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  • William Maley
    William Maley

    Buick To Drop Name Badge Beginning in 2019

      That's a Buick, even it doesn't say so on the back. 

    The 2019 Buick Envision has an omission that no other Buick model has at this moment, the lack of the 'Buick' name on the back. At the time, we thought this wasn't a big deal. Maybe someone at GM forgot to put the name badge on the Envision. But this is a bigger deal than we first thought.

    Late last week, GM Authority learned from brand reps that Envision will be the first Buick model to drop the name badge. Other Buick models will follow in the 2019 model year. Since then, Automotive News has gotten confirmation about this decision.

    "It was a small running change that we didn't view as especially worth announcing to the world, but I've been pretty amazed by the interest in it in the past couple days," Buick spokesman Stuart Fowle told the publication.

    Fowle explained the reason for dropping the 'Buick' script is consistency across marketplaces. Models sold in China don't have the 'Buick' name on the vehicles. Market research also showed "that 3 out of 4 consumers recognize the tri-shield badge as Buick without seeing the name."

    "We are in the minority of brands that have their badge in addition to having their name on the back of the vehicle. It was like we were saying Buick on the back of the car two times," said Fowle.

    Source: GM Authority, Automotive News (Subscription Required)



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    Oldsmobile tried this just before they keeled over for the last time.  Lamebrains at GM management, trying to save 50c per unit.

    • Haha 2

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    The German triplets don't do it, either. Frankly, in modern times, spelling out the name on a car is an anomaly. How this story gained any traction is a puzzle.

    Edited by balthazar
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    I guess this is not a surprise.  If Buick in China does not spell out BUICK on the cars and crossovers, I guess that would be brought here too.  Without China, Buick would be as dead as Oldsmobile (RIP).  I would like to pick up an Envision sometime in the next year or so.  That CUV may keep me from buying an XT5 in a couple of years.

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    1 minute ago, riviera74 said:

    I guess this is not a surprise.  If Buick in China does not spell out BUICK on the cars and crossovers, I guess that would be brought here too.  Without China, Buick would be as dead as Oldsmobile (RIP).  I would like to pick up an Envision sometime in the next year or so.  That CUV may keep me from buying an XT5 in a couple of years.

    You will love the Envision, they are awesome CUVs. My sister is really happy with hers and I know it has made me a fan again. They are great roomy very quiet auto's.

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    25 minutes ago, riviera74 said:

    Without China, Buick would be as dead as Oldsmobile (RIP).

    No offense, but I don't see any logic in this. Buick sold 220K in the US in '17- that's greater than a large number of other brands for whom no one talks about them going belly up.

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    I think most brand don't write the name out on the back of the car, it is pretty common just to have a badge and the model name/number.  But you do wonder if GM is doing it to save $2 per car on a badge, because I wouldn't be surprised if that was a factor.  But like was said earlier, they don't write Chevrolet on the trunk of the Malibu.

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    11 minutes ago, smk4565 said:

    But you do wonder if GM is doing it to save $2 per car on a badge, because I wouldn't be surprised if that was a factor.

    That's nonsense.
    But since you mention it, I wonder how much mercedes saves by not writing out the model name on 2.3 million vehicles annually. After all, if a "BUICK' badge costs GM $2, such a badge from Daimler must cost $500 each, right?  'Priced Like No Other' ™

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    I get the point of an export auto able to go to any market if they do not have to worry about having a specific badge on an auto. Buick on US bound auto's versus no Buick on all the rest, makes it easier to fulfill orders if your not having to deal with a Name or no Name on the auto. Makes business sense.

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    Even if they did do it just to save a few bucks, so what? Nobody will miss it and nobody would have even known had one random person decided to write about it. There are so many variables in producing and selling cars that a couple bucks is actually a lot to save on one single thing like this. Granted, it's more like $0.30 but still. 

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    18 hours ago, ocnblu said:

    Oldsmobile tried this just before they keeled over for the last time.  Lamebrains at GM management, trying to save 50c per unit.

    They are not doing it to save few cents on the cost of the badge.  They are doing it to improve the image of the brand.

    Edited by ykX

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    great plan! when they kill Buick in America next year, nobody will even notice the brand’s disappearance!

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    13 hours ago, balthazar said:

    That's nonsense.
    But since you mention it, I wonder how much mercedes saves by not writing out the model name on 2.3 million vehicles annually. After all, if a "BUICK' badge costs GM $2, such a badge from Daimler must cost $500 each, right?  'Priced Like No Other' ™

    Mercedes isn’t shy about badges, I think they almost overdo it with all the Bi-turbo and 4matic+ badges all over the place.

