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Subaru News: Subaru Plans To Go Electric-Only By the Mid-2030s


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Today in Tokyo, Subaru put forth an ambitious plan. By the mid-2030s, the Japanese automaker will only sell electric vehicles worldwide. This announcement comes as no surprise as both China and Europe have announced stricter emissions regulations that will be coming in the near future.

But to reach that goal, Subaru will be working with Toyota (which owns a 8.7 percent stake in Subaru) on developing both hybrid and electric vehicles. In a statement, Subaru executives said work has started on a “strong hybrid” vehicle using Toyota technology. No other details were provided. The two are also working on full-electric vehicles that will launch sometime this decade. These vehicles will play a key role in Subaru's goal of having 40 percent of vehicles sold be all-electric and electrified cars by 2030.

Despite this change in direction for powertrains, Subaru executive's stress their vehicles will retain the key traits that have their vehicles unique.

“Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,” said Subaru's Chief Technology Officer Tetsuo Onuki.

“It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”

Source: Reuters, Autoblog


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There's no way to make EVs retain Subaru character.  There's no way for any manufacturer to maintain any sort of brand character when the car is powered by electric motors.... so much sameness.  It's like modern NASCAR... dull, bland same-old same-old.

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I think the character of a brand is more a result of the styling and design inside and out, features, performance, driving feel, etc than the propulsion system.  Whether it’s ICE or BEV, as long as it performs within expected parameters for normal use cases, it should be fine.   
 

And as Tesla has shown, an EV can perform very well and be a practical real world vehicle. 

Remember, these are mainstream appliances that regular consumers drive, not something for car enthusiasts. 

Edited by Robert Hall
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50 minutes ago, ocnblu said:

There's no way to make EVs retain Subaru character.  There's no way for any manufacturer to maintain any sort of brand character when the car is powered by electric motors.... so much sameness.  It's like modern NASCAR... dull, bland same-old same-old.

But it will have all wheel drive.

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32 minutes ago, Robert Hall said:

I think the character of a brand is more a result of the styling and design inside and out, features, performance, driving feel, etc than the propulsion system.  Whether it’s ICE or BEV, as long as it performs within expected parameters for normal use cases, it should be fine.   
 

And as Tesla has shown, an EV can perform very well and be a practical real world vehicle. 

Remember, these are mainstream appliances that regular consumers drive, not something for car enthusiasts. 

Subaru might be an appliance, but Tesla's aren't.  The Model S can win a drag race against an Aventador.  And we are in the infancy stages of electric cars and 125 years into evolution of gas cars.  I think when the next gen battery tech gets here, EV's will smash gas cars.  Take the Cybertruck for example, it is faster than a Porsche 911, and it tows more than an F150.  And that is their first effort, they will improve upon that.

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I was referring to Subarus. A very small percentage of their product line (the 3 letter models—BRZ, WRX, STI) are performance vehicles.  For mainstream appliances, I think a BEV approach will be advantageous.  Less maintenance, cleaner, more efficient, better performance.   Regular consumers don’t open the hood, whether it is ICE or BEV would have little meaning to most drivers I suspect.  

Edited by Robert Hall
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And All Wheel Drive that will shame ICE powered cars.

 

EV Subaru, EV Jeep, EV GMC and GMC HUMMER and Toyota EV 4Runner, EV Land Rover and any other off road, snow conquering electric vehicle will have this feature...

And if electric wheel motor hubs get perfected, then ALL EVs will be able to do this...

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30 minutes ago, smk4565 said:

Subaru might be an appliance, but Tesla's aren't.  The Model S can win a drag race against an Aventador.  And we are in the infancy stages of electric cars and 125 years into evolution of gas cars.  I think when the next gen battery tech gets here, EV's will smash gas cars.  Take the Cybertruck for example, it is faster than a Porsche 911, and it tows more than an F150.  And that is their first effort, they will improve upon that.

I agree with you that Solid State Batteries will change the EV game as we are at the start compared to the 125 years of ICE evolution.

ERROR, Cybertruck is NOT able to tow more than the F150.

Ford has already proven that their Rivian based F150 can tow 1.25 million pounds and the Cybertruck is only rated at 300,000 pounds. 

Big difference between them, right now Ford and Rivian for the win at this point.

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• Uhhh, the updated rating for the "cybertruck" is 14,000 lbs, or 286,000 lbs less than initially claimed.
The Ford F-350 is good for somewhere in the 35,000 lb area. I think that might be more than double the Tesla "truck".

• It strikes me that instantaneous torque is the opposite of one would want in slippery/icy/snowy conditions.
That's kinda why cars don't drag race when the strip is wet.

