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Chrysler Reportedly in Talks to Sell Jeep to Indian Company

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India's Mahindra & Mahindra may have lost its bid for Jaguar and Land Rover, but the manufacturer of industrial and agricultural vehicles has its sights set on expansion, and that means teaming up with a larger automaker.

In order to reach the markets that matter, M&M may be looking to forge an alliance with Chrysler LLC. The Indian firm originally began selling Wranglers in its home market and might be interested in taking Jeep off Cerberus' hands. A report in the Economic Times says that "M&M is reportedly in talks with Chrysler for its iconic Jeep brand" although there's no confirmation that Chrysler is looking to offload the brand – yet.

Could Cerberus finally be looking to begin selling off parts of the Chrysler trifecta as many industry analysts have predicted? It certainly isn't out of the question considering the private equity firm's history. And where does the upcoming M&M Appalachian diesel pickup fit into this equation? The Indian automaker is adamant that it will begin selling its own diesel pickup in the U.S. next year, as well as a diesel hybrid version one year later. If this somewhat far fetched rumor of Jeep being sold to M&M turns out to be true, perhaps we'll see Jeep-branded diesel pickups in the U.S. before the decade is done.

http://www.autoblog.com/2008/02/11/chrysle...out-jeep-brand/

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<_<:o:huh:

I know... It turns my stomach like you wouldn't believe.

Dodgefan, if they do this, save me a torch and or pitchfork for the rioting outside of Cerberus headquarters- Jeep is an all-American brand steeped in American History and to sell it to a foreign country would be wrong on so many levels.

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I know... It turns my stomach like you wouldn't believe.

Dodgefan, if they do this, save me a torch and or pitchfork for the rioting outside of Cerberus headquarters- Jeep is an all-American brand steeped in American History and to sell it to a foreign country would be wrong on so many levels.

The next step is to merge Chrysler Financial into GMAC. :thumbsup:

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The next step is to merge Chrysler Financial into GMAC. :thumbsup:

At least that way it stays in America :(

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GM should buy Jeep, except I'm not sure how the HX and Wrangler would co-exist.

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GM should buy Jeep, except I'm not sure how the HX and Wrangler would co-exist.

GM SHOULD buy Jeep... and turf Hummer, because Jeep's got the history.

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I'd rather GM buy Jeep than a foreign company, especially some &#036;h&#33;ty Indian one. If they kill the Viper and sell Jeep there will be blood.

:angry:

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Misleading topic title; it really sounds like it should be "Indian company reportedly in talks to buy Jeep from Chrysler."

That said, if Jeep is to be sold off, it should be to GM. Reunite the two brands again. GM arguably makes the best SUVs in the industry, and it would be a natural fit. Then HUMMER can go back to being a model instead of a brand.

I almost wonder the viability of GM somehow acquiring AM General--it would certainly be helpful with regards to supplying the government with military vehicles and trucks. I know that Renco inked a deal for AM General back in 2003 (I think) for about $1B.

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I'd rather GM buy Jeep than a foreign company, especially some &#036;h&#33;ty Indian one. If they kill the Viper and sell Jeep there will be blood.

:angry:

The following step is to sell Mopar. :smilewide:

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It is ironic. Mahindra manufactured Jeeps and Willys under the license for 50 years, when it expired in 1992-3 something. Now they want to buy it. Their vehicles were called "Jeeps" and are still called that way.

Sorry, but I would rather have the brand stay here. Cerebrus is showing lack of patience. Auto industry is becoming a game of patience and survival, and Funds just show the lack of it. They are traders not investors according to Warren Buffet, what can you expect? :nono:

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I just posted this in the Viper is Dead topic, but it's appropriate here also...

Yeah, I wonder what form it will be in in 2010...

Considering the recent news about Jeep...

With GM rounding out the HUMMER line (H3T, HX(H4), upcoming hybrids), I have to wonder if GM would fight for Jeep, or even consider it.

HUMMER's image is still going strong, and has a lot of potential if managed correctly. Jeep has been drug through the mud with cute-utes and Cerberus.

