William Maley

Lincoln News: There's A Lot of Interest for the 2017 Lincoln Continental

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The Lincoln Continental is turning out to be very popular with potential buyers. Automotive News reports that Lincoln has a list of 40,000 people who are interested buying the Continental.

 

“People are asking a lot of questions about the car. This is the most buzz I’ve seen in a long, long time,” said Dan Marks, chairman of the Lincoln National Dealer Council.

 

The list in question is the Continental “hand raiser” list, comprising of consumers who have provided contact information to follow-up once more information is provided. According to Matt VanDyke, director of global Lincoln, this list is longer than the one for the MKX crossover. But trying to get interested consumers into buyers is going to be a difficult task. One that could make or break the Continental.

 

Source: Automotive News (Subscription Required)



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If I was Lincoln, I would pull a page from Tesla and offer something special to the first 40K customers who are willing to put down say $1K dollars. Then you see who is really interested versus being a buyer. I wish Chevy would do something like this for the BOLT.

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^ That's a good idea. It actually gets some commitment and the best sample of who's actually willing to buy.

 

What's Tesla giving? 

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It's an interesting car.

 

And they got a lot of commotion going on for it, and the styling - especially the interior looks the part.

 

I think against the S90, it stacks up quite nice.

 

The CT6 base model has its interior stripped quite a bit to get at that price. 

 

The S90 being based on the XC90, it's no featherweight. The base model of that car is projected to be like 4300 lbs. 

 

I think offering the 2.7 for like $47,500 - like the base model S90, would be an interesting comparison.

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Average credit score

Of the

"40,000 people" .......sub 500

I.e. Made up bs

Seriously? Where'd you read that? If so, absolutely bs.

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Good marketing, some great deals to get it on the road to generate buzz is how you do it.

 

 

It's like a busy street corner downtown....Interest is always nice, but someone better be putting out........

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Huh. Ultimately, the big question is- How many sales will this 'interest' result in?

Exactly. There was a lot interest in the last CTS too but that has not translated to great sales.

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Well, it's a softer sedan, and softer sedans are doing much better than their hard-edged versions in the market.

 

I think it'll do as they expect, and any sales here will be a bonus. 

 

I would make the 2.7 the standard engine however. The 3.7 is really long in the tooth.

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it's like stopping people in the mall, showing them a picture of a new car, and saying, would you like to have a new car?

 

SURE!

 

or its like getting 40,000 likes in Facebook.  it's a stretch to call them real buyers who will pick that exact model.

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it's like stopping people in the mall, showing them a picture of a new car, and saying, would you like to have a new car?

 

SURE!

 

or its like getting 40,000 likes in Facebook.  it's a stretch to call them real buyers who will pick that exact model.

 

 

Nobody called these people with interest in the Continental " real buyers ".

 

But its more than " showing them a picture of a new car " . These people have " provided contact information to follow-up once more information is provided. "

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Well, it's a softer sedan, and softer sedans are doing much better than their hard-edged versions in the market.

 

I think it'll do as they expect, and any sales here will be a bonus. 

 

I would make the 2.7 the standard engine however. The 3.7 is really long in the tooth.

Umm...what? Based off of what information? All we know is that Lincoln has struggled in the sedan market just as much as everyone else (and more so in most cases) yet you think more of the same will make it better? Sorry but changing the name from MKS to Continental does not a barometer of success make so I don't know how can make that assessment Suave (knowing all that).

Edited by surreal1272
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it's like stopping people in the mall, showing them a picture of a new car, and saying, would you like to have a new car?

 

SURE!

 

or its like getting 40,000 likes in Facebook.  it's a stretch to call them real buyers who will pick that exact model.

Which is the exact same thing that I have seen of every company yet some here think that Lincoln is the exception because some people (and yes 40,000 in this context is "some people") said that they "might" be interested. It's easy to market and push these meaningless surveys but I have seen very few bear any actual real fruit. Saying that one car will be successful, as a result of these surveys, makes zero sense to me when you understand the nature of these surveys. 