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No boxer engine noise = no Subaru.  Plain and simple.  Silly statement from Moltar re:  "little meaning" between ICE and BEV.  There is PLENTY of "meaning" between the two.  In the case of Subaru, one is intrinsic to the Subaru zeitgeist, the other is completely devoid of any individuality.  BEV are "cars" with all traces of soul cut out.

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To be honest, ^ only matters to a distinct minority of people. MOST consumers don’t care about that in the least.

By far the #1 obstacles to widespread EV sales is uncompetitive pricing. When a kia soul is $18K and an EV soul is $38K, you’ve got a huge consumer problem.

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2 hours ago, ocnblu said:

No boxer engine noise = no Subaru.  Plain and simple.  Silly statement from Moltar re:  "little meaning" between ICE and BEV.  There is PLENTY of "meaning" between the two.  In the case of Subaru, one is intrinsic to the Subaru zeitgeist, the other is completely devoid of any individuality.  BEV are "cars" with all traces of soul cut out.

I doubt if more than 1% of drivers care about ‘boxer engine noise’.  In a daily driver, engine noise is something that is usually an irritant or annoyance..   A smooth and quiet power unit is best for most real world use cases.   We are talking about practical daily drivers, not muscle cars or Ferraris.    

I like a rumbly V8 or other performance engine in a performance car, but in a practical daily use vehicle I want smooth and silent so I can enjoy the sound of my music or podcasts, not mechanical noise. (I do wish automakers could make HVAC fans quieter). 

Edited by Robert Hall
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^ Engine noise as an irritant or annoyance is also likely true for 1% of drivers.  I'd go so far to say that a far greater percentage of drivers find their engine noise enjoyable, rather than annoying. The vast majority, tho, are indifferent. Engine noise is not driving anyone to switch to an EV- that's a fallacy.

Check out your own ride, at around 20 MPH and above (barring a performance car/exhaust), all you hear inside or out at cruising speed is wind & tire noise. I've been outside on my lawn on my 25 MPH street and looked up to see a Tesla going by- sounds exactly like any other type of motive powered vehicle. It's no coincidence that the feds are working on instituting artificial EV noise at speeds UNDER about 19 MPH.

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5 hours ago, ocnblu said:

No boxer engine noise = no Subaru.  Plain and simple.  Silly statement from Moltar re:  "little meaning" between ICE and BEV.  There is PLENTY of "meaning" between the two.  In the case of Subaru, one is intrinsic to the Subaru zeitgeist, the other is completely devoid of any individuality.  BEV are "cars" with all traces of soul cut out.

"Subie rumble" is distinct with unequal length headers with the Subaru boxer 4 cylinder.  Only the STI has the unequal length headers from factory now.  Equal headers are better in most regards (aside from the sound preference).

 

 

 

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12 hours ago, ocnblu said:

No boxer engine noise = no Subaru.  Plain and simple.  Silly statement from Moltar re:  "little meaning" between ICE and BEV.  There is PLENTY of "meaning" between the two.  In the case of Subaru, one is intrinsic to the Subaru zeitgeist, the other is completely devoid of any individuality.  BEV are "cars" with all traces of soul cut out.

Yes because people like yourself have been lined outside the doors of your local Subaru to get your hands on one of those boxer engine cars. Going EV will just kill that notion I guess. 

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      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

      View full article
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
    • By William Maley
      While the focus on the electric vehicles have been on the ultra plush and quick models from the likes of Tesla, Audi, and Jaguar, there is a lot of work being done for electric delivery vans. The combination of reduced maintenance, low fuel costs, and an abundance of torque to deal with heavy loads make them a perfect to do deliveries in urban areas. Rivian is the most-well known player here with plans to build out a fleet of electric vans for Amazon. Another player is ready to join the fight.
      Reuters reported yesterday that General Motors is working on a electric van for the commercial market. Five sources reveal that the van - codenamed BV1 - is expected to go into production late next year. It is expected to use Ultium battery technology that GM first talked about back in March. Utilizing this could solve one of the big issues with EVs, price. By switching Cobalt (expensive) for Aluminum (less expensive), GM says it will drop the cost of a battery to $100 per kilowatt-hour - making it around the same cost as regular gas powered van. Analysis done last year put the kilowatt-hour cost of a battery at $159. 
      One item still being debated internally is whether the van will be sold as Chevrolet, GMC, or a new brand. 
      When asked by Reuters, GM said it is “committed to an all-electric future and is implementing a multi-segment, scalable EV strategy to get there. At this time, we do not have any announcements to make regarding electric commercial vehicles.”
      GM isn't the only company getting on the electric van train. Ford has announced plans for an electric version of the Transit to launch in 2022, and British startup Arrival which has the backing of Hyundai, currently has an order of 10,000 vans from UPS.
      Source: Reuters

      View full article
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