Fear not though, we'll still have the building to remember Chrysler by after all is said and done:

chrysler.jpg

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M&M already builds a Jeep looking vehicle. They might as well buy it all.

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It's a real shame. Little by little our heritage is being dismantled by poor leadership in government, incompetence in our business leaders and stupidity on the part of the buying public.

The "Jeep" was a part of the "Greatest Generation". Now it's just another American company to be sold off to the highest bidder.

It's only a matter of time before most of the posters here will be sitting in a little cubicle answering the phone for businesses in India and China.

"Patel (made up name to fit in with customer) Speaking, Jeep division service department, how can I help you?"

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GM SHOULD buy Jeep... and turf Hummer, because Jeep's got the history.

That would be interesting..I've always thought of Hummer as macho bling poser junk, while Jeep was the brand with legit 4wd history and capability...

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It is ironic. Mahindra manufactured Jeeps and Willys under the license for 50 years, when it expired in 1992-3 something. Now they want to buy it. Their vehicles were called "Jeeps" and are still called that way.

Yeah, apparently amongst some people in India, small SUVs are called 'jeeps' in a generic sense...I worked with a guy from India that referred to his Rav4 as a jeep, event though it's not a Jeep..

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It's a real shame. Little by little our heritage is being dismantled by poor leadership in government, incompetence in our business leaders and stupidity on the part of the buying public.

"Patel (made up name to fit in with customer) Speaking, Jeep division service department, how can I help you?"

You would be crazy to think that the three headed dog wouldn't do this to Chrysler. That is what they are in the business of doing. They don't "fix" companies, they sell them off, piece by piece.

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You would be crazy to think that the three headed dog wouldn't do this to Chrysler. That is what they are in the business of doing. They don't "fix" companies, they sell them off, piece by piece.

Yes..not a surprise they want to carve up the company..Cerebus are ruthless, greedy capitalist sleaze... anything to make a fast $100 mil or two...

Sell Jeep to Mahindra, Dodge trucks to Nissan, and Chrysler division to a Chinese company...

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This is truly disturbing news, it's as if nothing is sacred in this country anymore. Yay Chrysler is an American owned company again, now selling off it's brands to foreign countries. Truly dark days are ahead for the Chrysler Corporation. So I'm going to try my best to snatch up a Challenger while I can because it looks like soon it'll maybe become a Kia.

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I was debated whether or not to save for a Camaro or Challenger first, leaning towards Camaro...butI think now I'll save for a Challenger so I can buy one while the company still exists and isn't part of some &#036;h&#33;ty Asian company.

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I'd rather GM buy Jeep than a foreign company, especially some &#036;h&#33;ty Indian one. If they kill the Viper and sell Jeep there will be blood.

:angry:

Quoted for truth.

Edited by YellowJacket894
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If they can make Jeeps cheaper, win for everyone.

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If they can make Jeeps cheaper, win for everyone.

Chrysler has tried that with the Compass and Patriot..cheap and nasty. Not a successful move.

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Yes..not a surprise they want to carve up the company..Cerebus are ruthless, greedy capitalist sleaze... anything to make a fast $100 mil or two...

Sell Jeep to Mahindra, Dodge trucks to Nissan, and Chrysler division to a Chinese company...

For some reason, I still see Hyundai buying Chrysler and possibly Dodge (for the trucks) from Cerberus.

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Yeah, apparently amongst some people in India, small SUVs are called 'jeeps' in a generic sense...I worked with a guy from India that referred to his Rav4 as a jeep, event though it's not a Jeep..

Actually, in much of the world "jeep" is a generic term for an SUV. Beijing Jeep made Russian-based 4x4s and only later added actual Jeeps. Mahindra's were sold in Europe as Mahindra Jeep. The Land Cruiser model code is J- for jeep, etc. Willys never protected the brand name (which was a colloquial term to start with), and Chrysler has had an uphill battle convincing people outside of NA that only their Jeeps should be called jeeps.

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