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William Maley

Cadillac News: Cadillac CT6 Reveals Itself In New Commerical

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Cadillac has apparently pulled a page of out of the Nissan ad playbook as they have revealed the upcoming 2016 CT6 in a new ad during the Oscars tonight.

The ad - titled The Daring: No Regrets - features a number folks the worlds of fashion, finance, technology, and film whose common beginnings are contrasted with their exceptional accomplishments. Following this, the ad asks "How dare a 112-year-old carmaker reinvent itself," and out rolls the CT6. The vehicle takes the current styling of the CTS and stretches it out length and width-wise.

We'll have more information and clearer pictures when the CT6 debuts at the New York Auto Show in April. The ad is below.

Source: Cadillac

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Well... I'm not seeing anyting making me say WOW.  But I didn't expect to be wowed honestly.  I'm guessing the "wow" will come with what's under the hood/sheetmetal and on the inside.

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I like everything about this campaign except for calling the car a CT6.  If you want to be "daring" then name the sedan something daring.

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The commercial is not meant to be a full reveal, it is meant to shock the viewer and incite curiosity, which it does pretty well, imo.

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Looks very crisp and angular, and a little bit blocky as well, yet overall quite elegant. To be honest it reminded me of the Audi A8 which is my current favorite of the German 3 flagships. For that alone I'm leaning towards liking the CT6 a lot already. Can't wait for the April unveiling! :)

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Interesting, Have to say the commercial hit the nail on the head as I am totally intrigued with seeing more of the car.

 

What is the engine? What does the interior look like, want to see more of the body for details.

 

Over all I want more! :P

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Johan said in an interview that the 2.0 turbo 4 would be standard and the 3.6 liter twin turbo optional. Basically the same power trains in the CTS. He did say in the future there would be a twin turbo V8. I'd imagine that is their V-series.

Makes you wonder if this is more of an XTS replacement, can't be an S-class fighter with a 4-cylinder. Even the A7 and CLS have boosted sixes and eights, so what is their competitor?

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Hey dumbass, there has been a 4-cylinder S since 2010. Not a good sign for your so called world's best car.

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That 4 cylinder is a diesel with 369 lb-ft of torque though and that was five years ago. I think they pair that engine with a hybrid system now for Euro market cars.

There has been a V12 S-class since 1991. Without 12 cylinders you are a pretender, not a contender. Sorry to Lexus, Jaguar and Maserati.

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That 4 cylinder is a diesel with 369 lb-ft of torque though and that was five years ago. I think they pair that engine with a hybrid system now for Euro market cars.

There has been a V12 S-class since 1991. Without 12 cylinders you are a pretender, not a contender. Sorry to Lexus, Jaguar and Maserati.

 

Moving the goal posts again, aren't we? A 4 is a 4 doesn't matter if it's a diesel or paired with hybrid and doesn't matter if it is Euro only.

 

Got it, S-Class was a pretender before that and didn't you say it was the best vehicle since Roman Empire's existence? So a pretender was your best vehicle?

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Happening to catch some of the Oscars when this commercial came on, I knew it was the new big Caddy - I like it, I think it looks sharp. If they make one in a RWD Big Block V8 Coupe, I'm liking it even more...

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I take mine in coupe V edition with the supercharge V8. A superior engine to what MB puts out. :P

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Well some will be happy and some will be disappointed with this car when it arrives. It is a next step evolution of the styling and technology but will not be a full revolution that some expect but will not get.

 

This will be a very good car but we must remember this is not part of the new Cadillac since it was mostly done by the time GM decided to go all in and invest in Cadillac what it needs. This is why we have talk now that this is not the flagship and there will be a CT 7-8-9.

 

What we will find here is a very capable car that will have refined styling on the same theme but will be much lighter than most expect. The suspension tuning will be first class and the interior will be unlike you have ever seen in a GM car. It will see advancements not seen in quality and technology.

 

The real treat will be the TT V8 when it arrives later.

 

Now this car will help hold the segment till GM gets to the cars that will be over it. These will see really big investment and we will get much greater return in the product that will be produced. That one will be the revolutionary car. But because work has just started it will be 2020 before we see it or the  coupe.

 

The key to this car needs to be refinement. They need to get the little things right. While Cue is not a bad system it is a difficult system to grasp for many people in less than 5 mins. If they work to make system interphase easier and other small details that needed addressed on the CTS and ATS they should have a car here that can go toe to toe.

 

Now with that said the next cars to come not only need to go toe to toe but they need to clearly be the better car. GM has now gotten into the game and now they must dominate the segments. You do that and remove any question that you should be there to anyone critic or friend.