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    8 hours ago, balthazar said:

    I wonder how many motorists think '4-matic' means '4-speed automatic'? :D

    Yea had to explain that one to the wife and a few friends who wondered why MB would badge their transmission and not have a 8-matic or 9-matic. :P 

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    Same here- asked my wife one day driving behind  a slow-poking MB what she thought it meant and yep; she hesitantly guessed '4-speed automatic'.

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    On 3/13/2018 at 9:51 PM, balthazar said:

    No offense, but I don't see any logic in this. Buick sold 220K in the US in '17- that's greater than a large number of other brands for whom no one talks about them going belly up.

    No offense taken.  I just simply surmised that when GM decided to spare Buick and kill Olds in 2004, China was the main reason for that decision back then.  Nothing more.

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    That's what was said, but at that time I don't know if there was more than 1 model Buick built in BOTH markets... so there was little logistical reason behind that explanation I could see.

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    On 3/13/2018 at 9:51 PM, balthazar said:

    No offense, but I don't see any logic in this. Buick sold 220K in the US in '17- that's greater than a large number of other brands for whom no one talks about them going belly up.

    Wow, only half of what they sold in 2001, they have faded badly in the US but then they sold a lot of rental grade meh like the Century back then.  Good thing they sell 1.2 million annually in China (were a top dog there but have been passed by VW and most Japanese makes).

     

     

     

     

     

     

     

     

    Edited by frogger

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    This is no big deal.  None of the Germans put names on the back.  Personally, I think it makes the vehicle look a lot cleaner. 

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    Maybe we will get lucky and truck makers will take notes. I'm not a fan of the HUGE lettering that has become a trend on the grill of pickups.  The tailgates often have it also but for whatever reason that isn't as bad IMO. 

