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  • William Maley
    William Maley

    Buick To Drop Name Badge Beginning in 2019

      That's a Buick, even it doesn't say so on the back. 

    The 2019 Buick Envision has an omission that no other Buick model has at this moment, the lack of the 'Buick' name on the back. At the time, we thought this wasn't a big deal. Maybe someone at GM forgot to put the name badge on the Envision. But this is a bigger deal than we first thought.

    Late last week, GM Authority learned from brand reps that Envision will be the first Buick model to drop the name badge. Other Buick models will follow in the 2019 model year. Since then, Automotive News has gotten confirmation about this decision.

    "It was a small running change that we didn't view as especially worth announcing to the world, but I've been pretty amazed by the interest in it in the past couple days," Buick spokesman Stuart Fowle told the publication.

    Fowle explained the reason for dropping the 'Buick' script is consistency across marketplaces. Models sold in China don't have the 'Buick' name on the vehicles. Market research also showed "that 3 out of 4 consumers recognize the tri-shield badge as Buick without seeing the name."

    "We are in the minority of brands that have their badge in addition to having their name on the back of the vehicle. It was like we were saying Buick on the back of the car two times," said Fowle.

    Source: GM Authority, Automotive News (Subscription Required)



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    Oldsmobile tried this just before they keeled over for the last time.  Lamebrains at GM management, trying to save 50c per unit.

    • Haha 2

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    The German triplets don't do it, either. Frankly, in modern times, spelling out the name on a car is an anomaly. How this story gained any traction is a puzzle.

    Edited by balthazar
    • Upvote 1

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    I guess this is not a surprise.  If Buick in China does not spell out BUICK on the cars and crossovers, I guess that would be brought here too.  Without China, Buick would be as dead as Oldsmobile (RIP).  I would like to pick up an Envision sometime in the next year or so.  That CUV may keep me from buying an XT5 in a couple of years.

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    1 minute ago, riviera74 said:

    I guess this is not a surprise.  If Buick in China does not spell out BUICK on the cars and crossovers, I guess that would be brought here too.  Without China, Buick would be as dead as Oldsmobile (RIP).  I would like to pick up an Envision sometime in the next year or so.  That CUV may keep me from buying an XT5 in a couple of years.

    You will love the Envision, they are awesome CUVs. My sister is really happy with hers and I know it has made me a fan again. They are great roomy very quiet auto's.

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    25 minutes ago, riviera74 said:

    Without China, Buick would be as dead as Oldsmobile (RIP).

    No offense, but I don't see any logic in this. Buick sold 220K in the US in '17- that's greater than a large number of other brands for whom no one talks about them going belly up.

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    I think most brand don't write the name out on the back of the car, it is pretty common just to have a badge and the model name/number.  But you do wonder if GM is doing it to save $2 per car on a badge, because I wouldn't be surprised if that was a factor.  But like was said earlier, they don't write Chevrolet on the trunk of the Malibu.

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    11 minutes ago, smk4565 said:

    But you do wonder if GM is doing it to save $2 per car on a badge, because I wouldn't be surprised if that was a factor.

    That's nonsense.
    But since you mention it, I wonder how much mercedes saves by not writing out the model name on 2.3 million vehicles annually. After all, if a "BUICK' badge costs GM $2, such a badge from Daimler must cost $500 each, right?  'Priced Like No Other' ™

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    I get the point of an export auto able to go to any market if they do not have to worry about having a specific badge on an auto. Buick on US bound auto's versus no Buick on all the rest, makes it easier to fulfill orders if your not having to deal with a Name or no Name on the auto. Makes business sense.

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    Even if they did do it just to save a few bucks, so what? Nobody will miss it and nobody would have even known had one random person decided to write about it. There are so many variables in producing and selling cars that a couple bucks is actually a lot to save on one single thing like this. Granted, it's more like $0.30 but still. 

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    18 hours ago, ocnblu said:

    Oldsmobile tried this just before they keeled over for the last time.  Lamebrains at GM management, trying to save 50c per unit.

    They are not doing it to save few cents on the cost of the badge.  They are doing it to improve the image of the brand.

    Edited by ykX

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    great plan! when they kill Buick in America next year, nobody will even notice the brand’s disappearance!

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    13 hours ago, balthazar said:

    That's nonsense.
    But since you mention it, I wonder how much mercedes saves by not writing out the model name on 2.3 million vehicles annually. After all, if a "BUICK' badge costs GM $2, such a badge from Daimler must cost $500 each, right?  'Priced Like No Other' ™

    Mercedes isn’t shy about badges, I think they almost overdo it with all the Bi-turbo and 4matic+ badges all over the place.