 

This is not the Dare car yet.

 

In the mean time the coming SUV's and CUV will make Cadillac even more profitable. This segment makes up 12% of car segment sales but makes 50% of the profit. That is why GM finally has gone in. These are the pick ups of the car segment but at a much lower volume.

 

This is also why Ford saved Lincoln when it was on the block. Now their problem has been no one there has fully committed to make them more than a high volume discount luxury car.

 

So far the CT6 is about what I expected a good solid step forward into the future to even better things yet to come.

Edited by hyperv6

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The real treat will be the TT V8 when it arrives later.

 

 

This is not the Dare car yet.

Or if you want a TT V8, you could buy a 5-series, 6-series, 7-series, E-class, CLS, S-class, S7, S8, or Panamera right now.

 

I "dare" Cadillac to keep this Dare campaign going until 2019 when the CT7 or CT8 arrives.  By then there will be a new slogan, and they will have some new plan.   Eventually one of these plans has to work, Cadillac doesn't really have infinite tries here.  I get that Rome wasn't built in a day, and I don't think Cadillac will even end up as poor off as Lincoln, but how long will GM pour money in to a brand that doesn't get sales.  Eventually the bean counters may force a Lincoln strategy where they just gloss up Chevy's and sell stuff like the Escalade and a Cadillac Equinox because those are easy and high margin.

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Didn't Cadillac sell 208,xxx vehicles in 2014? That's not worthy of turning the factory lights on?

 

5, 6, & 7 series are old, old, old and lead at nothing. Frankly, stoic & dated design is not pulling any buyers into the showroom there, either- 5 sells OK but the 6/7 is finding it rough going. With the usual turn-over @ BMW, having something new to offer the demographic is sound business. Besides smk, what would YOU propose, a triple-turbo V8?

This is the same spitball thrown against the Cadillac wall time & time again; if they don't sell a TTV8, Cadillac is "not competing", if they do, it's "why bother, other cars do". Fascinating how I never read this anywhere RE -say- a Jaguar SUV. So tiresome.

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The old 5-series still outsells the new Lexus GS and CTS.  The 7-series is bland and bloated, and of course it has terrible sales, it is up against the best car in the world.   BMW does make a triple turbo diesel inline six in Europe, but of course, they don't sell it here.  Maybe they should to add some spice to the 5 and 7 series cars.

 

Jaguar makes loads of SUVs, they are called the Land Rover.  That is why I always thought a Jaguar SUV was stupid, it is one company, and you wouldn't make a Land Rover 2-seat roadster, so why make a Jaguar SUV. 

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• Jaguar doesn't make Land Rovers, Land Rover does. These are supposed to be separate brands- who cares what other brands the corporation has, except the BoD office & the bean counters? This is like saying mercedes shouldn't build the e-class and the CLS since they share power trains & platforms ; why not (profit/losses excepted)?

 

• No one cares about sales volumes except corporate bean counters.

 

• You didn't answer my question about your suggestion for something akin to but different than a TTV8.

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The real treat will be the TT V8 when it arrives later.

 

 

This is not the Dare car yet.

Or if you want a TT V8, you could buy a 5-series, 6-series, 7-series, E-class, CLS, S-class, S7, S8, or Panamera right now.

 

I "dare" Cadillac to keep this Dare campaign going until 2019 when the CT7 or CT8 arrives.  By then there will be a new slogan, and they will have some new plan.   Eventually one of these plans has to work, Cadillac doesn't really have infinite tries here.  I get that Rome wasn't built in a day, and I don't think Cadillac will even end up as poor off as Lincoln, but how long will GM pour money in to a brand that doesn't get sales.  Eventually the bean counters may force a Lincoln strategy where they just gloss up Chevy's and sell stuff like the Escalade and a Cadillac Equinox because those are easy and high margin.

 

 

You have to realize that the key here is not total sales but profits.Cadillac is no longer a volume K mart luxury brand and does not need high volumes to survive.

What they need to do is build cars that have high enough profit margins that will make money.

 

How many years did Cadillac out sold volume wise in this country Benz and BMW but it did not run them off and they continued to build and  make money in this market.

 

The is only one future for Cadillac as there is little money in a cheap luxury car unless you move a lot of cars and that is difficult. Lincoln did it with Fleet sales of the Town Car and once those sales dropped they and floundered since with near death.

 

This is a plan you just have to give them the time to do what needs done and even if they are still number three in sales you need to look at the bottom line and if they are making a profit. I think you will find they will be. This is not one of those races where you have to have the biggest volume to still win in this segment.

