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August 2017: Mercedes-Benz USA


William Maley

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Mercedes- Benz USA reports August sales of 25,373

Mercedes-Benz USA (MBUSA) today reported August sales of 25,373 units, compared to 28,404 vehicles sold during the same month last year. On a year-to-date basis, Mercedes-Benz retails totaled 213,242 units, down 2.9% from the previous year. Mercedes-Benz Vans reported best-ever August sales with 3,581 units and smart reported 229 units, bringing the MBUSA grand total to 29,183 vehicles for the month.

“It became apparent during the previous months, that the highly volatile U.S. automotive market is affecting the sales figures of Mercedes-Benz. Nevertheless, we see an ongoing demand for our SUV lineup. The limited availability of several models impacted our monthly totals in August,” said Dietmar Exler, president and CEO of MBUSA. “Presently, our thoughts and concerns lie with our dealer partners, employees and their families in Texas, who are experiencing many challenges at the moment.”

Mercedes-Benz volume leaders in August included the C-Class, GLC and GLE model lines. The C-Class took the lead at 5,304, followed by GLC sales of 4,498. The GLE rounded out the top three with 3,750 units sold.

Mercedes-AMG high-performance models sold 1,993 units in August, with a total 21,121 sold year-to-date (up 49.5%).

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Interesting, wish I had a full chart showing all their sales by each model but I find this interesting

MB for GLC & GLE sold 8,248 units

BMW for the X series sold 6,845 across 4 models.

Cadillac with 1 CUV sold 7,236 or if we add in the Escalade versions sold 10,230 units for 3 SUV/CUV Models.

Bill any way you can post the sales numbers for the rest of their SUV/CUV full lineup?

Interesting that a luxury brand with a single CUV is outselling one with 4 versions and nipping at another with 2 models.

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MERCEDES-BENZ USA

Sales -- August 2017

 

Mercedes-Benz

Passenger Vehicles

      Aug-17       Aug-16       Monthly %       YTD 2017       YTD 2016       Yearly %
                                                 
B-CLASS       58       57       1.8 %       456       417       9.4 %
                                                 
CLA       1,972       1,811       8.9 %       12,658       17,706       -28.5 %
                                                 
C-CLASS       5,304       6,125       -13.4 %       52,755       49,734       6.1 %
                                                 
E-CLASS/CLS       3,710       5,069       -26.8 %       32,345       32,752       -1.2 %
                                                 
S-CLASS       567       1,698       -66.6 %       9,620       11,974       -19.7 %
                                                 
SLC       178       346       -48.6 %       1,993       2,321       -14.1 %
                                                 
SL       210       443       -52.6 %       1,814       2,520       -28.0 %
                                                 
AMG GT       120       112       7.1 %       840       848       -0.9 %
                                                 
GLA       1,994       1,058       88.5 %       14,577       15,375       -5.2 %
                                                 
GLC       4,498       4,715       -4.6 %       28,227       31,517       -10.4 %
                                                 
GLE       3,750       3,756       -0.2 %       34,458       33,354       3.3 %
                                                 
GLS       2,610       2,912       -10.4 %       20,539       18,462       11.3 %
                                                 
G-CLASS       402       302       33.1 %       2,960       2,724       8.7 %
                                                 
TOTAL       25,373       28,404       -10.7 %       213,242       219,704       -2.9 %
                                                 

Vans 1

      3,581       3,152       13.6 %       22,139       22,186       -0.2 %
                                                 
smart       229       353       -35.1 %       2,394       3,439       -30.4 %
 
                                                 
MBUSA Combined Total       Aug-17       Aug-16       Monthly %       YTD 2017       YTD 2016       Yearly %
                                                 
GRAND TOTAL       29,183       31,909       -8.5 %       237,775       245,329       -3.1

%

 

The problem is the E-class is down a good bit, and the Coupe, Wagon and E63 should be at dealers, a new E400 sedan is coming which should help, but the E-class should be over 4,000.   S-class is on a MCE change over, that number will probably shoot up next month because there is an S450 and a new 4.0 V8 to replace the 4.7.   The GLE and GLS are dated, they are in their final year, and still hanging on okay, YTD they are both up.  

Sort of concerning that the SL is down and not moving many units, there will be another SL, but a lot of sports cars sell in lousy numbers, eventually manufactures will stop making them.

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@smk4565 Thanks for posting the numbers.

Interesting so the Cheap CUV GLA is up but everything else is down. Total SUV/CUV for the month is 13,254, respectable number sold.