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      When Toyota introduced the last-generation Avalon for the 2014 model year, I was shocked by how Toyota had built the better Lexus ES. On the surface, this seems a bit crazy. But Toyota had put a lot of effort into shedding the image of Avalon of an old person’s car by bringing a modern and sleek look; luxurious interior, and a balance between a relaxing ride and sporty dynamics. This became more apparent when compared to the ES launched a couple of years earlier, looking very dated in terms of looks and driving like a cream puff.
      The times are a changing and the two brands have launched new versions of their respective sedans within the past year. I find myself wondering if Toyota still builds the better Lexus or if the ES has finally stepped up and can give the Avalon a real challenge.
      Exterior
      Toyota stuck with the shape of the previous Avalon but gave it some refinement. The low roofline and sloping rear glass shape are paired with more aggressive rear end featuring a full-length taillight. Where the new design falls apart is in the front. Toyota must have taken some of the pages out of Lexus’ design book on grille design as the Avalon has a massive grille. Lower trim models make do with black slats for the insert, but my Hybrid Limited tester features chrome slats that make it more polarizing. I understand Toyota wants to give the Avalon a bit more presence on the road, but this new grille design is a bit much.
      The ES 350 is a different story as Lexus’ designers pulled off an extensive transformation. Wearing a toned-down version of the brand’s current design language, the new ES has an overall look of something formidable and elegant. The spindle grille is front and center, but Lexus has made it slightly smaller to have fit in with the flowing lines. Other design traits include a sloping roofline and shortened rear deck.
      Interior
      Like the exterior, the ES’ interior is completely unrecognizable from the outgoing model. Gone are the cheap feeling and mismatch plastics. In their places is a combination of leather, soft-touch plastics, and wood trim that brings forth a sense of premium uniformity. Ergonomics are also top of the class with such touches as control knobs sitting on either side of the instrument panel, and controls for the climate and audio being in easy reach for driver and passenger.
      Those sitting in the front are treated to leather-covered seats that provide an excellent balance between support and coddle. Those sitting in the back seat might complain about the low position, but will like the ample amount of head and legroom.
      Stepping inside the Avalon Hybrid, Toyota has given it a major makeover. Gone is the flowing and rounded center stack with capacitive touch controls. Instead, the Avalon uses a narrower and blocky center stack with actual buttons. I’m sad to see the touch controls go away as I found them to be quite responsive. Toyota likely dropped them as buyers complained there was no feedback - a click sound or pulsation - to whoever was using it. Other changes include a slim chrome bar running along the dash vents and more color choices.
      Finding a comfortable position in the Avalon was no problem due to the numerous amount of power adjustments available on the Limited. Like the ES, the Avalon’s seats strike the balance of comfort and support just right. In the back, there is an abundance of legroom that allows passengers to stretch out. Headroom is fine for most adults.
      Infotainment
      Toyota has installed the latest version of Entune for the 2019 Avalon. While looking somewhat dated with a muted color palette and dull screen, Entune retains its ease of use. The menus with large touchscreen buttons make it very easy to move around the system, along with clearly marked buttons and knobs sitting on either side. Toyota has also got with times and made the Avalon the first model to feature CarPlay integration. Those wanting Android Auto will need to wait until 2020.
      If there is an Achilles heel to the ES 350, that would be Lexus’ Remote Touch. I have written numerously about how using this system is not only a pain, but very distracting when driving. Take for example changing an XMSirius station.
      Look at the screen to see where the cursor is. Use the touchpad to move the cursor to the station you want, making sure to keep an eye on the screen. Press down on the touchpad to make the selection, hoping you’re finger doesn’t slip and causes something else to happen. This whole routine plays out time and time again whenever you want to do something. Even Apple CarPlay which was introduced for 2019 is a pain to use with Remote Touch. There is salvation on the horizon. Earlier this year, Lexus unveiled an updated RX crossover with a touchscreen for the infotainment system. The automaker said that it will be available on other models in the coming years. Here’s to hoping the ES is one of the first recipients. 
      Performance
      Both vehicles come with the choice of either a 3.5L V6 or hybrid system using a 2.5L four-cylinder. An eight-speed automatic is teamed with the V6. The hybrid uses a CVT.
      The 3.5 V6 has been given a bit more power for 2019, now producing 302 horsepower and 267 pound-feet of torque. This bump makes for a noticeable improvement in overall acceleration, feeling slightly quicker than the last ES 350 I drove. Power builds on a smooth and linear fashion. The engine is also noticeably refined, with barely a rumble coming from underneath the hood. 
      With only a total output of 215 horsepower, the hybrid system in the Toyota Avalon may seem underpowered. This is only an issue when climbing a steep hill or needing to make an immediate pass. Otherwise, the hybrid system provides plenty of oomph for the daily drive. I like how the system seamless transitioned from electric to hybrid power with only a minimal buzz coming from the engine bay. Like other Toyota hybrids, the Avalon Hybrid can travel on electric power alone - albeit a short distance and at speeds below 25 mph.
      In EPA testing, the ES 350 returns 22 City/33 Highway/26 Combined and the Avalon Hybrid returns 43 City/43 Highway/43 Combined. I clocked averages of 25 in the ES 350 and 40 in the Avalon Hybrid.
      Ride and Handling
      Aside from engines, the Avalon Hybrid and ES 350 share another vital component. Under the skin of both models is a version of Toyota New Global Architecture (TGNA) known as GA-K. This variant provides the stiffer structure and lower-center of gravity found on other TGNA models, but allows both Toyota and Lexus to build larger front-wheel drive vehicles.