 

I expect these to be the most profitable cars at GM for years to come and they will not get axed as if they are bringing more dollars per unit they will get what they need.

 

As for marketing the Dare is only the start. Their plan is like a play and this is act one. This is to challenge people to look at Cadillac and understand what their new mission is. In the past their message was just a mottled mix of a geek in a ATS, Dancing Robots and out running a mass of Arrows. Not really any true message or coherent image being displayed.

 

Now that they have Dared the public watch for them to focus on what they are doing with their models. We will see like with Benz and BMW a focus on not just performance but safety, luxury, technology, styling, image and sex.

 

The building of an image of the product and what it will do for the customer takers work to build and you have to earn the trust of the public.

 

This is why we have seen resistance to discounting the present cars as do you want to show up at the club in the car that is Discount Luxury? That would be like buying your suit at K mart. While some see you as thrifty other will see it as a sign of failure if you do not live large.

 

There is a lot of work to do and lots of things to accomplish yet. No matter where Cadillac ranks in sales by 2020-2025 the real goal is profits and if they are making money that is all that should be expected. This is the most profitable segment in the auto class and it gives you the option of just making money as a priority and if you take a sales lead all the better. On the other hand high volume low profit segments like Chevy have to move product to make the profit and they have no options here. They have to sell to make any money.

 

Also you do not want to over sell true luxury anyways as if you do you will end up with your product in places that will damage it's image. In this class you want to be seen at Ruth Chis not White Castle or Habit.

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But to make these big profits you need high prices.  The Escalade is where Cadillac's profit comes from because it has high price, and is based off an existing Chevy, and the Tahoe itself is a high margin vehicle.   I wonder if the ATS and CTS run on big margins, because they don't really command top of segment pricing, and their global volume isn't that high so they don't have the economies of scale that the Germans have.

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But they have a higher transaction price than a German (BMW), and it's growing at a faster rate. And unlike the Germans, Cadillac does not have a gun to its head to compete for Camry buyers, ala the CLA/ sub-3-series cars. The Germans only WISH they were in a similar position where cheap FWD appliances weren't necessary.

 

BTW- the Escalade is not "based on an existing Tahoe"; these vehicles are developed in the same program @ the same time, they are specific variants off of an engineering/design program. One is not an altered version of the other.

Edited by balthazar
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The Tahoe and Escalade have very few shared parts.   Frame, transmission, some window glass, some wires under the dash, airbag actuators.   Not even the rear view mirror is shared anymore.   The Escalade uses better (freer rolling) wheel bearings. 

 

Oh yeah... and transaction prices on the Escalade are up... way up.... They've jumped $15k - $20k per unit. ..... and Cadillac can't build them fast enough.

 

 

Back to the CT6, from this short glimpse...  Regardless of the hardware, it doesn't look large enough to go up against the S-Class. It looks more CLS sized.   Not that it is a bad thing for Cadillac to play in that ballfield,  I was just expecting something more S-Class in size. 

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I thought I read once that the length was 200 inches, so the CT6 could be slightly smaller than the XTS.  But the CT6 doesn't have 4-door coupe styling, so it isn't really an A7 or CLS competitor.  Probably this will be sized like the standard LS460 or short wheel base Jaguar XJ.  I am curious what they position this car against.

 

It is believed it will have a new 3.0 liter twin turbo V6, which will lead to GM's new line of V6s so I'd imagine the 3.6 will start getting phased out at the end of the decade.

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The new car will have the new 3.0 TT and a V8 TT. Not sure if the 3.6 will be the base engine or not yet.

 

The 3.6 is on the way out and will be around a few more years but the end is coming. The new V6 family is lighter and more refined. They will also get a little better MPG and the TT version will have better economy and the same of better power.

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There is no such thing as a 4-door coupe, thus neither the A7 nor the CLS have it either.  The A7 is a 4-door A6 hatchback and the CLS is just a 4-door E-Class Sedan fastback or a 2-Door E-class hardtop coupe.

 

 

If there is such a thing as a 4-door coupe, then Oldsmobile beat Mercedes to the idea by a decade.


The new car will have the new 3.0 TT and a V8 TT. Not sure if the 3.6 will be the base engine or not yet.

 

The 3.6 is on the way out and will be around a few more years but the end is coming. The new V6 family is lighter and more refined. They will also get a little better MPG and the TT version will have better economy and the same of better power.

 

Pardon?  There is a new advanced version of it right around the corner.

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There's only a single example of a 4-dr coupe, but mercedes and audi don't make it. Actually, it's only found in the coach built segment. 

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