Good chance if Cadillac had an XT3 and XT7 they would be equal too or beating MB in SUV/CUV sales.

@balthazar Yup, totally missed the X1 in the Passenger cars group of sales for 2002 sold.

MB = 13,254 for 5 models

BMW = 8,847 for 5 models

Cadillac = 10,230 for 3 models

All respectable sales of SUV/CUV's

Have to say it is an interesting observation.

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But Mercedes sells more sedans than any other luxury car maker, probably more coupes and convertibles too.  

Cadillac is on pace to be an CUV/SUV brand, they would have more sales if they killed ATS, CTS, CT6 and replaced them with XT3, XT4, XT7 front drive crossovers.   

Frankfurt Auto show is this month, Mercedes will get a lot of press from that and get the mojo going, they are only down 2.9% for the year on a record high year in the USA.  And USA is their 3rd most important market.

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Cadillac Mercedes is on pace to be already an CUV/SUV brand, they would have more sales if they killed ATS, CTS, CT6 S-class, SLC, SL, GT, G-class and replaced them with XT3, XT4, XT7 3 front drive crossovers.

 

[That isn't too bad compared to other luxury brands.] - Audi and BMW are still primarily car brands.
Audi : 10,009 cars, 9802 trucks
BMW : 14,706 cars, 8847 trucks

Mercedes is a truck brand.

Edited by balthazar
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16 hours ago, smk4565 said:

Year to date Mercedes

118,272 cars

134,949 SUVs

That isn't too bad compared to other luxury brands.  Especially when Cadillac's whole line up has 98,316 sold

Yeah, it's real impressive until you realize that they have more than twice as many models to sell as Cadillac. You better be ahead at that point. 

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3 minutes ago, surreal1272 said:

Yeah, it's real impressive until you realize that they have more than twice as many models to sell as Cadillac. You better be ahead at that point. 

Because they are smart and cover all the segments, and they had 4 SUVs in 2009 well  ahead of the crossover wave that Cadillac missed.

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17 minutes ago, surreal1272 said:

Yeah, it's real impressive until you realize that they have more than twice as many models to sell as Cadillac. You better be ahead at that point. 

Its a point that most arguing about Cadillac's supposed failure never seem to realize.. despite actually seeing the numbers in their effin face. IT IS CADILLAC'S FAULT for not simply rebadging the other GM line-up and pushing it out for the sake of quantity.. but it also gives us Caddy lovers and buyers the best developed sport/luxos on the market. I'm all for Alpha based CUVs and Omega based ones as well.. but would after driving an XT5 gotta say that the C1xx platform is ever bit as competent as the Q3, Q5, GLA, GLC and X3 in terms of drivability.. an Alpha or Omega would kill the X5 , GLE, and GLS in dynamics.Bet

19 minutes ago, smk4565 said:

Because they are smart and cover all the segments, and they had 4 SUVs in 2009 well  ahead of the crossover wave that Cadillac missed.

Considering the spike in gas.. and the inevitable move to EVs.. U gotta wonder if the CUV craze is gonna be like the SUV one of the late 90s.. where people eventually realized that driving a fuel efficient car was more economical than driving a fuel efficient SUV

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59 minutes ago, smk4565 said:

Because they are smart and cover all the segments, and they had 4 SUVs in 2009 well  ahead of the crossover wave that Cadillac missed.

Cadillac's XT5 outsells any given MB SUV by 2:1, and outsells the GLS & GLE combined. Escalade is also outselling the GLS.

Cadillac didn't miss anything.

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1 hour ago, smk4565 said:

Because they are smart and cover all the segments, and they had 4 SUVs in 2009 well  ahead of the crossover wave that Cadillac missed.

Really? Like the coupe style CUVs that don't sell worth a damn? Did it ever occur to you that Cadillac doesn't have to cover everything that Benz does when you make these asinine sales comments? For example, we already know that the Regal competes (and has beaten in comparos) the CLA. Point being that Cadillac is not GMs only weapon against Benz and you need to understand that key point before hammering down these silly sales arguments. 

Edited by surreal1272
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2 hours ago, surreal1272 said:

Really? Like the coupe style CUVs that don't sell worth a damn? Did it ever occur to you that Cadillac doesn't have to cover everything that Benz does when you make these asinine sales comments? For example, we already know that the Regal competes (and has beaten in comparos) the CLA. Point being that Cadillac is not GMs only weapon against Benz and you need to understand that key point before hammering down these silly sales arguments. 

Cadillac itself is hardly a weapon against Mercedes, Mercedes is more concerned with Porsche and Tesla than they are Cadillac.  

