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    William Maley

    The Move to Electric Marks Cadillac's Last Stand

      “We don’t have any chances left with taking Cadillac to a really new place."

    For almost two decades, Cadillac has been undergoing a transformation of sorts to become a threat to likes of BMW and Mercedes-Benz. The various models and changes have been met with mixed reactions. But the latest move to make Cadillac the lead brand in General Motors' electric car offensive marks a big change. According to an executive, this is the brand's last chance at success.

    “We don’t have any chances left with taking Cadillac to a really new place. This is pretty much it,” said GM President Mark Reuss to Reuters.

    “So we really have to hit the ball here. It’s my job to make sure we do.”

    Cadillac previewed their first EV on Sunday night during the press preview of the XT6 crossover. No name was given, but the model appears to be a small or midsize crossover. It will be the first vehicle to use GM's dedicated BEV3 platform that has been designed to underpin various types of vehicles and drivetrain layouts. 

    When asked how long it would take for Cadillac to transition to an all-electric lineup, Reuss said it is too early to tell. He expects a combination of electrified and combustion engine models “for quite a few years” in the lineup.

    Reuss did not elaborate what would happen if the transition to electric faltered.

    “All I’m focused on is what we’re doing right now…” Reuss said, “and getting momentum back in Cadillac.”

    Source: Reuters

    Edited by William Maley

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    I think Tesla will be in big trouble when Lincoln and Benz and Cadillac start bringing Electrics.

    Or...it could be a paradigm shift and they are able to ride the wave. Not sure.

    http://farm2.static.flickr.com/1136/1485326119_9f04c8be06_b.jpg

    http://farm1.static.flickr.com/231/458776100_3c09656bcb.jpg

    http://www.3dluvr.com/grid/temp/Photo/cars/Stratimp07/Stratimp07_08_2___.jpg

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    I REALLY HOPE that they shock everyone with a Escalade EV. They will have me putting money down if they do.

    @A Horse With No Name Are these car pictures for the Random thread or to make a point here on electrics? 🤔

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    4 minutes ago, dfelt said:

    I REALLY HOPE that they shock everyone with a Escalade EV. They will have me putting money down if they do.

    @A Horse With No Name Are these car pictures for the Random thread or to make a point here on electrics? 🤔

    Give eye candy to a thread..bored on break. Probably should be in Random thoughts...

    Edited by A Horse With No Name
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    17 minutes ago, A Horse With No Name said:

    Give eye candy to a thread..bored on break. Probably should be in Random thoughts...

    Then in that case lets put in the proper eye candy of what an AWESOME EV lineup could look like.

    See the source image

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    Urban Commuter

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    So many awesome EV possibilities! :metal:

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    5 minutes ago, A Horse With No Name said:

    Gorgeous...and always down for a little automotive eye candy!

    Imagine how big that Frunk would be on the Ciel with as an EV plus a huge trunk.

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    38 minutes ago, A Horse With No Name said:

    Like the Porsche Boxter and Cayman...two trunks.

    Best part about this is that I believe many of the Cadillac's I have posted above would slip through the air with minimal resistance and be a silent stealthy luxury ride with tight handling that I would be proud to own.

    Those styles prove we do not need an ugly auto like Tesla. Tesla has amazing technology, but their style is anything but pleasing to me.

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    I noticed that for the most part, that while Tesla puts a HP figure on their base home screen for their auto's, when you look at the specification page everything is metric. I also noticed that Atlis and Rivian is doing this.

    I wonder if Cadillac will take the risk of going metric rather than sticking with the old standard system? 🤔

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    Mark Reuss has spent his whole career at GM.  He has been at the helm a good while, he hasn't helped to save Cadillac yet, so I wouldn't exactly bank on the cast of characters that led Cadillac to where they are, getting them out of it.  And yes Johan and Bob Lutz are gone, but once upon a time GM thought those guys were saviors, then they dropped them to have someone to blame for Cadillac's failures.

    EV is the future, they have to go all in on it.  But you still have a brand image issue, BMW and Mercedes are still BMW and Mercedes and Tesla is the hot brand.  They can build EV's but you have to convince people to buy Cadillacs still, and we are nearing 20 years of "renaissance" and no improvement in sales, mostly everyone else has grown while they shrank.

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    Well as said before here by @Cmicasa the Great nice talk Reussy, but you introduce a V8 for your most luxo sedan and the wave of interest and sold out in hours single highhandedly saved the car. Go figure.

