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    William Maley

    Ford Executive Wants A Sequel To "Cash for Clunkers"

      Is this a good idea or not?

    The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.

    “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.

    “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”

    According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.

    When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."

    A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.

    On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,

    "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”

    Other studies have come to the same conclusion.

    There's also the question of how many perfectly good used cars were taken off the road due to the program.

    Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars

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    It will fail.

    The big difference? There will be way, way more people out of work. At this stage, folks aren’t even sure that the world will end. Back during the Great Recession, you knew at least some point things would get better. And it did. But we’ve never seen damage done this bad. So even if the deals are good, people may still not jump on this....

    Second- Automakers will adjust to demand this time around. They even have other things that they can build. For the first time- some profit (maybe) will not be from the cars. I would be surprised I’d sales of cars even touch 10 million this year. This all depends when people can get out again......

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    58 minutes ago, daves87rs said:

    But we’ve never seen damage done this bad

    Yes we have. We've seen worse. A whole lot worse.  And there are people still alive and still remember those bad bad times...

    We are a weak society as compared to prior generations...

    The bombs were not dropped and exploded on North American turf, but the effects of the war on the economy side of things affected North Americans.

    RATIONS

    And Im not even talking about Europe and how Europe was devastated by bombs and lack of food and disease on the streets along with dead bodies from war and internal in fighting and sabotaging and back stabbing and soldiers murdering innocent civilians and the list goes on and on and on.  Not to mention self isolation when the bombs hit and Europeans prayed it was not their house exploding

    Im talking about America.

    The war effort in America had a severe economic impact.  Detroit produced war machines. Not cars for about 3 years. It wasnt the boys who made them. It was the girls. The boys were off to war.  The girls, the married ones, prayed that they didnt get a certain letter from Uncle Sam.....  Many boys came back home in body bags...

    The only thing is, there was no self isolation in America during WW2 as there was in Japan, Europe and in today's situation. But there was no internet and no TV either back then...no video games.  Some places in America barely had electricity and lights...even in 1942...

    Not everybody had a job prior to 1939  either(start of WW2 for everybody else other than the US) so buying consumer products was not a thing...like we do today....even in a Covid19 lockdown.  We could still go to Wallmart and buy a Playstation 4, or workout equipment  because our favorite gym is closed...  We could still order take-out.  That kind of consumerism was not even dreamt of back in 1939...    Hell...even after the war in 1945...that concept wasnt even conceived.   Drive thrus though in the 1950s? maybe?

    We also have credit today...unless of course those of us who over consume and are maxed out from buying too many Starbucks coffees and useless contraptions...   But even then... the US household does have on average 3-4 TVs and at least 2 computers and 2 smart phones at their disposal during this crisis with unlimited internet...

    We also have 2-3 cars in our Average Joe homes...  

    Jobs?

    Yeah...those will be coming back after all this.  

    Businesses will re-open. Those that went away...will spawn new businesses.

    After all...American consumerism is a way of life.  That wont go away...

    And to those that will have a hard time getting back on their feet BECAUSE of overspending in the past...

    HOPEFULLY THIS will RESET THEIR mindset and we could get back to a much more simpler time and material objects are not coveted as much as we coveted them prior to this pandemic.

    Stay safe. Lets be careful on how we interact with our immediate environment and hopefully their is a solution around the corner soon. But we have faced much much tougher economic times than this.  

    Human Mortality is always grim,  so I wont downplay anything regarding that. THAT would be inhumane. 

    IN OTHER WORDS:

    We also have 2-3 cars in our Average Joe homes...  

    CASH FOR CLUNKERS IS NOT ALL THAT IMPORTANT RIGHT ABOUT NOW...

    To get the industry rolling again?

    In another thread...I was a major contributor in arguing for and against what constitutes a luxury vehicle...

    Well...all that is NOT IMPORTANT...

    ALL auto manufactures may now need to  go back into time and re-introduce back to basics automobiles... 

    Honda CVCCs,  BMW ISETTAs,  Ford Model Ts...

    Forget about Longhorn Laramies and AMG E Classes for the moment after this crisis is done with...and then maybe cash for clunkers could work out...

    50 000 dollar pickup trucks with all the frills, bells and whistles is totally not what is important and needed.

    All the ApplePlay connectivity to tell us where to spend our money is not what is important and needed.

    The 20 inch rims and Brembo crossdrilled ceramic brakes are not what is important and needed...

    For our transportational needs going forward after this Coronavirus COVID19 thing gets resolved....