3 hours ago, Cmicasa the Great said:

Its a point that most arguing about Cadillac's supposed failure never seem to realize.. despite actually seeing the numbers in their effin face. IT IS CADILLAC'S FAULT for not simply rebadging the other GM line-up and pushing it out for the sake of quantity.. but it also gives us Caddy lovers and buyers the best developed sport/luxos on the market. I'm all for Alpha based CUVs and Omega based ones as well.. but would after driving an XT5 gotta say that the C1xx platform is ever bit as competent as the Q3, Q5, GLA, GLC and X3 in terms of drivability.. an Alpha or Omega would kill the X5 , GLE, and GLS in dynamics.Bet

Considering the spike in gas.. and the inevitable move to EVs.. U gotta wonder if the CUV craze is gonna be like the SUV one of the late 90s.. where people eventually realized that driving a fuel efficient car was more economical than driving a fuel efficient SUV

I have said for years there should be an Alpha SUV, and I said the same for Omega once that platform came out.  But we'll never know how one would do in driving dynamics vs an X5 or GLE because Cadillac won't build it.  

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1 hour ago, smk4565 said:

Cadillac itself is hardly a weapon against Mercedes, Mercedes is more concerned with Porsche and Tesla than they are Cadillac.  

Pffft - MB benchmarked Cadillac when they decided to move upmarket & build luxury vehicles. And while there was a period after that when the concern was minimal, cars like the CTS-V and ATS-V have unquestionably been closely examined by Mercedes since. And with their relentless focus on salessaleslsales, I wouldn't be surprised if they are also examining the XT5's success.

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42 minutes ago, balthazar said:

Pffft - MB benchmarked Cadillac when they decided to move upmarket & build luxury vehicles. And while there was a period after that when the concern was minimal, cars like the CTS-V and ATS-V have unquestionably been closely examined by Mercedes since. And with their relentless focus on salessaleslsales, I wouldn't be surprised if they are also examining the XT5's success.

Mercedes built luxury cars in the 1920s and 1930s, this isn't new to them.  ATS-V and CTS-V came long after cars like the 450SEL 6.9, or the C36/C43 of the 90s, the 500E of the early 90s, the Cosworth 190 of the 80s, the V12 SL of the 90s, etc.    The 300SL was the first supercar, they have been at the performance game a long time.

Cadillac has 1 sedan with a V8 and Cadillac fans want to call them a performance brand.  Mercedes has coupe/sedan/convertible C-class with V8, E-class sedan/convertible/wagon with V8, S-class sedan/Coupe/convertible with V8 and V12, Maybach with V8 and V12, SL with V8 and V12, AMG GT coupe/roadster with V8, CLS with V8, etc.

The XT5's success is mid-size car for small size prices, same way Lexus and Lincoln do it.  Mercedes doesn't do that.

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1 minute ago, smk4565 said:

Mercedes built luxury cars in the 1920s and 1930s...

• Then forgot how to do that in the '40s, '50s, '60s '70s, '80s and into the '90s? Have you never seen an '85 S-class or SL in person?? What happened?

• Those models you name weren't luxury cars, they were cheaply built performance-aspiring cars. Performance by itself isn't luxury, unless you consider, for example, a Chevelle SS 396 a luxury car.

• I'd take the '56 Chrysler 300 over any mercedes 300. That's a supercar: spawned an entire performance renaissance.

300SL: they only built 1400 gullwings in 3 years then pulled the plug. The roadster was cheaper to build, so they took the easy way out.

XT5's success...  Mercedes doesn't do that.


You mean sell well in the Luxury SUV segments?

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3 hours ago, smk4565 said:

Cadillac itself is hardly a weapon against Mercedes, Mercedes is more concerned with Porsche and Tesla than they are Cadillac.  

I have said for years there should be an Alpha SUV, and I said the same for Omega once that platform came out.  But we'll never know how one would do in driving dynamics vs an X5 or GLE because Cadillac won't build it.  

That is just grade A bull$h! SMK. If that were truly the case, you wouldn't be on here, on every GM or Cadillac thread, comparing MBs sales and models to them. Just drop that nonsense right here and now. 

2 hours ago, balthazar said:

Pffft - MB benchmarked Cadillac when they decided to move upmarket & build luxury vehicles. And while there was a period after that when the concern was minimal, cars like the CTS-V and ATS-V have unquestionably been closely examined by Mercedes since. And with their relentless focus on salessaleslsales, I wouldn't be surprised if they are also examining the XT5's success.

