GM News: Ed Welburn To Retire As GM's Chief Designer This Summer

[William Maley]

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Ed Welburn, General Motors' Chief Designer and one of the key people around the recent revitalization of GM's design has announced he will retire from the company on July 1st. Taking his place as chief designer will be Michael Simcoe who currently heads GM International Design.

 

Welburn is GM's sixth design chief in GM's 108-year-history, following in the footsteps of people Harley Earl and Bill Mitchell. Welburn also holds the distinction of being the first African American to lead design for an automaker.

 

Welburn's story of becoming the head of GM design starts in the early sixties when he saw the Cadillac Cyclone Motorama concept at an auto show and writing to GM about careers in design. He would join GM as a design intern in 1971 before becoming an employee in Buick's design studio a couple years later.

 

Welburn would move to Oldsmobile in 1975 and become its chief designer in 1989, working on such projects as the Cutlass Supreme and Cutlass Ciera. In 1996, he became the chief designer for Saturn and then head of GM's advanced design center. Welburn would be named head of GM design in 2003. Two years later, a new position was created for him that would have him oversee GM's global design.

 

“GM Design is among the most respected and sought-after organizations in the industry because of Ed’s leadership. He nurtured a creative, inclusive and customer-focused culture among our designers that has strengthened our global brands,” said Mary Barra, GM chairman and CEO in a statement.

 

The list of vehicles Welburn played a role in is quite long. Some of the most recent vehicles include the Corvette Stingray, Chevrolet Volt, Buick Avista concept, Cadillac El Miraj, and 2016 Chevrolet Camaro. But one vehicle Welburn says is the most important to him was the Oldsmobile Aerotech, an experimental vehicle from the mid-eighties that would earn two world speed records.

 

"That was a big part of my development as a leader. Because for the first time, I wasn't just sketching. I was working with engineers, with marketing. I was working all day in the studios and all night in the wind tunnel. That was the project that I really learned design cannot be an island," Welburn told Automotive News earlier this month.

 

Michael Simcoe joined General Motors in 1983 as a designer for Holden. In 1995, Simcoe was named director of Design for GM Asia Pacific and then executive director of Asia Pacific Design in 2003. A year later, Simcoe would be named executive director of North American Exterior Design. Simcoe's achievements include leading the team behind the Avenir concept.

 

Source: General Motors

 

Press Release is on Page 2

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GM Design Chief Ed Welburn To Retire July 1

• Michael Simcoe named new vice president, GM Global Design
  

WARREN, Mich. – Ed Welburn, vice president of General Motors Global Design, told employees today he will retire effective July 1, following a 44-year career with the company.

 

Michael Simcoe, a 33-year veteran of GM Design and vice president of GM International Design, based in Australia and Korea, has been selected to succeed Welburn. He will be the company’s seventh design leader and begins transitioning into his new role on May 1. His replacement has not been named.

 

Welburn, 65, has been celebrated inside and outside the industry for his extraordinary achievements. He has led GM Design since 2003, and globally since 2005, the first African American from any automaker to do so.

 

“GM Design is among the most respected and sought-after organizations in the industry because of Ed’s leadership. He nurtured a creative, inclusive and customer-focused culture among our designers that has strengthened our global brands,” said Mary Barra, GM chairman and CEO.

 

Under Welburn’s leadership, GM built a network of 10 GM design centers in seven countries. His team of more than 2,500 creative men and women – based in the U.S., Germany, South Korea, China, Australia, Brazil and India – collaborate on the design development of every GM concept and production car, truck and crossover globally.

 

Mark Reuss, executive vice president, Global Product Development and Global Purchasing and Supply Chain, announced Simcoe’s promotion and commended Welburn.

 

“Given his deep global experience and passion for breakthrough design, Michael is the right person to lead GM Global Design,” said Reuss. “He is known for his ability to take diverse ideas and mold them into great products that surprise and delight our customers.”

 

Reuss recognized Welburn for his creative imprint on four decades of iconic vehicles and his leadership in identifying and developing world-class talent.

 

“Ed’s team turns out one award-winning product after another … and his strong bench will keep GM Design on top for years to come,” Reuss said.

 

Simcoe has been in his current role since 2014, overseeing GM’s production and advanced studios in Korea, Australia, and India. He is known for applying global design excellence and creativity to the company’s distinct brands.

 

He joined GM in 1983 as a designer at Holden in Australia, and is Holden’s brand champion. In 1995, he became director of Design for GM Asia Pacific and in 2003, was named executive director of Asia Pacific Design and led the development of the new GM Korea design operations under Welburn’s leadership.

