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Intrepidation

REPORT: Cadillac pulling out of half of Europe

47 posts in this topic

cadillac_bls.jpg

It's going to be hard for Cadillac to live up to its longtime billing as "The Standard of the World" if the brand isn't available in much of it. Despite this, General Motors has decided to pull Cadillac from nearly half of the 25 European markets (not including the U.K. or Russia) in which it currently sells. Along with Cadillac, the HUMMER and Corvette brands will also be affected.

The problem isn't directly GM's fault, as the automaker relies on a Dutch-based third-party company called Kroymans Import Europe to distribute these brands across the Atlantic. Due to slow sales caused by the global economic downturn, Kroymans has found itself with an "acute liquidity shortage." In other words, it's out of money.

GM and Kroymans are currently working on a new distribution deal, but in the meantime, a court has appointed an independent administrator to take possession of the 3,500 unsold vehicles currently sitting on Kroyman's 165 European dealerships.

Autoblog

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>>"It's going to be hard for Cadillac to live up to its longtime billing as "The Standard of the World""<<

I wonder if CADILLAC knows it's 'living up to' a slogan last used sometime in the early 1980s.

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It's still my favorite slogan Cadillac has used. Nice to know at least the CTS lives up to it. If I were GM I would put that slogan on every CTS-V ad.

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Thanks for assaulting my eyes with the BLS. I always keep forgetting about that piece of crap.

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Thanks for assaulting my eyes with the BLS. I always keep forgetting about that piece of crap.

You're welcome! :P

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I wonder what the hundreds of thousands of millions of BLS buyers will do without access to Cadillac's standard of the world! This might cost GM the 15 customers a year who pay full sticker price for one of these.

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Thanks for assaulting my eyes with the BLS. I always keep forgetting about that piece of crap.

1988_cadillac_cimarron.jpg

LEST WE FORGET.

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There go 5 or 10 more years down the drain in establishing Cadillac over on my side of the pond......... Didn't I tell you that picking Kroymans was a stupid idea, B? Guess I was right... GM should have taken control of distribution.

Edited by ZL-1
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WEIRD, but this poor economy is really effecting everyone. One the drive into work this morning, I went by the dealerships in Kirkland and discovered that overnight a number of them closed shop. The Hyundia dealership which was huge and had hundreds of cars is closed and the lot empty compared to last night when it was full of auto's.

Then about half a mile down the road I saw that Subaru Dealership was also closed and the lot empty of cars. two differant owners and brands and just over night the lots became empty. WEIRD!!!!. Now all that Kirkland has left is a Chevy / Mazda / Kia lot, Honda lot, Ford Lot, Jeep / Dodge / Chrysler lot, toyota lot and the GMCBP lot.

Wonder who will go out next? Last year the Nissan, Mitsubishi, Izusu all dissapeared. Only new dealership that opened last year that I forgot to list is the new Infinity dealershp next to Ford lot. Weird place for a lux dealership to open, but oh well.

I hope GM can find a new distributor for the brands.

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Ohh goodie: yet ANOTHER opportunity to trot out the 30-yr old Cimarron. Nicely done, guys, clearly your day job skills nailing coffins shut is working overtime for you.

Hammer! :deadhorse:Hammer! :deadhorse:Hammer!

BTW- I must commemorate you all on doing a similarly fine job posting pictures of audi 5000s in living rooms & backyard pools- don't want to forget that either !!

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There go 5 or 10 more years down the drain in establishing Cadillac over on my side of the pond......... Didn't I tell you that picking Kroymans was a stupid idea, B? Guess I was right... GM should have taken control of distribution.

+1

Not to mention, this shows what a DUMB idea it is/was to let go of Saab... I was afraid this would happen.

But, with the new technology agreement, it looks as if GM is rethinking giving up Saab.

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Ohh goodie: yet ANOTHER opportunity to trot out the 30-yr old Cimarron. Nicely done, guys, clearly your day job skills nailing coffins shut is working overtime for you.

Hammer! :deadhorse:Hammer! :deadhorse:Hammer!

BTW- I must commemorate you all on doing a similarly fine job posting pictures of audi 5000s in living rooms & backyard pools- don't want to forget that either !!

IMO, the truth is that the only reason the common person would have any idea that Cadillac did something so crude 'back in the day' is because stupid enthusiasts keep bringing it up!!!

If it were simply left behind like yesterday's news, nobody would have any reason to hold any contempt for TODAY'S Cadillac. It's not as if anybody within the division after making an unpopular, though necessary decision is cowering in some corner fearing what some blowhard with the knowledge of automotive history is going to dredge up from the past. Learning from past mistakes is one thing, but constantly having it surface when even the most insignificant detail emerges is like saying, "They'll never be good enough."

If that's the case, then all cars are crap and there's nothing good of the companies who make them because of something they once did long before most of us even knew those shiny things daddy dangled in front of us were keys.

This has led me to believe a long time ago that enthusiasts are often just as ignorant as someone whom criticizes an automobile without knowing anything about it.

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1980-1989-cadillac-4.jpg

NEVER FORGET. NEVER FORGIVE.

Is that photo an official Cadillac marketing photo? It kinda looks like it, yet the front passenger door isn't the same shade of &#036;h&#33; as the rest of the car.