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    8 hours ago, balthazar said:

    I wonder how many motorists think '4-matic' means '4-speed automatic'? :D

    Yea had to explain that one to the wife and a few friends who wondered why MB would badge their transmission and not have a 8-matic or 9-matic. :P 

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    Same here- asked my wife one day driving behind  a slow-poking MB what she thought it meant and yep; she hesitantly guessed '4-speed automatic'.

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    On 3/13/2018 at 9:51 PM, balthazar said:

    No offense, but I don't see any logic in this. Buick sold 220K in the US in '17- that's greater than a large number of other brands for whom no one talks about them going belly up.

    No offense taken.  I just simply surmised that when GM decided to spare Buick and kill Olds in 2004, China was the main reason for that decision back then.  Nothing more.

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    That's what was said, but at that time I don't know if there was more than 1 model Buick built in BOTH markets... so there was little logistical reason behind that explanation I could see.

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    On 3/13/2018 at 9:51 PM, balthazar said:

    No offense, but I don't see any logic in this. Buick sold 220K in the US in '17- that's greater than a large number of other brands for whom no one talks about them going belly up.

    Wow, only half of what they sold in 2001, they have faded badly in the US but then they sold a lot of rental grade meh like the Century back then.  Good thing they sell 1.2 million annually in China (were a top dog there but have been passed by VW and most Japanese makes).

     

     

     

     

     

     

     

     

    Edited by frogger

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    This is no big deal.  None of the Germans put names on the back.  Personally, I think it makes the vehicle look a lot cleaner. 

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    Maybe we will get lucky and truck makers will take notes. I'm not a fan of the HUGE lettering that has become a trend on the grill of pickups.  The tailgates often have it also but for whatever reason that isn't as bad IMO. 

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      Engine: Turbocharged 2.0L GDI 16-Valve DOHC CVVT Four-Cylinder
      Driveline: Eight-Speed Automatic, All-Wheel Drive
      Horsepower @ RPM: 235 @ 6,000
      Torque @ RPM: 260 @ 1,450 - 3,500
      Fuel Economy: City/Highway/Combined - 19/24/21
      Curb Weight: 4,085 lbs
      Location of Manufacture: Montgomery, Alabama
      Base Price: $38,800
      As Tested Price: $39,905 (Includes $980.00 Destination Charge)
      Options:
      Carpeted Floor Mats - $125.00
  • Posts

