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GM Enters New Turf With Premium Compact Buick

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The difference here, is what Saturn sold was the old Astra. What Buick will be selling is the new Astra, totally different cars ...

^^this

Sorry I wasn't clear enough...

@ hyperv6 - Got a link tot he 3-door pics? I'm dying to see itr as I think it will be the same car as the new Astra GTC.

Edited by ZL-1

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You know, I will admit, a small turbocharged Buick coupe would be kind of cool.

An Opel Astra based 3 door Buick with a LNF 260 HP turbo option would be sweet.

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An Opel Astra based 3 door Buick with a LNF 260 HP turbo option would be sweet.

Three-door? Is this supposed to be a hatchback coupe, i.e. third and fourth gen F-Body?

9422097.jpg

Edited by YellowJacket894

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Three-door? Is this supposed to be a hatchback coupe, i.e. third and fourth gen F-Body?

I would assume GM will play it safe and only sell a 4dr sedan w/ automatic version in NA..

Rob

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I would assume GM will play it safe and only sell a 4dr sedan w/ automatic version in NA..

Rob

Parade07%20034%20(Small).jpg

If GM is expecting to retrieve Pontiac customers, they should consider it.

I know you're pretty much spot on the money with your post, though. Four-door automatic sedans, yeah that's going to give Buick an edge in the market.

Even Lexus has a C/C. Buick should have at least one coupe.

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Even Lexus has a C/C. Buick should have at least one coupe.

I'm assuming the NG Astra will have a CC (TwinTop) again...maybe Buick can get that also, would be a cool addition to their line.

Rob

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I just jumped on the Acura website and looked at the pricing for the TSX. Once you start loading one up with the all of the cool options, it starts getting real expensive.

Buick has a MAJOR perception problem though and I just don't see this being a real easy task for GM. (convincing young professionals to drop $30k on a small Buick). This new Buick has to be really awesome - and marketed very cleverly.

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They aren't going to be able to compete with Acura and Lexus. They have to go after a new type of consumer, and go after some of the Jetta's market share. People will pay $25-26k on a Camry or Malibu, Buick needs to get those buyers to drop $25-26k on a compact instead, and I think that is doable. Especially with the 55+ crowd that doesn't need a big family car and just wants comfort.

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Three-door? Is this supposed to be a hatchback coupe, i.e. third and fourth gen F-Body?

9422097.jpg

Like an F body?????

More like the new Opel Astra hatch. Opel offers this in 4 door, 5 door and 3 door. It is a given for the 4 door but I would not be suprised to see a three door to compete with the likes of the Mini and other small FWD and AWD coupes. This would also play well vs VW GTI.

Think this only sleeker and with only 3 doors. I do not see this 5 door here as it is more a Euro thing.

2010opelastra.jpg

2010opelastra4.jpg

It would be easy to replace the Opel emblem with the trishield.

2010opelastra7.jpg

If you want Buick to convince people they changed a car like this could really help. Something of quality and fun to drive that your grandfather would not want sends a good message.

Besides to make this a Buick fast and cheap would not take much money or time. If it tanks the cost get written off on the sales in China or with Opel where it will be their best seller. There is much to gain and little to lose with this deal as long as it is not like the Cruze.

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Like an F body?????

More like the new Opel Astra hatch. Opel offers this in 4 door, 5 door and 3 door. It is a given for the 4 door but I would not be suprised to see a three door to compete with the likes of the Mini and other small FWD and AWD coupes. This would also play well vs VW GTI.

Think this only sleeker and with only 3 doors. I do not see this 5 door here as it is more a Euro thing.

The reason I asked that is because, judging from the sketch, it looked like a coupe versus a traditional 3-door hatch, i.e the last generation Opel/Saturn Astra.

2010opelastra.jpg

2010opelastra4.jpg

It would be easy to replace the Opel emblem with the trishield.

2010opelastra7.jpg

If you want Buick to convince people they changed a car like this could really help. Something of quality and fun to drive that your grandfather would not want sends a good message.

Besides to make this a Buick fast and cheap would not take much money or time. If it tanks the cost get written off on the sales in China or with Opel where it will be their best seller. There is much to gain and little to lose with this deal as long as it is not like the Cruze.

Indeed. A Cruise rebadge would be a fatal mistake for the new GM and the new Buick to make.

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They aren't going to be able to compete with Acura and Lexus. They have to go after a new type of consumer, and go after some of the Jetta's market share. People will pay $25-26k on a Camry or Malibu, Buick needs to get those buyers to drop $25-26k on a compact instead, and I think that is doable. Especially with the 55+ crowd that doesn't need a big family car and just wants comfort.

one plu vs VW is that buicks are not in the shop all the time......

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The reason I asked that is because, judging from the sketch, it looked like a coupe versus a traditional 3-door hatch, i.e the last generation Opel/Saturn Astra.

Indeed. A Cruise rebadge would be a fatal mistake for the new GM and the new Buick to make.

Sorry I just class the F body hatch in the big RWD class where hateches are not well liked vs trunks.

I was thinking more in a sport coupe like some imports FWD 4 Cylinder and more Honda CRX or Sirocco like.

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The difference here, is what Saturn sold was the old Astra. What Buick will be selling is the new Astra, totally different cars ...

Yeah, no one will be able to tell they're different gens of the same model. There's no way that when the Buick comes out, all the magazines will be saying "this is essentially an Astra, which used to be sold as a Saturn." Yes, it's a different gen and a pretty different car, but the look hasn't changed much, and the mags are still going to make that comparison, so if that comparison is the whole reason for "not rebadging" a car that isn't otherwise available in this market, then it is still an inconsistency IMO. It's not that Buick shouldn't have the Astra, but that if there is a market for the G8 in Chevy clothing in the US (as there seems to be, judging by the strong sales of the G8), then this is a silly reason not to offer it.