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Uh, I'm not saying it's going to get 40,000 sales.

 

 

I think it'll do what Lincoln intends of it. It's going to do really well in China.

 

I like it a lot, and I was the among the many who thought it was more of the same.

 

But priorities are shifting. Drew already thinks in terms of style this is above the G90. I'm not alone among the many actually that like this vehicle.

 

And they've been quick to say it's not going up against some Mercedes S-Class AMG or Cadillac CT6-V.

 

They've been quite blunt about what the vehicle is, and and I'm very sure that some aspects are going to be very class-competitive. Such as the interior, the bespoke audio system and trick AWD system that can mimic RWD handling dynamics, such as using true torque vectoring to power outside corner wheels in a turn. 

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Uh, I'm not saying it's going to get 40,000 sales.

 

 

I think it'll do what Lincoln intends of it. It's going to do really well in China.

 

I like it a lot, and I was the among the many who thought it was more of the same.

 

But priorities are shifting. Drew already thinks in terms of style this is above the G90. I'm not alone among the many actually that like this vehicle.

 

And they've been quick to say it's not going up against some Mercedes S-Class AMG or Cadillac CT6-V.

 

They've been quite blunt about what the vehicle is, and and I'm very sure that some aspects are going to be very class-competitive. Such as the interior, the bespoke audio system and trick AWD system that can mimic RWD handling dynamics, such as using true torque vectoring to power outside corner wheels in a turn. 

Um, I never said that you did say that it would sell 40,000. I said that surveys mean jack squat. Don't know how you could read that any other way Suave.

 

And that is still not a very convincing argument (only because I have heard this said about multiple Lincolns over the last two decades with opposite results) but we can agree to disagree.

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Sure.

 

I'm not playing this announcement up at all. In the Tesla thread I mentioned how paid deposits are much better indicators of purchase intention than this.

 

But yeah, in terms of paper stats, I was expecting this vehicle to be a total fail.

 

But on paper and in person, it's a lot more favourable than I thought. And it's competition in terms of core product is the Volvo S90.

 

I think the Volvo has a better interior, but more in terms of styling, not materials. We know for a fact that the Lincoln, surprisingly, will have a newer AWD system. We know that weights will be similar, because the Volvo Scalable Product Architecture is kinda heavy.

 

Based on how newer Fords and Lincoln have very pleasing road manners, it's not hard to imagine a more isolated, cocooned luxo-barge won't deliver on passenger comfort. 

 

I'll continue to say this. This car has created a brand awareness of Lincoln that is missing. Most likely someone will go to a Lincoln dealer without ever doing so ever before. 

 

I like this car. If I could swing the coin, I'd buy both this and the CT6. But if I could only pick one, I would test drive both. I'm not much of a hardened driver, looking to push the limit of the machine. I drive just 5 mph over the speed limit, and usually in the collector lanes. I like relaxed demeanor cars. And I like truly like the styling of the Lincoln far more than the LWB CTS....

 

So there you have it.

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Sure.

 

I'm not playing this announcement up at all. In the Tesla thread I mentioned how paid deposits are much better indicators of purchase intention than this.

 

But yeah, in terms of paper stats, I was expecting this vehicle to be a total fail.

 

But on paper and in person, it's a lot more favourable than I thought. And it's competition in terms of core product is the Volvo S90.

 

I think the Volvo has a better interior, but more in terms of styling, not materials. We know for a fact that the Lincoln, surprisingly, will have a newer AWD system. We know that weights will be similar, because the Volvo Scalable Product Architecture is kinda heavy.

 

Based on how newer Fords and Lincoln have very pleasing road manners, it's not hard to imagine a more isolated, cocooned luxo-barge won't deliver on passenger comfort. 

 

I'll continue to say this. This car has created a brand awareness of Lincoln that is missing. Most likely someone will go to a Lincoln dealer without ever doing so ever before. 