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IMO, the truth is that the only reason the common person would have any idea that Cadillac did something so crude 'back in the day' is because stupid enthusiasts keep bringing it up!!!

If it were simply left behind like yesterday's news, nobody would have any reason to hold any contempt for TODAY'S Cadillac. It's not as if anybody within the division after making an unpopular, though necessary decision is cowering in some corner fearing what some blowhard with the knowledge of automotive history is going to dredge up from the past. Learning from past mistakes is one thing, but constantly having it surface when even the most insignificant detail emerges is like saying, "They'll never be good enough."

If that's the case, then all cars are crap and there's nothing good of the companies who make them because of something they once did long before most of us even knew those shiny things daddy dangled in front of us were keys.

This has led me to believe a long time ago that enthusiasts are often just as ignorant as someone whom criticizes an automobile without knowing anything about it.

Yes, because Cheers and Gears is like the biggest provider of car news in the world and EVERYONE takes our threads as the gospel truth. OK, Josh. I will never understand you "let's just forget about the unpleasant past" people; that's what's been killing GM--forgetting the uncomfortable past and dooming themselves to repeat it.

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Ohh goodie: yet ANOTHER opportunity to trot out the 30-yr old Cimarron. Nicely done, guys, clearly your day job skills nailing coffins shut is working overtime for you.

Hammer! :deadhorse:Hammer! :deadhorse:Hammer!

BTW- I must commemorate you all on doing a similarly fine job posting pictures of audi 5000s in living rooms & backyard pools- don't want to forget that either !!

We don't agree on much, but on this we do ... However I noticed it's usually the same poster time and time again ...

Edited by Pontiac Custom-S
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Man, it's just so true. You're right, you're all right--Cadillac hasn't halfassed a single vehicle since the Cimarron. Every single model has been a gift to humanity. Like these fine examples:

1997-1999_Cadillac_Catera.jpg

20081224935_CADILLAC_STS_2006_2.jpg

Look guys, Cadillac is my favorite car brand, ever. But I will not become a fan-boy-dictionary.jpg and simply HC%20vs[1].%20Navy-%20Cheerlead.jpg because the fact of the matter is that Cadillac is STILL failing to deliver. The CTS is fantastic, but where's everything else?

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>>"You're right, you're all right--Cadillac hasn't halfassed a single vehicle since the Cimarron."<<

The thread is about the current european situation, and part of that is the BLS. To bring up the Cimarron.... AGAIN... in another slap-fight / giggle-fest, is totally off topic, as is the Catera, esp when there's ALREADY a current thread dedicated to beating it to a bloody pulp.

>>"Every single model has been a gift to humanity."<<

:rolleyes: Overblown scarcasm, much?

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Back on topic:

I see this as a case of very unfortunate timing considering the appeal that the expanded CTS lineup could have in Europe.

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The economic situation is bad, and pulling out of these areas is the smart thing to do right now. There is nothing say that Cadillac cannot re-enter this market. The markets are all cyclical, and calling them a failure is short sighted. There are great products out there with a wreath and crest on them. The STS is worlds better than its predecessor, even if it has not set the luxury car market on fire. The CTS is world class. The Escalade has done worlds for the brand, but that's here in America, where the needs are different than in Europe. In Europe, Cadillac needs some world class small cars under the CTS before it heads upmarket. In my opinion, the best way to enter a market is at the low end and work your way up. There are other brands in the global marketplace that have proved this: Hyundai and Toyota --->Lexus (I hate them, but they have experienced success). I am hoping the Alpha Cadillac makes it to market and is a huge success both here in the NA market and in the EU as well.

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Back on topic:

I see this as a case of very unfortunate timing considering the appeal that the expanded CTS lineup could have in Europe.

Exactly. Except that I don't really understand why GM went the route it did with European distribution when it already has dealership networks with Opel and SAAB. Why have a middle man, a middle man that is PAID to distribute the cars. It seems like unnecessary spending on GM's part, and as we are finding out, GM is caught outside with its pants down, so to speak.

I would definitely be interested in knowing the logical, rational thought process leading to the decision to have a middle man involved in Cadillac Europe.

And for those who need it spelled out, my point is that GM really needs to THINK THINGS THROUGH a lot more with its operations, in the US and in Europe. Whether it is a lackadaisical approach to product planning (Cimarron, Catera, STS) or poorly thought-out (at least in hindsight) distribution agreements, GM has chronically made similar blunders seemingly without learning the necessary take-aways each time for the past 30 years. It's irresponsible to the shareholders, is dangerous for the company, and frankly illogical since the result is hemorraging cash and failure to turn a profit--which is the sole raison d'etre of being a "business" in the first place.

Seriously, look at the top banner--"GM's Biggest Fans and Toughest Critics." I really shouldn't have to defend myself on my record as a poster here because everyone on this site can look back and see that while I do not mince words on GM's blunders, I also do not hold back on any praise that they deserve when they knock something out of the park. My point of view, though, is that for the future of the company and brands that I love, GM really needs to fix a lot of the internal disorganization that has lead to the fact that the homeruns are dwarfed by the boondoggles, and the future of the company is in serious jeopardy.

GM is not taking their current situation seriously enough IMO, and they clearly never took their past crises seriously enough to make changes in the organization to prevent recurrences. That is majorly frustrating and infuriating, both as a consumer and as a shareholder.

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