The sixth-generation Chevrolet Camaro has been lagging somewhat in sales when compared to the likes of the Ford Mustang and Dodge Challenger. Through July, Chevrolet only has moved 41,280 Camaros (down 2.5 percent). Compared to the Mustang which sold 50,814 (down 30 percent). The Challenger trails the Camaro but not by much - 41,243 units (up 2.6 percent). It gets worse when you compare it to last-generation Camaro. In 2015, the last year for the fifth-generation model, Chevrolet moved 77,502 models. A year later when the sixth-generation arrived, sales dropped to 72,705 models.
To try and change the Camaro's fortunes, General Motors is considering making some changes to the lineup. Some of those changes will focus on the base and V8 models.
"I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don't force people to buy all the options with a V-8, just to get a V-8," said GM product chief Mark Reuss.
Reuss wouldn't go into detail about the possible changes or when we could see them.
Bringing down the price of the V8 is a great start. The 2018 Camaro with the V8 begins at $37,995 which is $4,800 more the Mustang V8 and $5,000 more than the Challenger. We could see a base V8 with smaller wheels, skip the infotainment system and have a radio, and other changes.
We hope Chevrolet is planning to make changes very soon as Ford's refreshed Mustang is just around the corner.
Source: Automotive News (Subscription Required)