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    William Maley

    Cadillac's Chief Marketing Officer Calls ELR 'A Big Dissapointment'

      Uwe Ellinghaus Doesn't Hold Back His Thoughts On The ELR

    Cadillac's chief marketing officer, Uwe Ellinghaus isn't one to mince words. In a interview with Automobile Magazine, he labels the ELR as a disappointment.

     

    "Put it this way: The ELR's a big disappointment; there's no denying," said Ellinghaus.

     

    Ellinghaus explained the ELR "was the niche in the niche in the niche," and therefore appealed to a small audience. Not helping matters is the way Cadillac marketed the ELR a luxurious two-seater coupe has proved unsuccessful partly due to the coupe market shrinking. Many customers compared it to the Tesla Model S which offered more practicality.

     

    While there might not be a second-generation ELR, Ellinghaus says Cadillac will work on having plug-in hybrid variants across its lineup starting with the new CT6.

     

    Source: Automobile Magazine

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    Well, the ELR was a concept car brought into real life while being as, if not more stunning than the concept.

     

    It's what I think of GM's 2-mode hybrids.

     

    Brilliant in their own right, but just unfortunately timed. 

     

    It's unfortunate that this car wasn't compared to the BMW i8...as a discount i8. And it was actually better as a green halo car, but still that niche is limited.

     

    Kinda like how there is discount John Travolta in Doctor Who; Captain Harkness or the Face of Boe. 

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    When you saw the numbers and pricing of the ELR you just knew that it was going to all hinge on the styling. And even with what I consider to be the best example of Art&Science to date, it just wasn't gonna cut it.

    It would have been amazing in 2009. Nowadays? Not so much.

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    When you saw the numbers and pricing of the ELR you just knew that it was going to all hinge on the styling. And even with what I consider to be the best example of Art&Science to date, it just wasn't gonna cut it.

    It would have been amazing in 2009. Nowadays? Not so much.

     

     

    Style? Nope, there was no way anything could have saved it.....even decent GM Marketing!

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    It was all just the price. Had they priced it in the mid-50s it probably would have sold decent enough to have a second generation.

     

     

    My dad sees these things go down the line....he and quite a few workers see them as nothing then Caddy badged Volts......and suddenly-we have have flashbacks of an 80s J body....

     

    While yes, it was a bit more different than the Volt, it simply was not enough. Something more "Bolt" like would have been a much better, offering not only something different, but something a Caddy buyer might actually be interested in!

     

     

    GM killed this....simply by just giving Caddy a pretty Chevy....

     

     

    I've seen the two together, I would have to agree with my Dad on this one....

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    Even if they had lowered the price it would have not been a success in business terms. Lets face it the Volt as it was is not making money and the little added for a Cadillac would have not made money either. Odds are it was priced to where it did make money.

    Where GM failed here was to market the car as a technology showcase and really get the PR out of it as it was never going to make money with it. They needed to float this one up like BMW does their electric car. No profits but a lot of PR and continued work to make it profitable,

    Is suspect the new Volt and Bolt may be down to break even or even might make a little money. This segment has to be grown as you are not just going to walk into this one with out earning it.

    The present Cadillac management Is in the honesty mode. They are coming out admitting where Cadillac is failing. Why? Well Honesty can take you a long way and in their case they had nothing to do with it or many other failings as they have only been there 2 years. They want to clear the slate and set their own path to the future and first they need to clean up the messes of the past.

    The ELR probably should have never happened. But I suspect they had little money in development here since the Volt did most of it. The styling was robbed from a Show car so they already had that but with the compromise of a show car.

    We will see them re enter this segment in a much different way and with much different products.

    As for now the ELR may go on to be a prime collector car due to it's great styling and low numbers. I wonder if someone will take one and just make it a 2.0 Turbo and remove the battery. Imagine what it would do with little weight in it.

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    The ELR was not the whole topic of that conversation. I'm perplexed as to why the other points of the conversation where not discussed:

     

     

     

    A great deal of what he talks about confirms a great deal of what I was thinking about the brands bid to go the long haul... and not just add quick sales fixes for the sake of sales. BUILD the brand.. lost customers to gain leadership.

     

     
    AM: So, speaking of the CTS, it has obviously been challenged saleswise. Do you feel like it's just in a transition phase?
    Ellinghaus: It's a fantastic car. We are not alone in our struggling. The competition is struggling with midsize lux as much as we are. So last year, for example, the midsize lux segment in the U.S. was down 9 percent; CTS was down 3 percent. So I can't say it's the car. Definitely not. The car is terrific.

     

     

     
     
     
    I've been pitching this for a while. Even with the numbers right in most posters face.. they will still insist that its the car. Yes the 5series.. E-Class sell more.. but they are establsihed players in the price range.. makes sense. They also don't have the XTS sitting on the lot at the same price sopping up sales because the perceived "Flagship" car of Cadillac.. and many people believe this due to its size.. is a raging bargain versus the CTS. 
     
    "Let's see.. I can get your flagship for $500 less than your mid-size.. hmmmmm... " This happens. Ask a Cadillac dealer.
     
    See Below in bold
     
    AM: Would it maybe have been better to get to another crossover before the CT6?
    Ellinghaus: In light of the current SUV pool, yes. But when the CT6 was planned, if somebody else had said, "The oil price will half," everybody would have said, "Where are you living?" So if people are telling me that they expected the economic development and the oil price development, I don't buy it. I don't buy it. Nobody had that on the agenda. And when the fuel price was twice of what is now, SUVs were struggling more. So this is the volatility of the luxury market and also the non-luxury market, and there's nothing we can do rather than be flexible in our response.
     