     

     

     

      

     

    Edited by oldshurst442
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    That Ford executive wants Cash for Clunkers because he sees an opportunity for Ford to get more money from the government.  That is the real issue.  I do not believe that we need a Cash for Clunkers program this time.

    As for back to basics automobiles, maybe that will happen but I doubt it.  Not only are current new vehicles too expensive, but used vehicles can be bought at semi-reasonable prices.  Unless the fight is over a brand new $10K Chevy Trax, I suspect that automakers will make do with a market that only sells 8-12 million new cars a year for the next several years.

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    No, this is a stupid idea.  Really ashamed that someone from Ford would suggest this.

    How about concentrating on how many more new 2020 Escapes you can sell instead of 70,000 dollar Aviators now?

    Likewise, GM, maybe something like the Cruze is a valuable entry in the car lineup now?

    Watch GM spin this into needing all sorts more money to dump into autonomous and electric black hole now.  I would be for the development budgets of electric being increased if the charging grid were part of that investment but I haven't seen jack squat of that to date.  And in the meantime, how about instead of cash for clunkers, get more hybrid powertrains into volume lines.  Like an Equinox hybrid.  Give credit for continuing hybrids in some of its product lines.  

    Edited by regfootball
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    Bad idea, waste of taxpayer money that can go to more important things.

    Also if did it, they would require the new car to be an EV (which are mostly too expensive, especially for people that have economic hardship) or it would have to be on a car that gets 30 or 35 mpg combined or something fuel efficient and Ford quit making their cars and has nothing fuel efficient, outside of an Escape Hybrid.

    We don't need more corporate welfare, auto companies were making billions in profits a couple years ago, I didn't see them giving it all away to charity or to the government to pay extra taxes. 

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    7 hours ago, oldshurst442 said:

    Yes we have. We've seen worse. A whole lot worse.  And there are people still alive and still remember those bad bad times...

    We are a weak society as compared to prior generations...

    The bombs were not dropped and exploded on North American turf, but the effects of the war on the economy side of things affected North Americans.

    RATIONS

    And Im not even talking about Europe and how Europe was devastated by bombs and lack of food and disease on the streets along with dead bodies from war and internal in fighting and sabotaging and back stabbing and soldiers murdering innocent civilians and the list goes on and on and on.  Not to mention self isolation when the bombs hit and Europeans prayed it was not their house exploding

    Im talking about America.

    The war effort in America had a severe economic impact.  Detroit produced war machines. Not cars for about 3 years. It wasnt the boys who made them. It was the girls. The boys were off to war.  The girls, the married ones, prayed that they didnt get a certain letter from Uncle Sam.....  Many boys came back home in body bags...

    The only thing is, there was no self isolation in America during WW2 as there was in Japan, Europe and in today's situation. But there was no internet and no TV either back then...no video games.  Some places in America barely had electricity and lights...even in 1942...

    Not everybody had a job prior to 1939  either(start of WW2 for everybody else other than the US) so buying consumer products was not a thing...like we do today....even in a Covid19 lockdown.  We could still go to Wallmart and buy a Playstation 4, or workout equipment  because our favorite gym is closed...  We could still order take-out.  That kind of consumerism was not even dreamt of back in 1939...    Hell...even after the war in 1945...that concept wasnt even conceived.   Drive thrus though in the 1950s? maybe?

    We also have credit today...unless of course those of us who over consume and are maxed out from buying too many Starbucks coffees and useless contraptions...   But even then... the US household does have on average 3-4 TVs and at least 2 computers and 2 smart phones at their disposal during this crisis with unlimited internet...

    We also have 2-3 cars in our Average Joe homes...  

    Jobs?

    Yeah...those will be coming back after all this.  

    Businesses will re-open. Those that went away...will spawn new businesses.

    After all...American consumerism is a way of life.  That wont go away...

    And to those that will have a hard time getting back on their feet BECAUSE of overspending in the past...

    HOPEFULLY THIS will RESET THEIR mindset and we could get back to a much more simpler time and material objects are not coveted as much as we coveted them prior to this pandemic.

    Stay safe. Lets be careful on how we interact with our immediate environment and hopefully their is a solution around the corner soon. But we have faced much much tougher economic times than this.  

    Human Mortality is always grim,  so I wont downplay anything regarding that. THAT would be inhumane. 

    IN OTHER WORDS:

    We also have 2-3 cars in our Average Joe homes...  