    • @oldshurst442 I think a key point though as I posted in another thread about Cadillac is the lack of Marketing, commercials, test drive events, the ability to let everyone, not just special people invited to a closed door event have a chance to drive and see how great GM auto's are. Over Xmas, I saw a ton of MB, BMW and Audi xmas ads about their family of Auto's and MB even went so far to imply Santa now delivers presents via an MB and Mrs. Claus drives an MB CUV. GM is LOST IN ACTION when it comes to marketing and getting the name / brand out there for everyone to see.
    • This is where Cadillac needs to increase the Marketing as I saw tons of MB, BMW and Audi ads over xmas talking about the whole family. Yet I have yet to see any big marketing of Cadillac. Also, how about some realistic drive events for the masses, not just special by invitation only drive events. Cadillac is missing key marketing, ads, experience by having conquest drive events to see why they have superior auto's. So much can be done, so little is being done.  
    • Living in a state that is all Green energy production and has an ugly black eye with the Tri-City Hanford Nuclear processing plant which has plenty of Nuclear waste, I get the waste issue is huge. We do have a way to nutralize it, but need more money to build bigger furnaces that changes the Nuclear Waste liquid into a solid glass that can then safely be buried under ground. https://en.wikipedia.org/wiki/Hanford_Site https://www.britannica.com/topic/Hanford-Engineer-Works https://www.hanford.gov/ https://www.livescience.com/62623-radioactive-waste-trapped-in-glass.html https://www.hanfordvitplant.com/ Currently we have the Nations 56 million gallons of Nuclear waste sitting in above ground and under ground tanks that are starting to leak.  As such, we do need to figure out a way to address the Nuclear waste before we move forward with building more Nuclear plants.
    • Nearly three years after ending local production in Australia, General Motors announced this morning in Australia that Holden will cease to exist by the end of the year. The move will see 800 jobs going away and the closure of the Melbourne design studio and Lang Lang proving ground. In a statement, GM International Operations Senior Vice President Julian Blissett said the company made the difficult decision to close operations after varying attempts to try and rejuvenate the brand. “Over recent years, as the industry underwent significant change globally and locally, we implemented a number of alternative strategies to try to sustain and improve the business, together with the local team.” “After comprehensive assessment, we regret that we could not prioritize the investment required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally. This decision is based on global priorities and does not reflect the hard work, talent and professionalism of the Holden team,” explained Blissett. A source tells CarAdvice that the decision to shutter Holden took place over the weekend, and also stressed that GM had "every intention of reviving the brand following the end of local manufacturing." "Our intention was to turn around the brand ... there is zero blame to the local team," said the high ranking General Motors official. "This decision (about Holden) is all about investment priorities." The decision to close down operations in Australia will also mark the end of right-hand drive vehicles which comprised of Australia, New Zealand, and Thailand. GM has been pulling out of RHD markets for the past three years with the United Kingdom and India being some of the big ones. Holden hasn't been doing so well in sales since the end of local production. The past couple of years has seen the brand hemorrhaging sales as buyers went towards SUVs and smaller vehicles. A key example of the bleeding, the ZB Commodore only sold 5,915 units last year - a decrease of 34.6 percent. There will still be a small remnant of GM in Australia throigh a new sub-brand that will sell a select models from the U.S., including the Camaro and Silverado. Source: CarAdvice, CarsGuide, GoAuto, Which Car, General Motors Press Release on Page 2 Holden Vehicle Sales, Design, and Enginnering To Cease in Australia and New Zealand MELBOURNE – The Holden brand will be retired from sales in Australia and New Zealand and local design and engineering operations will wind down by 2021, General Motors (NYSE: GM) announced today. Maven and Holden Financial Services operations will also wind down in Australia. GM International Operations Senior Vice President Julian Blissett said GM had taken the difficult decision after implementing and considering numerous options to maintain and turn around Holden operations. “Through its proud 160-year history, Holden has not only made cars, it has been a powerful driver of the industrialization and advancement of Australia and New Zealand,” said Blissett. “Over recent years, as the industry underwent significant change globally and locally, we implemented a number of alternative strategies to try to sustain and improve the business, together with the local team.” GM undertook a detailed analysis of the investment required for Holden to be competitive beyond the current generation of products. Factors impacting the business case for further investment included the highly fragmented right-hand-drive markets, the economics to support growing the brand, and delivering an appropriate return on investment. “After comprehensive assessment, we regret that we could not prioritize the investment required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally,” said Blissett. “This decision is based on global priorities and does not reflect the hard work, talent and professionalism of the Holden team.” GM intends to focus its growth strategy in Australia and New Zealand on the specialty vehicles business and plans to immediately work with its partner on developing these plans. GM Holden Interim Chairman and Managing Director Kristian Aquilina said that given the significance of Holden through its history, it was critical the company worked with all stakeholders to deliver a dignified and respectful wind-down. “Holden will always have a special place in the development of our countries. As Australia and New Zealand grew, Holden was a part of the engine room fuelling that development,” said Aquilina. “Today’s announcement will be felt deeply by the many people who love Holdens, drive Holdens and feel connected to our company which has been with us for 160 years and is almost ubiquitous in our lives. “Unfortunately, all the hard work and talent of the Holden family, the support of our parent company GM and the passion of our loyal supporters have not been enough to overcome our challenges. “We understand the impact of this decision on our people, our customers, our dealers and our partners – and will work closely with all stakeholders to deliver a dignified and respectful transition.” Holden customers can be assured that the company will honour all warranties and servicing offers made at time of sale. Holden will provide servicing and spare parts for at least 10 years, through national aftersales networks in Australia and New Zealand. As required, Holden and its aftersales network will also continue to handle any recalls or safety-related issues if they arise, working with the appropriate governmental agencies. Impacted Holden employees will be provided separation packages and employment transition support. Holden will work with its dealer network on appropriate transition arrangements, including offering dealers the opportunity to continue as authorized service outlets to support Holden customers. Holden Customer Care is available to answer customer inquiries and all warranties and service agreements. Holden customers in Australia can call 1800 46 465 336 or visit www.holden.com.au; Holden customers in New Zealand can call 0800 465 336 or visit www.holden.co.nz. View full article
    • RE real estate : if there's any wide-spread move to nationalize energy (not saying there is, but some do advocate for it)... wind & solar panel farms take up considerable real estate already. Bumping things to a national supply level would add 100s of millions of acres to the Gov't's already 100s of millions of acres. Naturally, this will involve a considerable degree of buying private lands, esp WRT the wind generation. Every acre the federal Gov't buys is 1 more acre taken OFF the tax rolls. Since the Prime Directive of Big Gov't is revenue streaming, where does the tax burden of the now non-taxable acreage go? To the private land owners. Currently, the Fed owns 640 millions acres. Total gov't land ownership (fed & state) is 40% of the U.S.. Maybe Gov't already owns enough land to not have to buy more (tho Gov't always is). Another point to consider...
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