     
    But I do think that we needed the CT6 badly and finally great that I get it because Cadillac in its history was far closer associated with larger luxury cars, and I know of customers, and unfortunately former customers, who couldn't get their heads around just how small ATS and CTS were and who either needed or wanted simply more space and a bigger car.

     

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    The SRX should be their XT4 for the time being.. Until the new smaller CUV arrives... I'd even thro in the current Acadia as an XT6 for a year of two until the new larger CUV arrives. Both slightly upgraded of course. People here will squawk while buyers BUY. Replace the V6 with LGW or LF3 in both.. tuned to 390 would = The Armchair CEO shuts it's complaining mouth.

     

    Sometimes GM should NOT listen to enthusiasts .. I can scour the pages of the Internet and read hundreds of posts that said the FWD SRX was gonna be flop.. the same for the XTS. When rumor was going around that the Lambdas were coming to Cadillac.. dozens cried "NO!!!" It was at that time Cadillac was considering making a CUV move that we were crying.. and I think they, to their own folly.. listened. (Buick did the same with the Saturn Vue derived Envision back in 2010.. and now look what has happened

     

    Also.. we should remember what JDN said a few months ago about the next "CTS" and next "ATS" we should be seeing a simple change of size formula for the sake of these issues that critics have brought up about the legroom etc. I'm thinking for the most part the Alpha based ATS replacement will essentially get the Chinese ATS-L Wheelbase of 112.6 inch vs what it has right now of 109.3. This would dwarf the current 3series' 110.6 in WB by a few inches. I think that the ATS replacement will be, along with the Sub-ATS, the only Cadillacs on the Alpha platform, with the Camaro helping out with the numbers a bit more. 

     

    The CTS replacement will probably go to Omega. I could see it staying at 196 inchs.. and getting a bump in Wheelbase (currently at 114.6 inches) too coming in at around 117 in N.Amer, like the 5Series. It has been said that the CT6 handles as well as the current CTS.. so certainly I would think that an Omega based... smaller than CT6... CTS would handle as well or better, not losing any of its agility, and losing a few hundred lbs in the change over. This would be beneficial in amortizing the Omega platform even quicker.. (altho I would still push it out to an Impala at Chevy and a Park Ave or Avenir at Buick) along with the CT7 and CT8
    Edited by Cmicasa the Great
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    I think there is a 50/50 chance of the CTS going to Omega the next time around. They may need to for additional weight loss. 

     

     

    I'm thinking more like 80/20. If they are seeking more interior room.. and the Omega platform is scalable.. they will go that way. In terms of exterior, but for the sake of the comparos.. say for the ATS/CTS...they need to be on par, if not exactly where the 3series is on the inside dimensions. and I mean EXACT or at least larger. Of course with the clowns that normally review these cars.. the ATS/CTS could stretch that interior out an extra inch larger than the 3/5Series, and suddenly the reviewers would then say that the car is so large there's an echo. 

     
    All jokes aside.. I think the intent is for the CT4 (ATS) and CT5 (CTS I guess) will get interior dimensions enlarged via the ATS moving up to the CTS's current WB, and the CTS moving into the Omega platform. Similar to what BMW does with the 7, 6, and 5 all being on the same platform
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    I think there is a 50/50 chance of the CTS going to Omega the next time around. They may need to for additional weight loss. 

     

     

    I'm thinking more like 80/20. If they are seeking more interior room.. and the Omega platform is scalable.. they will go that way. In terms of exterior, but for the sake of the comparos.. say for the ATS/CTS...they need to be on par, if not exactly where the 3series is on the inside dimensions. and I mean EXACT or at least larger. Of course with the clowns that normally review these cars.. the ATS/CTS could stretch that interior out an extra inch larger than the 3/5Series, and suddenly the reviewers would then say that the car is so large there's an echo. 

     
    All jokes aside.. I think the intent is for the CT4 (ATS) and CT5 (CTS I guess) will get interior dimensions enlarged via the ATS moving up to the CTS's current WB, and the CTS moving into the Omega platform. Similar to what BMW does with the 7, 6, and 5 all being on the same platform

     

     

    I just think they have to use the Alpha platform for the current cars for a bit longer.  At least one big MCE before it switches to the new platform, but that means 6 to 7 years from now. 

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    I think there is a 50/50 chance of the CTS going to Omega the next time around. They may need to for additional weight loss. 

     

     

    I'm thinking more like 80/20. If they are seeking more interior room.. and the Omega platform is scalable.. they will go that way. In terms of exterior, but for the sake of the comparos.. say for the ATS/CTS...they need to be on par, if not exactly where the 3series is on the inside dimensions. and I mean EXACT or at least larger. Of course with the clowns that normally review these cars.. the ATS/CTS could stretch that interior out an extra inch larger than the 3/5Series, and suddenly the reviewers would then say that the car is so large there's an echo. 

     
    All jokes aside.. I think the intent is for the CT4 (ATS) and CT5 (CTS I guess) will get interior dimensions enlarged via the ATS moving up to the CTS's current WB, and the CTS moving into the Omega platform. Similar to what BMW does with the 7, 6, and 5 all being on the same platform

     

     

    I just think they have to use the Alpha platform for the current cars for a bit longer.  At least one big MCE before it switches to the new platform, but that means 6 to 7 years from now. 

     

     

     

    I agree.. I just think the the capacity or numbers will come from the sub ATS.. and a few other cars or CUVs, just not the CTS

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    I think if the CTS was not using the name of the entry level Cadillac from 2002-2013, it would sell better.  There is problem 1, problem 2 is 2 established players rule that segment, and the E-class is taking a leap forward next year.    Back seat space has nothing to do with why the CTS doesn't sell, the badge on the grille does, and the bland rear styling and CUE.

