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    William Maley

    Cadillac Dangles $5,000 to Lincoln Owners to Get Into An Escalade

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      Can Cadillac tempt Lincoln owners into an Escalade?

    With Lincoln beginning to roll out an all-new Navigator, Cadillac is trying to sway current Lincoln owners with a new offer on the Escalade.

    Bloomberg obtained a memo sent to dealers that reveals a $5,000 discount on the Escalade for any owner of a Lincoln model from 1999 to the current model year. GM spokesman Jim Cain confirmed the authenticity of the memo.

    This beginning of an offensive by Cadillac to keep the Escalade ahead of the new Navigator. Ford is also rolling out a new Expedition which is expected to steal some of the huge market share GM currently has in the segment.

    The deal is available if you decide to lease or purchase a new Escalade, and can be combined with other offers.

    “I don’t know that this will hurt their launch. But it is a way for Lincoln customers to step up into something more meaningfully luxurious,” said Cain.

    Throwing some shade at Lincoln might not be the wisest idea. At the moment, a redesign for the Escalade isn't expected till 2020. Plus, we think the Navigator blows the Escalade out of the water when it comes to the interior. We can't say which one is the better driving model till we get some drive time in both.

    Source: Bloomberg

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    The roles with their playas has been reversed from 1999...

    The Navi was king in 1999 and the 'Slade was the awkward new kid in town...

    Did not take long for the new kid to become king rendering the former champ awkward...

    Fastfoward in 2018...the former champ is looking to dethrone the current champ restoring its rightful place to sit on the throne that was his originally.

    Irony at its best.

    I LOVE IT!!!

     

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    What percentage of Lincoln buyers buy another Lincoln?  Is their owner loyalty so great or will more new Navigator buyers come from other brands?  This I don't know, but not sure you need to offer $5,000 to Lincoln owners, when there are fewer Lincoln owners out there than there are Acura, Infiniti, Lexus, BMW, Audi, Mercedes owners.

    If I were Cadillac I'd be more concerned with new 2019 Mercedes GLS + Maybach trim, and all new BMW X7.   First all new G-wagen in 40 years next year too, although at a price class above Navigator.

    • Haha 1

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    13 hours ago, Drew Dowdell said:

    Get ‘em before the Navigator gets here and eats their lunch 

    Quoted for absolute ungodly truth of the statement.  I despise Ford and Lincoln, but even I will have to admit they ahve a winner on their hands with the new Navi.

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    12 hours ago, smk4565 said:

    What percentage of Lincoln buyers buy another Lincoln?  Is their owner loyalty so great or will more new Navigator buyers come from other brands?  This I don't know, but not sure you need to offer $5,000 to Lincoln owners, when there are fewer Lincoln owners out there than there are Acura, Infiniti, Lexus, BMW, Audi, Mercedes owners.

    If I were Cadillac I'd be more concerned with new 2019 Mercedes GLS + Maybach trim, and all new BMW X7.   First all new G-wagen in 40 years next year too, although at a price class above Navigator.

    And the Escalade outsells them all but the Navigator is really it’s closest competitor (and will be cheaper than the Slade) so this move makes more sense than worrying about the next overpriced Benz. 

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    9 minutes ago, surreal1272 said:

    And the Escalade outsells them all but the Navigator is really it’s closest competitor (and will be cheaper than the Slade) so this move makes more sense than worrying about the next overpriced Benz. 

    I love when the Euro fanboys always compare the much smaller GLS to the Escalade and Navigator as if they're genuinely competitive. 

    I don't think Lincoln gives two $h!s about the GLS. To get Gator power in a GLS you have to start by dropping 95k. Then if the owner plans to use it for any real people moving(assuming 5+ people regularly), family vacationing, towing anything(1800lb advantage), 

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    It really boils down to how long it takes Lincoln to establish itself again in the segment as the leader.. in PEOPLE'S minds and how long it takes Cadillac to counter in changes. To me the Escalade is still stylistically the better looking.. Perception-ally the better vehicle. but the fact that Ford BLATANTLY bought an Escalade.. improved on its interior and drivetrain hands down.. is what's bringing in the positive notions.

