to the current model year a $5,000 discount on an Escalade.

    Cadillac still holds a significant edge over the Navigator in terms of sales - 8,111 Escalades vs. 4,062 Navigators through March. But Lincoln is gaining ground with Navigators only sitting on dealer lots 10 days on average. 

    “GM is trying to keep Escalade buyers out of Navigators, for sure. You’ve got a fresh Navigator and you’ve got an Escalade that is not new and is starting to age,” said Jeff Schuster, an analyst at LMC Automotive.

    “This is a particular battle that GM doesn’t want to lose ground in. It speaks to the importance of the Escalade.”

    Source: Bloomberg



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    $7500 to $10000 on the hood because your greatest competitor puts up a NEW vehicle that directly competes with yours?  That sounds very pre-BK GM.  Only NEW (and better product) can arrest and correct that issue.

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    33 minutes ago, riviera74 said:

    $7500 to $10000 on the hood because your greatest competitor puts up a NEW vehicle that directly competes with yours?  That sounds very pre-BK GM.  Only NEW (and better product) can arrest and correct that issue.

    Yeah it sounds like something they should have held off for 6 months to see if the Navigator really steals any sales anyway. People still love the Escalade... Even if it is currently the worse of the two complete packages it's still a great overall vehicle. 

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    2 hours ago, riviera74 said:

    $7500 to $10000 on the hood because your greatest competitor puts up a NEW vehicle that directly competes with yours?  That sounds very pre-BK GM.  Only NEW (and better product) can arrest and correct that issue.

    Agreed.  And when the new GLS and new X7 hit the market in the fall or winter they’ll have $10k off Escalades for all.

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    2 hours ago, balthazar said:

    $10K is nothing when the Escalade line is bringing in $1B in profit all by itself.

    Escalade over the past 4 years has averaged high 30,000s in sales, even with a few export sales, let's call it 40,000 units.  They would have to make $25,000 profit per unit to hit $1 billion.  I know it is made of Silverado parts, but that still seems like a big margin on an $85,000 vehicle.    Pre $10,000 discount, maybe.   

    But if the Escalade is responsible for $1 billion in profits, why did GM post a $330M profit for 2017 when factoring out the European sale/loss.  GM posted a $3.88B loss in 2017.   Even on 2015-2016 numbers where GM had a $9B profit, I find it hard to believe that the Escalade is 11% of their profit when it is less than 1% of their global sales volume.

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    You always get it backwards.

    Silverado has Escalade parts. 😁

    And there's a lot more profit to be had when you look at the average and high-end MSRP Escalades, Cadillac sells some quantity stickering for over $100 grand.

    - - - -
    GM's 2017 EBIT profit was $12.8B, which matched 2016.
    Per-share dividend was $6.62. UAW employees got up to $11K profit-sharing checks. Stock rose 6% on the announcement.

    The Company is in very fine health. It's accounting mumbo-jumbo and a one-time $7.3B write down that resulted in a bottom line of a mere $300M profit.

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    16 hours ago, riviera74 said:

    $7500 to $10000 on the hood because your greatest competitor puts up a NEW vehicle that directly competes with yours?  That sounds very pre-BK GM.  Only NEW (and better product) can arrest and correct that issue.

     

    It's called panic. Would love to see these two battle it out again.....but a few cool packages might be a better choice at this point though....

    Image will be an issue here...

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    17 hours ago, balthazar said:

    $10K is nothing when the Escalade line is bringing in $1B in profit all by itself.

    It's a huge percentage regardless of how much revenue the car brings in. 

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    The Escalade is a cash cow no doubt, I just don’t see it being 11% of GM’s total profit, though I would guess it has the highest per vehicle margin of any GM product.

    I don’t know they never went above the Ecalade, why did they stop?  Cadillac could easily have an SUV In the $125-175,000 range.  Go above the Navigator and make it 2nd rate.

    Edited by smk4565

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    As was stated, they go into the low $100Ks already.
    Just as the V8TT was predicted and now has been confirmed; even higher up Escalades are in the pipeline.
     