     

    As far as Uwe saying that when gas was $4 a gallon they didn't think people would want crossovers, that is just nuts.  Crossovers were selling then, the Lexus RX was obviously putting up big numbers, obviously the NX was in the works, Lincoln was working on MKC, the Germans had crossovers, etc.  He should have realized SRX and Escalade as the only 2 SUVs would not be enough, especially when GM is all about trucks and SUVs.  Plus it is possible to develop 2 vehicles at once.  They could have developed a full size V8 sedan and a sub compact 4-cylinder crossover at the same time.

     

    As far as interior size goes, you can't just keep making these cars bigger.  The CTS is already the longest car in its segment, if you make the ATS 190 inches long, it isn't a small car anymore.  They could take the current CTS and price it at $35k against the 3-series to get more rear seat legroom, but a 3-series buyer probably isn't looking for a 196 inch long car.  My car has a 112.4 inch wheel base and 190. inch length.  I am 6'2" and can sit in the back seat without my knees touching the front seat in my driver position.  So if they could do it, Cadillac can do it.

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    The ATS Coupe, Sedan, and CTS don't sell as well as the Gen 2 CTS for obvious, constantly repeated reasons: Let's do a a crazy kinda of analysis and thro the Gen two a bone.. in its best, mostly singular year.. 2011, that is without the Gen 1 CTS adding to sales, it did 55,042. That included the Coupe Wagon, and Sedan.. not to mention a VSeries of each. Ill even thro in the last remaining 3400 STS sales to sweet the pot. That would equal 58,450 odd CTS/Coupe/Wagon/VSeries+STS/and STS-V sales I'll use 2014 for CTS, ATS.. and U guessed it.. the same priced XTS since this year isn't over.. (I'll come back to that tho) : '14 CTS: 31,115 + ATS 29,890 + XTS 24,335 =85,340

    Even if I take out the XTS.. U still had 61,005 CTS and ATS sales last year OK...OK... I see where this is going.. So I'll just do 2015.. "the Year of the CUV." "The year the CUV Pimp Slaps the Car.. of all makes" just so this silly argument can continue on for more pages: This year!!! HELL YES!!! The Year that despite all of us watching front seat to see what I've pointed out above... We still come back to this silliness...

    As of right now.. we are at 40,500 ATS Coupe/Sedan/VSeries trickling in+CTS sales (VSeries is not even really avilable yet). So 40,500 +December's probable yield, based on average sales, 4000 more by years end= 44,500 sales. That's about 14K less than 2011 CTS sales including the STS.

    OH!!! But wait!!! Can I bring the same priced XTS into this again??? Why not. XTS adds another 22K minimum by years end.. bring that car total up to 66,500 sales.. beating that 2011 peak year of the CTS Gen 2 Sedan/Wagon/Coupe/VSeries on all and STS combined total of 58K. Completely irrational huh??? It sheds waaaaaaaaaaaay too much light on the situation doesn't it???

    But alas.. it doesn't paint CAdillac in the bad light that certain people want to paint it in.. so lets get back to the "PEOPLE DON'T WANT THE ALPHAS BECAUSE OF THE REAR SEAT ROOM rhetoric.Let's ignore the fact that the E-Class and 5Series are both down double digits this year. Let's ignore the fact that the Audi A4, A5, A6, A7, A8, and All-Road are DOWN DOWN DOWN...

    Edited by Cmicasa the Great
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    Cadillac is doing great for what they have, they are adding additional models and no matter what SMK thinks, Cadillac will always be worse then his coveted over rated MB. 

     

    Badge snobs are badge snobs and they will always ignore the science of a superior vehicle. Cadillac is not the standard of the world and I honestly hope they never use that tag line again as there is always room to improve.

     

    BMW - The Ultimate Driving Machine!  Not anymore, plenty of nice auto's out there by various vendors that out drive BMW.

     

    MB - Does ANYONE remember their tag line? Nope I could not and had to bing it and guess what plenty of others could not remember it even in the auto press. Their NEW tag line - The Best or Nothing! 

     

    Interesting note, many say the BMW tag line focuses on the youth where the MB tag line now focuses on the established. Will be interesting to see where they end up over the next few years.

     

    Cadillac - Dare Greatly, Honestly, it does nothing for me. I love my Cadillac products but this latest tag line just does nothing for me and when I ask others they also seem to agree. 

     

    In fact looking at these three tag lines, only BMW came to peoples mind. NO ONE could think of MB or Cadillac tag lines. Also no one I asked could think of what the Asian luxury tag lines were.

     

    End result, Cadillac needs to focus on marketing each and every product they have and get people to be aware of their great quality auto's. 

     

    How would you all do it?

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    Here's something I wish the media and others understood: the length of the wheelbase means nothing if ts not a space-efficient design to begin with. Pontiac G6 is a classic example-a mid-size car with a 112.3" wheelbase and about 189" overall length, the EPA regarded it as a Compact Car, since it did not make 110 cubic feet of total interior volume (cargo space-a substandard 14 cubic feet in this case) plus passenger cabin volume.

    Back to the ELR-I've only seen one out-and that was the Rochester Auto Show a year or two bvack. I've never, ever seen ones otherwise out and in person. More than other Cadillac's and most other GM cars/trucks, this partially-stylish wonder is hideously overpriced!

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    Here's something I wish the media and others understood: the length of the wheelbase means nothing if ts not a space-efficient design to begin with. Pontiac G6 is a classic example-a mid-size car with a 112.3" wheelbase and about 189" overall length, the EPA regarded it as a Compact Car, since it did not make 110 cubic feet of total interior volume (cargo space-a substandard 14 cubic feet in this case) plus passenger cabin volume.

