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Alfa Romeo still has some crossover rollouts coming, however a recent peak at the quarterly earning statement gave a clue as to what else is happening at the brand, and the truth is, it isn't much. During the earnings call this week, CEO Mike Manley said that Alfa's "future product lineup has been significantly scaled back with a corresponding reduction in capital spend." 

Alfa currently has two products on the market in North America, the Giulia sedan and Stelvio crossover.  Those will both be getting a refresh for the 2021 model year.  That same year, a new C-segment crossover will make an appearance. This model, previewed by the Tonale concept car, will ride on the same platform as the Fiat 500x and Jeep Renegade. It should eventually be offered as a plug-in hybrid as well.  After that, a B-segment crossover should appear as well. 

Once the crossovers are on the road though, there isn't much left.  The expected return of the GTV and 8C Competizione don't appear anywhere in the plans. 


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A puzzler for sure; losing sales & money, deemed not worth keeping.... "WHO WANTS TO BUY A SWEET ITALIAN AUTO BRAND? EH?" Just shut them down, nary a tear will be shed.

They spend a billion on that platform, they're not going to just throw it away when Georgio, and the LX, and the Maseratis are the only RWD car platforms in all of PSA and FCA combined.  I think

Chevrolet loyal owners? The Impala once sold 1 million copies per year... The Impala has died 3 deaths...  From Citation II to Celebrity to Lumina to Impala.  From Chevette to Cavalier

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I would not be surprised with the merger if this brand name dies again in the next 10 years. It should have never been brought back. Just left in the history books. Current product is so unreliable.

Italians need to stick to boats and cloths, auto's is not their strength.

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1 minute ago, balthazar said:

Anybody still think the future default is to put alfa platforms under Dodge sheet metal?

They spend a billion on that platform, they're not going to just throw it away when Georgio, and the LX, and the Maseratis are the only RWD car platforms in all of PSA and FCA combined. 

I think they'll spread Georgio around as much as they can to recup their costs on it. 

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2 hours ago, balthazar said:

Anybody still think the future default is to put alfa platforms under Dodge sheet metal?

I honestly think it could be a great thing.

Depending on a couple of things though.If the Giorgio platform could be scaled up to Dodge Charger/Challenger midsize(fullsize?) levels because as is, its a compact.  At best, its a tweener compact but not as big as a midsize and that is no bueno for Challenger and Charger (and 300) 

The Maserati Quattroporte and GrandTurismo could easily be platform mates with Dodge Challenger/Charger and Chrysler 300 and the key to that is if the  Giorgio platform  could be scaled up in size.

The Giorgio platform has got some  pretty nice performance oriented bones. I imagine Auburn Hills engineers doing wonders for a Challenger with this platform.  As of now, like now now...this engineers are up to the task to making the Challenger a track oriented car to compete with the Mustang GT350 and Camaro 1LE. Challenger ACR is the next Challenger to be unveiled and that is with the porky platform its currently on.  

2 things Im cringing at is:

1. sedans are not exactly the "in" transportation 

2. I do not know if Giorgio is robust enough for Challenger/Charger duties.  I mean, people that own the V8 versions of those cars, beat the crap outta them. I mean...American Muscle and all...its what you do with American Muscle, yo. 

 

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I do like the look of these Alfa Giulia's front end, the triangle grille makes it look like it should have a rotary in it. Obviously we all know it doesn't, but a unique look none-the-less. Too bad they're so unreliable.

10 hours ago, dfelt said:

I would not be surprised with the merger if this brand name dies again in the next 10 years. It should have never been brought back. Just left in the history books. Current product is so unreliable.

Italians need to stick to boats and cloths, auto's is not their strength.

What about Ferrari? I think they're mostly pretty good. Lambo's are kind of fireballs, but the Prancing Horse is pretty sweet. 

Edited by USA-1
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18 hours ago, USA-1 said:

I do like the look of these Alfa Giulia's front end, the triangle grille makes it look like it should have a rotary in it. Obviously we all know it doesn't, but a unique look none-the-less. Too bad they're so unreliable.

What about Ferrari? I think they're mostly pretty good. Lambo's are kind of fireballs, but the Prancing Horse is pretty sweet. 

Ferrari is better than it was, but when you have to give a 7yr bumper to bumper warranty, I would question the reliability and it looks like edmonds, KBB and others also question the long term reliability of the auto's and maintenance costs. Not an auto for those with tight pocket books for sure to buy used.