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    5 hours ago, balthazar said:

    As was stated, they go into the low $100Ks already.
    Just as the V8TT was predicted and now has been confirmed; even higher up Escalades are in the pipeline.
     

    I don't mean a higher trim Escalade, I mean a vehicle above Escalade.  Something like a Lamborghini Urus competitor with more luxury than an Escalade and more performance than a CT6 V-sport.  And maybe Escala will become a $150,000 base price SUV, I dunno, but I think if Cadillac wants to march upward, then SUV is where you do it.

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    Lambo is projecting worldwide 2018 sales of the Urus to be 1000 units. Is that worthy of building a competitor to? Other than the Cayenne GTS, I don't see any other sporting hi-po SUVs out there at this level.

    The next generation Escalade can easily be positioned 25% higher right off the bat... then Cadillac should add performance & packages well above that. 4.2TT has the EXACT same torque output as the Urus, piece of cake to slide one into an Escalade V-Sport.

    And Cadillac IS marching upward.

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    They'll top 1,000 Urus's easy, I think Lambo will double their worldwide volume of 3,500 units, Urus will easily be their top selling model.  Ferrari is going to make an SUV too, Bentley has one.

    The Escalade needs a $10k price cut to compete with Navigator, but they are going to magically raise the price $20,000 for the new one?    That  is in effect $30k more than the current sale price.  I don't see it happening, they tried to push the CTS up 20% in price and sales collapsed.

     I think a model better than Escalade is needed, leave the Escalade where it is.  But if they want to make a base Escalade $125,000 with a $200,000 V-sport to go against the G-wagen bring it on.  And good for Cadillac if they do it, if you can take a Tahoe and charge and extra $70k then take the money and run.

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    • It would be really sad if the urus becomes the top selling Lambo.

    • Navigator is competing with the Escalade, not the other way around. Escalade almost buried the Navigator- Cadillac is not going to lower the price on it, you're dreaming. But yes, I could see... OK not 25% ($18K) but a $10K raise for the next generation, then expand the range upward. And basically that price raise is accomplished by just increasing standard features. Don't need another SUV above it, the next gen Escalade will be the "better Escalade". Isn't it due in like 18 months?

    • Of course CTS sales decreased- it moved upmarket. S<E<C, 7<5<3. If BMW increased the price of the 3 to the 5, it's volume would lower also.

    • Remember: the Tahoe uses Escalade parts.

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    10 hours ago, balthazar said:

    • It would be really sad if the urus becomes the top selling Lambo.

     

    • Of course CTS sales decreased- it moved upmarket. S<E<C, 7<5<3. If BMW increased the price of the 3 to the 5, it's volume would lower also.

    • Remember: the Tahoe uses Escalade parts.

    I bet it will be.. 

    Actually, you have the '<' (less than) backwards above---  should read C<E<S, and 3<5<7.  

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    12 hours ago, balthazar said:

    • Remember: the Tahoe uses Escalade parts.

    Wouldn't they both be built with Silverado parts as it's the newest vehicle? 

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    12 hours ago, balthazar said:

    • It would be really sad if the urus becomes the top selling Lambo.

    • Of course CTS sales decreased- it moved upmarket. S<E<C, 7<5<3. If BMW increased the price of the 3 to the 5, it's volume would lower also.

    Dealers are already selling out of their Urus allotments and the thing doesn’t even arrive for 6 months.  It will be their best seller for sure.

    The CTS thing is exactly my point, the CTS should have stayed a 3-Series fighter and they should have had a new product above it.  Same with Escalade, it should stay at its current price and a new SUV should go above it.  

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    17 minutes ago, smk4565 said:

    Dealers are already selling out of their Urus allotments and the thing doesn’t even arrive for 6 months.  It will be their best seller for sure.

    The CTS thing is exactly my point, the CTS should have stayed a 3-Series fighter and they should have had a new product above it.  Same with Escalade, it should stay at its current price and a new SUV should go above it.  

    BMW has not stayed there, 2 series is the old 3 series as they pushed every model up. Hell the current 3/4 series is what the old 5 series used to be. Even MB has pushed the size and features up on their models so that lower models are now what the upper older versions used to be.