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Yeah, no one will be able to tell they're different gens of the same model. There's no way that when the Buick comes out, all the magazines will be saying "this is essentially an Astra, which used to be sold as a Saturn." Yes, it's a different gen and a pretty different car, but the look hasn't changed much, and the mags are still going to make that comparison, so if that comparison is the whole reason for "not rebadging" a car that isn't otherwise available in this market, then it is still an inconsistency IMO. It's not that Buick shouldn't have the Astra, but that if there is a market for the G8 in Chevy clothing in the US (as there seems to be, judging by the strong sales of the G8), then this is a silly reason not to offer it.

+ 1 Ditto

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Yeah, no one will be able to tell they're different gens of the same model. There's no way that when the Buick comes out, all the magazines will be saying "this is essentially an Astra, which used to be sold as a Saturn." Yes, it's a different gen and a pretty different car, but the look hasn't changed much, and the mags are still going to make that comparison, so if that comparison is the whole reason for "not rebadging" a car that isn't otherwise available in this market, then it is still an inconsistency IMO. It's not that Buick shouldn't have the Astra, but that if there is a market for the G8 in Chevy clothing in the US (as there seems to be, judging by the strong sales of the G8), then this is a silly reason not to offer it.

Few people knew about he Saturn Astra since it was never really marketed. How can you sell a car when you seldom mention it's name in print or on television.

I think you will be suprised how good the new car will be and two how many never even knew it was a Saturn. As for what the Magazines say that is what good marketing is for. Seems we have not had much of that in the past and that is about to change soon.

Lutz pointed out how many more Malibu's they sold vs the Aura do to the better marketing alone.

Way too often the Saturn spots showed a show room of cars but never really singled them out and showed anything about them. The Saturn marketing was the worst of any GM did try. THe only thing worse was the silents of not saying anything on many models.

Here is a little play on words from a Detroit boy that understands maketing.

If the product looks good they will see it.

If it sounds good they will hear it.

If it's marketed right, they will buy it.

But ...if it is great car they will feel it.

Building cars like the Astra is for the future. As for the G8 it would only be a couple years. Selling the G8 here as a Chevy looks good on the surface but GM needs to build today to where they need to be in 10-15 years. That is what got them into this mess to start with. The efforts would be best used to make a RWD that will live more than 5-6 years. One that can be built here and uised for more than one model here. We need to do like GM and look long term not short term.

Edited by hyperv6

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Few people knew about he Saturn Astra since it was never really marketed. How can you sell a car when you seldom mention it's name in print or on television.

How is that any different from the marketing for the G8?

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GM just completely screwed the pooch on Zeta from beginning to end.

Every aspect of their handling of that platform was bungled badly - too bad that they chose to be idiots with such a fantastic architecture.

All of the decisions on production and marketing were textbook examples of how not to get it right.

The Saturn Opels are a milder form of the same disease.

Piss-poor management.

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Sorry I just class the F body hatch in the big RWD class where hateches are not well liked vs trunks.

Yeah, I should have been more clear on what I was saying. Sorry about that. I was just using the F-Body as an example of a "hatchback coupe," not necessarily meaning the F-Body and the Astra 3-door coupe are in the same size class.

I was thinking more in a sport coupe like some imports FWD 4 Cylinder and more Honda CRX or Sirocco like.

That's exactly what I was thinking. An Astra coupe along the lines of the CRX or the Scirocco/Corrado.

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How is that any different from the marketing for the G8?

There were G8 TV spots were ther. There were G8 specific ads in magazines. The G8 was used as a pace car at the Daytona 24 Hours. But then again they were only importing 40LK or less cars. THis was a low volume deal.

Show me one ad, tv spot or place the Astra was the only car in the marketing.

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GM just completely screwed the pooch on Zeta from beginning to end.

Every aspect of their handling of that platform was bungled badly - too bad that they chose to be idiots with such a fantastic architecture.

All of the decisions on production and marketing were textbook examples of how not to get it right.

The Saturn Opels are a milder form of the same disease.

Piss-poor management.

The problem time is running out for the Zeta as it is. Time to focus on the Alpha.

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Yeah, I should have been more clear on what I was saying. Sorry about that. I was just using the F-Body as an example of a "hatchback coupe," not necessarily meaning the F-Body and the Astra 3-door coupe are in the same size class.

That's exactly what I was thinking. An Astra coupe along the lines of the CRX or the Scirocco/Corrado.

I could see a well styled quality car doing well here. Add real performance like the Cobalt SS has now in handling and HP you would catch the eye of people who avoided Pontiac because they offered no such car.

There is profit in this kind of a car so you don't have to sell a zillion of them.

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The problem time is running out for the Zeta as it is. Time to focus on the Alpha.

The problem is that GM always finds a way to fail to utilize what they have, especially when it is good.

Why should Alpha be any different?

Zeta was late to market yes, but as is, it is still good to 2015.

I sure hope it stays around and the next gen merges with the aging Sigma, Alpha just won't be big enough for everything.

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There were G8 TV spots were ther. There were G8 specific ads in magazines. The G8 was used as a pace car at the Daytona 24 Hours. But then again they were only importing 40LK or less cars. THis was a low volume deal.

Show me one ad, tv spot or place the Astra was the only car in the marketing.

I have never seen ANY ad for the G8. I have seen Astra's parked in shopping malls for drawings though.

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