Mitsubishi News: Mitsubishi Begins To Spill Details About U.S. Strategy

[A Horse With No Name]

Just now, Drew Dowdell said:

It has terrible terrible range and barely qualifies as a car.

Which is why it is absurd that SMK is suggesting that they sell a fully equipped sedan that is up to the date in the market as a full EV at that price.

[Drew Dowdell]

1 minute ago, A Horse With No Name said:

Which is why it is absurd that SMK is suggesting that they sell a fully equipped sedan that is up to the date in the market as a full EV at that price.

Aside from the development costs... there's no reason they couldn't go down that route with something modern.  The i-MiEV is ancient technology in EV terms... it was launched in 2009 in Japan which means it was developed in the 2006 - 2008 timeframe. That actually makes it older than the Nissan Leaf.  Nissan has a new Leaf coming, there would be potential for some development cost sharing there, but I don't see Nissan getting the oddball looking car while Mitsu gets a conventional looking EV Sedan.  Nissan gets first dibs.

[A Horse With No Name]

2 minutes ago, Drew Dowdell said:

Aside from the development costs... there's no reason they couldn't go down that route with something modern.  The i-MiEV is ancient technology in EV terms... it was launched in 2009 in Japan which means it was developed in the 2006 - 2008 timeframe. That actually makes it older than the Nissan Leaf.  Nissan has a new Leaf coming, there would be potential for some development cost sharing there, but I don't see Nissan getting the oddball looking car while Mitsu gets a conventional looking EV Sedan.  Nissan gets first dibs.

...and exactly why it makes sense to market something with that kind of capital outlay as a Nissan and not a Mitsubishi.

[smk4565]

23 minutes ago, A Horse With No Name said:

If GM, whcih is larger and mroe efficient that Mitsu by an order of magnitude....cannot sell athe Bolt in that price range...why would Mitsu be able to do so?

GM is still loosing money on every Bolt...would loosing more money per car help Mitsu?

Reanault-Nissan-Mitsu is larger than GM.  If they centralize EV production to Mitsu and make it the discount Tesla they could sell enough volume to make It work.  

I thought this brand should have closed years ago but if they are looking for a way to stay relevant then EV is about all they can do since that is the next wave.

[A Horse With No Name]

2 minutes ago, smk4565 said:

Reanault-Nissan-Mitsu is larger than GM.  If they centralize EV production to Mitsu and make it the discount Tesla they could sell enough volume to make It work.  

I thought this brand should have closed years ago but if they are looking for a way to stay relevant then EV is about all they can do since that is the next wave.

I agree EV is the only real option they have...there is just a long hill to climb in the meantime.

[balthazar]

i-MiEV is a $11K compact that's been electrified and the price tag doubled to $23K.
If they took a Lancer and EV'ed it, the price would go from $18K to AT LEAST $35K.
There is no scenario where an EV Lancer would be $25K.

[A Horse With No Name]

1 hour ago, balthazar said:

i-MiEV is a $11K compact that's been electrified and the price tag doubled to $23K.
If they took a Lancer and EV'ed it, the price would go from $18K to AT LEAST $35K.
There is no scenario where an EV Lancer would be $25K.

And even then the Lancer is extremely bland and dated.

[Drew Dowdell]

19 minutes ago, A Horse With No Name said:

And even then the Lancer is extremely bland and dated.

... and nearly dead. 

 

[A Horse With No Name]

6 minutes ago, Drew Dowdell said:

... and nearly dead. 

 

Pretty much a mercy killing....!