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    2 hours ago, dfelt said:

    BMW has not stayed there, 2 series is the old 3 series as they pushed every model up. Hell the current 3/4 series is what the old 5 series used to be. Even MB has pushed the size and features up on their models so that lower models are now what the upper older versions used to be.

    There is size creep in all segments, but the CTS is larger than a 5-series.  The CTS-V is 197.6 inches long that is bigger than the STS.  The 3-series sedan is 184.5 inches long, it also doesn't have a sales problem like the CTS has.

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    1 hour ago, smk4565 said:

    There is size creep in all segments, but the CTS is larger than a 5-series.  The CTS-V is 197.6 inches long that is bigger than the STS.  The 3-series sedan is 184.5 inches long, it also doesn't have a sales problem like the CTS has.

    The ATS is sized to compete w/ the 3-series. 

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    9 minutes ago, Cubical-aka-Moltar said:

    The ATS is sized to compete w/ the 3-series. 

    The ATS is priced to compete with the 1/2 series and CLA. More space in a Cadillac is not a disadvantage.

    The new Navigator has a much better interior than the current Escalade.  The Escalade is more nimble, but in this segment, that is a very relative statement anyway.   That said, I'm told the new Escalade will have an Escala looking interior.  Much less brash than the Navigator, but no less luxurious. 

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    No need for Cadillac to worry, when the Maybach SUV goes on sale next year Lincoln will be giving $10,000 off on all Navigators with 0% financing.

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    42 minutes ago, Drew Dowdell said:

    The ATS is priced to compete with the 1/2 series and CLA. More space in a Cadillac is not a disadvantage.

    The new Navigator has a much better interior than the current Escalade.  The Escalade is more nimble, but in this segment, that is a very relative statement anyway.   That said, I'm told the new Escalade will have an Escala looking interior.  Much less brash than the Navigator, but no less luxurious. 

    Too true that it is all relative, my wife loves our Escalade, showed her the new Navigator and she did not like the design of the seats as well as many other things. Might be a wife issue, but she does love the Escala. 

    I am thinking that Lincoln might have gone too far with the split lower leg supports and the individual sections on the seat. Sometimes one could go too far with trying to have bleeding edge luxury it would seem.

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    7 minutes ago, dfelt said:

    Too true that it is all relative, my wife loves our Escalade, showed her the new Navigator and she did not like the design of the seats as well as many other things. Might be a wife issue, but she does love the Escala. 

    I am thinking that Lincoln might have gone too far with the split lower leg supports and the individual sections on the seat. Sometimes one could go too far with trying to have bleeding edge luxury it would seem

    Those seats are optional. Don't like 'em, don't buy 'em.

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    19 minutes ago, dfelt said:

    I am thinking that Lincoln might have gone too far with the split lower leg supports and the individual sections on the seat. Sometimes one could go too far with trying to have bleeding edge luxury it would seem.

    Too much customization to get the perfect seating position?  🤔

    "I wish my seat had LESS adjustablility" - Nobody

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    47 minutes ago, smk4565 said:

    No need for Cadillac to worry, when the Maybach SUV goes on sale next year Lincoln will be giving $10,000 off on all Navigators with 0% financing.

    When will they build an SUV as large as the 'Gator or 'Slade? 

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    Aren't the seats like 50 way or something crazy like that?  I do like the Navi interior.   The available color choices are nice, really like the blue w white wood.  And it has a lower cargo floor and more 3rd row legroom than the GM triplets.  (Is GM finally going to get IRS w the next gen big SUVs?) 

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    3 minutes ago, Cubical-aka-Moltar said:

    Aren't the seats like 50 way or something crazy like that?  I do like the Navi interior.   The available color choices are nice, really like the blue w white wood.  And it has a lower cargo floor and more 3rd row legroom than the GM triplets.  (Is GM finally going to get IRS w the next gen big SUVs?) 

    30-way, I believe. 

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    25 minutes ago, Drew Dowdell said:

    Those seats are optional. Don't like 'em, don't buy 'em.

