October 1, 2019 , Camden, N.J. -
SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
67 Consecutive Months of more than 40,000 Units
74 Consecutive Months of more than 10,000 Forester Units
67 Consecutive Months of more than 10,000 Outback Units
Subaru of America, Inc. today reported 51,659 vehicle sales for September 2019, a 9.4 percent decrease compared with September 2018 due to low days supply and three fewer selling days compared to September 2018. Year to date, Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year despite a tightening market.
“2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”
“Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
Toyota is in plans to purchase additional shares of Subaru to raise its stake to over 20% from around 17% today. Subaru in kind will also invest back in Toyota via a similar stock purchase of Toyota. If the deal is approved by Toyota's board, it is a step towards making Subaru a whole owned subsidiary that would create a 'Mega Toyota'. Toyota recently announced a similar purchase of Suzuki shares to form a new alliance for the Indian market.
Toyota and Subaru have worked together before on projects such as the Subaru BRZ / Toyota 86 and Subaru for a time built Toyota Camrys at its plant in Indiana.
Toyota sees Subaru as being strong in sport utility vehicles and in all-wheel drive technology. Toyota and Subaru have also announced plans to jointly build a platform for an electric SUV.
Wheels for the week: 2020 Toyota Corolla XLE. We'll be taking this one on a trip to Virginia and testing out how close to the 37mpg highway rating we'll get. It's equipped with Toyota Safety Sense which means I'll have radar cruise control for the trip (Yay!). The shocking part is the price: $28,084 for a Corolla that doesn't even have the biggest engine. But it's got heated seats, so that will keep Albert Maisto happy.