    CASH FOR CLUNKERS IS NOT ALL THAT IMPORTANT RIGHT ABOUT NOW...

    To get the industry rolling again?

    In another thread...I was a major contributor in arguing for and against what constitutes a luxury vehicle...

    Well...all that is NOT IMPORTANT...

    ALL auto manufactures may now need to  go back into time and re-introduce back to basics automobiles... 

    Honda CVCCs,  BMW ISETTAs,  Ford Model Ts...

    Forget about Longhorn Laramies and AMG E Classes for the moment after this crisis is done with...and then maybe cash for clunkers could work out...

    50 000 dollar pickup trucks with all the frills, bells and whistles is totally not what is important and needed.

    All the ApplePlay connectivity to tell us where to spend our money is not what is important and needed.

    The 20 inch rims and Brembo crossdrilled ceramic brakes are not what is important and needed...

    For our transportational needs going forward after this Coronavirus COVID19 thing gets resolved....

     

     

     

      

     

    Much of that depends. ( I am a history buff 🙂 )

    If this drags out too long, it might make the Great Depression look good. Much of this remains to be seen. I do agree with much you have said. I think from the ashes good will come- how quick will depend on the damage.....

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    41 minutes ago, daves87rs said:

    If this drags out too long, it might make the Great Depression look good.

    I believe unemployment reached 25%. but I'll bet the real number was higher (pride).
    Some of these steam tractors were 6 or 7 grand in 1930 :

    Screen Shot 2020-04-05 at 1.41.22 PM.png

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    1 hour ago, balthazar said:

    ^ He's supposed to build a FACTORY there. I think it matters.

    Thanks,  apparently China does matter to Elon Musk.  The question is whether Tesla SALES will actually rise anytime soon.

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    With the price of gas cheap and the price of Teslas high, it may take a few years to get back on track of 2019 levels.
    Much like the Model X hasn't assumed it's sales leadership over the Model S, I wonder if the Model Y will also falter hard against the Model 3 and NOT provide the volume boost Musk is hoping for.

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    6 hours ago, riviera74 said:

    Tesla does not matter in China.  I am not sure if China matters to Elon Musk.

    China Matters to Tesla, major investor and they have already expanded to cover auto production with expansion to now also cover power train and now we have the latest news that Tesla is expanding again to cover in house parts production to reduce turn around time.

    https://www.reuters.com/article/us-tesla-china-idUSKBN20X0HN

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    Absolutely horrible idea. Not surprised coming from Ford who needs gov't bailout money, but want to cover up the facts again. 

    We lost 10's of thousands of classic cars in this country last time (some still in decent shape) from greedy, clueless people dumping them off for a new model and they had to be destroyed as part of the failed C4C gov't program. It was a total disaster last time and it would be just as bad if not worse this time.

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    11 hours ago, USA-1 said:

    Absolutely horrible idea. Not surprised coming from Ford who needs gov't bailout money, but want to cover up the facts again. 

    We lost 10's of thousands of classic cars in this country last time (some still in decent shape) from greedy, clueless people dumping them off for a new model and they had to be destroyed as part of the failed C4C gov't program.  

    Most were just high mileage 90s-00s FWD generics and trucks and SUVs, though..I remember in Phoenix at the time a lot of dealers were taking in worn out Explorers, Expeditions, minivans, etc..

    Edited by Robert Hall
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    2 hours ago, Robert Hall said:

    Most were just high mileage 90s-00s FWD generics and trucks and SUVs, though..I remember in Phoenix at the time a lot of dealers were taking in worn out Explorers, Expeditions, minivans, etc..

    For sure, but many classics went that Grandparents gave to or were inherited by grand kids who had no clue what the cars were. I have buddies who deal with cars who were shocked.

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    2 hours ago, USA-1 said:

    For sure, but many classics went that Grandparents gave to or were inherited by grand kids who had no clue what the cars were. I have buddies who deal with cars who were shocked.

    Mistakes are always made, especially when the recipient does not know a thing about the car in question.  C4C was probably not a good idea, especially given that the financial system was the source and cause of the last recession.  Shuttering bad banks would have corrected more issues with less harm to the larger economy.

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    On 4/7/2020 at 1:26 PM, riviera74 said:

    Thanks,  apparently China does matter to Elon Musk.  The question is whether Tesla SALES will actually rise anytime soon.

    NOw that i think about it, this song by California gal Marnie Ann must have been an early love song for Elon Musk,

     

    but I digress, Carry on,.....

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      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
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