 

The following year, he became executive director of North American Exterior Design, responsible for critical and commercial successes like the GMC Terrain, Buick LaCrosse, Chevrolet Camaro and Equinox and Cadillac CTS.

 

More recently, he led the team responsible for the award-winning Buick Avenir Concept. Last month, he introduced the Chevrolet Colorado Xtreme and Trailblazer Premier show cars at the Bangkok International Motor Show.

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[David]

I have to say he led some very exciting designs at GM.

 

I loved this concept even though many had mixed feelings about it.

 

1959 Cadillac Cyclone Concept

 

 

Wonder if GMC got the Syclone name from this beast?

 

I would also love to see sliding doors on modern cars today as it allows one to park in tight spots and the ease of entry and exit is awesome. No not a Cadillac Minivan, but have the CT and XT doors open like this.

[ccap41]

I have to say he led some very exciting designs at GM.

 

I loved this concept even though many had mixed feelings about it.

 

1959 Cadillac Cyclone Concept

 

1959-CadillacCycloneConcept.jpg

1959-CadillacCycloneConcept#2.jpg

 

Wonder if GMC got the Syclone name from this beast?

 

I would also love to see sliding doors on modern cars today as it allows one to park in tight spots and the ease of entry and exit is awesome. No not a Cadillac Minivan, but have the CT and XT doors open like this.

Wasn't that the first car with radar cruise control or something like that? 

 

I think it's ugly but in a cool, unique, and innovative way.

[David]

 

I have to say he led some very exciting designs at GM.

 

I loved this concept even though many had mixed feelings about it.

 

1959 Cadillac Cyclone Concept

 

1959-CadillacCycloneConcept.jpg

1959-CadillacCycloneConcept#2.jpg

 

Wonder if GMC got the Syclone name from this beast?

 

I would also love to see sliding doors on modern cars today as it allows one to park in tight spots and the ease of entry and exit is awesome. No not a Cadillac Minivan, but have the CT and XT doors open like this.

Wasn't that the first car with radar cruise control or something like that? 

 

I think it's ugly but in a cool, unique, and innovative way.

 

I could be wrong but from my research yes it was as far as I can tell but hopefully Balthy will pop in and confirm as the master of all things well aged!

[oldshurst442]

I liked him.

I will miss his designs.

[aurora97]

Definitely one of the best designers that GM ever had. Ed will be missed.

[daves87rs]

Very cool guy.....had some great designs!

 

 

Makes me wonder if the new designs will have more of an edge to them now.....

[ccap41]

 

 

I have to say he led some very exciting designs at GM.

 

I loved this concept even though many had mixed feelings about it.

 

1959 Cadillac Cyclone Concept

 

1959-CadillacCycloneConcept.jpg

1959-CadillacCycloneConcept#2.jpg

 

Wonder if GMC got the Syclone name from this beast?

 

I would also love to see sliding doors on modern cars today as it allows one to park in tight spots and the ease of entry and exit is awesome. No not a Cadillac Minivan, but have the CT and XT doors open like this.

Wasn't that the first car with radar cruise control or something like that? 

 

I think it's ugly but in a cool, unique, and innovative way.

 

I could be wrong but from my research yes it was as far as I can tell but hopefully Balthy will pop in and confirm as the master of all things well aged!

 

NEAT! Yeah my dad actually sent me an article on that car a few months back about how advanced it was for it's time but it just never stuck or took off. 

[Michael J Dart]

This is one talent that GM needs, his hand is all over everything GM has in the market. Watch him on Jay Lenos Garage, what a great guy!

[hyperv6]

Ed was not only a great designer but a great spokesman and great guy! 

 

He will be missed. 

 

Yes the Cadillac Cyclone above had some rudimentary radar collision  system for the time. I suspect it may have worked as well as the rain sensing wipers did then due to the lack of electronic advancements of the time. 

 

The name may or may not have been on a short list for GM. I know while Pontiac claimed to find the Fiero name in a dictionary at a late night meeting claiming it meant proud in Italian. They also had a Firebird Fiero Show car in the late 60's. Then the name was a take off of the two words Firebird Aero concept that the car was the year before. 

 

GM seldom throws away names and will resurrect them from time to time even with a spelling change. 

They also do the same with some designs. The Fiero also was based on a GM Tech center design for a V6 Mid Engine Covette Chevy rejected in the mid 70's. Riviera was a Cadillac concept moved to Buick etc. 

[regfootball]

classy guy, brought global GM styling to some convergence, well deserved accolades.  GM has a great stable of designers.