      In the Avalon Hybrid, the move to GA-K doesn’t change much. The last-generation model showed that you could have good driving dynamics and retain a mission of comfort. The new model continues that with slightly improved handling and sharper steering response. The ES 350 is a different story. Changing over to GA-K transforms the model from a creampuff on wheels to a luxury sedan with that can take corners without embarrassing itself. Body roll is significantly reduced and the steering responds to inputs without fuss. Neither one of these sedans will challenge the likes of the Germans or the Kia Stinger GT, but they will not fall over and cry uncle when pushed.
      Ride quality is still one of the impressive points for both models. On some of roughest, pothole-ladened streets that the Metro Detroit has on offer, the Avalon Hybrid and ES 350 made it feel like mere ripples. Not much outside noise comes inside the cabin of either model, making them a perfect place to decompress after a long day.
      Verdict
      Let’s begin with the 2020 Avalon Hybrid. This updated sedan didn’t surprise me and that’s fine. Aside from the styling, Toyota made small changes to address certain issues of the previous-generation and build upon its strengths. Getting 40 MPG is still an impressive trait for such a big sedan. With a starting price tag of $35,560 for the gas version and $36,650 for the hybrid, the Avalon is still the one to buy if you want the luxuries of the ES without the luxury tax.
      The ES 350, on the other hand, is the more impressive of the two. You have to wonder if Lexus was motivated by what Toyota was able to pull off with last-generation Avalon. In a lot of ways, the ES 350 looks and feels like a proper luxury car. Add in a new platform that doesn’t make you feel like you’re going to tip over and Lexus is very close to that idea of “Experience Amazing”. The only fault is Remote Touch which sours many of the dramatic improvements. If Lexus can get that new touchscreen into the ES ASAP, I would gladly give it my “Most Improved Car of the Year” award. 
      How I would configure a 2019 Lexus ES 350 or Toyota Avalon Hybrid
      Starting with the ES 350, I would skip the base model and go with the Luxury trim. This adds such items as leather upholstery, heated and ventilated seats, and ambient lighting. On top of this, I would add Blind Spot Monitoring package and a power rear sunshade. With destination, I'm out the door with a final price of $45,540.
      For the Avalon Hybrid, I would pick the XSE. This is positioned as the sporty model with various exterior treatments including a mesh insert for the grille. Other standard equipment includes a moonroof, leatherette and suede upholstery, and wireless phone charging. The only two options I would tick are the Ruby Flare Pearl paint and 14-Speaker JBL Audio System. Add destination and the final price comes to $41,480.
      Alternatives
      Genesis G80: A perennial favorite, the G80 slots between the Avalon Hybrid and ES 350 in terms of price - $41,750. It comes showered with loads of standard equipment and an excellent engine lineup. It cannot match the ES and Avalon in terms of interior design, but provides a more modern and easier to understand infotainment system. Ride quality is similar in all three vehicles, but the ES and Avalon have a slight edge in handling. Disclaimer: Toyota Provided the vehicles, Insurance, and One Tank of Gas 
      Year: 2019
      Make: Lexus
      Model: ES 350
      Trim: Luxury
      Engine: 3.5L DOHC 24-Valve with Dual VVT-i V6
      Driveline: Front-Wheel Drive, Eight-Speed Automatic
      Horsepower @ RPM: 302 @ 6,600
      Torque @ RPM: 267 @ 4,700
      Fuel Economy: City/Highway/Combined - 22/33/26
      Curb Weight: 3,649 lbs
      Location of Manufacture: Georgetown, Kentucky
      Base Price: $42,755
      As Tested Price: $45,955 (Includes $1,025 Destination Charge)*
      Options:
      Blind Spot Monitor with Rear Cross-Traffic Alert, Intuitive Parking Assist with Auto Braking - $1,065.00
      18-Inch Split Five-Spoke Alloy Noise Reduction Wheels - $950.00
      Wood and Leather Trimmed Steering Wheel - $300.00
      Power Rear Sunshade - $210.00
      *No window sticker was provided for the ES 350. This is me taking a guess as to final price and options.
      Year: 2019
      Make: Toyota
      Model: Avalon Hybrid
      Trim: Limited
      Engine: 2.5L 16-valve DOHC with Dual VVT-i Four-Cylinder, 650V Electric Motor
      Driveline: Front-Wheel Drive, CVT
      Horsepower @ RPM: 176 @ 5,700 (Gas);  118 (88 kW) (Electric); 215 (Total Output)
      Torque @ RPM: 163 @ 3,600-5,200 (Gas)
      Fuel Economy: City/Highway/Combined - 43/43/43
      Curb Weight: 3,715 lbs
      Location of Manufacture: Georgetown, Kentucky
      Base Price: $42,800
      As Tested Price: $45,118 (Includes $920.00 Destination Charge)
      Options:
      Advanced Safety Package - $1,150.00
      Carpet Mat Package - $248.00
    • By Drew Dowdell
      When the Buick Encore GX debuted in late May 2019, it was originally reported that it would have a Turbo-4 cylinder with more power than the current Buick Encore.  That turned out to be both true and false.  The engine will be more powerful than the current Encore, however it will be in 3 cylinder form rather than 4-cylinder.  GM Authority uncovered the fleet order guides yesterday and published the stats.
      The Buick Encore GX will be offered with a 1.2 liter three-cylinder turbo that produces 137 horsepower at 5000 RPM and 166 lb-ft of torque at 2500 RPM. That is 1 less horsepower but 18 lb-ft more torque than the current base 1.4 liter turbo four. The 1.2-liter will only be available in front-wheel drive trims and paired only with a CVT.
      The step up engine is a 1.3-liter three-cylinder turbo that produces 155 horsepower at 5600 RPM and 174 lb-ft of torque at 1500 rpm. That compares roughly the same to the offered but not often ordered 1.4-liter direct injected turbo offered in the Encore Sport Touring at 153 horsepower at 5600 rpm and 177 lb-ft at 2000 - 4000 rpm. This engine is offered with a CVT on front-wheel drive models and with a 9-speed automatic on all-wheel drive models. 
      The Encore GX is the slightly bigger brother to the Encore, offering five more cubic feet of cargo room.  Built in China, the Encore GX will arrive in dealerships this fall. 

      View full article
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