    GM and Caddy need to counter in 2018.. not the 2019 redesign.  We are talking about a 30HP difference and a 40 lb-ft difference in torque.. when GM has the engines to counter this easily... without really even hurting fuel economy if its calibrated properly with the 10speed. Keep in mind that the Fuel economy advantage that the Lincoln has is probably due to the extra two gears that it has from a Tranny that GM and Ford developed together. Cadillac doesn't even need to do anything other than pop out a VSPORT edition with a supercharged EcoTec 3. 520HP and 515 lb-ft just like that

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    Funny thing is the Navigator and Escalade will have the same transmission...presumably different tuning.  (I assume both will get the Ford-GM JV 10spd auto?)

    Edited by Cubical-aka-Moltar
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    Escalade needs to do two things in this segment.

    1. Up their game on the Interior and update the powertrain to equal or surpass the Navi.
    2. Bring out an AWD EV version that has 300 miles + of range. 

    Check and Checkmate!

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    Had to look up the GLS vs Expedition/Max dimensions(assuming Navigator will be the same but I can't find those listed yet)..

    Length

    GLS: 202in

    Expedition: 210in

    Max: 220in

    Width

    GLS: 76in

    Expedition/Max: 83.6in (mirrors folded)

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    3 minutes ago, Drew Dowdell said:

    The GLS is a luxury Dodge Durango.

    2018 Dodge Durango Spec

    Height 70.9 in.
    Width 75.8 in.
    Length 201.2 in.

    Absolutely! Nailed it! 

    I assume that also falls in the Explorer's territory then, size-wise? 

    • Upvote 1

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    1 minute ago, ccap41 said:

    Absolutely! Nailed it! 

    I assume that also falls in the Explorer's territory then, size-wise? 

    Sorta, the Explorer is enough wider to matter. 

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    1 hour ago, Drew Dowdell said:

    The GLS is a luxury Dodge Durango.

    2018 Dodge Durango Spec

    Height 70.9 in.
    Width 75.8 in.
    Length 201.2 in.

    Kind of a 3 row midsize is how I think of the Durango and GLS...(and the GC and GLE being the 2 row midsizers on the shared architecture).  The GM and Ford BOF full size SUVs just seem considerably larger, whether they are or not in all measurements..probably more perception more than reality..

     

    Edited by Cubical-aka-Moltar

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    4 minutes ago, dfelt said:

    :metal: So True, just also hit the Upvote limit. :P 

    I just got a couple of them back, I think?!

    Its like demerit points on my drivers license....Im eagerly awaiting for time to elapse. LOL!

    Edited by oldshurst442

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    3 minutes ago, oldshurst442 said:

    I just got a couple of them back, I think?!

    Its like demerit points on my drivers license....Im eagerly awaiting for time to elapse. LOL!

    Bumped everyone up to 25.  I had to keep a stricter limit before when there was abuse of the system.

    16 minutes ago, smk4565 said:

    GLS is 202 x 76 x 73

    Escalade is 204 x 81 x 75

    They are close

    They don't feel at all close when behind the wheel. 

    • Thanks 1

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    44 minutes ago, Drew Dowdell said:

    Bumped everyone up to 25.  I had to keep a stricter limit before when there was abuse of the system.

    Weird, tried to use the thanks for your post and It said I hit the limit. :P  Thank you still, 

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    56 minutes ago, dfelt said:

    Weird, tried to use the thanks for your post and It said I hit the limit. :P  Thank you still, 

    Editors and Premium subscribers get 50.  You have some odd extra groups that don't really apply to this board anymore.  I've fixed it for now for you, but I still need to clean up your account a little bit. 

    • Thanks 1

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