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1 hour ago, dfelt said:

Ferrari is better than it was, but when you have to give a 7yr bumper to bumper warranty, I would question the reliability and it looks like edmonds, KBB and others also question the long term reliability of the auto's and maintenance costs. Not an auto for those with tight pocket books for sure to buy used.

Kinda like the opposite end of the spectrum in cost with Hyundai/KIA with an obvious reason to have a 10yr. 100k B to B warranty? :D  

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3 hours ago, surreal1272 said:

Hyundai and Kia offer a 5 year 60K warranty. The 10/100K is just for the powertrain. 

10-4. My point is, there's a reason they offer the 10yr/100k for even just the powertrain to move them off the lots. I know people who have purchased them and lets just say they were glad to have the 10/100, although it's not transferable to the second owners and on where it drops to 5yr/60k for all warranty work. 

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14 hours ago, USA-1 said:

10-4. My point is, there's a reason they offer the 10yr/100k for even just the powertrain to move them off the lots. I know people who have purchased them and lets just say they were glad to have the 10/100, although it's not transferable to the second owners and on where it drops to 5yr/60k for all warranty work. 

Warranties like what Hyundai and Kia offer have zero bearing on whether the car is actually reliable. Example, GM offers a 5 year/60K powertrain warranty while Toyota offers a 6 year/60K warranty. Now, based on your logic, does that mean that the extra year on the Toyota makes it more unreliable than GM? The simple answer to that is “no”. 

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12 minutes ago, surreal1272 said:

Warranties like what Hyundai and Kia offer have zero bearing on whether the car is actually reliable. Example, GM offers a 5 year/60K powertrain warranty while Toyota offers a 6 year/60K warranty. Now, based on your logic, does that mean that the extra year on the Toyota makes it more unreliable than GM? The simple answer to that is “no”. 

GM stands behind their vehicles with a fully transferable warranty to every owner 5yr./60k powertrain included unlike Hyundai, even Hyundai admits the 10/100 is really what makes the metal move not their poor reliability rating.

Largest Recall in modern U.S. history "Unintended Acceleration" with 7.5M 2009 -2011 vehicles sold in the U.S. was with TOYOTA...you do the math...

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4 minutes ago, USA-1 said:

GM stands behind their vehicles with a fully transferable warranty to every owner 5yr./60k powertrain included unlike Hyundai, even Hyundai admits the 10/100 is really what makes the metal move not their poor reliability rating.

Largest Recall in modern U.S. history "Unintended Acceleration" with 7.5M 2009 -2011 vehicles sold in the U.S. was with TOYOTA...you do the math...

@surreal1272 Also, I proudly post what I drive, like most on here. Funny that you don't...

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1 hour ago, USA-1 said:

GM stands behind their vehicles with a fully transferable warranty to every owner 5yr./60k powertrain included unlike Hyundai, even Hyundai admits the 10/100 is really what makes the metal move not their poor reliability rating.

Largest Recall in modern U.S. history "Unintended Acceleration" with 7.5M 2009 -2011 vehicles sold in the U.S. was with TOYOTA...you do the math...

I'll see your one Toyota example and raise you GM ignitions.

 

"30 million cars worldwide recalled; paid compensation for 124 deaths; forfeited $900 million to the United States."-Wiki and every other source regarding those recalls.

Also, as it has been discussed a million times here, recalls do not equal reliability. Year after year, despite those recalls, Toyota and Lexus have ranked at or near the top for a few decades now. The fact that most of their lineup is stale is irrelevant. Do the math.

 

 

1 hour ago, USA-1 said:

@surreal1272 Also, I proudly post what I drive, like most on here. Funny that you don't...

Which has ZERO to do with the discussion at hand. You also haven't been here for a while because I have posted work i've done on my current car (my little runabout '96 RAV4) and posted on my previous car as well (my '06 Dodge Magnum). Stop assuming $h! you can't back up and stick to the subject next time. Nice cyber stalking though. Save yourself the trouble next time and just take a drive around the Peoria area. Stalk the old fashioned way next time. Here's the most recent post about the RAV4 stalker.

 

 

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4 hours ago, surreal1272 said:

I'll see your one Toyota example and raise you GM ignitions.

