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El Kabong

MT Calls Out "Insular, Paranoid" Ford PR

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Motor Trend recently ran a compact-car comparo, in which the Chevrolet Cruze was the only entrant from Detroit. The Dodge Dart is on it's way out, so fair 'nuff. But why no Ford Focus? MT pulls no punches:

"An increasingly paranoid and insular Ford PR department refused to participate. Again. Rental options failed to meet our demanding specifications, but be warned, Ford: Next time we’re taking whatever beater Hertz has to offer."

Some time ago I cited a piece on Mark Fields where he claimed he hated GM and their success. Now we have a major car magazine openly putting shots across the bow of their PR department. At the time I had a PM discussion going where I opined that Ford was being run in a peevish, unprofessional manner. Based on this, I see no reason to change my assessment.

Read for yourself here:

http://www.motortrend.com/news/compact-cars-big-test-3-missing-players/

Edited by El Kabong
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My interactions with Lincoln's PR department have been..... less than positive. In fact, one time it was insinuated that I was trying to steal an MKC at an event where journalists are invited to drive cars from all participating manufacturers (of which, Lincoln was one) and my badge was more than clear.

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I remember many moons ago when John Phillips did a review of a Saturn coupe. In the middle of it he basically hit the pause button and unloaded a broadside against GM for building half-assed cars. Thing was, he was right, and now Saturn doesn't exist anymore.

Motor Trend's praise of recent GM products and criticism of recent Ford products isn't because MT has an axe to grind. It's because GM is on a roll and Ford isn't. And a peevish PR department isn't going to help the situation.

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And the downvotes just go to show that the troll apples don't fall far from the haterade tree. It's unfortunate because it's now pretty clear that they're based almost exclusively on blind hatred for what many folks in the auto biz are talking about openly: Ford isn't really doing that well as far as product appeal goes.

Oh well. My opinion is justified, and that's all that matters.

Edited by El Kabong
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If someone is able to put forth a good case and not resort to name-calling in the process then I'm not too concerned. But MT has a bad case of trolls in their comment section. The good thing is that they're so stupid that they actually make GM look good.

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I would agree, but then again, in a luxury crossover test that was Cadillac's to win resulted in a Lincoln upset and a Mercedes victory.

 

Cadillac had no excuse to not send a vehicle, because I was thinking they would win.

 

But judging by how the Focus stands next to it's peers, there's no reason to believe it would win, so I'm not so riled up about it not being in a comparison, where it would have probably been near the bottom.


I remember many moons ago when John Phillips did a review of a Saturn coupe. In the middle of it he basically hit the pause button and unloaded a broadside against GM for building half-assed cars. Thing was, he was right, and now Saturn doesn't exist anymore.

Motor Trend's praise of recent GM products and criticism of recent Ford products isn't because MT has an axe to grind. It's because GM is on a roll and Ford isn't. And a peevish PR department isn't going to help the situation.

 

The Focus isn't a half-assed car, it's just old and the refresh doesn't change that.

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Part of why GM's stock has risen is it's advertising and PR and willingness to throw cars up for the ungrateful car press to devour.

 

There is lots in the news in terms of PR with GM and electrics, ride services, autonomous, etc.  I always see stuff pop up in Google and Facebook where Mary Barra is on some PR mission and it's portrayed in a great light.

 

Ford's product rush was 2011-2013, they just need to get new products going again, but getting an actual PR department that works may be of great service to them.

 

Still doesn't mean the buff books and buff sites aren't stupid rags, and their posters too.  So many pimple faces that probably don't even have licenses and live in their parents' basement.

 

Give it two years and Cruzes will be at the bottom of comparos again too.

Edited by regfootball
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Seeing Motor Trend's comment on this isn't that much surprising. I have heard similar stories from a few other folks.

I swear it is easier to pull teeth from a lion than trying to get a media loan from Ford. I have been bugging them for the past few months to try a couple of their vehicles such as the Focus, Mustang, and some Lincoln vehicles. I haven't gotten a response back at all. 
 

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It's certainly no way to get favourable buzz around your product. And it eventually becomes self-perpetuating: the company refuses to play nice with the media, the media begins to wonder why they don't want to play nice. It doesn't help matters when the PR department has been caught writing checks the product can't cash.

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...I mean, if I paid 56 grand for a Shelby GT350 and couldn't beat the 0-60 and lateral G numbers of a 42 grand Camaro I guess I'd be a bit salty too

:D :D :D

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...I mean, if I paid 56 grand for a Shelby GT350 and couldn't beat the 0-60 and lateral G numbers of a 42 grand Camaro I guess I'd be a bit salty too

:D :D :D

You know how I would be salty?