    So playing with the configurator, I see no other seat options. The seats are all the same, you just choose the adjustment level with or without massage. Maybe I am missing something but there seems to only be one seat design in a 10 way / 24 way depending on trim and then the perfect seat with massage 30 way.

    @ccap41 & @Cubical-aka-Moltar I agree that more ability to get the perfect position is always wanted by everyone. For me it is the style of the seats the wife does not like. They only have that one seat design with the split leg section that she does not like.

    Happy wife happy life, so right now I have to wait for a better Slade especially since the Germans cannot seem to build a real full size luxury SUV.

    And the G-Wagon is NOT a Slad or Navi.

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    51 minutes ago, dfelt said:

    So playing with the configurator, I see no other seat options. The seats are all the same, you just choose the adjustment level with or without massage. Maybe I am missing something but there seems to only be one seat design in a 10 way / 24 way depending on trim and then the perfect seat with massage 30 way.

    @ccap41 & @Cubical-aka-Moltar I agree that more ability to get the perfect position is always wanted by everyone. For me it is the style of the seats the wife does not like. They only have that one seat design with the split leg section that she does not like.

    Happy wife happy life, so right now I have to wait for a better Slade especially since the Germans cannot seem to build a real full size luxury SUV.

    And the G-Wagon is NOT a Slad or Navi.

    The base seats are 10-way adjustable. The up-level seats are 30-way adjustable.  The 30-way are the ones with the independent thigh adjusters.  On the 10-way, they have a seam down the center, but are not split.

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    2 hours ago, dfelt said:

     

    And the G-Wagon is NOT a Slad or Navi.

    Because the G-wagon is a mid size SUV it has the same length as an XT5.  It isn’t suppose to be a full size SUV.  

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    2 minutes ago, smk4565 said:

    Because the G-wagon is a mid size SUV it has the same length as an XT5.  It isn’t suppose to be a full size SUV.  

    Yeah, the GLS is the full size Merc.

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    6 minutes ago, smk4565 said:

    Because the G-wagon is a mid size SUV it has the same length as an XT5.  It isn’t suppose to be a full size SUV.  

    But in the past you have compared it to the slade based on cost.

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    5 minutes ago, dfelt said:

    But in the past you have compared it to the slade based on cost.

    The cost comparison is a partial fallacy, though...have to also take into account the size class.    Hence the GLS.      

    Edited by Cubical-aka-Moltar

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    6 hours ago, smk4565 said:

    ...than the STS.

    Don't know how to break this to you, but the STS has been gone for SEVEN model years now.

    - - - - -
    Yea, size is not playing into consideration in this tier, Cubie; if you're dropping $100K / the lease rate of, cramming your lux SUV into a short, low-roofed garage is not an issue- the E and the G are literally 2 inches apart in length.

    Edited by balthazar

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    1 hour ago, dfelt said:

    But in the past you have compared it to the slade based on cost.

    I have not, the most expensive Escalade costs less than the a base model G-wagen.  The G65 was like $250,000 in it's final edition.  It is ridiculous to compare them on price.  

    8 minutes ago, balthazar said:

    Don't know how to break this to you, but the STS has been gone for SEVEN model years now.

    I know, I just brought it up because the CTS is now bigger than the STS was when it was here, and a complaint on the STS was it was too big, too heavy, not sporty enough to take on the smaller, more nimble Germans.  And Cadillac killed the STS, only to make the same car 4 years later, but with the name of their entry level car.  Horrible product planning.  That would be like killing the Malibu, only to make the Cruze a mid-size Camry/Accord fighter for $25,000 in 2022 and then wondering why it doesn't sell.

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    18 minutes ago, balthazar said:

    Don't know how to break this to you, but the STS has been gone for SEVEN model years now.

    - - - - -
    Yea, size is not playing into consideration in this tier, Cubie; if you're dropping $100K / the lease rate of, cramming your lux SUV into a short, low-roofed garage is not an issue- the E and the G are literally 2 inches apart in length.

    Actually, the Escalade SWB is almost 20 inches longer than the G.   The GLS is closer in size. 