    Back to the ELR-I've only seen one out-and that was the Rochester Auto Show a year or two bvack. I've never, ever seen ones otherwise out and in person. More than other Cadillac's and most other GM cars/trucks, this partially-stylish wonder is hideously overpriced!

     

    Indeed, but sometimes the reverse is true. The EPA regards the Pruis as a mid-size even though it would only feel mid-size if you fill it with sand. 

     

    BTW, Welcome back Mule.

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    Here's something I wish the media and others understood: the length of the wheelbase means nothing if ts not a space-efficient design to begin with. Pontiac G6 is a classic example-a mid-size car with a 112.3" wheelbase and about 189" overall length, the EPA regarded it as a Compact Car, since it did not make 110 cubic feet of total interior volume (cargo space-a substandard 14 cubic feet in this case) plus passenger cabin volume.

    Back to the ELR-I've only seen one out-and that was the Rochester Auto Show a year or two bvack. I've never, ever seen ones otherwise out and in person. More than other Cadillac's and most other GM cars/trucks, this partially-stylish wonder is hideously overpriced!

    I get this.. But I owned a G6.. It had more room than a few full sized cars, especially in the rear. I used the backseat for things in such a way I'd hate to have anyone have ever gone over it with a blacklight.. Never a complaint Edited by Cmicasa the Great
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    Here's something I wish the media and others understood: the length of the wheelbase means nothing if ts not a space-efficient design to begin with. Pontiac G6 is a classic example-a mid-size car with a 112.3" wheelbase and about 189" overall length, the EPA regarded it as a Compact Car, since it did not make 110 cubic feet of total interior volume (cargo space-a substandard 14 cubic feet in this case) plus passenger cabin volume.

    Back to the ELR-I've only seen one out-and that was the Rochester Auto Show a year or two bvack. I've never, ever seen ones otherwise out and in person. More than other Cadillac's and most other GM cars/trucks, this partially-stylish wonder is hideously overpriced!

     

    Welcome back Mule,

     

    In regards to the ELR, I think it depends on where you are in the country. Washington state with an abundance of Hydro power also is a extreme green state. Here you find plenty of plug in everything including the ELR all over the roads.