SMK seems to think that the history between Cadillac and Mercedes is only 25 years old, which about the time Benz actually started making their cars more upscale. 

1 hour ago, smk4565 said:

Mercedes built luxury cars in the 1920s and 1930s, this isn't new to them.  ATS-V and CTS-V came long after cars like the 450SEL 6.9, or the C36/C43 of the 90s, the 500E of the early 90s, the Cosworth 190 of the 80s, the V12 SL of the 90s, etc.    The 300SL was the first supercar, they have been at the performance game a long time.

Cadillac has 1 sedan with a V8 and Cadillac fans want to call them a performance brand.  Mercedes has coupe/sedan/convertible C-class with V8, E-class sedan/convertible/wagon with V8, S-class sedan/Coupe/convertible with V8 and V12, Maybach with V8 and V12, SL with V8 and V12, AMG GT coupe/roadster with V8, CLS with V8, etc.

The XT5's success is mid-size car for small size prices, same way Lexus and Lincoln do it.  Mercedes doesn't do that.

I love how you think that one can only be a performance car if you have a V8. Porsche must have missed that memo when they built the 911. 

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14 minutes ago, surreal1272 said:

I love how you think that one can only be a performance car if you have a V8. Porsche must have missed that memo when they built the 911. 

He also forgot that his beloved 300SL also did not come with a V8...

1 hour ago, smk4565 said:

   The 300SL was the first supercar, they have been at the performance game a long time.

 

First supercar, huh?

You go and talk smack

1 hour ago, smk4565 said:

Cadillac has 1 sedan with a V8 and Cadillac fans want to call them a performance brand.  Mercedes has coupe/sedan/convertible C-class with V8

When in the 1950s....American cars were all about the V8

Balthy even told you about a certain HEMI powered Chrysler with the same 300 name...

It is to laugh!!!

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PS:

There is a reason why I talk smack back at you SMK regarding M-B and the Italian cars when I say Italians do it better.

1957 with a V12...

Large%20Image_9922.jpg?itok=NdqaJFNE

And although the 300SL was a great race car...it became a Beverly Hills trophy wife's choice...

That Ferrari on top...its lineage is legendary to this day...

It NEVER ceased to exist either in body nor in engine....unlike the 300SL...

The 300SL took a completely different turn by its 5 year of existence and it took the SLS of this century to get back to its roots...

The 300SL started life as an inline 6....

The 250TR  had a V12 and from 1957...all of the 250TR successors all had the same goal in life all with a 12 cylinder under the hood!

And although the 250TR that I showed was a race car and was not the GT California roadster and later coupes inluding the 250GTO...they were not exactly the same vehicle...they were all closely related to one another anyhow...and that V12 was one of the things that tied them together...they shared other things too...this aint a Ferrari thread for me to go further into detail.

So yeah...Italians do do it better!

 

 

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Regarding Cadillac.

 Cadillac was hardly a brand that wanted to flex its muscles on a road course or drag strip.

Not in the 1920s, nor the '30s all the way to the 2000s.

Cadillac did race in its 115 year history. Even in its early years. But it wasnt part of the brands identity.

GM had other brands to do the racing thing...and throughout those 10-12 decades...GM's other brands shuffled the tides with each other for racing dominance. 

In the late 1960s...during the height of the muscle car era where there was no replacement for displacement, Cadillac had the largest displacement V8 ever...but it never did the muscle car thing. Buick did...not Cadillac. Cadillac did not have to!

And you know what?

Cadillac still kicked the 6.9 SEL's ass in any metric you wanna make them compete in!

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• 300 SL was also available as a 4-cyl (the 190SL).

• It's been rumored in more than one quarter that Mercedes bought up a storied Pontiac race car, one that displaced 6.9L, and took it apart in engineering. It's unlikely to have influenced anything, mainly because although it was a FI SOHC V8, Mercedes' version didn't appear until 1975 and it only had 250 HP- not much for a 4400 lb car (the Pontiac had over 450 HP). It "didn't sell" in the U.S.- only 1800 units were bought here. It also wasn't a luxury vehicle- as an S-class level car, it suffered from the same cheap, spartan, utilitarian interior all other MB cars did in this period. By 1982, it was cancelled.

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It is also rumored that when Daimler-Chrysler sold off the Chrysler part...and left the Dodge Viper to rot to its inevitable demise in 2017 at the hands of Fiat- Chrysler...it is rumored that the next gen Viper was stolen from Dodge to become the SLS...

Just a rumor...and never proven because of lack of concrete evidence...but all rumors have some % of truth to them...no matter how small the %.

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