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    1 minute ago, balthazar said:

    Correct- I picked the wrong 'G' out of the 10 or so 'G's MB has.

    Remember, the G is the one that you obsess over the exposed screw heads and other retro exterior trim. ;)

    • Haha 1

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    6 hours ago, ocnblu said:

    smk is like the M-B star in here, always with the same 3 points

    Yes---smk's 3 points may indeed be:

     * Sales figures are everything

     * Mercedes always has something coming that will beat anything current

    * Mercedes is the standard everyone else is chasing 

    Edited by Cubical-aka-Moltar
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    4 minutes ago, Cubical-aka-Moltar said:

    Yes---

     * Sales figures are everything

     * Mercedes always has something coming that will beat anything current

    * Mercedes is the standard everyone else is chasing 

    It is? ;)

    Where is their world best Full size and mid size Pickup Trucks? 😕

    Right! :scratchchin:

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    One word: Unimog! 

    Okay Okay Okay it isn't a standard full size truck but hell if it isn't the best in the world at being versatile/flexible and doing truck things. 

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    12 minutes ago, Cubical-aka-Moltar said:

    Yes---

     * Sales figures are everything

     * Mercedes always has something coming that will beat anything current

    * Mercedes is the standard everyone else is chasing 

    It is actually Mercedes has the best racing team

    Mercedes is the standard everyone is chasing 

    Sales figures are everything and Mercedes is #1 in luxury sales

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    How many different leagues or classes does Mercedes even race in? 

    I love Mercedes but my god are you oblivious.

    I guess ignorance is bliss though so...🤷‍♂️

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    7 minutes ago, ccap41 said:

    One word: Unimog! 

    Okay Okay Okay it isn't a standard full size truck but hell if it isn't the best in the world at being versatile/flexible and doing truck things. 

    I bet they could put leather seats in the back of a Unimog and pass it off as some sort of luxury wilderness exploration vehicle and sell them for $500k here as a Rolls Royce SUV competitor. 

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    10 minutes ago, ccap41 said:

    One word: Unimog! 

    Okay Okay Okay it isn't a standard full size truck but hell if it isn't the best in the world at being versatile/flexible and doing truck things. 

    Would agree with you! :P 

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    I still think M-B should sell the pickup versions of the Sprinter here--in regular and double cab, in work truck, luxury, and AMG variations...would be a cash cow, I think.. make the bed deeper and less homely looking, though. 

    mercedes-sprinter-2018-pickup-3d-model.jpg

    Edited by Cubical-aka-Moltar
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    2 minutes ago, ccap41 said:

    How many different leagues or classes does Mercedes even race in? 

    I love Mercedes but my god are you oblivious.

    I guess ignorance is bliss though so...🤷‍♂️

    I think just Formula 1 now and next year they are doing Formula E.  I think they gave up all the touring car racing stuff to focus on EV racing.  But Formula 1 is the #1 Motorsport globally so that is where to be.

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    9 minutes ago, smk4565 said:

    I think just Formula 1 now and next year they are doing Formula E.  I think they gave up all the touring car racing stuff to focus on EV racing.  But Formula 1 is the #1 Motorsport globally so that is where to be.

    Then they aren't the golden standard of racing if they only have their toes in one league of racing when there are hundreds out there. 

    Formula 1 is the biggest money pit and, I could be wrong, I believe their ratings have been declining for the past decade as the sport blows to watch. I love the technology and the sheer speed of those cars but it is the least entertaining form of automobile racing out there.

    Want to know the finishing order of every race? Just watch the qualifying session. Heck, just watch Q3 and watch laps 1-3 and that's all the entertainment the sport offers. 

    12 minutes ago, Cubical-aka-Moltar said:

    I still think M-B should sell the pickup versions of the Sprinter here--in regular and double cab, in work truck, luxury, and AMG variations...would be a cash cow, I think.. make the bed deeper and less homely looking, though. 

    mercedes-sprinter-2018-pickup-3d-model.jpg

    ..so.. like a regular truck that is completely different than the pictured Sprinter? lol 

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    I still watch F1, but some races are so dull...esp. these new generic tracks and lack of overtaking. .Not as dramatic as it was to watch in the 80s-90s.