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      CT4-V Blackwing: 14.96 x 1.34-inch (380 X 34 mm) front rotors and 13.4 x 1.1-inch (340.5 x 28 mm) rear rotors CT5-V Blackwing: 15.67 x 1.42-inch (398 X 36 mm) front rotors and 14.7 x 1.1-inch (373.5 x 28 mm) rear rotors Staggered Brembo® six-piston front calipers and four-piston rear calipers Available on the CT5-V Blackwing, the lightweight carbon-ceramic brake package significantly improves heat management, as well as greater resistance to wear under extreme conditions on the racetrack, while also reducing unsprung mass and rotating mass: 53-pound (24 kg) reduction in unsprung weight 62-pound (28 kg) reduction in rotating mass High-performance copper-free brake linings comply with California law and deliver superior fade resistance with an excellent pedal feel on and off the track Brake systems are integrated to each vehicles’ selectable drive modes, including brake pedal feel. Brake pedal feel can also be assigned within My-Mode and V-Mode Manual transmission is standard
      Rare for sport sedans today, a six-speed TREMEC manual transmission is standard on both vehicles. It has been optimized for each V-Series Blackwing vehicle to provide an engaging experience on the track or on the road. Details include:
      LuK twin-disc clutch for high torque capacity and great pedal feel Active Rev Matching accessible via a console mounted toggle switch to automatically adjust engine speed to match anticipated downshifts No-Lift Shift allowing the driver to shift gears without letting off the gas pedal. In the case of the CT4-V Blackwing, it allows the turbos to remain spooled, resulting in faster lap times Transmission and rear differential cooling – the manual and automatic transmissions use the same track-performance cooling system for greater track performance Clutch and brake pedals positioned for optimal driver ergonomics A physical barrier stop for the clutch pedal rather than a hydraulic master cylinder stop provides greater driver feedback during clutch operation A shorter shifter ratio than previous generations for more precise shifts Ten-speed automatic transmission
      The CT5-V Blackwing and CT4-V Blackwing are available with a 10-speed electronically controlled automatic transmission. It is tuned to complement the dual-personality experience of each respective model.
      Highlighted features:
      Tap Shift/Manual Mode allowing the driver to use integrated magnesium paddle shifters to select a gear and hold it until selecting the next gear, up or down Sport Mode providing real-time interpretation of driving conditions, adjusting the transmission to reduce shift busyness and improve performance, while retaining aggressive driving dynamics Twenty-four-hour track testing resulted in several improvements in response to the demands of a high-g track environment, including a unique oil pan design and priority valve changes Unique control systems with performance calibrations tailored for each model Ten forward gears offer the most available transmission speeds in each sedans’ respective segments, helping keep the engines within their optimal rpm bands, while also anticipating the next shifts Dynamic Performance Mode is calibrated specifically for V-Series Blackwing to deliver track focused shift patterns and automatically activates when high-g forces are experienced in Sport or Track mode An auxiliary pump primes the automatic transmission system from the time the vehicle door is opened for improved cold-shift performance. Both V-Series Blackwing models also feature an enhanced Electronic Limited Slip Rear Differential. It weighs less and has been optimized for each driving mode and each Performance Traction Management setting.
      Highlighted features:
      More control of the rear differential compared to traditional open and mechanical limited-slip differentials Enhances road grip by automatically allocating torque to the rear wheel with the most traction during hard cornering — with the capability of sending up to 1,475 lb-ft (2,000 Nm) of locking torque across the axle High-performance differential cooler An aluminum housing replacing the previous generation cast iron housing, reducing mass by more than 22 pounds (10 kg) Exclusive integrated heat exchanger for enhanced cooling Advanced suspension systems and strengthened chassis
      V-Series Blackwing combines the fourth generation of Magnetic Ride Control (MR 4.0), with improvements to the front and rear suspension systems. Stiffer spring rates, unique hollow stabilizer bars, higher-rate bushings and more enable a driving experience that isolates the driver from road imperfections, while also providing a precise, engaging connection with the road.
      MR 4.0 highlights:
      Immense performance envelope that gave Cadillac engineers the freedom to optimize everyday driving and aggressive track performance New accelerometers and an inertial measurement unit that transmit and process changes in road conditions four times faster than the previous generation system Secondary temperature maps that enable engineers to compensate for changes in damper fluid temperature for more consistent performance, even during performance driving Inertial measurement unit that provides more precise measurements of body motion relative to the wheel for more accurate readings under heavy braking, hard cornering and other driving conditions Improved magnetic flux control that creates a more consistent and accurate transition between rebound and compression Improvements to transient body control that allow the vehicle to remain more level while transitioning between corners MacPherson strut front suspension:
      Ride link includes an all-new 100-percent elastomer bushing on the CT4-V Blackwing and a retuned hydro bushing on the CT5-V Blackwing, for improved ride response Handling link has cross-axis ball joints for improved lateral control and quicker steering response Five-link independent rear suspension:
      Lateral link features stiffer bushings for faster response and increased cornering agility Toe link has cross-axis ball joints for increased stability and driver confidence Rear knuckles have increased stiffness for improved braking and better control during cornering Rear cradle mounts have been stiffened for optimum balance between road comfort and track performance V-Series Blackwing models are built on Cadillac’s award-winning rear-wheel drive architecture and feature unique structural enhancements including shock tower braces, an underside shear plate and thicker rear cross members to improve chassis rigidity. Along with the unique suspension elements, the stiffer structure enhances steering response, handling and the everyday driving experience.
      All-day performance, on and off the track
      The CT5-V Blackwing and CT4-V Blackwing build on Cadillac’s racing heritage and were developed to be track-capable straight from the factory. That includes an intensive validation program to ensure consistent performance during the most challenging track conditions.
      Validation for both models included:
      Twenty-four-hour continuous track testing with the available automatic transmission, available carbon fiber aero package, aluminum wheels and available carbon ceramic brake package Twelve-hour continuous track testing with the standard manual transmission, available carbon fiber aero package, aluminum wheels and available carbon ceramic brake package Functional aerodynamics, including an available carbon fiber aero package, contribute to the V-Series Blackwing models’ track prowess to support a variety of cooling needs for the cars’ respective engines, transmissions, axles and other supporting systems.
      Additionally, MICHELIN® Pilot Sport 4S tires developed exclusively for the V-Series Blackwing models contribute to their balance of track capability and road comfort. Highlights include:
      Unique, multiple-compound tread composition: Contact patch composed of three unique tread rubber compounds Racing “R compound” used for the majority of the tread Compounds optimized for wet traction, enhanced street and track durability, as well as rolling resistance The mold shape of the tire has been specifically engineered for Blackwing models to optimize contact with the road Tire sizes: CT5-V Blackwing tire size: 275/35ZR19 (front) and 305/30ZR19 (rear) CT4-V Blackwing tire size: 255/35ZR18 (front) and 275/35ZR18 (rear) Both V-Series Blackwing vehicles feature standard forged aluminum alloy wheels with staggered widths, front to rear. These forged wheels are stronger and lighter than conventional cast aluminum.
