Today in Tokyo, Subaru put forth an ambitious plan. By the mid-2030s, the Japanese automaker will only sell electric vehicles worldwide. This announcement comes as no surprise as both China and Europe have announced stricter emissions regulations that will be coming in the near future.
But to reach that goal, Subaru will be working with Toyota (which owns a 8.7 percent stake in Subaru) on developing both hybrid and electric vehicles. In a statement, Subaru executives said work has started on a “strong hybrid” vehicle using Toyota technology. No other details were provided. The two are also working on full-electric vehicles that will launch sometime this decade. These vehicles will play a key role in Subaru's goal of having 40 percent of vehicles sold be all-electric and electrified cars by 2030.
Despite this change in direction for powertrains, Subaru executive's stress their vehicles will retain the key traits that have their vehicles unique.
“Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,” said Subaru's Chief Technology Officer Tetsuo Onuki.
“It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”