 

"30 million cars worldwide recalled; paid compensation for 124 deaths; forfeited $900 million to the United States."-Wiki and every other source regarding those recalls.

Also, as it has been discussed a million times here, recalls do not equal reliability. Year after year, despite those recalls, Toyota and Lexus have ranked at or near the top for a few decades now. The fact that most of their lineup is stale is irrelevant. Do the math.

 

 

Which has ZERO to do with the discussion at hand. You also haven't been here for a while because I have posted work i've done on my current car (my little runabout '96 RAV4) and posted on my previous car as well (my '06 Dodge Magnum). Stop assuming $h! you can't back up and stick to the subject next time. Nice cyber stalking though. Save yourself the trouble next time and just take a drive around the Peoria area. Stalk the old fashioned way next time. Here's the most recent post about the RAV4 stalker.

 

 

I stayed on the subject of Hyundai you changed it to GM and Toyota.

"Custom" toyota RAV4 throw away? Seriously? Quite the classic, classic waste of time and money. Quite the dedicated love for toyota you have there. LMAO!!

 

WTF? "cyber stalking you?" Dream on. Everyone on here looks at other peoples' cars, it's part of what the site is about you freakin' weirdo. 

Edited by USA-1
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To put this back on track about Hyundai's 10yr/100k new buyer warranty and the fact that they lean on it to sell and do not transfer it to every other owner speaks volumes.

Hyundai does not have a quality or reliable image or loyal owners like Chevy or Ford here in the U.S.

Edited by USA-1
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1 hour ago, USA-1 said:

I stayed on the subject of Hyundai you changed it to GM and Toyota.

"Custom" toyota RAV4 throw away? Seriously? Quite the classic, classic waste of time and money. Quite the dedicated love for toyota you have there. LMAO!!

 

WTF? "cyber stalking you?" Dream on. Everyone on here looks at other peoples' cars, it's part of what the site is about you freakin' weirdo. 

You really have a reading comprehension and ego problem. My cyberstalking comment was meant with obvious sarcasm and a joke but here you are getting bent out of shape about it, so much so that you even insult what I drive. It’s pathetic and utterly typical of the posts you have made to me and others whenever we say something you don’t agree with. 
 

You also think that I’m veering off the subject with my GM and Toyota reference while YOU are the one who made reference to Hyundai and Kia on a damn Alfa thread. Double standard much? 
 

BTW, because my worth is not decided by what I drive (unlike yourself apparently), I am perfectly fine with my old Yoda and it’s 267K miles and being generally bulletproof. It has not jack$h! to do with any affinity for Toyota. I’ve owned everything from Toyota, to Chevrolet, to Dodge, and then some. Maybe if you weren’t so insecure in yourself and lashing out at others (as well as insulting their vehicle choices), you’d see how utterly full of $h! your are and understand that some folks don’t need approval in regards to what they drive. 
 

Besides, keep your twelve year old insults straight. A few weeks ago I was a RAM fan and now I’m a Toyota fan. Which is it Sally?

 

1 hour ago, USA-1 said:

To put this back on track about Hyundai's 10yr/100k new buyer warranty and the fact that they lean on it to sell and do not transfer it to every other owner speaks volumes.

Hyundai does not have a quality or reliable image or loyal owners like Chevy or Ford here in the U.S.

Loyalty? Domestics have lost market share for decades in the US. Outside of the full size truck market, there is no overall loyalty to domestics here especially when one sees the history of them taking a royal $h! on “loyal” owners loyalty for so long. 

667129AD-FE9B-467F-8843-AA7136BB71C6.jpeg

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1 hour ago, USA-1 said:

To put this back on track about Hyundai's 10yr/100k new buyer warranty and the fact that they lean on it to sell and do not transfer it to every other owner speaks volumes.

Hyundai does not have a quality or reliable image or loyal owners like Chevy or Ford here in the U.S.

Chevrolet loyal owners?

The Impala once sold 1 million copies per year...

The Impala has died 3 deaths... 

From Citation II to Celebrity to Lumina to Impala.  From Chevette to Cavalier to Cobalt to Cruze...and Cruze is dead? I think?...all because the Japanese (and now....Koreans) keep all the loyal Chevrolet owners to themselves...

The Chevrolet fullsized pick-up truck is now in 3rd place in sales behind the big bad Dodge!  A lifetime, the Dodge was in 3rd place.  