      Wheel sizes:
      CT5-V Blackwing: Front – 19 x 10 inches / Rear – 19 x 11 inches CT4-V Blackwing: Front – 18 x 9 inches / Rear – 18 x 9.5 inches Coming this summer
      Reservations for both vehicles open on Feb. 1, 2021 at 7:30 p.m. ET on Cadillac.com, with deliveries later this summer. Pricing begins at $59,9901 for the CT4-V Blackwing and $84,9901 for the CT5-V Blackwing.
    • By William Maley
      After months of rumors and spy photos, Cadillac finally spilled the beans on their new high-performance CT4 and CT5 Blackwing. These new models are planned to give German rivals a bruising when they start arriving at dealers later this summer. Here is what we know.
      CT4 Blackwing
      The smaller of the two Blackwing models starts with a twin-turbo 3.6L V6 engine with 472 horsepower and 445 pound-feet of torque. To achieve this power, Cadillac upgraded the various internals with titanium connecting rods and a revised crankshaft. Power is routed to the rear-wheels by either a six-speed manual or ten-speed automatic. Performance figures are impressive with a 0-60 mph time of 3.8 seconds (automatic transmission) and a top speed of 189 mph.
      In terms of handling, the CT4 Blackwing features an electronic limited-slip rear differential and latest version of Magnetic Ride Control 4.0 - Cadillac claims the latter is the quickest-reacting suspension in the world. A set of Michelin Pilot Sport 4S tires keep the vehicle glued to the road, while optional optional carbon ceramic brakes bring it to a quick stop.
      Visually, the CT4 Blackwing uses a new grille with larger openings to gobble up more air; functional fender vents, front splitter, and a rear spoiler. A carbon fiber package that claims to reduce aerodynamic lift by 214 percent is an option.
      CT5 Blackwing
      For those who want something a bit more mad can direct their attention to the CT5 Blackwing. Under its hood lies a massaged 6.2L supercharged V8 engine with 668 horsepower and 659 pound-feet of torque. Again, power is routed to the rear-wheels via a six-speed manual or ten-speed automatic. 0-60 mph takes 3.7 seconds (automatic transmission) and can cruise towards 200-plus mph. 
      What does this massaged V8 engine have? For starters. there's a larger supercharger (1.7-liters), aluminum cylinder heads, titanium intake valves, and improved airflow. 
      Like the CT4, the CT5 Blackwing gets Magnetic Ride Control 4.0 and electronic limited-slip rear differential. A set of forged 19-inch wheels exclusive to the Blackwing come wrapped in a set of Michelin Pilot Sport 4S tires. 
      Outside, a new grille with larger openings to allow for more air, front splitter, and rear spoiler are the key changes to note. A carbon fiber package is optional.
      How Much?
      The CT4 Blackwing will set you back $59,990, and the larger CT5 Blackwing will cost $84,990. Both prices include a $995 destination charge. You can head down to your nearest Cadillac dealer to place a pre-order for either model right now.
      Source: Cadillac
      V-Series Blackwing: Ultimate Track Capability, Zero Compromise
      The 2022 Cadillac CT4-V Blackwing and CT5-V Blackwing, two of the most powerful Cadillacs ever, raise the bar on performance The 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing represent the pinnacle of Cadillac performance and craftsmanship, leveraging championship-winning racing heritage to create the most track-capable Cadillacs ever, while continuing to set new standards for luxury and comfort.
      Leveraging a Cadillac racing history that began in 1949 and has seen sustained success over the last two decades, the V-Series Blackwing models were developed with driver engagement and performance at the top of mind.
      “V-Series Blackwing stands for the very highest level of execution from Cadillac and offers a distinctly American vision of performance: incredible power and luxurious craftsmanship, with absolutely zero compromise,” said Brandon Vivian, executive chief engineer, Cadillac. “We looked to our championship-winning racing heritage and brought an uncompromising eye for detail to create two cars that elevate the V-Series experience.”
      V-Series Blackwing vehicles build on the already excellent performance dynamics of the CT5-V and CT4-V to create the top tier of the Cadillac sedan lineup.
      Highlights include:
      Evolutions of the track-ready Cadillac 6.2L Supercharged V8 in the CT5-V Blackwing and 3.6L Twin-Turbo V6 in the CT4-V Blackwing Upgraded TREMEC six-speed manual transmission standard Available 10-speed automatic transmission Electronic Limited Slip Rear Differential enhanced to reduce mass and improve on-track reliability Advanced suspension refinements providing greater body control and a more agile feel Magnetic Ride Control 4.0, the world’s fastest reacting suspension technology, sharpening the balance between daily-driving comfort and high-performance track capability Unique structural enhancements improving steering response and handling on the track Cadillac’s largest ever factory-installed brakes, available on the CT5-V Blackwing Extensive validation including 12-hour and 24-hour track testing Customizable integrated digital gauge cluster with Custom Launch Control and Performance Traction Management settings Liberating performance
      The CT5-V Blackwing uses an upgraded 6.2L supercharged V8 that, thanks to a higher flow air-intake and revised exhaust system, is rated at 668 horsepower (498 kW) and 659 lb-ft of torque (893 Nm), making it the most powerful production Cadillac ever. Each engine is hand-built at GM’s Bowling Green Assembly facility in Kentucky and features a signed engine builder’s plate.
      The CT4-V Blackwing sports an evolution of the Cadillac 3.6L Twin-Turbo V6 that features revised control system software and an improved air intake system to create 472 horsepower (352 kW) and 445 lb-ft of torque (603 Nm). The turbos’ low-inertia (titanium-aluminide) turbine wheels enable more precise and responsive application of torque throughout the rev range.
      Highlighted features and output:
      CT5-V Blackwing: 6.2L Supercharged V8 - 668 hp, 659 lb-ft of torque GM-estimated top track speed: over 200 mph GM-estimated 0-60 mph: 3.7 seconds (automatic transmission) Most powerful Cadillac ever Air intake airflow is improved by 46 percent vs. the CTS-V Compact, high-output 1.7L four-lobe Eaton supercharger with small-diameter rotors that enable boost to be generated earlier in the rpm band for instantaneous response Rotocast A356T6 aluminum cylinder heads are stronger and handle heat better than conventional aluminum-alloy heads Lightweight titanium intake valves Track-capable wet-sump oiling and vent system with external oil separator and drainback CT4-V Blackwing: 3.6L Twin-Turbo V6 - 472 hp, 445 lb-ft of torque GM-estimated top speed: 189 mph GM-estimated 0-60 mph: 3.8 seconds (automatic transmission) Most powerful and fastest Cadillac in the subcompact class Air intake restriction is improved by 39 percent vs. the ATS-V Turbocharger compressors matched for peak efficiency at peak power for optimal track performance Titanium connecting rods (manual transmission only) and revised crankshaft counterweights reduce main/rod bearing reciprocating loads Re-targeted piston oil squirters, which direct engine oil at the bottoms of the pistons, for improved temperature control The manifold-integrated water-to-air charge cooling system contributes to more immediate torque response Airflow routing volume is reduced by 60 percent when compared to a conventional design that features a remotely mounted heat exchanger Track-capable braking systems
      Both V-Series Blackwing models feature advanced high-performance braking systems that have been extensively track and road-tested. The exclusive V-Series Blackwing wheel designs enable an even larger rotor over the previous CTS-V, making the CT5-V Blackwing braking system the largest factory-installed brakes in Cadillac history. Additionally, an available carbon-ceramic brake package for the CT5-V Blackwing, featuring cross-drilled rotors, deliver several benefits including weight savings, durability and heat management.
      Highlighted features:
      CT4-V Blackwing: 14.96 x 1.34-inch (380 X 34 mm) front rotors and 13.4 x 1.1-inch (340.5 x 28 mm) rear rotors CT5-V Blackwing: 15.67 x 1.42-inch (398 X 36 mm) front rotors and 14.7 x 1.1-inch (373.5 x 28 mm) rear rotors Staggered Brembo® six-piston front calipers and four-piston rear calipers Available on the CT5-V Blackwing, the lightweight carbon-ceramic brake package significantly improves heat management, as well as greater resistance to wear under extreme conditions on the racetrack, while also reducing unsprung mass and rotating mass: 53-pound (24 kg) reduction in unsprung weight 62-pound (28 kg) reduction in rotating mass High-performance copper-free brake linings comply with California law and deliver superior fade resistance with an excellent pedal feel on and off the track Brake systems are integrated to each vehicles’ selectable drive modes, including brake pedal feel. Brake pedal feel can also be assigned within My-Mode and V-Mode Manual transmission is standard
      Rare for sport sedans today, a six-speed TREMEC manual transmission is standard on both vehicles. It has been optimized for each V-Series Blackwing vehicle to provide an engaging experience on the track or on the road. Details include:
      LuK twin-disc clutch for high torque capacity and great pedal feel Active Rev Matching accessible via a console mounted toggle switch to automatically adjust engine speed to match anticipated downshifts No-Lift Shift allowing the driver to shift gears without letting off the gas pedal. In the case of the CT4-V Blackwing, it allows the turbos to remain spooled, resulting in faster lap times Transmission and rear differential cooling – the manual and automatic transmissions use the same track-performance cooling system for greater track performance Clutch and brake pedals positioned for optimal driver ergonomics A physical barrier stop for the clutch pedal rather than a hydraulic master cylinder stop provides greater driver feedback during clutch operation A shorter shifter ratio than previous generations for more precise shifts Ten-speed automatic transmission
      The CT5-V Blackwing and CT4-V Blackwing are available with a 10-speed electronically controlled automatic transmission. It is tuned to complement the dual-personality experience of each respective model.
      Highlighted features:
      Tap Shift/Manual Mode allowing the driver to use integrated magnesium paddle shifters to select a gear and hold it until selecting the next gear, up or down Sport Mode providing real-time interpretation of driving conditions, adjusting the transmission to reduce shift busyness and improve performance, while retaining aggressive driving dynamics Twenty-four-hour track testing resulted in several improvements in response to the demands of a high-g track environment, including a unique oil pan design and priority valve changes Unique control systems with performance calibrations tailored for each model Ten forward gears offer the most available transmission speeds in each sedans’ respective segments, helping keep the engines within their optimal rpm bands, while also anticipating the next shifts Dynamic Performance Mode is calibrated specifically for V-Series Blackwing to deliver track focused shift patterns and automatically activates when high-g forces are experienced in Sport or Track mode An auxiliary pump primes the automatic transmission system from the time the vehicle door is opened for improved cold-shift performance. Both V-Series Blackwing models also feature an enhanced Electronic Limited Slip Rear Differential. It weighs less and has been optimized for each driving mode and each Performance Traction Management setting.
      Highlighted features:
      More control of the rear differential compared to traditional open and mechanical limited-slip differentials Enhances road grip by automatically allocating torque to the rear wheel with the most traction during hard cornering — with the capability of sending up to 1,475 lb-ft (2,000 Nm) of locking torque across the axle High-performance differential cooler An aluminum housing replacing the previous generation cast iron housing, reducing mass by more than 22 pounds (10 kg) Exclusive integrated heat exchanger for enhanced cooling Advanced suspension systems and strengthened chassis
      V-Series Blackwing combines the fourth generation of Magnetic Ride Control (MR 4.0), with improvements to the front and rear suspension systems. Stiffer spring rates, unique hollow stabilizer bars, higher-rate bushings and more enable a driving experience that isolates the driver from road imperfections, while also providing a precise, engaging connection with the road.
      MR 4.0 highlights:
      Immense performance envelope that gave Cadillac engineers the freedom to optimize everyday driving and aggressive track performance New accelerometers and an inertial measurement unit that transmit and process changes in road conditions four times faster than the previous generation system Secondary temperature maps that enable engineers to compensate for changes in damper fluid temperature for more consistent performance, even during performance driving Inertial measurement unit that provides more precise measurements of body motion relative to the wheel for more accurate readings under heavy braking, hard cornering and other driving conditions Improved magnetic flux control that creates a more consistent and accurate transition between rebound and compression Improvements to transient body control that allow the vehicle to remain more level while transitioning between corners MacPherson strut front suspension:
      Ride link includes an all-new 100-percent elastomer bushing on the CT4-V Blackwing and a retuned hydro bushing on the CT5-V Blackwing, for improved ride response Handling link has cross-axis ball joints for improved lateral control and quicker steering response Five-link independent rear suspension:
      Lateral link features stiffer bushings for faster response and increased cornering agility Toe link has cross-axis ball joints for increased stability and driver confidence Rear knuckles have increased stiffness for improved braking and better control during cornering Rear cradle mounts have been stiffened for optimum balance between road comfort and track performance V-Series Blackwing models are built on Cadillac’s award-winning rear-wheel drive architecture and feature unique structural enhancements including shock tower braces, an underside shear plate and thicker rear cross members to improve chassis rigidity. Along with the unique suspension elements, the stiffer structure enhances steering response, handling and the everyday driving experience.
      All-day performance, on and off the track
      The CT5-V Blackwing and CT4-V Blackwing build on Cadillac’s racing heritage and were developed to be track-capable straight from the factory. That includes an intensive validation program to ensure consistent performance during the most challenging track conditions.
      Validation for both models included:
      Twenty-four-hour continuous track testing with the available automatic transmission, available carbon fiber aero package, aluminum wheels and available carbon ceramic brake package Twelve-hour continuous track testing with the standard manual transmission, available carbon fiber aero package, aluminum wheels and available carbon ceramic brake package Functional aerodynamics, including an available carbon fiber aero package, contribute to the V-Series Blackwing models’ track prowess to support a variety of cooling needs for the cars’ respective engines, transmissions, axles and other supporting systems.
      Additionally, MICHELIN® Pilot Sport 4S tires developed exclusively for the V-Series Blackwing models contribute to their balance of track capability and road comfort. Highlights include:
      Unique, multiple-compound tread composition: Contact patch composed of three unique tread rubber compounds Racing “R compound” used for the majority of the tread Compounds optimized for wet traction, enhanced street and track durability, as well as rolling resistance The mold shape of the tire has been specifically engineered for Blackwing models to optimize contact with the road Tire sizes: CT5-V Blackwing tire size: 275/35ZR19 (front) and 305/30ZR19 (rear) CT4-V Blackwing tire size: 255/35ZR18 (front) and 275/35ZR18 (rear) Both V-Series Blackwing vehicles feature standard forged aluminum alloy wheels with staggered widths, front to rear. These forged wheels are stronger and lighter than conventional cast aluminum.
      Wheel sizes:
      CT5-V Blackwing: Front – 19 x 10 inches / Rear – 19 x 11 inches CT4-V Blackwing: Front – 18 x 9 inches / Rear – 18 x 9.5 inches Coming this summer
      Reservations for both vehicles open on Feb. 1, 2021 at 7:30 p.m. ET on Cadillac.com, with deliveries later this summer. Pricing begins at $59,9901 for the CT4-V Blackwing and $84,9901 for the CT5-V Blackwing.

