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Buick Wants to Bring in the Black Guys

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Buick Wants to Bring in the Black Guys

If more blacks start driving Buicks it could help the brand overcome its biggest problem: the perception that it is a boring, old person's car.

That's the view of Steve Shannon, Buick's general manager. He says blacks are the most loyal Buick customers and he wants more of them.

Not only do blacks of all ages buy a lot of cars, he says that young blacks, particularly athletes and hip-hop artists, help define urban hipness.

Autoweek

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I'm waiting for all the racial allegations that ignore the fact that this is a factual statement.

In any case, this adds more evidence to my case that Steve Shannon steals my ideas...

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Well as a black guy who knows other black guys, you won't hear any argument from me. Athletes and various recording artists do set the trend that a lot of the black community follow (sometimes to embrassing extents, IMO).

Personally though, I'm not like a lot of black guys they probably plan on marketing to. I'd elborate more but I'll save it for later. :AH-HA_wink:

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I would prefer this focus of marketing go unannounced rather than a press release be issued. It serves no purpose to say 'I'm going to do this'; just f'ing do it, damnit.

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I'm waiting for all the racial allegations that ignore the fact that this is a factual statement.

In any case, this adds more evidence to my case that Steve Shannon steals my ideas...

Posted Image

214351[/snapback]

If he was a Buick salesman I think I'd have to buy one. :yes:

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I agree that the athletes (of any race really) help to set trends that trickle down to the automotive enthusiasts. I suppose you can add celebs to that as well. Look what Snoop Dogg and NBA stars have done for the image of the 300C. This has to be one of the most popular cars among black and latino buyers looking for the bling...and the Charger is hot on its heels.

While I can envision the Lucerne fitting into this crowd, especially with the newly unveiled SEMA cars, will it alienate their core audience of people over 50? How will Buick strike the balance and be able to market to such opposite people? Lucerne and Enclave for the young and hip(but also the most expensive in the lineup), while the LaCrosse is for the senior citizens?

And taking this even bigger picture...Cadillac has already been targeting a younger affluent crowd and Pontiac is the sports car brand(in theory). Chevy is more low end and mass market, Saturn trying for more European alongside Saab. Hummer and GMC are pure trucks/crossover based. Taking Buick in this direction leaves the seniors knocking on Toyota's(Lexus) doors IMO

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Overtly racist, humorous but yet non-offensive threads like this

are such a hillariously enjoyable part of C&G. Hip-Hop types

already have a lot of respect for Buick.... 1950s and 1960s

ones anyway. IIRC Queen Latifah had a '70 Skylark on one of

those overhaulin/pimp-my-ride shows. And I KNOW I've seen a

few Buick Lowriders in music videos & magazines.

That KRISS-KROSS chop is hillarious!!!

How ironic that about a week ago I discussed that "JUMP" song

with XP & SP and they agreed with me that it should be an 100%

official Tight Whips approved song.

Remember that 1959 Chevy that had the body mounted backwards

on the frame was was driven across the Golden Gate for a

photoshoot with Motor Trend? (?) That's the car they should have

since they wear their clothes backwards.

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Personally though, I'm not like a lot of black guys they probably plan on marketing to. I'd elborate more but I'll save it for later. :AH-HA_wink:

214359[/snapback]

OK man, that can only mean at least one of three things: you're not straight, you're the next Gary Coleman, or you look and act like Urkel or something...

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isn't this news kinda what they did with the escalade....seriously... they "blinged out" the caddy to some "promonent" black celebrities ideas right?....

they should just keep building them how they are moving towards, not "making them for" the black culture. don't things that are made for certain "demographics" typically leak into other demographics and then the intended demographic kinda lose interest in it?

make any sense or seem like ramblings?

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OK man, that can only mean at least one of three things: you're not straight, you're the next Gary Coleman, or you look and act like Urkel or something...

214619[/snapback]

Nope. I'm straight, regular height and hate suspenders and polka. 8)

Perhaps he's albino...

214748[/snapback]

I'm not Michael Jackson, either. :confused0071:

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Nope. I'm straight, regular height and hate suspenders and polka.  8)

I'm not Michael Jackson, either. :confused0071:

214781[/snapback]

Then color me confused :o

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Then color me confused :o

214798[/snapback]

I just mean that I'm not a fan of excess "bling", my taste in music isn't predominantly rap/hip-hop (nor am I really influenced by the artists of such), I think "donks", "bubbles" and wheels the size of small children are stupid and I don't think my teeth should be any color other than white.

I don't see myself as what I think more than a few people think is the "(stereo)typical black male".

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I just mean that I'm not a fan of excess "bling", my taste in music isn't predominantly rap/hip-hop (nor am I really influenced by the artists of such), I think "donks", "bubbles" and wheels the size of small children are stupid and I don't think my teeth should be any color other than white.

I don't see myself as what I think more than a few people think is the "(stereo)typical black male".

214802[/snapback]

Ah. See, I only like wheels the size of small children when they're running over said small children. Because that's just funny.

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Tiger Woods? Just kidding Variance. You've always been cool with me.

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I would prefer this focus of marketing go unannounced rather than a press release be issued. It serves no purpose to say 'I'm going to do this'; just f'ing do it, damnit.

214367[/snapback]

:thumbsup: , Indirect marketing is better.

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I just mean that I'm not a fan of excess "bling", my taste in music isn't predominantly rap/hip-hop (nor am I really influenced by the artists of such), I think "donks", "bubbles" and wheels the size of small children are stupid and I don't think my teeth should be any color other than white.

I don't see myself as what I think more than a few people think is the "(stereo)typical black male".