    As much as the LF3 is great, I bet if the ATS-V had a V8 option too, and maybe just a little nicer interior - you would have Camaro buyers upgrading to it potentially, a fire breathing German killer, and a wicked fast furious car...except now with the option of matching soundtrack.

     

    This electric stand is an option. But I bet that certain buyers will still pay top money for a real combustion engine with big displacement and no fewer than 8 cyclinders.

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    Nobody said that Cadillac should drop the V8.  Cadillac should build a GREAT V8, better than anything that can be found in a Camaro or even a Corvette.

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    They already build it! Now get it to market and put it in a real product. Imagine if the XT6 was RWD and had Black Wing. Escalade is for cowboys, while XT6 for the sophisticates...who am I kidding it's for suburban families, with a high mix of female drivers...

     

    Ah if only. I mean you can always pretend that it's a high performance piece because Cadillac....

    But I doubt how Cadillac can truly differentiate again...like Porshce, BMW, they're all getting EVs. At that point Cadillac must be alluring and build a no compromise vehicle that will court the naysayers and kill the haterz. And sell plenty in China to be viable, that's not even an option.

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    16 hours ago, dfelt said:

    Imagine how big that Frunk would be on the Ciel with as an EV plus a huge trunk.

    Lame, lame lame.  Absolutely the worst.

    FAR too much sameness with electrics.  NO differentiation under the skin.  It is what's UNDER the skin that gives a vehicle real, memorable character.  There is nothing memorable about the boring hum of an electric motor, whirring autonomously into oblivion.

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    14 hours ago, dfelt said:

    I noticed that for the most part, that while Tesla puts a HP figure on their base home screen for their auto's, when you look at the specification page everything is metric. I also noticed that Atlis and Rivian is doing this.

    I believe it's merely a gimmick: 50 Nm = 37 lb-ft.  It bumps the numbers.

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    19 hours ago, dfelt said:

    Imagine how big that Frunk would be on the Ciel with as an EV plus a huge trunk.

    Well this is the goal. I have zero issue with this, but like I pointed out in the Henry Ford quote about the "better horse" some will fight tooth and nail to still be able to smell exhaust from a ICE. I have a friend who absolutely will not stop traditional smoking cigarettes even tho both his mom, dad, and uncle have lung cancer or died from lung cancer. His old lady even proposed that he use the E-Cigarettes, but he refuses because they just aren't the same. Quoting possible negative effects of them to try and justify the absolute known effects of Newports. That is basically what we have in OcnBlue😂

    Cadillac's move to EV is not a gimmick nor is it its "last chance." Its the last frontier for all makers..and I think that was what Reuss was saying.. not that Cadillac is dead if consumers don't take hold of EVs for the brand in record sales numbers. If Cadillac just wanted record sales.. all they would have had to do or do.. is badge engineer existing Chevy models in a way that addresses all of its competitors. As I said.. GM has the supply.. the tech.. the capability, but refuses to utilize it while sitting in the Silos wondering why Mercedes or Audi have 13-16 vehicles, and minimum 4 variants of each.. versus their 6 vehicles and maybe 2 variants.. are beating them in sales and awareness. Its bewildering to say the least. Example.

    EClass comes in E-Class Coupe, E-Class Sedan, E-Class Convertible, E-Class AMG and I believe an E-Class Wagon. Each one of them have a "VSport" for all intents under the name AMG53= 46,422

    CTS comes in CTS Sedan, CTS V 2018 Sales 11,219 (i'll throw in XTS sales since they were same price. 17,727 and the E-Class couples its sales with the CLS) = 28,946

    Go figure. 

    Here we go.. U , GM , can make a Camaro coupe and convertible on the same platform as the CTS and ATS but can't make one for the CTS and ATS. Could that have generated, all those variants matched to what Benz has, another 17K sales? I'm betting yes.. or damn close. I would have certainly been in line trading my CTS-V in for a CTS-V Coupe.. no different than I did in 2012 when I traded my '09 CTS Sedan for my '12 V Coupe

     

     

     

    IMG_20121016_180611.jpg

    IMGP0891.JPG

    Edited by Cmicasa the Great
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    5 hours ago, Cmicasa the Great said:

    Well this is the goal. I have zero issue with this, but like I pointed out in the Henry Ford quote about the "better horse" some will fight tooth and nail to still be able to smell exhaust from a ICE. I have a friend who absolutely will not stop traditional smoking cigarettes even tho both his mom, dad, and uncle have lung cancer or died from lung cancer. His old lady even proposed that he use the E-Cigarettes, but he refuses because they just aren't the same. Quoting possible negative effects of them to try and justify the absolute known effects of Newports. That is basically what we have in OcnBlue

    No (Cmicasa the) greatness in this paragraph.  You have to own shares, that is the only sane explanation for falling in line so easily behind Barra & Co's mission to destroy whatever made GM great in the past, before the years leading up to bankruptcy.  Oh well, when they go under, I will remember them fondly for their PROUD history, before this 10-year apology tour/retreat from their home soil.  Other companies will make up the slack.