 

I like this car. If I could swing the coin, I'd buy both this and the CT6. But if I could only pick one, I would test drive both. I'm not much of a hardened driver, looking to push the limit of the machine. I drive just 5 mph over the speed limit, and usually in the collector lanes. I like relaxed demeanor cars. And I like truly like the styling of the Lincoln far more than the LWB CTS....

 

So there you have it.

That's fair enough but it seems like you are just using your personal opinion of it to shape it's reasons for succeeding when that is not really best indicator of such. There's just a few million or more drivers that have to be convinced of the same thing. Just saying. :D

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it's like stopping people in the mall, showing them a picture of a new car, and saying, would you like to have a new car?

 

SURE!

 

or its like getting 40,000 likes in Facebook.  it's a stretch to call them real buyers who will pick that exact model.

Which is the exact same thing that I have seen of every company yet some here think that Lincoln is the exception because some people (and yes 40,000 in this context is "some people") said that they "might" be interested. It's easy to market and push these meaningless surveys but I have seen very few bear any actual real fruit. Saying that one car will be successful, as a result of these surveys, makes zero sense to me when you understand the nature of these surveys. 

 

not at all disagreeing with you.  the auto show here recently, they gave away a stupid burlap bag if you signed up on chevy's iPad and they had a new Malibu right next to it.  Bet they got the addresses of several thousand 'Malibu buyers'....when all they wanted was the bag.

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Sure.

 

I'm not playing this announcement up at all. In the Tesla thread I mentioned how paid deposits are much better indicators of purchase intention than this.

 

But yeah, in terms of paper stats, I was expecting this vehicle to be a total fail.

 

But on paper and in person, it's a lot more favourable than I thought. And it's competition in terms of core product is the Volvo S90.

 

I think the Volvo has a better interior, but more in terms of styling, not materials. We know for a fact that the Lincoln, surprisingly, will have a newer AWD system. We know that weights will be similar, because the Volvo Scalable Product Architecture is kinda heavy.

 

Based on how newer Fords and Lincoln have very pleasing road manners, it's not hard to imagine a more isolated, cocooned luxo-barge won't deliver on passenger comfort. 

 

I'll continue to say this. This car has created a brand awareness of Lincoln that is missing. Most likely someone will go to a Lincoln dealer without ever doing so ever before. 

 

I like this car. If I could swing the coin, I'd buy both this and the CT6. But if I could only pick one, I would test drive both. I'm not much of a hardened driver, looking to push the limit of the machine. I drive just 5 mph over the speed limit, and usually in the collector lanes. I like relaxed demeanor cars. And I like truly like the styling of the Lincoln far more than the LWB CTS....

 

So there you have it.

if the reaction of the new XC90 Volvo what i saw at the recent auto show here is any indicator, i think the new Volvo S90 sedan from a luxury standpoint will have far more 'real' interest than either of these.

Edited by regfootball

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It's well known that the Continental has a great interior, and recent Lincoln features like the seats and the audio systems are placed at or above top-end Mercedes features.

 

Add to that the trick AWD system that many in the industry recognize as one of the best, it's hard not imagine this car not doing quite well.

 

And in China i'ts going to sell. Really, really, well.

 

I'm not kidding. You don't have to like the car. But to pretend that this vehicle isn't delivering exactly what they say it does - namely top-end creature comforts,,, I can't help anyone not recognize that.

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It's well known that the Continental has a great interior, and recent Lincoln features like the seats and the audio systems are placed at or above top-end Mercedes features.

 

Add to that the trick AWD system that many in the industry recognize as one of the best, it's hard not imagine this car not doing quite well.

 

And in China i'ts going to sell. Really, really, well.

 

I'm not kidding. You don't have to like the car. But to pretend that this vehicle isn't delivering exactly what they say it does - namely top-end creature comforts,,, I can't help anyone not recognize that.

So if I don't think it measures up the same way you say it does (even though neither one of us have driven it), then my thoughts don't matter? Is that what you are saying? I mean if you can't help anyone recognize that (using your words here) then that must mean you somehow think your opinion has more weight than anyone else who disagrees with your assessment. Why the absolute thinking over something that is purely subjective up to this point?

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