Editor/Reporter - CheersandGears.com
February 5, 2012
General Motors and Ford Motor Company are butting heads over a commerical to air on tonights Super Bowl. Today, Ford sent GM cease and decease order to take down the "2012" commercial for the Chevrolet Silverado. Ford also pressured NBC to not air the ad tonight.
The ad shows the Mayan prediction that the world will end on December 21, 2012 comes true. With a disastrous looking landscape, the only remaining object to survive is a new Silverado truck. The driver and his dog drive around in the wasteland till they come across a group of other Silverado owners. The group talks about a fellow friend that did not make it because he drove a Ford truck.
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away,” said General Motors Global Chief Marketing Officer Joel Ewanick.
For now, GM has said the ad will still air during the first quarter.
*UPDATE* Ford spokesman Mike Levine confirmed to Motoramic that Ford did send GM a letter asking them to take the ad down, saying Ford disagreed with several of GM's claims, "particularly around durability." Levine also said GM's "longest-lasting" claims are false due to Ford having more trucks on the road with 250,000 miles or more than any other make.
"Claims are made in advertising frequently by every auto manufacturer. This type of ad protest happens from time to time...We'll always defend our products."
Levine said any decision on what to do after the ad airs will come from Ford's legal team.
Press Release is on page 2
Chevy Response to Ford on Silverado 2012 Super Bowl Ad
DETROIT – Last evening Chevrolet was asked by Ford Motor Co. to stop showing its Super Bowl commercial for the Silverado, the longest-lasting, most-dependable full-size pickup on the road.
The good-humored ad, called “2012”, shows the Silverado navigating a completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar includes giant attack robots, meteors and frogs falling from the sky.
A group of friends, who are Silverado owners, makes its way to the designated meeting spot but notice one of their buddies is missing. The missing friend, however, did not drive a Chevrolet. Instead, he drove a Ford and doesn’t appear to have made it to the meeting point.
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
The Silverado ad will run in the first quarter of the Super Bowl and is one of five spots that Chevrolet is debuting on Super Bowl Sunday. To see all of the spots visit: http://www.youtube.c...Chevrolet/home.