 

If I paid 42 grand for a Camaro thinking I was all cool and macho and the first day I took delivery of it I came upon a couple of my neighbor's kids in these:

hqdefault.jpg

 

And then, the very next day, Im stopped at the red light and this phoking dufus pulls alongside me:

NJCC-076.jpgdealer-room-4.jpg

 

 

So yeah...Id be a bit more salty....Id change my jock strap for panties for sure!

 

Oh-You-Drive-a-Chevy-Tampons-are-in-Aisl

Edited by oldshurst442
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You may not like it, man... but GM's movie and toy tie-ins are going to pay dividends down the road... my niece has one of those electric Escalades. In fifteen years she won't be looking to buy no Navigator, I'll tell you that.

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Yeah...but....there is a problem EL K...

 

http://gmauthority.com/blog/2016/05/camaro-sales-april-2016-sales-numbers-results-figures/

 

 

The Mustang kicks its ass in sales...

 

YTD 2016 in the USA

 

Camaro

26 038

 

Mustang

42 862

 

and you know what is EMBARRASSING?

That the outdated, old, slow Challenger is at 22 451 units...

ONLY 4000 units lower than the Transformer BRAVADO CAMARO....

 

The Mustang..is still the first in the segment...MOPAR guys will refuse to acknowledge that, but the segment is called the Pony Car segment...

As long as the Mustang is being made by Ford, the Camaro will ALWAYS play second fiddle...

Sure it will have some better years in sales from time to time....but it is the Mustang....

 

PS: That IS a fire breathing Phoenix affectionately known as a Screamin' Chicken as my avatar...kind of a badge engineering car to the Camaro....so yeah....my loyalties fall with GM on this segment more often than not....including my love for a Camaro....its just that GM heavily relies TOO much on product placement on it....

 

Add all the Smokey movies (3) and the Knight Rider thing and that is still  less crap thrown at us than the Transformer BS....

Even Burt Reynolds knew when to quit....

Watch Cannonball Run again....Burt is wondering what car to enter, he looks at the camera when he mentions Trans Am and nods NO... and says" done that already"... and goes with the ambulance...

 

 

YOU SAY IT WILL PAY DIVIDENDS IN THE FUTURE???!!!

I SAY PONTIAC DOES NOT EXIST ANYMORE!!!

Edited by oldshurst442

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Yeah...but....there is a problem EL K...

 

http://gmauthority.com/blog/2016/05/camaro-sales-april-2016-sales-numbers-results-figures/

 

 

The Mustang kicks its ass in sales...

 

YTD 2016 in the USA

 

Camaro

26 038

 

Mustang

42 862

 

and you know what is EMBARRASSING?

That the outdated, old, slow Challenger is at 22 451 units...

ONLY 4000 units lower than the Transformer BRAVADO CAMARO....

 

The Mustang..is still the first in the segment...MOPAR guys will refuse to acknowledge that, but the segment is called the Pony Car segment...

As long as the Mustang is being made by Ford, the Camaro will ALWAYS play second fiddle...

Sure it will have some better years in sales from time to time....but it is the Mustang....

 

PS: That IS a fire breathing Phoenix affectionately known as a Screamin' Chicken as my avatar...kind of a badge engineering car to the Camaro....so yeah....my loyalties fall with GM on this segment more often than not....including my love for a Camaro....its just that GM heavily relies TOO much on product placement on it....

 

Add all the Smokey movies (3) and the Knight Rider thing and that is still  less crap thrown at us than the Transformer BS....

Even Burt Reynolds knew when to quit....

Watch Cannonball Run again....Burt is wondering what car to enter, he looks at the camera when he mentions Trans Am and nods NO... and says" done that already"... and goes with the ambulance...

 

 

YOU SAY IT WILL PAY DIVIDENDS IN THE FUTURE???!!!

I SAY PONTIAC DOES NOT EXIST ANYMORE!!!

Funny you mention Knight Rider when they used a Mustang for the horrible reboot.

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Yeah...but....there is a problem EL K...

 

http://gmauthority.com/blog/2016/05/camaro-sales-april-2016-sales-numbers-results-figures/

 

 

The Mustang kicks its ass in sales...

 

YTD 2016 in the USA

 

Camaro

26 038

 

Mustang

42 862

 

and you know what is EMBARRASSING?

That the outdated, old, slow Challenger is at 22 451 units...

ONLY 4000 units lower than the Transformer BRAVADO CAMARO....

 

The Mustang..is still the first in the segment...MOPAR guys will refuse to acknowledge that, but the segment is called the Pony Car segment...

As long as the Mustang is being made by Ford, the Camaro will ALWAYS play second fiddle...

Sure it will have some better years in sales from time to time....but it is the Mustang....

