As we reported last month, Buick decided not to send the Avista into production. While the reason given at the time was due to not "enough enthusiasm for the concept," we had a sneaking suspicion there was more to that decision.
Sure enough, Automotive News chatted with Buick global brand chief Duncan Aldred who explained the Avista wasn't "a massive opportunity in China." There is also the matter of priorities of which projects should go ahead or not.
"Emotionally, you'd love to build it. I would buy one with my own money and put it in the garage," said Aldred.
"The trouble is, I'm never looking at only one project. I'm always looking at several. I've got to weigh the pros and cons of each. There are some strong contenders in that consideration."
Aldred also confirmed the rumor that the idea of Buick designers planning a four-door version of the Avista. This was first reported by Motor Trend in February
"We looked at that. We've even visualized it. It would look wonderful as a four-door as well," said Aldred.
Source: Automotive News (Subscription Required)