214802[/snapback]

Does it get tiring hearing jokes/comments because you're not a stereotypical black male? I assume everyone here on C&G that made the comments about you not falling in to the stereotypical black male role knows you well enough to joke with you, however being a teacher of many black males, females, as well as white males and females, I've noticed that both black (guys and girls) help propagate stereotypes for black males and females. "Acting black" in a stereotypical fashion is nothing but praised in my school. I've always found the unity of a color as having one mindset as childish but there are many blacks and whites who feel that there is such a thing.

I ask if it gets tiring because I see those black students in my school who choose a more individual path tend to get more flak from both blacks and whites for not fitting in to the stereotypical role. I bring this up also because I would never liked to be linked with what a stereotypical white person is and I am pushed daily by my students to fit in that stereotype as well. From what I understand is if you're black and you aren't in with black pop-culture then you get white-jokes being thrown at you a lot, has this happened to you?

I don't mean for this to be off-topic, but I promote individual thinking across all races and religions and detest falling in to a stereotype just because it's comfortable, especially if it's not what you'd like to do, and you sound like you are an individual with solid reasons for being who you are and why you are, so I was wondering if it was hard to break that mold?

I've always found it awkward that a press release like this can refer to appealing to "black males" as if black males typically have one mindset across the board. Just like any race I don't believe there is a connection between action and color of skin, only to the color of a mind.

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Does it get tiring hearing jokes/comments because you're not a stereotypical black male? I assume everyone here on C&G that made the comments about you not falling in to the stereotypical black male role knows you well enough to joke with you, however being a teacher of many black males, females, as well as white males and females, I've noticed that both black (guys and girls) help propagate stereotypes for black males and females. "Acting black" in a stereotypical fashion is nothing but praised in my school. I've always found the unity of a color as having one mindset as childish but there are many blacks and whites who feel that there is such a thing.

I ask if it gets tiring because I see those black students in my school who choose a more individual path tend to get more flak from both blacks and whites for not fitting in to the stereotypical role. I bring this up also because I would never liked to be linked with what a stereotypical white person is and I am pushed daily by my students to fit in that stereotype as well. From what I understand is if you're black and you aren't in with black pop-culture then you get white-jokes being thrown at you a lot, has this happened to you?

I don't mean for this to be off-topic, but I promote individual thinking across all races and religions and detest falling in to a stereotype just because it's comfortable, especially if it's not what you'd like to do, and you sound like you are an individual with solid reasons for being who you are and why you are, so I was wondering if it was hard to break that mold?

I've always found it awkward that a press release like this can refer to appealing to "black males" as if black males typically have one mindset across the board. Just like any race I don't believe there is a connection between action and color of skin, only to the color of a mind.

214851[/snapback]

Actually, it's never really been an issue with me. I mainly keep to myself and the people I know and hang around with either don't care or don't take any notice. It's not as though I act like a preppy white guy or something, though.

I have a very "race-neutral" attitude.

I just carry myself in way as to not propogate the stereotype of the loud, brash, ignorant black young adult who acts like he doesn't have any common sense. And I know it's a stereotype because out of the black people around my age I know personally, I can't think of any that fit that description.

Unfortunately, it's the stereotypes that get the most attention in the media and such.

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Business-wise, it could be a smart move like any other corporate marketing angle; however, reality-wise, it's the stupidest thing to do because it's catering to a here-today-gone-tomorrow trend. Unless they're looking for a short-term sales boost, they really will have to work harder to keep the image fresh for it to even appeal to the particular segments and age groups for the long term.

If they want it to become appealing, lose the damn fluff and soft-on-the-eyes comfort appeal. Everybody knows that if something is in the 'must-have' category, you could paint the dashboard in the color of dog-feces and 'trendy' people will still want to buy it to look cool.

This brings another subject to my rant, that a 'trendy' car is hardly ever the best car. Sales never indicate whether or not a car is particularly the best on the road, so steering the marketed image toward coolness-appeal and diverting from anything to do with quality could end up alienating the people who actually do buy Buicks for good reason. (I mean, really, what hip-hop artist or sports-star gives a $h! about quality when they're going to tear everything off the ex/interior install aftermarket gizmos and gadgets?)

Maybe I don't like the idea because I don't like hip-hop; but still, heading toward bling could end up being a crash-and-burn if nothing changes from how the cars are designed. It'll end up just being an attempt at trying too hard, inevitably becoming a laughing stock. THEN who does GM turn to for sales when even the seniors won't want to come back?

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What about the white guys who act black?! :lol:

Will they be invited to the focus groups? Or will they be turned away, because, well, they aren't black?

If that's the case, Buick could be doing the world a favor. The last thing I need to see is another stupid white guy walking around with a G-Unit hoodie, wearing chains, and a stupid RBK toque...

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For the topic - Blacks have always been very influencial on American culture and pretty good bridge builders, through various art forms, between cultures, though there is some delay in the reaction.

We already saw the Lacrosse commercial that identified with a successful Black woman. Good commmercial for its intent. It is the one I complained about not showing the car in action.

The stereotype of Black "rappers/gangsters" I think most of us are able to see beyond. Of course they set trends for youth.......but so did the hard rock and metal bands, country musicians, ect, ect, ect, bla, bla, bla.

We all know there has been aspects of all and any trends to be questionable. The most important thing is the largest percentage grow up one day and become a contributing part of society. Eventually parents, that get their turn to try to keep their own children on line.

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Rednecks will make racist remarks, but percentage wise, the Black community supports Buick and GM a lot more than Caucasians.

Edited by Chicagoland

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Rednecks will make racist remarks, but percentage wise, the Black community supports Buick and GM a lot more than Caucasians.

215638[/snapback]

But this is about pimpin' a Buick to capture the attention of playahs and hos.

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It's the playas, ballas, pimps and gangstas they are trying to attract. The ho's are just supposed to ride in the trunk. 8)

216078[/snapback]

fixt.

-RBB

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