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    5 minutes ago, ocnblu said:

    No (Cmicasa the) greatness in this paragraph.  You have to own shares, that is the only sane explanation for falling in line so easily behind Barra & Co's mission to destroy whatever made GM great in the past, before the years leading up to bankruptcy.  Oh well, when they go under, I will remember them fondly for their PROUD history, before this 10-year apology tour/retreat from their home soil.  Other companies will make up the slack.

    Can't U see... Can't U seeeee.. In order for GM to survive they need to be able to compete in a techno word. ICEs are those horses... Now imagine if in 1909 Billy Durant had of decided to not pursue the formation of Buick, Cadillac, and Olds into General Motors.. but had instead decided, like U, to call upon Hugo de Vries and Carl Correns (lead geneticists at the time) and push them to develop a better, more powerful horse... I have it on good authority that Henry Ford would have left him in the dust.. and GM would have filed BK in 1911. 

    Also.. no one is saying, not even GM, that the ICE is dead at their company. This is a migration which will take over a decade or more for all of those engines to phased out. If calamity comes.. GM, being one of the most resilient corporations on record, will simply un-shelve those beloved ICEs, and re-insert

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    The movie Money Ball, and this scene, eerily sums up this conversation...And this movie is truly based on real life events on how the Oakland A's did things with analytics.  

    Grady being Blu and Billy being, well, the future of electric vehicle production...

    Adapt or die.  

     

    And like @Cmicasa the Great  said. If electrics dont work out, but they will, GM will just revert to be building ICE cars again. 

    The memo is this though. GM will not stop producing ICE. GM will just stop producing cars that dont sell.  GM's press conference just before the Detroit autoshow did say that GM has made itself the world's most successful CUV/SUV producer and seller!!!

    And if you hadnt noticed, those successful CUVs/SUVs ALL have ICE in them!!!

    Edited by oldshurst442
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    10 minutes ago, oldshurst442 said:

    And like @Cmicasa the Great  said. If electrics dont work out, but they will, GM will just revert to be building ICE cars again. 

    The memo is this though. GM will not stop producing ICE. GM will just stop producing cars that dont sell.  GM's press conference just before the Detroit autoshow did say that GM has made itself the world's most successful CUV/SUV producer and seller!!!

    And if you hadnt noticed, those successful CUVs/SUVs ALL have ICE in them!!!

    GM crossover deliveries totaled 1,034,808 in 2018, up 7 percent versus 2017, and the following five nameplates had record calendar year sales: GM PRESS

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    4 hours ago, ocnblu said:

    No (Cmicasa the) greatness in this paragraph.  You have to own shares, that is the only sane explanation for falling in line so easily behind Barra & Co's mission to destroy whatever made GM great in the past, before the years leading up to bankruptcy.  Oh well, when they go under, I will remember them fondly for their PROUD history, before this 10-year apology tour/retreat from their home soil.  Other companies will make up the slack.

    Blinded by the PAST, you fail to see the future and survive. Companies that live in the past die. Many great companies in the US did that, GM is looking to the future to survive. FCA, will die as will any company that tries to stick to the past. Rest in Peace!

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    16 hours ago, Cmicasa the Great said:

    In order for GM to survive they need to be able to compete in a techno word. ICEs are those horses... Now imagine if in 1909 Billy Durant had of decided to not pursue the formation of Buick, Cadillac, and Olds into General Motors.. but had instead decided, like U, to call upon Hugo de Vries and Carl Correns (lead geneticists at the time) and push them to develop a better, more powerful horse... I have it on good authority that Henry Ford would have left him in the dust.. and GM would have filed BK in 1911.

    EV vs. ICE is not like the auto vs. the horse. It's like 1 breed of horse vs. another breed of horse you merely give different feed. Functionally & physically they're the same, just like EV/ICEs.
    - - - - -
    Ask yourself this : why doesn't Mercedes (2 mill global sales) handily outsell it's mainstream rival 😉 toyota (10 mil)? It's supposedly a better automobile and mercedes would HAPPILY sell 10 or even 15 million if they could. Why -like their tagline from the early '00s- isn't there a mercedes in every driveway??