    Edited by Cubical-aka-Moltar

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    When was the last time somebody overtook somebody during the race and not during a pit stop? Probably around year 2005. 

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    37 minutes ago, ccap41 said:

    It's a great time to be a fan of F1.. 🤣

    Yup, steady decline in viewership for the past decade. 

    Forbes link for graph.

    F1 Viewers.jpg

    Diminishing Returns and NOT the Global Standard to be in!

    36 minutes ago, Cubical-aka-Moltar said:

    I still watch F1, but some races are so dull...esp. these new generic tracks and lack of overtaking. .Not as dramatic as it was to watch in the 80s-90s.

    Yes after the 90's the excitement and fun of watching the race went in the toilet.

    13 minutes ago, ccap41 said:

    When was the last time somebody overtook somebody during the race and not during a pit stop? Probably around year 2005. 

    So true, could have been the end of the 90's in reality.

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      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

      View full article
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
    • By David
      Cadillac division sent out this email saying that the Cadillac Lyriq reveal will be August 6th 2020 @ 7PM. 
      Now the interesting part is what time zone? EST, MST, PST,.......... 🤔

    • By William Maley
      Automakers for the most part were hurting in sales during the second quarter. The COVID-19 pandemic and the economy coming to a screeching halt for a brief time caused new car sales to drop by a third according to Automotive News. But there is a slim silver lining to this, full-size pickups have moved into being the best-selling segment of vehicles.
      According to data from Automotive News, one out of four vehicles sold between April and June was a pickup truck. This helped put them ahead of compact crossovers, which have held the top spot for some time. The reason is that trucks didn't take as big of a hit due to 0 percent financing offers from automakers to help bring in buyers. A large number of dealers said they sold the majority of trucks sitting on their lots.
      Mark LaNeve, Ford's vice president of U.S. marketing, sales and service provides another reason why trucks didn't fall off a cliff. Speaking to AN, he said that people need trucks for work and "affluent consumers who often buy such vehicles have been less affected by the pandemic."
      Trucks still took quite the hit in the quarter,
      Chevrolet Silverado: Down 14% Ford F-Series: Down 23% GMC Sierra: Down 4% Ram: Down 35% Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Automakers for the most part were hurting in sales during the second quarter. The COVID-19 pandemic and the economy coming to a screeching halt for a brief time caused new car sales to drop by a third according to Automotive News. But there is a slim silver lining to this, full-size pickups have moved into being the best-selling segment of vehicles.
      According to data from Automotive News, one out of four vehicles sold between April and June was a pickup truck. This helped put them ahead of compact crossovers, which have held the top spot for some time. The reason is that trucks didn't take as big of a hit due to 0 percent financing offers from automakers to help bring in buyers. A large number of dealers said they sold the majority of trucks sitting on their lots.
      Mark LaNeve, Ford's vice president of U.S. marketing, sales and service provides another reason why trucks didn't fall off a cliff. Speaking to AN, he said that people need trucks for work and "affluent consumers who often buy such vehicles have been less affected by the pandemic."
      Trucks still took quite the hit in the quarter,
      Chevrolet Silverado: Down 14% Ford F-Series: Down 23% GMC Sierra: Down 4% Ram: Down 35% Source: Automotive News (Subscription Required)
  • Posts

    • Your making an ASSUMPTION that everyone knows how to talk to and hire an electrician. Far more people are clueless and just want a 220V charger in their home to plug their EV into. As such having a site where folks can go and put their info in, learn that they need an electrical permit, etc. to insure proper installation of said home charger is important. Most humans do not have common sense and as such need the guidance and will pay for it. Unlike you my friend and many others here, we can find and buy our own charger online and then hire a local electrician to come and install it where we want if the home is old and not already prewired for garage charging. My sister and her partner just purchased a new house that comes prewired for a 220V charger so all they have to do is buy one with the 30A twist lock connection and plug it in, mount on the wall and they are ready to charge. Far simpler than this need for installation. Big differences.
    • Olive oil(extra virgin)
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