      View full article
    • By David
      Here you will find the latest teaser videos from Cadillac.
      Cadillac CELESTIQ
      Cadillac-CELESTIQ-Teaser.mp4
      Cadillac BLACKWING teaser
      BLACKWING-teaser.mp4
      Will add more teasers as Cadillac releases them.
       
      Here is the link for the Cadillac BLACKWING Reveal on February 1st 2021 @ 7pm EST.
      Cadillac Pressroom - United States - V-Series Blackwing
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

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    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
  • Posts

    • My friend who will be my riding bud has an older Ducati Streetfighter... he likes it but he complains that getting anything done to it is expensive.  I'm sure I'm going to be in the same boat with a BMW, but at least being aircooled, shaft drive, boxer the amount of maintenance it will need is lower.  Of your list, I like the Triumph the best, but the Yamaha would probably be lowest cost of ownership.  I looked at the Yamaha XSR900 very early on in my search (years ago) because it reminded me of my dual-sport I had in my teens, but it was uncomfortably too tall for me. 
    • Prices going up. Economy not fully recovered. Supply shortages. Money printer going brrrr... I think of the following words. Stagflation... And  A word that starts with 'C' and ends with 'm'. In Canada - (no incentives for people to work below a certain income level, reducing productivity and making costs go up). Oops I might be derailing thread. Please no one entertain the kind of word I was thinking. Yeah lumber prices are bad. I heard Canada (where I live) might be limiting exports due to the cancellations of keystone too. Not sure if true or not. As for Tesla cars. I don't think any car maker could sell those cheap Wuling things yet in NA. I don't see the price points ever going lower, maybe some more features for the money down the line. And Tesla is about to be inundated with competition. I think their position is not nearly as strong as when the Model Y came out. Paper tiger maybe.
    • Supply down + Demand Up = higher prices.... not that hard. Prices for nearly everything are going up. It has nothing to do with BEVs.  It has to do with everything from lumber to microchips being in short supply. Also... prices for used and new gasoline powered vehicles is going up too, so at worst, BEVs are just keeping pace with the industry as a whole. Furthermore, no one gave a date as to when the cost of BEVs would dip below ICEs, so calling that misinformation is substantially premature.  The big, experienced manufacturers like GM and MB have been awoken like a sleeping dragon and the new BEV platforms coming from them are going to be serious entries, not just an electric motor thrown in one of their gasser models with a bunch of laptop batteries in the trunk. As of about 3 years ago, they all started taking BEVs seriously. There will be economies of scale as the cells of a Silverado don't need to be any different in composition than the cells in a Bolt... the only difference will be quantity.  GM will no longer need to build 197 different powertrain combinations, it will be reduced to 10 (if memory serves, it's somewhere in that ballpark of a delta in powertrains). There will no longer be a need for complex 10-speed transmissions. No AWD systems. No exhaust systems. There won't be complex electro-mechanical systems to turn cylinders on and off while driving. There won't be turbo-chargers. There won't be those electronic shutters that close a grille at speed. All of that stuff listed that needs to be engineered and re-engineered every 5 - 7 years will go away. None of that is in place today and no one claimed it would be in place by today, but you have the combined industrial might of GM, Ford, BMW, Mercedes, VW, Hyundai, Telsa, Panasonic, Samsung, LG, and others working on it.
    • On a side note, all of my closest friends recently bought bikes either this year or last year and it REALLY has given me the itch. I just don't have a garage for one yet and couldn't justify spending the money when we have a home to finish and garage to build.. Two of them have some Harley of sorts and two of them have Indians, none of them are my style or anywhere near what I would want to ride. I'm a HUGE fan of the naked sporty bikes.  Something like a Monster 796,  Triumph Street Triple 675, Yamaha MT-09, would be perfect for me
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