    The answer is price- the Dec '17 ATP of a toyoyo was $33,9xx. This is the market limitation of EVs- they're almost all in the luxury price tier and the ones announced for future production are likewise in very elevated price tiers. How are OEMs going to move 98% or even 50% of the market into the luxury price tier? 'Battery prices are coming down' doesn't come close to answering that, and we've seen Tesla only raise pricing/refuse to build an 'affordable' model. If they can't do it being the #1 EV brand, how will any other brands do it?

    EV will NOT become a mainstream sector without addressing pricing. And I've yet to see evidence they can.

    Edited by balthazar
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    8 hours ago, dfelt said:

    Blinded by the PAST, you fail to see the future and survive. Companies that live in the past die. Many great companies in the US did that, GM is looking to the future to survive. FCA, will die as will any company that tries to stick to the past. Rest in Peace!

    Regardless of the superior ICE to inferior EV argument, GM is still (and has been) in retreat mode.  They are retreating from their home soil.  Plenty of people with long memories are not pleased by this fact.

    Edited by ocnblu

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    5 hours ago, ocnblu said:

    Regardless of the superior ICE to inferior EV argument, GM is still (and has been) in retreat mode.  They are retreating from their home soil.  Plenty of people with long memories are not pleased by this fact.

    More like retreating to their home soil...GM has given up on a lot of their worldwide operations with the sale of Opel, etc.

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    6 hours ago, ocnblu said:

    Regardless of the superior ICE to inferior EV argument, GM is still (and has been) in retreat mode.  They are retreating from their home soil.  Plenty of people with long memories are not pleased by this fact.

    Many of those long memories people you state are also out of touch with moving forward into the future and will fall behind in skill set and ability to work as the workforce moves forward and they are left behind. 

    The fact is Humans can NEVER STOP LEARNING, Never Stop Changing and NEVER Stop embracing future change.

    Stagnate is Death, nothing wrong with having a hobby of learning the past to make sure mistakes are not repeated in the future, but the past is not the place to live.

    Everything has a life expectancy and once must move forward in life. Everything wears out, everything is replaced and changes. There is a reason really old things have a smell of death about it.

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    17 minutes ago, dfelt said:

    Many of those long memories people you state are also out of touch with moving forward into the future and will fall behind in skill set and ability to work as the workforce moves forward and they are left behind. 

    The fact is Humans can NEVER STOP LEARNING, Never Stop Changing and NEVER Stop embracing future change.

    Stagnate is Death, nothing wrong with having a hobby of learning the past to make sure mistakes are not repeated in the future, but the past is not the place to live.

    Everything has a life expectancy and once must move forward in life. Everything wears out, everything is replaced and changes. There is a reason really old things have a smell of death about it.

    To quote a 40+ yr old song---

    Don't stop thinking about tomorrow
    Don't stop, it'll soon be here
    It'll be, better than before
    Yesterday's gone, yesterday's gone

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    1 hour ago, Robert Hall said:

    More like retreating to their home soil...GM has given up on a lot of their worldwide operations with the sale of Opel, etc.

    ??? Moving more production out of the USA is a retreat.  Chopping large swaths out of their model portfolio with nothing coming in the low price range behind them is a retreat.  Mismanagement over many years... cut & run instead of fight... definition of a "retreat".

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    1 hour ago, ocnblu said:

    ??? Moving more production out of the USA is a retreat.  Chopping large swaths out of their model portfolio with nothing coming in the low price range behind them is a retreat.  Mismanagement over many years... cut & run instead of fight... definition of a "retreat".

    Jesus you just earned a damned nice steak dinner from me with this one...Hell I might even drive to Lancaster to buy it for you. I trust you have Steakhouses there in  the Keystone State?

    We don't always agree but when we do....we do. I agree one hundred percent with you here.

    I would upvote this by ten thousand if I could.

    2 hours ago, dfelt said:

    Many of those long memories people you state are also out of touch with moving forward into the future and will fall behind in skill set and ability to work as the workforce moves forward and they are left behind. 

    The fact is Humans can NEVER STOP LEARNING, Never Stop Changing and NEVER Stop embracing future change.

    Stagnate is Death, nothing wrong with having a hobby of learning the past to make sure mistakes are not repeated in the future, but the past is not the place to live.

    Everything has a life expectancy and once must move forward in life. Everything wears out, everything is replaced and changes. There is a reason really old things have a smell of death about it.