 

PS: That IS a fire breathing Phoenix affectionately known as a Screamin' Chicken as my avatar...kind of a badge engineering car to the Camaro....so yeah....my loyalties fall with GM on this segment more often than not....including my love for a Camaro....its just that GM heavily relies TOO much on product placement on it....

 

Add all the Smokey movies (3) and the Knight Rider thing and that is still  less crap thrown at us than the Transformer BS....

Even Burt Reynolds knew when to quit....

Watch Cannonball Run again....Burt is wondering what car to enter, he looks at the camera when he mentions Trans Am and nods NO... and says" done that already"... and goes with the ambulance...

 

 

YOU SAY IT WILL PAY DIVIDENDS IN THE FUTURE???!!!

I SAY PONTIAC DOES NOT EXIST ANYMORE!!!

Funny you mention Knight Rider when they used a Mustang for the horrible reboot.

 

Because the Trans Am was dead...

Pontiac was dead.

 

The Camaro was  alive though.

I wonder why they never went with a Camaro?

 

The Super Snake was just released then though....maybe Ford got product placement frenzy too?

Edited by oldshurst442
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But...lets be honest...

 

The coolest movie star product placement cars are..well, I wont post any pics, but I guarantee you that Bumblebee is DEAD LAST on the list...

 

Even Starsky and Hutch's red tomato Ford wobbling and bobbling along is waaaaay coooler...on anybody's list, not just mine...

IRONY....

 

HERBIE..the ORIGINAL Bumblebee is cooler that the Camaro Bumblebee...

Edited by oldshurst442

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The Mustang V6 was intended from the get-go for fleet sales. They can have 'em.

The Mustang has (possibly) one more variant to come. The Camaro has two.

If the Mustang doesn't sell, the platform doesn't sell. If the Camaro doesn't sell, the Alpha platform sells... and, as we now see with the CT6, evolves.

And your low opinion of Michael Bay movies notwithstanding, the Bumblebee Camaro is pretty cool.

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I walked my local ford dealer last week and there were 3 V6's, 2 ecoboosts, and 2 5.0s.

Well.. The Alpha platform kind of sells.. Great cars that just don't sell well.

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The Mustang V6 was intended from the get-go for fleet sales. They can have 'em.

The Mustang has (possibly) one more variant to come. The Camaro has two.

If the Mustang doesn't sell, the platform doesn't sell. If the Camaro doesn't sell, the Alpha platform sells... and, as we now see with the CT6, evolves.

And your low opinion of Michael Bay movies notwithstanding, the Bumblebee Camaro is pretty cool.

Nah....it aint cool...

 

Well, this Bumblebee Camaro is cool

trns3008ln0.6897.jpg

 

And...like CCAP has pointed out...the Camaro doesnt sell.

You say the Camaro dont sell, no worries, the Alpha platform sells?

No. No it doesnt....the ATS is practically a sales flop...

Great platform...it just does not sell...

 

The Mustang is a one-off platform?

Could very well be....and its a sales success...

 

Sorry EL K.

Maybe Ford's PR department is salty towards media types...I aint arguing that....

Maybe the Mustang falls short on the performance metrics when compared to the Alpha Camaro...but the people have spoken..

They dont care about Michael Bay's and Mary Barra's Alpha Camaro....

Edited by oldshurst442

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And that's all well and good to say.

But again: the kids love these movies, and these cars. And when the time comes when they want to buy, they will buy the version that has learned the lessons gleaned from this car.

That is the kind of PR that you just can't get when you stick your fingers in your ears and say "I can't see you!" to third-party reviewers.

I'm telling you. Ford would be better off eating the humble pie now, because this isn't going to get any easier for them going forward. Ultimately, they just need to make good product. But short of that, they should at least grow up and take a few shots.

It worked for GM.

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"Ultimately, they just need to make good product."

 

They do.. 

 

Do they make the absolute best performance car in the segment? No. But there are plenty of shortcomings of both cars that make people buy or not buy one of them. They're 2+2 coupes and A LOT of people daily drive these and sometimes you have to sacrifice some things for the greater good of the customer. As enthusiasts it kind of sucks but it's a reality the engineers HAVE to put into consideration because the car HAS to sell. 

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Sad when a Company PR department is run with FEAR!  :nono:

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"Ultimately, they just need to make good product."

 

They do.. 

 

Do they make the absolute best performance car in the segment? No. But there are plenty of shortcomings of both cars that make people buy or not buy one of them. They're 2+2 coupes and A LOT of people daily drive these and sometimes you have to sacrifice some things for the greater good of the customer. As enthusiasts it kind of sucks but it's a reality the engineers HAVE to put into consideration because the car HAS to sell. 

 

Agreed, they do make a good product.  The difference in brand quality these days is so miniscule as to be nearly irrelevant.  It primarily comes down to personal taste and comfort level. 

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