Cadillac's chief marketing officer, Uwe Ellinghaus isn't one to mince words. In a interview with Automobile Magazine, he labels the ELR as a disappointment.
"Put it this way: The ELR's a big disappointment; there's no denying," said Ellinghaus.
Ellinghaus explained the ELR "was the niche in the niche in the niche," and therefore appealed to a small audience. Not helping matters is the way Cadillac marketed the ELR a luxurious two-seater coupe has proved unsuccessful partly due to the coupe market shrinking. Many customers compared it to the Tesla Model S which offered more practicality.
While there might not be a second-generation ELR, Ellinghaus says Cadillac will work on having plug-in hybrid variants across its lineup starting with the new CT6.
Source: Automobile Magazine