 

Edited by oldshurst442
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Autoline Detroit today just said that the French might want to put Alfa Romeo and Maserati on the block if the merger is going to go through. 

These two brands are bleeding money and they deem them not to be worth the effort trying to promote them since their sales are dismal as well...

just click on that link. I hope it starts when John McElroy  is talking about it.   

https://youtu.be/NmUdAWdb6ew?t=177

 

Edited by oldshurst442
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2 minutes ago, surreal1272 said:

You really have a reading comprehension and ego problem. My cyberstalking comment was meant with obvious sarcasm and a joke but here you are getting bent out of shape about it, so much so that you even insult what I drive. It’s pathetic and utterly typical of the posts you have made to me and others whenever we say something you don’t agree with. 
 

You also think that I’m veering off the subject with my GM and Toyota reference while YOU are the one who made reference to Hyundai and Kia on a damn Alfa thread. Double standard much? 
 

BTW, because my worth is not decided by what I drive (unlike yourself apparently), I am perfectly fine with my old Yoda and it’s 267K miles and being generally bulletproof. It has not jack$h! to do with any affinity for Toyota. I’ve owned everything from Toyota, to Chevrolet, to Dodge, and then some. Maybe if you weren’t so insecure in yourself and lashing out at others (as well as insulting their vehicle choices), you’d see how utterly full of $h! your are and understand that some folks don’t need approval in regards to what they drive. 

Cry me a river. That's why you were triggered right? Stating it several times? Sure back track on being an ass because you can't erase after you've calmed down from your apparent tantrum haha. 

Funny I'm the one with two college degrees including an MS yet you think you know about my knowledge? That's some funny sh!t right there! It's selective reading because I detect BS and don't waste my time with it.  

I was comparing warranties with vehicles on opposite sides of the spectrum and you went further off with other manf., hypocritical much?

I've seen where you and your buddy go off on others on here that don't agree with you, so it's you with an ego problem guy.  

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12 minutes ago, USA-1 said:

Cry me a river. That's why you were triggered right? Stating it several times? Sure back track on being an ass because you can't erase after you've calmed down from your apparent tantrum haha. 

Funny I'm the one with two college degrees including an MS yet you think you know about my knowledge? That's some funny sh!t right there! It's selective reading because I detect BS and don't waste my time with it.  

I was comparing warranties with vehicles on opposite sides of the spectrum and you went further off with other manf., hypocritical much?

I've seen where you and your buddy go off on others on here that don't agree with you, so it's you with an ego problem guy.  

Just how delusional are you? You act like I’m the one that was “triggered” but it was you that deflected the discussion into personal BS like I why didn’t post about my ride. You have made one asinine assumption after another. What ironic in your post here is that everything you are trying to project onto me describes how you’ve acted since you started posting again a few months ago. If you don’t see the shear irony in what you just said, then there is no hope for you. Your fragile little ego got popped and you have to take it out on others with personal jabs and insults about others rides. I have no said any of that so again, the only triggered ego here is you and you have proven that ten fold. 

21 minutes ago, oldshurst442 said:

Chevrolet loyal owners?

The Impala once sold 1 million copies per year...

The Impala has died 3 deaths... 

From Citation II to Celebrity to Lumina to Impala.  From Chevette to Cavalier to Cobalt to Cruze...and Cruze is dead? I think?...all because the Japanese (and now....Koreans) keep all the loyal Chevrolet owners to themselves...

The Chevrolet fullsized pick-up truck is now in 3rd place in sales behind the big bad Dodge!  A lifetime, the Dodge was in 3rd place.  

 

Exactly. Those who actually know the long and sometimes sordid history of the domestics understand how absolutely laugh out loud dumb it is to talk about any of them being loyal to their customers. They, like every other car company out there, are loyal to their shareholders only. These things are easier to see when one is able to step outside that fanboy bubble that some choose to live in. 

Edited by surreal1272
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31 minutes ago, surreal1272 said:

You really have a reading comprehension and ego problem. My cyberstalking comment was meant with obvious sarcasm and a joke but here you are getting bent out of shape about it, so much so that you even insult what I drive. It’s pathetic and utterly typical of the posts you have made to me and others whenever we say something you don’t agree with. 
 

You also think that I’m veering off the subject with my GM and Toyota reference while YOU are the one who made reference to Hyundai and Kia on a damn Alfa thread. Double standard much? 
 

