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  • William Maley
    William Maley

    Rumorpile: Jaguar Land Rover May Slash 5,000 Jobs

      A triple whammy of various issues

    This past year hasn't been good for Jaguar Land Rover. A triple whammy of sales dropping in China, demand for diesel vehicles falling, and the looming threat of Brexit has seen the company report a 90 million pound (about $113,550,300) loss in the third-quarter. S&P Global Ratings recently cut their long-term rating into JLR's parent company, Tata Motors into Junk Status.

    Because of this, Jaguar Land Rover will be detailing a three-year cost-cutting plan next month. Tata announced the plan back in October that would save 2.5 billion pounds (about $3.2 billion) within the first 18 months. There would be job cuts, but Tata did not say how many. The Financial Times reported this week that JLR is planning to cut 5,000 of its 40,000 workforce in the U.K.- this according to sources.

    “It’s do or die at the moment,” Robin Zhu, an analyst from Bernstein said.

    “JLR has been seriously mismanaged in recent years, with cost runaways, products disappointing in the market, and hedging issues costing it billions."

    “Jaguar Land Rover notes media speculation about the potential impact of its ongoing charge and accelerate transformation programmes. As announced when we published our second-quarter results, these programmes aim to deliver £2.5bn of cost, cash and profit improvements over the next two years. Jaguar Land Rover does not comment on rumours concerning any part of these plans,” JLR said in a statement to The Guardian.

    Other parts of the plan are said to include a reduction in models and selling off various assets. But Evercore ISI, an investment advisory frim said JLR needs to do more than cut costs.

    "The company needs to consider whether it’s spreading itself too wide and whether competing with the Germans in the tough premium sedan segment is a viable strategy," it wrote in a note to investors this week.

    Source: Financial Times (Subscription Required) via The Guardian, Automotive News (Subscription Required)

    Edited by William Maley

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    I thought 2 years ago Brexit was a terrible idea.  I don’t understand how separating yourself from the EU is better for business than being in the EU. This is like the tariff war we are in, that doesn’t help businesses.  

    I think the next recession could knock out another 5-10 auto brands globally and these guys along with a couple of FCA’s are at the top of the list.

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    10 minutes ago, smk4565 said:

    I thought 2 years ago Brexit was a terrible idea.  I don’t understand how separating yourself from the EU is better for business than being in the EU. This is like the tariff war we are in, that doesn’t help businesses.  

    I think the next recession could knock out another 5-10 auto brands globally and these guys along with a couple of FCA’s are at the top of the list.

    Agree completely.

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    1 hour ago, riviera74 said:

    Tata will have a lot of decisions to make in the next year or so.  Will either Jaguar or Land Rover be shut down, and if so, how soon?

    Probably neither shut down....but neither of them will be healthy either.

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    Jaguar can have 2 sporty models in the F Type and XE, but all the rest gotta be high tech and luxo first. And reliable.

     

    Jaguar has a loss in one quarter...worst auto company ever.... basically

     

    Tesla has a loss...oh they're still winning and continuing to make themselves great again, OMG model Y, Model Truck, Model Roadster, such billions in losses to develop those, such greatness.

     

    😝

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    First off, nations need to be able to govern themselves.  They need to guard their sovereignty.  Secondly, if they die before they go electric, they can still salvage some fond memories of enthusiasts.

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    Just now, oldshurst442 said:

    So...is it jag-YOU-ah or jagwar? 

    If they could finally solve that mystery, maybe they could start selling some cars!

     

    Or is it jag-WIRE?   That's how I've heard it pronounced sometimes in regards to the Jacksonville Jaguars NFL team..

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    Well, people mispronounce the name of my town (the oldest inland city in the US) often if they don't live here.  I've always said "JAGWAHR", but the Brits (and it is their car) say it differently.  I think the Brits say it properly because it is their car.

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    I’ve heard my county (and the river) pronounced a couple ways... Cuyahoga... Q-uh-hoga or Kai-ah-Hoga.  

    So Lan-Caster or Lank-aster?  I’d go with the 2nd..  Ohio has a Lancaster, not sure how it’s pronounced.  Ohio has a Louisville—pronounced Lewis-vil, but my cousins in Kentucky pronounce their city Luh-a-Vul.  

    Edited by Robert Hall
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    Louisville...

    I sometimes pronounce it louie-vil or, because I speak French, I will  sometimes read it in French.  Something like louie-vil, but the louie part is louieee and the vil part is more pronounced, more Frenchie.  Ville is city in French, so I will read ville as I would like Im speaking...French. 

    And yes..."JAGWAHR"  is the way I say it too.  What do the Brits know about how to speak the English language anyhow...😁

    I hear Lang-caster from time to time. 

    I think I pronounce it as Lank-aster myself.

     

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    OH NOZ! AND RITE BEFUR X-MAS! HOW HEARTLESS!! HOW GREEDY!! THEY SHOULD KEEP THE FACTORIES RUNNING AND BUILDING, AND JUST STORE THE UNWANTED VEHICLES IN STADIUM PARKING LOTS, OFFERING THEM UP AS SLEEPING BERTHS FOR THE HOMELESS!! BECAUSE; CORPORATE MONSTERS!!!!!!!!!!!!!!!

    Edited by balthazar
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    8 hours ago, balthazar said:

    OH NOZ! AND RITE BEFUR X-MAS! HOW HEARTLESS!! HOW GREEDY!! THEY SHOULD KEEP THE FACTORIES RUNNING AND BUILDING, AND JUST STORE THE UNWANTED VEHICLES IN STADIUM PARKING LOTS, OFFERING THEM UP AS SLEEPING BERTHS FOR THE HOMELESS!! BECAUSE; CORPORATE MONSTERS!!!!!!!!!!!!!!!

    On the other hand without money nothing happens. Cutting slower selling vehicles ensures health of company which is the greater good.

    The real question is how do you create economic diversity? Columbus Ohio here will be devastated if anything ever happens to the insurance industry.

    Don't know about sleeping berths for the homeless but Kia does build a small hatchback called the Soul thst seems uniqely fit for rodents.

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    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
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      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
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      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
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      View full article
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      By possibly moving the LA Auto Show to May, automakers and organizers of the New York and Detroit shows find themselves in a difficult spot. The LA show sandwiches between New York (April) and the revised Detroit show (June), which may cause automakers to make difficult decisions as to which shows get the most significant unveilings or whether to attend at all.
      Auto shows in general have been struggling before the onset of the pandemic. With automakers deciding to hold their own events to have more time in the spotlight and save cash, the spectacle of the show has gone down.
      We'll keep you posted.
      Source: Automotive News (Subscription Required)
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