    Not upvoting or downvoting this but it is irrational.  In woodworking...some technology is thousands of years old and works fine. Some CNC Routers might be obsolete 6 months after they are introduced. 

    Newer is not always better, old is not always bad.

    2 hours ago, Robert Hall said:

    More like retreating to their home soil...GM has given up on a lot of their worldwide operations with the sale of Opel, etc.

    In five years....Bowling Green will be building Vettes, GMC will be building Trucks and....?

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    4 hours ago, A Horse With No Name said:

    Not upvoting or downvoting this but it is irrational.  In woodworking...some technology is thousands of years old and works fine. Some CNC Routers might be obsolete 6 months after they are introduced.

    yyyeeeeppp.

    People thought automakers were immersed in 'planned obsolescence' -  that's the Prime Directive of the entire computer-involved industry.

    Edited by balthazar
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    5 hours ago, ocnblu said:

    cut & run instead of fight... definition of a "retreat".

    Nothing to do with Cadillac and GM but...

    Image result for tacitus he who fights and runs away

    I just felt like quoting that quote. Its something my dad always said. I felt the need to be...my dad just now...  :huh:

     

    And this is just the weirdest shyte ever. As Im here typing this nonsense to you, the TV is on the the movie Walking Tall is playing. Im not really watching it, but then a song comes on...

    My dad used to sing that all the time...

     

    I love you dad! I miss you!  

     

     

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    4 hours ago, A Horse With No Name said:

    Not upvoting or downvoting this but it is irrational.  In woodworking...some technology is thousands of years old and works fine. Some CNC Routers might be obsolete 6 months after they are introduced. 

    Newer is not always better, old is not always bad.

    My friend I totally agree with you in regards to wood working, but then we are not talking the amazing fine craft of wood working or knife making such as Shun knifes that I bought for my wife. The Shun Knife company from Japan has been building all knifes the same way as they did their first Samurai Swords over 800+ years ago. Some things do get perfected and really there is no reason to change on certain types of fine craftsmanship.

    Auto's on the other hand are a tad bit more complex and do evolve. That is the focus much like buildings that eventually loose their usefulness due to improved building methods.

    Why do I still have my original bedroom set from when I was a child, something my great grandfather had. It is quality Hard wood dovetail built. I have not found any modern build furniture that can match it. 

    So I get having things of quality that can last when taken care of, but auto's for the most part wear out and have to be replaced and moving forward with future better ways to build an auto over living with one way in the past is my thinking in my response.

    If we never improved things, we would still be using lead paint, leaded gas and dying much younger.

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    4 hours ago, dfelt said:

    If we never improved things, we would still be using lead paint, leaded gas and dying much younger.

    There have been LOADS of things, even within automobiles, that have been "improved" yet are far worse in actuality.

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    12 hours ago, oldshurst442 said:

    Nothing to do with Cadillac and GM but...

    Image result for tacitus he who fights and runs away

    I just felt like quoting that quote. Its something my dad always said. I felt the need to be...my dad just now...  :huh:

     

    And this is just the weirdest shyte ever. As Im here typing this nonsense to you, the TV is on the the movie Walking Tall is playing. Im not really watching it, but then a song comes on...

    My dad used to sing that all the time...

     

    I love you dad! I miss you!  

     

     

    Today my father would have been 80 had he lived...I miss him also. 

    7 hours ago, balthazar said:

    There have been LOADS of things, even within automobiles, that have been "improved" yet are far worse in actuality.

    Ohhh absolutely. And while we are on the subject of liquid fuels...

    Everything from railroad locomotives to Jet aircraft to spacecraft to god knows what else...only has a limited ability to be switched over to electric. We will be using liquid fuels and ICE for a LONG time....for the rest of the life of everyone reading this for sure. 

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    3 hours ago, A Horse With No Name said:

    Today my father would have been 80 had he lived...I miss him also. 

    Ohhh absolutely. And while we are on the subject of liquid fuels...

    Everything from railroad locomotives to Jet aircraft to spacecraft to god knows what else...only has a limited ability to be switched over to electric. We will be using liquid fuels and ICE for a LONG time....for the rest of the life of everyone reading this for sure. 

    🤔 Now where did I store that self regeneration fuel cell I have been holding onto till the right time to kill the oil companies and make myself the newest Billionaire. :P;) 

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    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

      View full article
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
    • By David
      Cadillac division sent out this email saying that the Cadillac Lyriq reveal will be August 6th 2020 @ 7PM. 
      Now the interesting part is what time zone? EST, MST, PST,.......... 🤔

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