BTW, because my worth is not decided by what I drive (unlike yourself apparently), I am perfectly fine with my old Yoda and it’s 267K miles and being generally bulletproof. It has not jack$h! to do with any affinity for Toyota. I’ve owned everything from Toyota, to Chevrolet, to Dodge, and then some. Maybe if you weren’t so insecure in yourself and lashing out at others (as well as insulting their vehicle choices), you’d see how utterly full of $h! your are and understand that some folks don’t need approval in regards to what they drive. 
 

Besides, keep your twelve year old insults straight. A few weeks ago I was a RAM fan and now I’m a Toyota fan. Which is it Sally?

 

Loyalty? Domestics have lost market share for decades in the US. Outside of the full size truck market, there is no overall loyalty to domestics here especially when one sees the history of them taking a royal $h! on “loyal” owners loyalty for so long. 

667129AD-FE9B-467F-8843-AA7136BB71C6.jpeg

I know you are pretty F'ing confused. Yet you've called me a GM fanboy, but I've stated that I like the look of or build quality of other makes and models and have owned other makes and models so you might want to figure it out yourself Nelly. 🤣

Only thing the Asian brands have taken over are cheap throw away cars. GM knows there's no money in them so letting most of the cars die is a good idea. Silverado/Sierra, Tahoe/Yukon, Corvette, Camaro, Malibu and full Cadillac lineup, yeah no problems for the future. Plenty of loyal buyers, always will be.  

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9 minutes ago, surreal1272 said:

Just how delusional are you? You act like I’m the one that was “triggered” but it was you that deflected the discussion into personal BS like I why didn’t post about my ride. You have made one asinine assumption after another. What ironic in your post here is that everything you are trying to project onto me describes how you’ve acted since you started posting again a few months ago. If you don’t see the shear irony in what you just said, then there is no hope for you. Your fragile little ego got popped and you have to take it out on others with personal jabs and insults about others rides. I have no said any of that so again, the only triggered ego here is you and you have proven that ten fold. 

Exactly. Those who actually know the long and sometimes sordid history of the domestics understand how absolutely laugh out loud dumb it is to talk about any of them being loyal to their customers. They, like every other car company out there, are loyal to their shareholders only. These things are easier to see when one is able to step outside that fanboy bubble that some choose to live in. 

Again a long paragraph of triggered. You started with the 12 yo. comments like you've done to others on here so it's not me with the problem, that's clear. Did you get the notoriety you needed now? LMAO! 

Other way around genius. Loyalty is the customer base like with all long time manufacturers. It makes sense that you wouldn't understand.

 

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20 minutes ago, USA-1 said:

 

Only thing the Asian brands have taken over are cheap throw away cars. GM knows there's no money in them so letting most of the cars die is a good idea. Silverado/Sierra, Tahoe/Yukon, Corvette, Camaro, Malibu and full Cadillac lineup, yeah no problems for the future. Plenty of loyal buyers, always will be.  

Throw away cars?

Id say these are/were bread and butter cars...GM went through all their brand's versions of J Cars and the FWD A Platform and N Platform that spawned Grand Ams and Calais and  Achievas and Aleros and Corsicas and Tempests and Skylarks and Somersets and still couldnt dent Corolla and Civic loyalty.  

W-Body?  Gone!  Epsilon successor. Gone! 

Pontiac and Oldsmobile?  Gone! 

Malibu is gonna die too...rumors...

The CamCords and the Sonata/Optima clean the Malibu's clock.   The Fusion is going away and even if people are aware that the Fusion is going away, they are NOT buying Malibus...

Camaro?   No word yet on a replacement. Project for a successor model has been at best case scenario pushed back and/or postponed...worst case scenario is another death for Camaro as plans have not been made...yet. Just that no new Camaro is planned for anytime soon...

Silverado sales are falling. Ram trucks have taken over their spot.  I suspect its the ugliness of that truck's face. But Im afraid if they make the Silverado a looker again, I think the people will not be back. I think those sales lost to Ram, those people will stay with Ram. 

Sorry man.  I fear for CHEVROLET at the moment.  Corvette will do fine. For now.  But when the novelty of mid-engine wears off, will the peeps be back for another 60 years as they were for the front engine, rear wheel drive version? 

 

 

 

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      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)

      View full article
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